02 MOSAERT RECORDS

PROJECT DATA

[Project year]

[Project type]

[Location]

2021 Retail Design Wynwood Miami, FL

PROBLEM

Wynwood Miami was once a hub for creativity and self-expression. Today, rapid gentrification endangers what was once a hub for minority artistic and musical expression and pushes local creatives from their home.

Project Proposal

To provide a space for minority creatives Mosaert Records is a record store with an emphasis on local music development. A featured local artist section gives musicians oppertunity to gain exposure and profit for their work. Space for creative collaboration offers a stage for the development of Wynwood’s future music scene.

Mosaert is a multi-disciplinary creative label founded by pop musician Paul Van Haver, also known as Stromae, and Luc Van Haver in 2009. The label oversees all of Stromae’s creative endeavors, allowing him complete creative freedom. The label releases a single numbered clothing capsule each year.

AN INTERPRETATION OF THE SARTORIAL CULTURE OF THE SAPEUR.

The Sapeur movement is more than a fashion choice; it’s a way of living. Centralized in the Republic of the Congo, the Paeur movement is all about style, suave, and joy. The men and women of this movement, les sapeur and sapeuse, are beacons of style in their community. Even facing economic struggle these ambience-makers find ways to create living art. Mosaert pays homage to this style and adds a musical backdrop to the movements catwalk.

The Record Gallery

The Record Gallery is the main retail spcace of Mosaert Records. Here, interactive record displays allow users to search for desired albums, or browse at their leisure.

Drawer illuminates when user searches for a record inside

To preserve and elevate the tactile recordshoppping experience, users can either use the interactive screen to search for their desired record, or organically flip through the drawers to discover an unknown treasure.

Groovy Tunes

Maximal and attention grabbing pattern wrap surfaces welcomes users to the space. By never fearing to be bold, the project empowers users to reach for their muscial dreams.

Record Player Retail

Vinyl Cafe

Bold forms and playful lighting are the main events in the vinyl cafe, where users can gather to chat or grab a bite. Close by, the listening wall allows users to listen to new emerging artists.

By creating a dedicated section for local musicians to advertise and promote their music for free, Mosaert helps the community keep a foothold in the face of rising gentrification.