Laundry Bags with a Secret

Laundry Bags with aSecret

Let me tell you what the secret is..

Samantha Franco V.

Table of Contents

Product.. . . . . 2 Scents.. . . . . . . 3 Ispiration.. . . . .4

P hilosophy.. . . . 5 Swot Analysis.. . 6 Target Market.. . . 7-8 Competition.. . . . . 9

Sales Venue.. . . . . 10 Collateral/ Promotional Material.. . 11-12 Expence Sheet. . . . . 14 Specification Sheet.. . . .15 Cost Sheet.. . . . .16 Non-Disclosure Agreement.. . . .17

Product

Pink Laundry Bags are an addition to the Pink fragrance, body lotion, wash and scrub, body butter, and body bronzer collection. They are a scented laundry bags in which girls and women can put their lingerie.. It is a product perfect for travel. The laundry bag is made out of non-woven fabric that matches the color of the rest of the collection chosen. In the middle of the bag there is a pocket where the scent in inserted and can be replaced as needed. This pocket also has a large print of the logo..

Fragrances

Warm & Cozy

Ready to Party

Wild & Breezy

Cozy up in toasted vanilla and peony. Toaste d vanilla and peony

Get Ready to Party in pink lotus f lower and apple.

Pink lotus f lower and apple

Sweet & Flirty

Get f lirty in sugar berry & pink grapefruit. sugar berry and pink grapefruit

Fresh & Clean

Feel so clean in fresh apple and lily.

Fresh apple and lily

Go wild in red guava and passion f lower.

Red guava and passion f lower

Inspiration The idea for this product came to me while I was doing my semester abroad in France. Wit hin the first couple of weeks, I had already been to Paris, Lacoste and Barcelona. I still had ways to go before coming back home and I realized that my clothes were not as pristine as they were when I had started my journey. The problem always seemed to get worse when I was coming back from my trips and my laundry was stuffed in my bag for hours. So being a fan of P I N K Fragrances and Victoria’s Secret naturally I thought of pairing both products. And I came up wit h P INK Laundry Bags wit h a Secret. Scented laundry bags would mask the odor of used (not soiled!) laundry, as well as separating it from the rest of the clothing in the luggage.

P hilosophy This company aims to better girls' traveling experience by creating a scented laundry bag that will facilitate the transportation of worn clothes. The bags are practical and personal wit h scents that will not only mask unwanted odors but leave a delightful trail of P INK perfume.

These bags are made wit h high qualit y material and state-of-the-art standards. Furthermore, from material sourcing to production lines, workers are treated and paid fairly and there is no negative impact on the environment. The company prides themselves on the integrit y of the product. So, whether you are back-packing through Latin America wit h a duffel bag from one ho to another or traveling wit h the latest Louis Vuittan carry-on from New York to Paris, hostel your used clothing will be separate and fragrant and your yet-to-be-used outfits will be protected and ready to wear.

Strengths - Appeals to the VS Pink customer -Fits into the collection -is “giftable�

-Logo identifiable - Inexpensive to make

Opportunities

-Change with seasons (and new scents) gives the opportunity to introduce new products.

-Able to use same technology for travel bags and other items - P WP Potential -Can be incorporated in a gift package sce can be created for different spe-New scents cial occasions.

Weaknesses

- Customer acceptance -No previous history -Short life -Only offering one size

Threats

- No acceptance - Knockoffs - Fragrance delivered late -Natural disasters

Target Market Victoria's Secret's P INK line attracts people outside of the Victoria's Secret market. These are the younger women, such as the college student aged 16-29.

The bright colors, trendier prints and smaller attire appears to be more casual and laid back than the traditional Victoria's Secret line. They also use brighter colors and hip prints. The target for this specific product are young women who are constantly traveling. For example, college students that travel from home to school, back for winter break and then they are off again only to shortly leave for spring break. The college girl is always on the move and never resting too long in one location. They are the present-day nomad, landing where they will study, be with family, work or have an adventure.

Consumer Profile

Name: Olivia VerNooy Age: 18 Sex: Female Occupation: College Student Shopping: Victoria’s Secret, NastyGal , Bed Bath & Beyond, H&M Travels/ Yeah: 6 times a year.

Competition

Bed Bath and Beyond:is a chain of domestic merchandise retail stores across United States, Canada and Mexico. Formed in 1971, the stores sell goods primarily for the bedroom and bathroom, as well as kitchen and dining room. Presently they have well over 1000 stores.

Marshalls: Marshalls, Inc., is a chain of American department stores owned by TJX Companies. Marshalls has over 750 conventional stores, as well as larger stores named Marshalls Mega Store, covering 42 states and Puerto Rico Kohls: Kohl's Corporation is an American department store chain, operating 1,146 stores in 49 states as of February 2013

Sales Venue

The sales venue for this up and coming product is the pitch room at the Victoria’s Secret headquarters building called Three Limited Parkway in Columbus, Ohio.

The meeting will include Lori Greeley the CEO of Victoria's Secret Stores and Sharen Jester Turney who is CEO and President of Victoria's Secret Megabrand and Intimate Apparel. Along with their marketing team.

World wide store locations Online store Average size: 6,000 sqft.

Black and cream interior with details in light pink.

Sub brands separated in the store.

Collateral & Promotional Material

Due to the fact that Samantha Franco is a small up and coming company trying to pitch its product to Victoria Secret, her funds will be heavily invested in impressing the decision makers . Items that will be included are; meals during meetings at restaurant, samples of the products to give away to those who are making the decision. A lot of the budget will go to traveling expenses, as well.

Leave Behinds after the meeting would be a P INK folder including the story behind the idea and company . It will also include a mock catalog that will be created so they know how the new product will fit in with their already existing products. Finally, creative and unforgettable (perhaps scented?) business cards will be made to handout.

Leave Behinds open to find out the secret..

Laundry Bags with a Secret Samantha Franco V. 6077490777 Pinklaundrybags@gmail.c om

Shhhhh.. !

The Story Behind the Secret

Expense Sheet

Specification Sheet c

e d

a

b

Cost Sheet

Shhhhhhhh.. . .