a bespoke comfort boutique for the urban lifestyle
(dr-em) drÜm is a bespoke comfort boutique for the urban lifestyle. We are passionate about providing the ultimate sleeping experience. Our customer is part of the process to create one of a kind fine quality pillows in store and online. Our range of fabrics, sizes and fillings combined with VCP technology ensures optimal performance of the pillow as well as our customers’ wellbeing. So you can sleep better and dream more.
a bespoke comfort boutique for the urban lifestyle
basic product guide available in silk and cotton
small
polyester
polycotton
medium
down
large
horse hair
flax seed
natural shredded rubber
extended products and services VCP 速 technology
8-12 months
time to re-fluff!
Visual Changing Paper (VCP) is a non-electronic time indicating device that visually indicates the passage of a predetermined time.
VCP is activated with pressure.
extended products and services disposable scented pillow sleeves
non woven, fine polyester fibres
scent range: drรถm signature lavender fresh linen jasmine vanilla mandarin white tea
packaging
the urba n lifes tyle fort bou tiqu e for a bes pok e com
retail plan
- 41 stores and 4 outlets nationwide and growing - 675,187 regular customer base. - younger 20+ audience - trust in the US market
- 25 and above audience - 4 giant retail stores nationwide. - regular customer base including tourists. - creative and urban market - trust in the UK market, also a landmark.
customer journey
bloomingdale’s newsletter/mailing list
store front/ shop window
greeter informs cutomer about dröm
dröm POS premade, DIY, fillings etc
finished pillow!
back to dröm
time to re-fluff! great night’s sleep
Value of business
investors
expandable market promising returns niche market, better returns
customers
distinctive experience product quality personalized end-product comfortable lifestyle good sleep leading to overall wellbeing
employees comfortable working environment regular training working experience in a specialized market less employees+better salaries