Salt Lake magazine media kit 2018

The Magazine for Utah

saltlakemagazine.com

The Dining Awards

15

UTAH’S

BEST

2018 MEDIA KIT

! is su e y ev er in

+

f the 2017 Readers’ Ch o s r e oice Winn

The Magazine for Utah

The Dining Awards

15

UTAH’S

“

”By placing our advertising in the Great Getaways issues in the Spring and Fall, we’re getting a bonus: readers don’t throw them away, but keep them for future reference!

After our campaign last year, we had an increase in Utah guests who were looking for a special place to celebrate anniversaries and birthdays or to enjoy a getaway visiting the many local tasting rooms and Victorian ambiance of the Inn. For the quality of the publication and the circulation it enjoys, Salt Lake magazine is a great, affordable advertising vehicle. The SLM Staff has been extremely helpful and encouraging to us in our efforts to get our slice of the Utah travel pie. We’re expecting SLM to bring more visitors to us in 2014.”

—Jean Tally, owner of Wine Country Inn

saltlakemagazine.com

BEST

s of the 2017 Readers’ Cho ice inner +W

”

TARGET

Salt Lake magazine has a total following of 410,656 adults in Salt Lake City Magazines rank #1 in driving consumers online.

Magazines Increase: brand awareness by 61% | brand familiarity by 81% | brand imagery by 91%

Our Readers:

47% are ages 25-44

73% have a college or advanced degree

17% earn $100,00 or more annually

25.4% earn $75,000 or more annually

53% are home owners.

61% took action as a result of seeing a print ad

91% of U.S. adults read print magazines. (Source: GFK MRI Fall 2014)

Salt Lake magazine has a print readership of 163,000

Top items our readers spend money on: dining out (includes beer & wine), travel, lawn/garden, home (improvements, mortgage, real estate, furniture), personal care, auto (new purchases, care, accessories, gas).

Source: The Media Audit 2016

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“

”The reasons I love to advertise in Salt Lake magazine. . . I love my placement. I think my sales rep is brilliant. She encourages me to try new things and is concerned about the success of my business. I know that I am getting my money’s worth when I get phone calls after the magazine has just come out. The production staff is always very helpful and courteous. The magazine looks great and appeals to my demographic.

We are a great fit!!!”

”

—Diane Etherington, Owner Children’s Hour

DISTRIBUTION Subscription 5200

A dedicated, growing audience of paying readers.

Newsstand Distribution 4900

600 copies of the magazine are distributed at the Salt Lake International Airport at 9 different news stands

Hotel and Lodge Distribution 7100

Distributed by more than 336 newsstands across Utah, Colorado, Wyoming, Nevada, Idaho and Washington.

Sold in bookstores, grocery stores, super stores and boutiques.

Additional 2000

Office use, In-Stock Sales, distribution to advertisers, special events and brand awareness distribution.

Waiting Room Distribution Select Hospitals/Private Clinics receive complimentary issues of Salt Lake magazine.

Summit County: The Caledonian Double Tree Hilton Grand Summit Hotel Park City Homestead Resort Daniels Summit Lodge Goldener Hirsch Goldminer’s Daughter Lodge Newpark Resort Stein Eriksen St. Regis Deer Crest Sky Lodge Waldorf-Astoria Wyndham Vacation Rentals

Subscription Promotion 6000

Copies of Salt Lake magazine are mailed directly to qualified consumers in select affluent zip codes.

Total Readership Per 4-Cume Issue 163,000 Total Print Run: 25,000 Frequency: 6x per year

*Park City Life section in every issue.

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Wasatch Front: Alta Club Cliff Spa at Snowbird Grand America Little America Hilton Marriott at Gallivan Plaza Marriott University Park Hyatt Place Hyatt Summerfield Suites SL Chamber of Commerce Sheraton Double Tree Hilton Hotel Monaco

THE MAGAZINE FOR UTAH

SALTLAKEMAGAZINE.COM

‘DANCING WITH BOB AT S U N D A N C E 17

“

”I want to thank Salt Lake magazine for their support and nurturing of the foodie community in Utah. The staff at Salt Lake magazine is very friendly, helpful and resourceful. The communication and service they provide is outstanding. Salt Lake magazine offers an excellent product as well as great value for money for advertisers. We look forward to a continued working relationship with them.”

”

—Lavanya Mahate, owner of Saffron Valley Restaurant

DEMOGRAPHIC FOLLOWING DEMOGRAPHICS Male 50.5% Female 49.5% Average age 36

READERSHIP Time spent reading (avg.)

Shared an article with a friend Took action as a result of seeing an ad

FINANCES Own Primary Residence Income of $75k and above Liquid Assets $100k+

EDUCATION Graduated with an Undergraduate, Graduate, or Advanced University Degree 73.1%

OCCUPATION Science/Technical

Company owner/partner Sales/Marketing Corporate Officer Stay-at-Home Parent Retired

MARITAL STATUS Single Married

85% 46.2% 31.4%

38,029 12,514 46,063 7,085 13,391 27,166 29% 71%

41 min.

6 in 10 61%

TOP LEISURE ACTIVITIES Reading Books Traveling Dining Out Entertaining at Home Golfing Winter Sports (SLM reaches 8.5% of Utah’s Skiiers/Snowboarders) Summer Outdoor Recreation Spending time with Family & Friends Gym Memberships Hunting Sporting Events Concerts Theme Parks Gambling Spa Visits

WHY SALT LAKE MAGAZINE? Magazines ranked #1 or #2 most often used medium for 85% of super inflential consumers across 60 categories.

Source: The Media Audit Spring 2017 MPA Factbook 2012/13

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: IFE DE Y L TITU CIT H AL RK IT PA WS W

YOUNG BOXERS

FIGHTING FOR THEIR LIVES

THE PASSION OF FOOD PICTURES WORTH 1,000 BITES

THE MAGAZINE FOR UTAH

NE

SALTLAKEMAGAZINE.COM

SLC MAYOR

JACKIE BISKUPSKI + 5 WOMEN WHO RULE

GENTRI

WELL-SUITED FOR MUSIC

5

Risk

THINGS TO DO

JUNKIES

BEFORE THE SNOW FLIES

“

”

”Salt Lake magazine captures the zest for living life to its fullest and appreciation for nature, that is the spirit that endears us to Utah.”

—Tracey Welsh, Red Mountain Resort

LIVING LIFE BY DEFYING DEATH

CALENDAR

JANUARY/FEBRUARY Sundance Park City Life section

MARCH/APRIL Dining Awards Park City Life section

MAY/JUNE Fashion & Travel Park City Life section

Space Close 1/10/18 Ads Due 1/19/18 On Sale 3/1/18

Space Close 11/1/17 Ads Due 11/17/17 On Sale 1/1/18

Space Close 2/28/18 Ads Due 3/23/18 On Sale 5/1/18 Special Advertising Sections

Special Advertising Sections Great Getaways Space Close 10/25

Tastemakers Great Getaways Fashion Guide

JULY/AUGUST Best of the Beehive Park City Life section

SEPTEMBER/OCTOBER Fashion & Travel Park City Life section

Space Close 5/3/18 Ads Due 5/19/18 On Sale 7/1/18

NOVEMBER/DECEMBER Holiday Park City Life section

Space Close 7/6/18 Ads Due 7/20/18 On Sale 9/1/18 Special Advertising Sections Great Getaways Space Close 6/27

Women in Business

Space Close 2/14

Space Close 9/5/18 Ads Due 9/21/18 On Sale 11/1/18 Special Advertising Sections Holiday Gift Guide Space Close 9/5

EDITORIAL SECTIONS IN EVERY ISSUE:

The Hive By the Numbers Chatter Hot Dish

Sport Hot List Beauty Food Style

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Bizz State Wide Worth a Trip Outdoors

“

“Over the 25 years of publishing these distinct magazines, [Salt Lake magazine’s] covers have been graced with some of the most powerful and interesting Utahns like Robert Redford, Karl Malone, John Stockton and Jon Huntsman, Jr., among many others. The intent of these beautiful magazines is to help readers navigate the Utah experience.”

”

—Chris Redgrave, Zions Bank

DIGITAL www.saltlakemagazine.com Total Digital Following: 170,000

saltlakemagazine.com

VISITS

UNIQUE

Monthly Average

50,000+

30,000+

Vertical Banner 300 wide x 550 high pixels Homepage & all blog posts

SPONSORED EDITORIAL Sponsored Video Blog Ad Sponsored Blog Post

Side Promo Ad 300 wide x 250 high pixels Homepage & all blog posts

Sponsored Podcast Audio

E-newsletter Banner Every Wednesday and Friday 7000+ Opt in Subscribers 700 x 400

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MORE PLACES TO BE SEEN 

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Salt Lake magazine Digital Edition Full version of magazine released one month after print edition.

With over 800 impressions per month and full page ads are linked to your website!

Social Media rapidly growing following Facebook Followers: 5300+ Facebook Reach: 156,900+ per month Twitter Followers: 28.3 K Instagram Followers: 18.3 K Pinterest Followers: 963

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PRODUCTION production@saltlakemagazine.com |

801-485-5100 ext 207

AD SIZES 2 Page Spread Trim size

18 x 10.875

2 Page Spread With Bleed

18.25 x 11.125

Full page Trim size 9 x 10.875 Full page with bleed 9.25 x 11.125

SPECIAL PAGES

Formatted Dining Specs 1/3 page 1 image, 4 x 4 Restaurant contact info and location 75 words or less.

Logo and Award logos (.ai or .eps preferred)

Half page 7.75 x 4.75

3rd sq.

4.75 x 4.75

2/3rds vertical 4.75 x 9.75 3rd vertical 2.313 x 9.75

Gift Guide Image, 4 x 6 30 words or less.

Business info and location

PRODUCTION CHARGES Layout & Design

Stock Photography Included in Design Fee

Full Page $225 Fractionals $125

Proofing Color Match-print $35

Standard web ads $125

Penalty Date Information.

A previous ad will be used if art is not received by the indicated deadlines.

Minor Changes to ads $35 Major changes to ads $75 per hour

PRESS READY REQUIREMENTS

• Use support black for solid blacks: C 40 M 30 Y 30 K 100

• Supported files: Indesign (must be packaged with all images and fonts), PDF/X-1a, Adobe Illustrator eps, and Adobe Photoshop tiff (flattened).

• Double check PDF for separation and overprint problems.

• All graphics should be 300 ppi at the actual printing size and in CMYK. • Convert all Pantones to CMYK

• Create registration/crop marks outside of the bleed area.

• Keep important information at least .5 inches from the trim edge . (live area, 8 x 8.875).

• Preferred file delivery methods are FTP, Dropbox, Yousendit, and e-mail if under 10mb.

SEND YOUR FILES Please email us the file name after the upload is complete.

Production@saltlakemagazine.com

Other options to send files: dropbox.com hightail.com

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