BRAND BOOK
A LITTLE GIRL NAMED JENNY WOULD SIT AND DRAW AT THE KITCHEN TABLE EVERY SINGLE MORNING.
INNER CITY NY
AND THEN, DURING MATH LESSONS. ART CLASS WAS NOT A PART OF THE CORE CIRRICULUM. IT WAS THOUGHT OF AS “ARTS & CRAFTS TIME.”
JENNY WAS NEVER ABLE TO FOCUS ON HOMEWORK AFTER SCHOOL.
BUT HER MOTHER AND TEACHERS NOTICED HER ARTISTIC TALENT.
JENNY’S LIFE NEEDED SOMETHING...
AN ART ED
DUCATION.
IF JENNY CAN’T GO L
THEN THE AR MUST GO TO
LEARN ART
RT LEARNING HER.
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ART EDUCATION: Stimulates the mind Contributes variety to society Creates a gateway for expression Supplements other subjects in the classroom Enhances exploring, describing, & explaining Gets students to find their “inner artist.�
ARTSNACKS IS A MONTHLY ART BOX SUBSCRIPTION THAT IS DELIVERED TO YOUR DOORSTEP.
DRILL DOWN ART SNACKS MIGHT NOT GIVE KIDS THE BEST ART EDUCATION
WHY? LACK OF KNOWLEDGE IN TEACHING ART EDUCATION, ART ED IS NOT SEEN AS IMPORTANT ANYMORE
WHY?
TOO MUCH MONEYT
OO MUCH TIME
GRANTS ARE GIVEN AND DEVOTED TO OTHER DISCIPLINES OF EDUCATION
LACK OF CONNECTIONS TO ART TEACHERS AND STAFF
ISN’T “ACADEMIC”
???
??? THERE’S THE ART IN A BOX. BUT WHERE IS THE EDUCATION?
POSITIONING
G ARTSYBOX
ZA
AG. ARTSYBOX IS THE ONLY EDUCATIONAL BOX
SUBSCRIPTION THAT TEACHES STUDENTS THE BASIC SKILLS OF ART THROUGH TOOLS AND TECHNOLOGY.
WHAT WE DO:
WE ENGAGE STUDENTS ACTIVITIES IN ORDER T PROBLEM SOLVING SKIL PROCESSES, ARTISTIC K EXPRESSION OF SELF.
:
S IN PROFESSIONAL ART TO STRENGTHEN THEIR LLS, DESIGN LEARNING KNOWLEDGE, AND
WH
we do it for kid
HY?
ds like JENNY.
1
Our purpose is to provide the gift of art education for those students who are not able to recieve any or any proper art education.
2
We want to reveal the artistic expressions of those gifted students in need with the collaboration of families.
Based on competitors youthful, energetic, a
COMPETITORS
TIME Scholastic
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Leap Frog
traditional
Artsnacks
contemporary
TIME MOVEMENT
dimensions of style
REPRESENTATION Scholastic
Artsnacks
Leap Frog
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classic
avant-gard
Me!
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real
abstract
PERCIEVED MOVEMENT
SPACE
Me! Scholastic
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Leap Frog
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dynamic
east
static
west COMPLEXITY
TECHNOLOGY
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Scholastic
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Artsnacks
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minimal
synthetic
organic
ornamental
POTENCY Birchbox Kiwi Crate
loud/strong
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P+P
strong/weak
s, Artsybox is and playful.
COMPETITORS
AUTHENTICITY Me!
overall perceptions of style
EAST
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P+P
original
imitative
SOPHISITCATION P+P
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Birchbox
Me!
sophisticated
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Artsnacks
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unsophisticated
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SOPHISTICATED
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WEST
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Scholastic
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P+P
UNSOPHISTICATED
global
regional
SOCIAL
I like to share my art creations with my friends and family. I like to do these art lessons with my friends and family, because it strengthens our relationship.
MENTAL
Artbox makes me feel excited whenever I get a new box of art supplies, and newfound inspiration for creating art. It helps me to focus better in school because making art is an expressive break.
SPIRITUAL I value the way that art box values art education and keeping art alive in this world.
FUNCTIONAL I am able to recieve a monthly box of art supplies that will teach me a new lesson about fine arts in order to explore a new artistic skill.
BUILDING T
THE BRAND
COLORS
LOGOS
THE BOX
Be a par
AR
rt of the
RT