Samantha Joshua

Am a media strategist at OMD working on alcoholic Brands. I've been in the advertising industry since the mid 90's. I have a keen interest for electronic media, but radio is my passion. It is so diverse and yet extremely engaging and effective. It is probably the only media (besides print) that can reach an individual on a emotive level. Radio is a medium that when forces are joined by all partners (media and creative agencies plus the station), the results are a phenomenal campaign for the Brand. Am a completely passionate and driven person with a keen sense for success in everything I do. Probably competitive, but this is the driven force for all successful individuals.