Visual Identity Routes
Grace Chocolates ROUND 1 bold-studio.co.uk
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Guiding Journeys
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Headline text Subline text Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in tristique metus, a venenatis eros. Quisque vehicula lorem id dolor feugiat, non aliquam sapien egestas. Curabitur vitae tristique nibh.
• Flowing classic serif font which invokes a feeling of gracefulness, beauty and quality. • Colour palette using regal purples, dark blues, cocoa browns and rich greens, juxtaposed with bright fresh modern tones.
• Typography using classic serif font for headings and a thin modern Sans-Serif for body text. • Packaging tied together with hand drawn illustrations with a textured, organic feel. This re-enforces the idea of a high quality gift, made by hand.
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Brand Assets
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• Illustrations which depict different interpretations of the word “Grace” or “Kindness” with central subject being a woman that is guided or assisted on journey to a better future. • Illustration left shows a woman “Falling from Grace” and being assisted and offered a second chance. This gets across the social impact and central vision of Grace Chocolates without spelling it out literally. • Illustrations are bordered with leaves, fruits and cocoa plants to show the high quality of the products. • The style is dream-like and fanciful which allows it to be open to interpretation. This means that it can just be viewed as purely aesthetic or can be read into with a deeper meaning.
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Illustrating Grace
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Respite
Guidance/Intervention
Journey
The idea of respite from hard life conditions. Woman in a desert coming across a beautiful oasis. Hand shape is present in all illustrations.
Woman on a boat and being gently navigated towards a safer path.
Woman at the beginning of a long journey towards a better future.
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Crafting a sisterhood
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Headline text Highlighted text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in tristique metus, a venenatis eros. Quisque vehicula lorem id dolor feugiat, non aliquam sapien egestas. Curabitur vitae tristique nibh.
• Monoline script font to represent the flow of drizzled chocolates • Calligraphy turns into heart motif to frame logo • Chocolate brown colour mixed with cream, yellow and purple for flavour palette
• Clean headline font so as to be accessible and to the point • Supporting monoline script for highlighted features (to be used sparingly) • Supporting graphics line drawings
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Brand Assets
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• Line drawing emulating chocolate drizzle • Inspirational or profile poses of woman all linked together • Continuous line to show journey / paths as well as combined sisterhood • Can be used in different colour combinations for different products • Individual profiles can be used separately on packaging or marketing materials • Flexible to use across different formats
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Packaging patterns
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“CHOCOLATS FOMIDABLE”