SLM Media Kit 2022

Media Kit 2022

T H E M A G A Z I N E O F T H E M O U N TA I N W E S T S I N C E 1 9 8 9

We are the magazine for Utah.

R

eaders purchase Salt Lake magazine because they seek to live their very best life in Utah, and we show them where to find it.

Our carefully curated content covers the best places to dine, shop and travel, things to do and what people are talking about in our community. Our state-wide publication has been the source for the best of Utah life for 30 years and counting. This longevity speaks to their leadership, quality of product, emphasis on partnerships and adaptability over the years.

Beautiful design is paired with top-shelf content to create a magazine readers spend time with and trust.

ANNUAL TOTAL AUDIENCE

2,086,848

Salt Lake magazine is a Utah institution.

They flourish while other publications are floundering. This longevity speaks to their leadership, quality of product, emphasis on partnerships, and adaptability over the years. Working with the staff by placing ads and providing content has been one of the great pleasures throughout my 30-plus-year marketing career.”

—Brad C. Parkin, MS, CMD | Director of Marketing & Corporate Relations, Utah’s Hogle Zoo | Salt Lake City’s Most Visited Paid Attraction 1/16/19

801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com

PHOTO AUSTEN DIAMOND PHOTOGRAPHY | MAY/JUNE 2020, SALT LAKE NEIGHBORHOODS WORTH EXPLORING

Salt Lake magazine's content channels bridge the gap between print and digital and find our readers wherever they are. Our advertising partners are growing with us as we create new and innovative pathways to reach new customers and clients.

We are everywhere.

Salt Lake magazine is the largest and most-read local magazine in the state.

Additional Strategy Subscribers and Subscription Promos Get your message in front of our dedicated, growing audience of paying readers. Targeting zip codes like Draper, Ogden, Park City, Sandy and Utah County.

Newsstands Available at more than 300 newsstands in Utah and surrounding states, including Whole Foods, Harmon's, Barnes & Noble, local stores, boutiques and the SL International Airport.

SLM events, other major local events sponsored by SLM, advertisers, Chambers of Commerce, Real Estate leaders and Atlantic Aviation.

Luxury Hotels and Lodging Salt Lake City: Grand America, Little America, Salt Lake City Marriott City Center, Marriott University Park, Hilton Hotel, Alta Club, Cliff Lodge at Snowbird, Hotel Monaco, Hyatt Place Airport. Park City: Newpark Resort, Waldorf Astoria Park City, Hotel Park City, Double Tree by Hilton, Wyndham Vacation Rentals, Main & SKY, Stein Eriksen, Goldener Hirsch, St. Regis Deer Crest, Homestead Resort, Utopian Luxury Vacation Homes

TOTAL AUDIENCE SNAPSHOT: 2,086,848* A custom marketing campaign launched across our multimedia platforms will target your audience.

READERSHIP

WEBSITE

SOCIAL

NEWSLETTER

720,000

586,299

643,723

136,826

MEDIAN AGE

36

44

41

38

HOUSEHOLD INCOME

$75K +

$75K +

$75K +

$75K +

51%/49%

53%/47%

68%/31%

64%/35%

MALE/FEMALE READERSHIP

*Annual readership. Sources: Google, Facebook and Instagram Analytics / JES Media Circulation.

801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com

Active readers.

Lots of them.

No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine.

No other medium delivers Utah's affluent active adults like the print and digital one-two punch of Salt Lake magazine.

Median age...........................47 Age 18-24........................... 7% Age 25-44..........................57% Age 45-64......................... 29% Age 65+.............................. 7%

Gender Female.............................. 49% Male................................... 51%

Reader Interests • Entertainment, Art and Theater • Sports and Fitness • Fashion & Beauty • Food and Dining • Travel • Technology

AVG. HOUSEHOLD INCOME Greater than $75,000........ 46% HOME OWNERSHIP Own home........................ 85%

Magazines offer the highest return on advertising spend.1 TYPES OF ADS U.S. INTERNET USERS TRUST WHEN MAKING A PURCHASE.2 Print Ads...................... 82% TV................................80% Catalogues................... 76% Radio........................... 71% Outdoor........................69% Search......................... 61% Pop-up ads.................. 25%

Magazine brands have an undeniable connection with their consumers, resulting in a higher level of engagement. Editorial integrity, authority and inspiration create a unique connection that successfully translates across print and digital platforms to social media communities.

—MPA Media Factbook 2019

Sources: The Media Audit. Circulation Verification Council. Nielson Catalina Solutions 20161. Marketing Sherpa 20172.

Google, Facebook and Instagram Analytics / JES Media Circulation.

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PHOTO TRAVIS RICHARDSON | MAY/JUNE 2021, FROM GAS PEDAL TO BIKE PEDAL

Age

2022 Content Calendar In every issue of Salt Lake magazine we present our readers with storytelling not found in any other publication. We curate the best of life in Utah with new places to dine, shop, travel and ways to play outdoors, along with Utah's only review-driven dining guide. And we coordinate our content with opportunities for businesses to showcase the best they have to offer. Look at the Content Page for each issue to find the best place for you to reach our readers.

MONTH

SPECIAL AD SECTIONS / ADVERTORIAL INCLUDING DIGITAL COVERAGE

FEATURES

SPACE

ART DUE

ON SALE

OCT 22

NOV 12

JAN 01

DEC 17

JAN 07

MAR 01

FEB 18

MAR 11

MAY 01

APR 22

MAY 13

JULY 01

JULY 24

JULY 15

SEPT 01

AUG 19

SEP 09

NOV 01

23 and Me

January/ February

The study of our own genealogy is a science, a business and one of America’s favorite pastimes. We look into all three aspects and how many of them have their roots in Utah.

Style Profile Our Style Profile special section is an opportunity to share your upscale products and services with our loyal readers (who will become your loyal customers).

Get Outdoors 2022 Blue Plate Awards

March/ April

May/ June

We take this issue to honor some of the most notable philanthropists in our local food, wine and hospitality industry.

Endangered Wilderness and How We Can Help Utah is rich in scenic wonders and natural resources. How can we enjoy and make use of our wild spaces?

2022 Best of the Beehive

July/ August

Block by block, we reintroduce and remind you of the glories of living in Utah. Nominations welcome.

Utahns live here because they love the outdoors in every way you can think of, in our great national parks and in their own backyards. We know you have the products and services that get them out there!

(RV, ATV, Motorcycle, Boats, vacation services in Utah, fishing, hiking, biking, river rafting, kayaking, paddle boarding, landscape design, patio, outdoor lighting, roofing, concrete, sheds, pools, hot tubs etc.)

Vacations & Staycations Showcase your getaway destination or experience so that our readers know where to go when it's time to breathe a sigh of relief.

(Restaurants,vacations, staycations, events, Utah hotspots, real estate, medi spas, salons, spas, distilleries, breweries, boutiques, retail, hotels, car rentals, car dealerships etc.)

What’s HOT?!

Your business has new things to do, new toys to play with, and new clothes to wear to make summer fun-time in the sun even better.

(New business, fashion, beauty, trends, retail, vacation spots, new cars, restaurants, distilleries, breweries, AC companies, sprinkler companies, fountains/water features, pergola, patio, outdoor furniture, pools etc.)

Departures

September/ October

Tales and tips for seasonal trips. This year, we'll talk about places to go where you can break away from the daily routine.

Women in Business Profiles of women who are outstanding in their business.

Great Gifts For under $50, for his and her, for extravagant moments,

November/ December

The Best of the Holidays in Utah and gifts that won’t fit in a box...

Ask the Experts

Special section designed to educate readers through Editorial and special sections are subject to change without notice. experts in their designated fields.

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We are online.

Print Ads | production@saltlakemagazine.com 801-485-5100 ext *211

TWO PAGE SPREAD

FULL PAGE HALF PAGE

Trim sizes

18 x 10.875

9 x 10.875

7.75 x 4.75

PRESS READY REQUIREMENTS • Acceptable file types: PDF, EPS, Tiff • Resolution: 300 ppi • Color: CMYK (convert RGB and Pantones) • Support Black: C 40 M 30 Y 30 K 100 (Large black areas must be a support black) • Include crop marks only. Keep them outside the bleed area. Please do not include all printer marks.

2/3RD VERTICAL 3RD SQ.

4.75 x 4.75

4.75 x 9.75

Digital Ads | digitalmarketing@saltlakemagazine.com 786-973-9111 728 X 90 PIXELS

300 X 250 PIXELS SOCIAL IMAGE SIZING 1080 X 1080 PIXELS 300 X 100 PIXELS

DIGITAL REQUIREMENTS • Acceptable file types: JPEG, PNG, GIF • Resolution: 72 ppi • File size should be under 150 kb.

• Color: RGB • All 3 sizes are required.

• Up to 5 images for social campaign.

• Social Post text will need to be filled out, copy template will be sent out with email reminders.

• Provide a URL link for the ad.

SENDING FILES • Email if under 10mb • Dropbox.com • wetransfer.com

801-485-5100 | sales@saltlakemagazine.com | saltlakemagazine.com