Sowerby Bridge Copley Valley Transformational Project Place Branding Workshop
Points to cover in this presentation
• Brief reference to research into the project • Key messages which lead to development of identity proposal • Concept for the place branding, identity proposal and explanation of the ideas behind the design of the logo • Demonstration of identity applied to advertising materials and promotional items
Sowerby Bridge Sowerby Bridge
Sowerby Bridge photography by Ian Stuart
Copley Valley
Key messages •
Sensitive approach to improving the area
•
Injecting new life into the valley
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Enhancing natural environment – creation of spaces for outdoor leisure and development of eco-friendly ideas
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Bringing opportunity to the area – new businesses and employment
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Making it a desirable place to live and work
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Making the area attractive for tourists – help to boost the area's economy
•
Instilling a sense of pride among local and new residents to be part of a friendly, healthy and enjoyable environment which offers opportunity.
Logo
alder Glen
bringing new life into the valley
Rationale Design based on the idea of injecting new life into the valley Elements of the design making reference to:
Land - Valley Water – River Calder canals Sun – New life, opportunity “C” initial for Calder Glen
Logo
alder Glen The logo as a whole can be read as the symbol of a person made out of the elements of the valley, jumping full of energy, seeking opportunity.
Identity proposal alder Glen
bringing new life into the valley
alder Glen
bringing new life into the valley
alder Glen
bringing new life into the valley
alder Glen
bringing new life into the valley
Leaflet
Leaflets
Posters
Posters
Posters
Promotional Items
Promotional Items