BRAND BOOK GUIDELINE Aesthetic Plastic Center
Hospital Introduction
Table Of Content Hospital Target Audience Brand Image Brand Color Pallet Brand Font Brand Logo Correct and incorrect use of logo Brand Pattern
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Stationary Business Card Letterhead Envelop Mug USB Device
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Out-door Hospital Signage
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Aesthetic Plastic Center offers an incomparable level of care throughout your plastic surgery journey. We render a friendly and relaxing environment to discuss your plastic surgery needs to achieve the looks you have always wanted. Modern and enormous interiors will ensure excellent understanding and comfort during your stay with us. We believe that a desired result may be achieved only by the use of high-class products and cosmetics. We are a team of professionals who have learnt the importance of a positive work atmosphere. We have all gained extensive experience and passion for our professional work which allows us to enjoy satisfaction from constructive services which provide our client’s health. In quest to meet your expectations we continue to undertake professional training, attend seminaries and meetings in order to be able to advise you on the most helpful and beneficial solutions. The length of hospitalization depends on the type of surgery and the patient's general condition. The clinic operates in a modern and professionally equipped building. Our equipment is used as a protected shield, so that the surgery are performed in full anesthesia. Our clients are attended by a team of nurses who are trained to take care of post-surgery patients. The next day they can move to the comfortably furnished apartments, and remain there under the 24-hour medical care until they leave the clinic.
Digital Media Website (Desktop) Website (Mobile) Poster CD-Cover Schedule List
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Target Audience
Brand Image
Aesthetic Plastic Center is located in Clifton, Street 1, Block 3, Shahrah-e-Firdousi, Karachi 75600. Plastic surgery is targeted to all the age group that includes less than 18, 18 – 24, 25 – 34, 35 – 44, 45 – 54 and 55 and over.
Aesthetic Plastic Center is a dedicated facility committed to providing the best possible care for its clients. We pride ourselves on our patient-centric approach to healthcare, which means that care delivery is shaped around the individual their condition and individual needs.
It was for both male and female, they are allowed to undergo surgery to enhance their overall personality. In this time of competition, it is very significant for men to enhance their look. If they are fed up with all traditional methods, then they can go for plastic surgery procedures. Income level will be under the range of 60,000 – 1,00,000.
APC wants their target audience to think that they are Pakistan’s best plastic surgery hospital at providing better apperance, a better look and a better you!
Social economic class (SEC) is further divided into groups: Aesthetics Plastic center caters to both ‘upper middle class’ and ‘middle class’. It is not only for elite high class society but plastic surgery is also for a middle-class patient. A Upper Middle Class are those people who have high income, they are professionals and higher managerial such as mangers, lawyers, engineers, doctors and etc. B Middle Class are those people who have above average pay, they are intermediate managerial such as secretary, deputy and etc. People undergo cosmetic surgery for many reasons. They may want to look younger for professional or personal reasons or they may want to change a feature they never liked.
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Brand Color Pallet
Typography
Magenta
Tw Cen MT (Twentieth Century) is a geometric sans-serif typeface designed by Sol Hess for Lanston Monotype in 1937. It is one of the most used fonts because it is easy to read as it has a simple elegant and sophisticated look to it. Mostly used in both headlines and body copy.
Universal harmony: at its highest level it generates love, caring, kindness and cooperation, encouraging a balanced and harmonious outlook on life. Change and Transformation: helps to release old and outdated patterns of behavior to inspire growth and personal development. It pushes you to take responsibility for creating your own path in life and increases dream activity while assisting you in turning your ambitions and desires into reality.
Azure Blue Azure is a light shade of blue that falls in the color wheel between blue and cyan. A color of true contentment, azure inspires determination and ambition to achieve great things, a sense of purpose in striving for goals. It reduces stress, creating a sense of calmness and relaxation
MAGENTA
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AZURE BLUE
OR WEB USE
OR WEB USE
R:236 B:0 G:140
R:0 B:148 G:204
FOR PRINTING USE
FOR PRINTING USE
C:0 M:100 Y:0 K:0
C:100 M:14 Y:5 K:5
PANTONE Rhodamine
PANTONE 639 C
Red c
ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 0213456789!@$% Bodoni MT is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. 'Modern' serif designs like Bodoni are most commonly used in headings and display uses and in upmarket magazine printing, which is often done on high-gloss paper that retains and sets off the crisp detail of the fine strokes.
ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 0213456789!@$%
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Since the eyes of your customers are mounted side by side, the ideal shape for the logotype is horizontal. This horizontal shape will provide the maximum impact for your logotype. Magenta color is used to target the femal audience and Azure Blue represents the male target audience.
Aesthetic
Plastic Center The wreath made up of leaves signifies the symbol of hope, satisfaction, peace, beauty, confient and harmony.
h Aesthetic Plastic Center h
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The visible elements of a brand, such as colors, design, logotype, name, symbol that together identify in the mind of the consumers is known as brand identity.
h
Brand Logo
Correct Use Of Logo Ideally the logo is to be used on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo.
VARIATIONS OF LOGO • Use the two-color logo on white or light-colored background. • Use the two-color reverse logo on dark background that provide sufficient contrast for all logo components. • Use the two-color logo on colored background.
CLEAR SPACE To protect the integrity and to achieve maximum recognition, it is important for assisting graphical elements, or other company logo should not be in direct contact with the logo work. By visually imagining a containing box around the logo, any assisting letter from the logo should be at least a width away from the logo workspace.
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• Use the two-color logo on light colored background.
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Plastic Center
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Incorrect Use Of Logo Never add too much detail to the logo because then audience will be confused and they will find harder to recognize the brand.
• Don’t place the logo on a busy photography or pattern
• Don’t add ‘glow’ or ‘drop shadow’ effects to the logo • Don’t present the logo in ‘outline only’ fashion • Don’t reconfigure or change the size or placement of any logo elements • Don’t recreate elements or replace with something else • Don’t stretch or squeeze the logo to distort proportions
ORIENTATION
Aesthetic
Plastic Center CROP
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OUTLINE
Plastic Center RECREATE
• Don’t crop the logo in any way
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• Don’t change the orientation of the logo
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RECONFIGURE
Aesthetic
Plastic Center SQUEEZE/STRETCH
Brand Pattern Plastic Surgery is often used with the surgical instruments like injections and scissors during various kind of treatments for a person’s personal use or by some kind of accident occured in their life. The Plastic center logo is made up of two surgical items so that people can easily recognise the brand by these elements. The pattern also have dotted straight line which indicates the marks of the patients made by the doctors at the time of surgery.
Plastic Center PATTERN
Aesthetic
Plastic Center GLOW & DROP SHADOW
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Stationary
6.5”
The small peice of a card is very essential because it reflects the brand image of the company in long-run. The standard business card szie is 6.5”x 3” The typeface is Tw Cen MT because it gives a simple and readable look.
3”
BUSINESS CARD
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Plastic Center
Doctor name: Address: Contact number: Email: Web:
• Name • Logo • Address • Job title • Phone number • Website address • Email address
LETTERHEAD Aesthetic
Plastic Center
Doctor name: Address: Contact number: Email: Web:
The szie of the letterhead internationally is A4 (210 mm x 297 mm) The company name is usually the primary element in a letterhead and appears in the largest type. The best letterheads are cleanly arranged with plenty of blank spaces and no crowding of the elements, which typically include: • Company name • Logo • Address • Contact name (optional) • Phone numbers • Fax numbers • Email address
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Plastic Center
The upper margin should be set at 1.5” and the bottom margin at 1.5”. The signature should be set flush left. The body copy is flush left, not justified. 1.5”
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Plastic Center
1”
1” Aesthetic Plastic Center F-60, S.I.T.E. Off Hub River Road, Karachi 75700, Pakistan Phone: 9221-2582061 Fax: 9221-2582068 aestheticplasticcenter@net.pk www.aestheticplasticcenter.pk
Aesthetic Plastic Center F-60, S.I.T.E. Off Hub River Road, Karachi 75700, Pakistan Phone: 9221-2582061 Fax: 9221-2582068 aestheticplasticcenter@net.pk www.aestheticplasticcenter.pk
1.5”
TYPING FORMAT FOR LETTERHEAD The typing format for the standard letterhead is an integral part of the design and should be followed. Type should be set in Tw Cen MT (Regular) at 12 pt. The left margin should be set at 1” and the right margin at 1”.
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The maximum line length should not exceed six and one half inches. Allow three line spaces for the signature above the name of the sender.
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ENVELOPE The content in this envelope include logo, reciever address (person or business) , delivery address, contact and email.
Address on envelope should be typed as shown, 4” from left and 1.75” from top.
Aesthetic
The style of this envelope is called commercial envelope. There are the most popular envelopes for business correspondence. Also called business, standard, or officials, commercial envelopes are open side envelopes usually with commercial style flaps.
Plastic Center
3”
1.75”
Doctor name: Address: Contact number: Email: Web:
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Plastic Center
MUG Doctor name: Address: Contact number: Email: Web:
Mug creates an impact on the eyes much before the mind can visualize it. These are efficient of doing wonders to your brand when given away at conferences, seminars or tradeshows. It is will be durable because ceramic has more durability then glass and they will promote your brand as long as they are intact.
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Plastic Center
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Digital Media
USB DEVICE USB device is essential because you can store your important data in it, it will help you in long-run and it is small, unbreakable and portable. Promotional USB flash drives can even be free-loaded with videos, trial software, or any other kind of information that might attract interest from the public. Promotional usage of USB drives has become very common for businesses these days.
WEBSITE (DESKTOP) Call US 9221-2582061 MENU
Aesthetic
Plastic Center Aesthetic plastic center offers an incomparable level of care throughout your plastic surgery journey. We render a friendly and relaxing environment to discuss your plastic surgery needs to achieve the looks you have always wanted. Modern and enormous interiors will ensure excellent understanding and comfort during your stay with us. We believe that a desired result may be achieved only by the use of high-class products and cosmetics.
Aesthetic
Plastic Center
We are a team of professionals who have learnt the importance of a positive work atmosphere. We have all gained extensive experience and passion for our professional work which allows us to enjoy satisfaction from constructive services which provide our
Outdoor HOSPITAL-SIGNAGE 7”
Aesthetic
Plastic Center
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WEBSITE (MOBILE) 5”
People tend to use mobile phones more then laptops, when they are in a rush. So, there is a mobile app of Aesthetic Plastic Center which gives you all the important information regarding the hospital. It is very significant to have a mobile app in today’s period because according to a survey smartphone users spent 89% of their time using mobile app. So, the usage of mobile app is increasing day by day.
Call US 9221-2582061
Aesthetic
MENU
Plastic Center OUR TREATMENT
OUR PLASTIC SURGEONS
NEWS
ABOUT US
CONTACT US
Aesthetic plastic center offers an incomparable level of care throughout your plastic surgery journey. We render a friendly and relaxing environment to discuss your plastic surgery needs to achieve the looks you have always wanted. Modern and enormous interiors will ensure excellent understanding and comfort during your stay
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CD-COVER
POSTER The white background of the posterdefines simplicity, purity, cleaniness and elegance.The content that are used are visual, headline, body copy, logoin right bottom and action call (website) in left bottom. This is a standard A4 size poster, it’s size is 210 x 297 mm.
Aesthetic
Plastic Center
Aesthetic
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Plastic Center
INSPIRING CONFIDENCE
Plastic Center F-60, S.I.T.E. Off Hub River Road, Karachi 75700, Pakistan, Phone: 9221-2582061 aestheticplasticcenter@net.pk www.aestheticplasticcenter.pk
Aesthetic plastic center offers an incomparable level of care throughout your plastic surgery journey. We believe that a desired result may be achieved only by the use of high-class products and cosmetics.
www.aestheticplasticcenter.pk
4”
Why us? • • •
We provide a personalized extensive way to the patient The clinic issues a one-year warranty on high quality procedures for their patients We provide support to our local and foreign patients in the process of organizing their stay with us
SCHEDULE LIST
Aesthetic
Plastic Center 01. LIPOSUCTION
Schedule sheet is in vertical 4” weight and 8” height with hospital’s doctor details.
Dr. Amjad Ahmed Khan, Mon-Sat, 9.00 am to 6.00 pm Dr. Shahzad Sabro Butt , Mon-Wed, 3.00 pm to 9.00 pm
02. NOSE SURGERY Dr. Sadia Bashir Khan, Thur-Sat, 1.00 pm to 5.00 pm
03. EYEBROW UPLIFT Dr. Rukshar Zehra Shah, Thur-Sun, 3.00 pm to 7.00 pm
04. FOREHEAD UPLIFT Dr. Rukshar Zehra Shah, Wed-Fri, 4.00 pm to 9.00 pm
05. NECK UPLIFT
8”
Dr. Osama Afridi, Mon-Tue, 5.00 pm to 9.00 pm
06. BREAST ENLARGEMENT Dr. Amjad Ahmed Khan, Sat-Sun, 6.00 pm to 9.00 pm
07. BREAST REDUCTION Dr. Rashid Salman Malik, Tue-Fri, 10.00 am to 3.00 pm
08. BREAST UPLIFT Dr. Osama Afridi, Wed-Sat, 12.00 pm to 5.00 pm
09. FAT GRAFTING Dr. Atiya Fatima Maaz, Sat-Sun, 6.00 pm to 9.00 pm
10. EAR CORRECTION Dr. Nasir Yousuf Ahmed, Tue-Fri, 10.00 am to 3.00 pm
11. CHIN CORRECTION
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Dr. Yasir Shahzad Rahim, Wed-Sat, 12.00 pm to 5.00 pm
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