Rosenthal Sixty & Twelve

ROSENTHAL STUDIO-LINE »SIXTY&TWELVE« ANNIVERSARY EDITION

ROSENTHAL STUDIO - LINE » SIXTY&TWELVE « SIXTY YEARS ANNIVERSARY — LIMITED EDITION

SIXTY&TWELVE

SELECTION OF 60 VASES AND 12 COLORS TO CELEBRATE SIXTY YEARS OF DESIGN - HISTORY

SIXTY YEARS STUDIO-LINE

WWW.ROSENTHAL.DE

SIXTY YEARS STUDIO-LINE

60 LIMITED EDITION 12 VASES

COLORS

ROSENTHAL — MADE IN GERMANY

ROSENTHAL — MADE IN GERMANY

ROSENTHAL STUDIO - LINE » SIXTY&TWELVE « SIXTY YEARS ANNIVERSARY — LIMITED EDITION

SIXTY&TWELVE

SELECTION OF 60 VASES AND 12 COLORS TO CELEBRATE SIXTY YEARS OF DESIGN - HISTORY

SIXTY YEARS STUDIO-LINE

60 LIMITED EDITION 12 VASES

COLORS

60 YEARS ROSENTHAL STUDIO - LINE

SIXTY YEARS OF DESIGN-HISTORY

SIXTY VASES MEET TWELVE COLORS

LIMITED »SIXTY&TWELVE« EDITION

60 YEARS OF STUDIO-LINE 60 years ago, Rosenthal stirred up the porcelain industry — with avantgarde designs by artists, designers and architects.

Now we celebrate the studio-line with a limited anniversary collection and transport 60 iconic vases with twelve contemporary colors into the here and now.

ROSENTHAL » SIXTY&TWELVE « EDITION STUDIO - LINE ANNIVERSARY 1961 — 2021

DESIGN HISTORY MADE IN GERMANY

THE REINVENTION OF PORCELAIN

A

Like no other porcelain manufacturer, Rosenthal stands for the combination of form, function, craftsmanship and technical know-how.

This corporate strategy is thanks to Philip Rosenthal, the son of the company founder.

With his far-sighted sense of the market, he invented the new look of porcelain, from which the studio-line collections have been created since 1961.

[λ]

LIMITED »SIXTY&TWELVE« EDITION

SIXTY VASES MEET TWELVE COLORS

[ψ] Long before design is on everyone’s lips, Rosenthal works with contemporary designers and promotes young talent. The Upper Franconian porcelain factory is becoming an international company that works across disciplines – at that time a radical break with traditional porcelain design.

The studio-line has produced timeless designs that became design icons of the 20th century, such as the art objects of Andy Warhol, Victor Vasarely and Otto Piene. Also unforgettable are the sets TAC

by Walter Gropius (1969), Suomi by Timo Sarpaneva (1976), Moon by Jasper Morrison (1997) and Landscape by Patricia Urquiola (2008) – still today design highlights in the Rosenthal range. More than 150 artists, designers and architects have designed for studio-line since the early 1960s, including Tapio Wirkkala, Ettore Sottsass, Marcel Wanders and Konstantin Grcic. Rosenthal’s willingness to experiment is also demonstrated by the current collection, which features objects by Sebastian Herkner and BIG. Especially beautiful: porcelain from Rosenthal is made in Germany. It is manufactured in Selb and Speichersdorf in modern production facilities under the most sustainable conditions possible.

SIXTY&TWELVE 60 YEARS OF ROSENTHAL STUDIO-LINE ANNIVERSARY COLLECTION

of the palette correspond with the strictly geometric vase shapes, while the intense colors merge with the poetically playful objects. The artistic design icons are made from a through-dyed porcelain mass specially developed by Rosenthal, which requires unique technical skills and craftsmanship and thus manifests the strong innovative power of Rosenthal in dealing with the valuable material porcelain.

ALL GOOD THINGS COME IN THREES: »HOP« BY SEBASTIAN HERKNER

C

One of the stars of the international design scene is represented by three vases in the anniversary collection: Sebastian Herkner.

The existing designs Collana (2014) and Falda (2014) , now in color, are joined by another extravagant object: Hop. It stands out due to its asymmetrically stacked rings, which are reminiscent of Michelin men or sculptures by Tony Cragg, as the designer with an affinity for art says. As a collector’s item in the anniversary edition in the color cameo, Hop also reflects the essence of the studio-line: timeless, artistic design with character and sophisticated production. [τ]

B

60 selected vases in twelve different colors reflect an extraordinary journey through time in Rosenthal’s design history and, at the same time, pick up on future trends in their redesign. The limited edition alternates between restrained shades of grey, pastel green and blue as well as intense berry tones with sonorous names like Midnight, Sea Salt, Mint and Cameo. Among the illustrious birthday celebrations are Rosenthal classics such as Martin Freyer’s Plissée (1968), Tapio Wirkkala’s Pollo (1970), Michele De Lucchi’s Conio (1994), Cédric Ragot’s Fast (2006) and Fondale from the Office for Product Design (2017) . The shapes are as varied as the colors: they range from pure, architectural volumes to lush, floral objects. The restrained tones

GET YOURS V I S I T R O S E N T H A L . D E A N D O U R S T O R ES

SIXTY YEARS OF DESIGN-HISTORY

60 YEARS ROSENTHAL STUDIO - LINE

ABYSS

ONCE UPON A TIME

MIDNIGHT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

CAMEO

TANGERINE

FOSSIL

CORAL

SIXTY YEARS LATER

CORAL FOSSIL TANGERINE CAMEO SEA SALT SANDSTONE MINT LAVA MIDNIGHT

ATLANTIC

PACIFIC BAY

SIXTY YEARS SIXTY VASES 60 SIXTY&TWELVEÅ 12 VASES

COLORS

ABYSS

60 YEARS STUDIO - LINE ROSENTHAL ANNIVERSARY CELEBRATING DESIGN - HISTORY

ZAUBERVOGEL

BY HANS THEO BAUMANN

BY BJØRN WIINBLAD

MIDNIGHT

ARKADIA

ABYSS

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

URA

BY TAPIO WIRKK ALA

CAMEO

TANGERINE

FOSSIL

CORAL

POANG

ROMANZE

BY SIGVARD BERNADOTTE GR AF VON WISBORG

BY BJØRN WIINBLAD

PLISSÉE

BY MARTIN FREYER

ABYSS

MIDNIGHT

ASYM

BY CLAUS JOSEF RIEDEL

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

CAMEO

TANGERINE

FOSSIL

CORAL

LOVE LOVE

SPITZENSERIE

BY EUGEN GOMRINGER

BY MARTIN FREYER

BYZANCE

TÜTENVASE

BY ALEV SIESBYE

BY TAPIO WIRKK ALA

CORAL FOSSIL TANGERINE CAMEO

BY MARTIN FREYER

SEA SALT

STRUCTURA FABRIC

BY DIETER MANK AU

POLLO

MIDNIGHT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

VIBRATIONS

ABYSS

BY TAPIO WIRKK ALA

SUOMI

BY TIMO SARPANEVA

IKEBANA

BY ROSENTHAL

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

TOTEM SEA SALT

BY OTMAR ALT

MIDNIGHT

CAT LIGHT

BY JEROEN BECHTHOLD

ABYSS

BALANCE

BY AMBROGIO POZZI

CAMEO

TANGERINE

FOSSIL

CORAL

TASCA

BY LINO SABATTINI

DRIFT

DEBÜT

BY CHRISTA HÄUSLER-GOLTZ

BY MICHAEL BOEHM

CORAL FOSSIL TANGERINE CAMEO

BY PHILIP ROSENTHAL

BAOBAB

PORTICA

BY EMMANUEL BABLED

BY JAN VAN DER VA ART

SEA SALT

TRINIDAD

BY ROSEMONDE NAIR AC

ABYSS

MIDNIGHT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

KISSENVASE

SAKURA

BY TADAO AMANO

ABYSS

MIDNIGHT

OASIS

BY ELSA FISCHER-TREYDEN

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

CAMEO

TANGERINE

FOSSIL

CORAL

FLORINDA

TROLL

BY MA ARTEN VROLIJK

BY JOHAN VAN LOON

RINGOLETTO

BOTTIGLIA

BY RON AR AD

BY ALDO ROSSI

CORAL FOSSIL TANGERINE CAMEO

BY YANG

MOON

FUN O’FANT

BY JASPER MORRISON

BY JOHAN VAN LOON

SEA SALT

PACCO BELLO

BY PLATT+YOUNG

ABYSS

MIDNIGHT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SPIRIT

MARAGONO

BY MARCO ZANINI

ABYSS

MIDNIGHT

FAST

BY CÉDRIC R AGOT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

CAMEO

TANGERINE

FOSSIL

CORAL

BLUMENGERECHTE VASE

BY MARCEL WANDERS

CONIO

STRUCTURES

BY MICHELLE DE LUCCHI

BY STEFANIE HERING

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

TECTONICS SEA SALT

BY PATRICIA URQUIOLA

MIDNIGHT

LANDSCAPE

BY ACHIM HAIGIS

ABYSS

SURFACE

BY CAIRN YOUNG

CAMEO

TANGERINE

FOSSIL

CORAL

BLUE CANELA

BY HARRY-PAUL

VASE OF PHASES

REUNION

BY STUDIO DROR

BY PIEKE BERGMANS

CORAL FOSSIL TANGERINE CAMEO

PAPYRUS

BY VITTORIO PASSARO

NENDOO

BY SEBASTIAN HERKNER

BY METZ & KINDLER

ABYSS

COLLANA

MIDNIGHT

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

BY LITTLE WONDER

SEA SALT

OPENING

SQUALL

BY CÉDRIC R AGOT

ABYSS

MIDNIGHT

FALDA

BY SEBASTIAN HERKNER

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

CAMEO

TANGERINE

FOSSIL

CORAL

PHI CITY

LA CHUTE

BY CAIRN YOUNG

BY CÉDRIC R AGOT

FONDALE

FORMAT

BY OFFICE FOR PRODUCT DESIGN

BY CHRISTOPHE DE LA FONTAINE

MIDNIGHT

SKUM

ABYSS

ATLANTIC

PACIFIC BAY

LAVA

MINT

SANDSTONE

SEA SALT

HOT SPOTS

BY CHRISTINE R ATHMANN

BY BIG IDEAS

CAMEO

TANGERINE

FOSSIL

CORAL

HOP

BY SEBASTIAN HERKNER

SIXTY YEARS OF DESIGN-HISTORY

60 YEARS ROSENTHAL STUDIO-LINE

LIMITE D » SIX TY&TWEL VE « ED I TI O N

Beauty is one of the few things in life that don’t need explanation. You see it, you feel it, you love it. Nevertheless, it can be of value to look beneath the surface. To understand why something attracts us can make us appreciate the treasures we found even more.

As for the design of this brochure, feel invited to dive into the conceptual structure behind the graphic design of »Sixty & Twelve« that allowed me to cultivate four fields of potential to celebrate this anniversary with Rosenthal studio-line.

BEAUTY LIES BETWEEN THE VIEWER’S EYES AND THE DESIGNER’S MIND MAKING OF »SIXTY&TWELVE« GRAPHIC DESIGN

[TEXT BY RAFAEL BERNARDO]

When I first heard about the »sixty&twelve« concept, my reaction was the question »Which vase-color-combination will be my favorite and the most iconic of them all?«. But after listening to project-partners at Rosenthal and what they had to say about the production of the limited edition, I came to realize that as opposed to the general work of a designer, it would be unnecessarily ambitious to develop a new story. The existing idea was already strong enough. All I had to do was to visualize the concept and the fascination I felt for it.

BEHIND THE SCENES AND BETWEEN THE EARS

THE »SIXTY&TWELVE« GRAPHIC DESIGN BY RAFAEL BERNARDO

OF

CUSTOM-FONT ICONS COLOR TYPOGRAPHY CONCEPTUAL APPROACH

[BE WATER MY FRIEND]

To dive into the »sixty&twelve« concept and fill my lungs with its charming character, I decided to work with my creative »Be Water my Friend« methodology. To start, I applied the »Four Directions« [ENERGY STRUCTURE REALITY ATTRACTION] to divide the concept based on these coordinates and distilled the topics »time-frame«, »design-spirit«, »technology« and »concept« as a result. Then, by multiplying the quadrants with the »Three Stages of Progression« [SUBSTANCE POTENTIAL EXECUTION] I defined three levels to push the conceptual frame-work to a visual level and turn the topics into graphic heroes who speak their own language and brand their own identity when coming together in the layout.

SYSTEMATIC PROCESS

[SEE RIGHT PAGE]

The info-graphic on the right is built in the direction of my creative process going from the outside to the inside, leading to the center, the level of output. Here lies the objective of designing this brochure for the anniversary as well as its result, the brochure itself. A touchpoint created by aesthetic impulse that connects you, the viewer with my thoughts and feelings channeled during the design process. Standing in the center you can look in »Four Directions« and choose to zoom between »Three Stages of Progression«: »Execution« holds the visible output of my work [FONTS, ICONS, COLOR AND TYPOGRAPHY], »Potential« defines the field of interpretation where ideas set points of focus to change perspectives and last but not least »Substance« with all the content, the starting point of my creative journey.

CUSTOM-FONT

[DESIGN-ELEMENT 1/4]

ICONS

[DESIGN-ELEMENT 2/4]

[01.03.] »The

custom-font is inspired by water as an allegory for the flow of time« which looks at the [01.01.] »time-frame of sixty years of design-history« from a perspective, that [01.02.] »the vases shape design-history like they shape the water they hold inside.«

[02.03.] »The

IN THE QUADRANT OF »ENERGY«, »TIME-FRAME« SETS THE PURPOSE, IMPULSE AND MOTIVATION TO CELEBRATE THE ANNIVERSARY.

IN THE QUADRANT OF »STRUCTURE«, »DESIGN-SPIRIT« LOCATES IMPULSES, SETS COORDINATES IN RELATION AND BRINGS RHYTHM TO THE CHRONIC.

TYPOGRAPHY

COLOR

[DESIGN-ELEMENT 4/4]

icon series unites the vases on a neutral and common ground« which looks at the [02.01.] »design-spirit of the sixty vases and their designers« from a perspective, that [02.02.] »the design of a vase speaks for itself.« In other words, icons need icons.

[DESIGN-ELEMENT 3/4]

[04.03.] »The

clean typography and technical design-elements« which look at the [04.01.] »concept of combining sixty vases and twelve colors« from a perspective, that [04.02.] »Rosenthal is not a creator. Rosenthal is a factory.«

[03.03.] »The 12-color-gradient compositions and color-grid-interface« which look at [03.01.] »the technology of pigmented porcellain« from a perspective, that [03.02.] »nobody knows the colors and therefore they need their own stage.«

IN THE QUADRANT OF »ATTRACTION«, »CONCEPT« DEFINES THE IDEA, THE OBJECTIVE AND THE TASK TO CELEBRATE 60 YEARS OF ROSENTHAL STUDIO-LINE.

IN THE QUADRANT OF »REALITY«, »TECHNOLOGY« HOLDS THE KEY TO MAKE THE CONCEPT OF SIXTY VASES IN TWELVE COLORS HAPPEN.

INFO&CONTACT [VISIT] RAFAEL-BERNARDO.COM [FOLLOW] INSTAGRAM.COM/RAFAEL.BERNARDO_

[01.01 TOPIC] SIXTY YEARS OF DESIGN-HISTORY

01/04 ENERGY

TIME - FRAME

DESIGN - SPIRIT

[01.02 PERSPECTIVE] THE VASES SHAPE DESIGNHISTORY LIKE THEY SHAPE THE WATER THEY HOLD INSIDE

[OUTPUT — 02.03] ICON SERIES TO UNITE THE VASES ON A NEUTRAL AND COMMON GROUND

03/03 EXECUTION

ANNIVERSARY C E L E B R A T I O N »BE WATER MY FRIEND« THE METHODOLOGY

ABC CLEAN TYPOGRAPHY AND TECHNICAL DESIGN-ELEMENTS [04.03 — OUTPUT]

ROSENTHAL IS NOT A CREATOR. ROSENTHAL IS A FACTORY [04.02 PERSPECTIVE]

CONCEPT 04/04 ATTRACTION

01/03 SUBSTANCE

»S&T«

02/03 POTENTIAL

02/03 POTENTIAL

[PERSPECTIVE 02.02] THE DESIGN OF A VASE SPEAKS FOR ITSELF

03/03 EXECUTION

01/03 SUBSTANCE

[01.03 — OUTPUT] CUSTOM FONT INSPIRED

BY WATER AS AN ALLEGORY FOR THE FLOW OF TIME

SIXTY VASES MEET TWELVE COLORS [04.04 TOPIC]

[TOPIC 02.01] SIXTY VASES AND THEIR DESIGN

02/04 STRUCTURE

DESIGN IS KING — COLOR IS QUEEN

12-COLOR-GRADIENT COMPOSITIONS AND COLOR-GRID-INTERFACE [OUTPUT — 03.03]

NOBODY KNOWS THE COLORS. THEY NEED THEIR OWN STAGE. [PERSPECTIVE 03.02]

TECHNOLOGY 03/04 REALITY

PIGMENTED PORCELLAIN [TOPIC 03.01]

ROSENTHAL STUDIO - LINE » SIXTY&TWELVE « 60 YEARS ANNIVERSARY LIMITED EDITION

G O O D B Y E PUBLISHER PHOTOGRAPHY

FONTS

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DESIGN

PRINTER

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G O O D B U Y

SELECTION OF SIXTY VASES AND TWELVE COLORS TO CELEBRATE SIXTY YEARS OF DESIGN-HISTORY

ROSENTHAL — MADE IN GERMANY

ROSENTHAL — MADE IN GERMANY

ROSENTHAL STUDIO-LINE »SIXTY&TWELVE« ANNIVERSARY EDITION

ROSENTHAL STUDIO - LINE » SIXTY&TWELVE « SIXTY YEARS ANNIVERSARY — LIMITED EDITION

SIXTY&TWELVE

SELECTION OF 60 VASES AND 12 COLORS TO CELEBRATE SIXTY YEARS OF DESIGN - HISTORY

SIXTY YEARS STUDIO-LINE

WWW.ROSENTHAL.DE

SIXTY YEARS STUDIO-LINE

60 LIMITED EDITION 12 VASES

COLORS