Dröm (Concept Pillow Store)

a bespoke comfort boutique for the urban lifestyle

(dr-em) drÜm is a bespoke comfort boutique for the urban lifestyle. We are passionate about providing the ultimate sleeping experience. Our customer is part of the process to create one of a kind fine quality pillows in store and online. Our range of fabrics, sizes and fillings combined with VCP technology ensures optimal performance of the pillow as well as our customers’ wellbeing. So you can sleep better and dream more.

a bespoke comfort boutique for the urban lifestyle

basic product guide available in silk and cotton

small

polyester

polycotton

medium

down

large

horse hair

flax seed

natural shredded rubber

extended products and services VCP 速 technology

8-12 months

time to re-fluff!

Visual Changing Paper (VCP) is a non-electronic time indicating device that visually indicates the passage of a predetermined time.

VCP is activated with pressure.

extended products and services disposable scented pillow sleeves

non woven, fine polyester fibres

scent range: drรถm signature lavender fresh linen jasmine vanilla mandarin white tea

packaging

the urba n lifes tyle fort bou tiqu e for a bes pok e com

retail plan

- 41 stores and 4 outlets nationwide and growing - 675,187 regular customer base.

- younger 20+ audience - trust in the US market

- 25 and above audience - 4 giant retail stores nationwide.

- regular customer base including tourists.

- creative and urban market - trust in the UK market, also a landmark.

customer journey

bloomingdale’s newsletter/mailing list

store front/ shop window

greeter informs cutomer about dröm

dröm POS premade, DIY, fillings etc

finished pillow!

back to dröm

time to re-fluff! great night’s sleep

Value of business

investors

expandable market promising returns niche market, better returns

customers

distinctive experience product quality personalized end-product comfortable lifestyle good sleep leading to overall wellbeing

employees comfortable working environment regular training working experience in a specialized market less employees+better salaries