Importance of Email Marketing for Your Business
What is Email Marketing? Email Marketing is a way to reach your customers or prospective customer via email who have given your business permission to contact them.
Effective Tips of Email Marketing
Emphasize on the Creation of Informative Content:- Before sending out any email, marketers should ensure that the email has a proper subject and a central idea on which the email is based on. Segment the Target Audience:◦ Geographic Segmentation:-This form of segmentation refers to segmenting target audiences by their locations. This form of segmentation can be used by large businesses as well as local businesses. ◦ Income Segmentation:-The income statistics of the target audience can be analyzed and then sent emails which are relevant to it.
How Email Marketing is important?
Targeted Marketing Opportunities More Personal and Targeted than Social Media Data Driven and Measurable Cost Effective and Affordable Generate Leads
Targeted Marketing Opportunities Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring.
More Personal and Targeted than Social Media There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call.
Data Driven and Measurable Another metric your business can track is click through rate (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines).
Generate Sales Email marketing can be a channel to help you increase sales when implemented properly. Through lead scoring, progressive profiling, and well defined email campaigns, your business can know when a customer is primed for a purchase.
Cost Effective and Affordable You might be thinking that email marketing sounds great and all, but with all these features, it is surely an expensive strategy? Sure there will be some initial up front setup and implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.
Who I Am? ď‚—
Sam Brettell is an e-mail marketing expert who provides the effective ways of email marketing through which you can generate sales for your business and get more benefits.