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In this article, we are going to describe powerful mobile marketing methods you can implement in just a few minutes. We will investigate what the industry and the technology allow us to do today, how to persuade people to sign up for your service and which file formats to use when you deliver your content. We will also take a sneak peek on what will happen with mobile marketing in the near future. The hands-on experience is based on solving marketing problems with the help of InfoNU (www.infonu.com). InfoNU is a free web based mobile mass communication platform that supports the latest trends in mobile marketing. With InfoNU you can:
Send SMS messages such as personalized alerts and mobile coupons Push mobile content like banners, mp3-songs, ringtones, video clips, visiting cards and java games Push links to mobile websites Create and schedule mobile campaigns Sign up and manage consumers Get your own icon next to the address book and calendar to publish mobile content without cost View statistics on how mobile marketing efforts are received by users
As in all sectors in explosive growth, bright people gravitate towards mobile marketing, create start-up companies, offer solutions and unfortunately also create a big creative mess full of definitions, standards, ideas and solutions. This article series is the authors attempt to untangle the web of technologies into easy-to-use patters you can use in your everyday marketing of your brand, company, products and services. A second part of this article is planned. In Part 2 we will take a closer look at advanced concepts in mobile marketing like tailor-made mobile applications and mobile community services. Permission Marketing and What Mobile Marketing is NOT A mobile phone is a highly personal communication device. Mobile marketing is not about spamming uninterested people with irrelevant SMS messages at 2:00 am. Marketers have to respect this. Never send messages to someone without having their permission. Sending unsolicited SMS messages to people is not good marketing. Aside from the ethical aspect of spam, it does not work and costs you a lot of money. Do not do it. Marketing activities that depends on the permission of the consumer is referred to as permission