BRAND BOOK
A LITTLE GIRL NAMED JENNY WOULD SIT AND DRAW AT THE KITCHEN TABLE EVERY SINGLE MORNING.
INNER CITY NY
AND THEN, DURING MATH LESSONS. ART CLASS WAS NOT A PART OF THE CORE CIRRICULUM. IT WAS THOUGHT OF AS “ARTS & CRAFTS TIME.”
JENNY WAS NEVER ABLE TO FOCUS ON HOMEWORK AFTER SCHOOL.
BUT HER MOTHER AND TEACHERS NOTICED HER ARTISTIC TALENT.
JENNY’S LIFE NEEDED SOMETHING...
AN ART EDUCATION.
IF JENNY CAN’T GO LEARN ART
THEN THE ART LEARNING MUST GO TO HER.
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ART EDUCATION: Stimulates the mind Contributes variety to society Creates a gateway for expression Supplements other subjects in the classroom Enhances exploring, describing, & explaining Gets students to find their “inner artist.�
ARTSNACKS IS A MONTHLY ART BOX SUBSCRIPTION THAT IS DELIVERED TO YOUR DOORSTEP.
DRILL DOWN ART SNACKS MIGHT NOT GIVE KIDS THE BEST ART EDUCATION
WHY? LACK OF KNOWLEDGE IN TEACHING ART EDUCATION, ART ED IS NOT SEEN AS IMPORTANT ANYMORE
WHY?
TOO MUCH MONEYT
OO MUCH TIME
GRANTS ARE GIVEN AND DEVOTED TO OTHER DISCIPLINES OF EDUCATION
LACK OF CONNECTIONS TO ART TEACHERS AND STAFF
ISN’T “ACADEMIC”
??? ??? THERE’S THE ART IN A BOX. BUT WHERE IS THE EDUCATION?
POSITIONING ARTSYBOX
ZAG. ARTSYBOX IS THE ONLY EDUCATIONAL BOX
SUBSCRIPTION THAT TEACHES STUDENTS THE BASIC SKILLS OF ART THROUGH TOOLS AND TECHNOLOGY.
WHAT WE DO:
WE ENGAGE STUDENTS IN PROFESSIONAL ART ACTIVITIES IN ORDER TO STRENGTHEN THEIR PROBLEM SOLVING SKILLS, DESIGN LEARNING PROCESSES, ARTISTIC KNOWLEDGE, AND EXPRESSION OF SELF.
WHY? we do it for kids like JENNY.
1
Our purpose is to provide the gift of art education for those students who are not able to recieve any or any proper art education.
2
We want to reveal the artistic expressions of those gifted students in need with the collaboration of families.
Based on competitors, Artsybox is youthful, energetic, and playful.
TIME Scholastic
P+P Me! Kiwi Crate Birchbox
Leap Frog
traditional
Artsnacks
contemporary
TIME MOVEMENT
COMPETITORS
COMPETITORS
dimensions of style
overall perceptions of style
AUTHENTICITY Me!
EAST
Artsnacks
Leap Frog
Leap Frog Birchbox Scholastic
Birchbox Me! P+P Kiwi Crate
classic
avant-gard
P+P
imitative
SOPHISITCATION
REPRESENTATION Scholastic
Artsnacks Leap Frog Birchbox Kiwi Crate Scholastic
original
Me!
P+P
P+P Artsnacks
Kiwi Crate
real
P+P
abstract
Birchbox
Me!
sophisticated
Birchbox
Artsnacks
Kiwi Crate Scholastic Leap Frog
unsophisticated
PERCIEVED MOVEMENT
SPACE
Me! Scholastic
P+P
Birchbox
Artsnacks Scholastic
Leap Frog
Me!
Birchbox
Leap Frog
Kiwi Crate
Me!
east
static
west
SOPHISTICATED
Scholastic Leap Frog Artsnacks
COMPLEXITY
TECHNOLOGY
P+P
Leap Frog
P+P
Scholastic
Birchbox Me!
Leap Frog
Kiwi Crate
dynamic
Artsnacks
Kiwi Crate
Me!
Birchbox
Leap Frog Scholastic
Artsnacks Kiwi Crate
minimal
synthetic
SCALE
Artsnacks
P+P
Kiwi Crate
organic
ornamental
POTENCY Birchbox Kiwi Crate
loud/strong
Me! Artsnacks Leap Frog Scholastic
P+P
strong/weak
WEST
Birchbox Me!
Scholastic
Kiwi Crate Artsnacks
P+P
UNSOPHISTICATED
global
regional
SOCIAL
MENTAL
I like to do these art lessons with my friends and family,
supplies, and newfound inspiration for creating art. It helps me to
because it strengthens our relationship.
focus better in school because making art is an expressive break.
I like to share my art creations with my friends and family.
Artbox makes me feel excited whenever I get a new box of art
SPIRITUAL
FUNCTIONAL
I value the way that art box values art education and keeping
I am able to recieve a monthly box of art supplies that will
art alive in this world.
teach me a new lesson about fine arts in order to explore a new artistic skill.
BUILDING THE BRAND
COLORS
LOGOS
THE BOX
Be a part of the
ART