SEAL x SCAD

Page 1


CONTENTS Preface

Double Diamond

Discover Phase

Define Phase

Develop Phase

Deliver Phase

Course Description

Process Exploration

Service Design?

Project Scope

Design Thinking

SEAL Organization Stem Programs Statistics

Introduction Stakeholder Maps Matrix Table SWOT Analysis Co-Creation I Ethnography Research Camp Explore

Introduction Mission Possible Insights Bi-Polar Map Mapping Services Persona Encounter Map Storyboard Blueprint Child Teacher Volunteer SEAL Member Co-Creation II

Introduction Strategic Questions Affinitization Concepts Mission Control Musical Exploration Communications After Effects Treasure Hunt Community Puzzle Park Campaign Outreach Campaign Co-Creation III Decision Matrix Prototyping

Introduction Deliverables Mission Control Musical Exploration After Effects Outreach Campaign Gratitude Package Timeline Storyboards Encounter Maps Blueprint Video Synopsis Conclusion

Service Designers Meet the Team

Appendix


SERV 311 Service Architectures, Ecologies, and Touch Points Course Description Service Design can be used as a powerful tool to understand and tackle many of the complex social and environmental problems facing organizations, communities and societies today. Working closely with client organizations, students apply a wide range of collaborative design and creative problem-solving methods to investigate societal challenges, analyze existing solutions, develop solutions that improve quality of life, and create implementation roadmaps.

Preface


What is Service Design? Service Design realigns business executions, values, and goals according to their users. By working together, we create value for both the users and the providers.

Service Design can be analyzed in five principles: user-centered design, experiencing such service through the user’s eyes, co-creative to where all stakeholders should be included in the process, sequencing to where the service should be visualized as a sequence of interrelated actions, evidencing to where intangible services are visualized as physical artefacts, and holistic to where the entire environment of a service is a key factor.

Design Thinking 2


Communications Team

Savannah College of Art & Design

Service Designers

Service designers are changing the world, bringing innovation and a human-centered approach to health care, transportation, education and retail. SCAD was the first university in the U.S. to offer both B.F.A. and M.F.A. degrees in this burgeoning field.

Nicolas Fasoli

Project Supervisor

Project Manager

Louis Baker

Kerry Stradley

3 Service Designers

Oscar Elmendorf

Kelly Benton

Prototyping Team

Sameer Agarwal

Research and Copywriting Team

Daniel Labios

Ekta Patel

Simon Zhu

Alisa Petrie

Portfolio Team

Savannah Brown

Nik Parekh

Paige Roche

Zack White

Meet the Team 4


The Double Diamond Process

Iterate

Created by British Design Council Understand The journey begins with a trigger. This could be an idea, some insight, a change in the market, a macro economic change. Before responding to the trigger with a vision or plan, we first seek to understand the current condition. This phase is divergent and exploratory – it’s a search for new questions. Through observation and enquiry we reveal customer behaviour and business drivers. Opportunities are identified for further consideration.

Explore With a vision in place, it’s time to explore the best potential solutions. We know what to achieve, and by exploring and validating options, we find the best ways to succeed. This is a divergent and iterative activity. Details and requirements have not been defined – instead, the right solution is discovered.

Define From a place of some understanding, we begin to synthesise knowledge into insight. This focuses on the most compelling opportunities to pursue. It’s about converging on a vision and defining the first expression of our plans to occupy a future position. We assess the viability and impact of our plans, and determine how to measure success. This initial strategy guides the execution of a solution, but strategy is never complete. A strategy should adapt when we make new discoveries. It doesn’t need to define all details of a solution. Instead, the focus should be on the desired outcomes or impact to achieve.

Create As we gain confidence in the solution, exploration gives way to engineering. Now we’re creating and optimising working software. The opportunity here is two-fold. First, a working solution delivered to market. Second, we gather real market feedback. As a result, our understanding deepens, and new discoveries influence an ever-changing strategy. Software engineering is not merely execution of a plan, it also defines strategy.

5 Double Diamond Process

Discover

Define

Develop

Deliver

The third quarter marks a period of divergence where design-led solutions are further developed, iterated and tested within the company; keeping as many tentative solutions in the air as long as possible as you work to validate them. The key activities include multidisciplinary working, visual management, development methods, and user testing.

The final quarter of the double diamond model represents the delivery stage, where the resulting product or service is finalized and launched in the relevant market. The key activities include final testing, approval and launch; with a completion of evalution and feedback.

Iterate

The first quarter of the double diamond model marks the start of the project. It begins with an initial idea or inspiration, often sourced from a discovery phase in which user needs are identified. The key activities in this section include market research, user research, managing information, and design research groups.

The second quarter of the double diamond model represents the definition or convergent stage, in which interpretation and alignment of customer needs to business objectives is achieved. The key activities in this section include project development, project management, and project sign-off.

Double Diamond Process 6


Project Scope

S. social E. equality

Interview the client to help gain an understanding of the following: the social senario, primary and secondary goals, the ecosystem, focal jobs, constraints, etc.

A. advances

Primary Objectives

• Project name (be creative but respectful)

• Social Senario/Challenge, Goals, and Vision Statements

• Stakeholder map covering the ecosystem members (beneficiaries, executors, overseers)

• Matrix/table that outlines focal jobs, needs, and perceived constraints (the latter linked to

L. learning

beneficiaries in particular) • Project Roadmap/Schedule outlining—among other things, the co-creation workshops, (phases, activities timeframe, dates, etc.)

• Project Risk analysis

• Interesting Quotes, Statistics, and Images that help bring this issue to life (optional)

Mission Statement To help nonprofit organizations improve their after school programs and the lives of the children they serve. Vision Statement To improve the accessibility and visibility, while ensuring the future of SEAL for the benefit of the children and society.

7 Project Scope

SEAL Organization 8


Service Offering

STEM Programs Science, Technology, Engineering, and Mathematics (STEM) is a term typically used when addressing education policy and curriculum choices in schools to improve competitiveness in science and technology development. It has implications for workforce development, national security concerns and immigration policy. SEAL coordinates after-school STEM programs at local schools in Savannah to expose real work environments and future career possibilities.

Community Olympic Day

Passport to Excellence

Camp Explore

Enabling Services

Educational STEM Programs

Core Service

Inspiring Active Communities

Let’s Move

STEM vs Non-STEM Source Carnevale, Smith & Melton (2011) STEM Percent learning more than average for own education level

Seeds of Opportunity

Non-STEM Percent learning more than average for own education level

80 75.4

75.2 71.3

Accessibility

Schools

Churches

66.2

60

56.1

Cafes

Parks

51.9

40 39.2

Interaction

City

Family Members

Providers School Officials

39.9

40.4

39.4

37.8 33.6

33.9

31.9

32.6

20

Funders

16.4

0 Less than HS Participation

Students

Facilitators

HS / GED

Some College/ No Degree

Associates

Bachelor’s

Master’s

Professional

Doctoral

Teachers

9 Stem Programs

Statistics 10


Discover

11 Discover Phase

Define

Develop

Deliver

Discover Phase 12


Stakeholder Maps

Matrix Table -Jobs -Needs -Perceived constraints

Stakeholder mapping is a collaborative process of research, discussion, and analysis of such organization. The three layers of this tool are the core target in the service, next layer being all direct stakeholders affiliated, and the outer layer being all indirect stakeholders. This guides service designers to better understand the interplay between all entities.

Tim

Analyst

Jobs (needs to grow to add on additional members?) -Distributions of roles; specialized, specified jobs -Have a consistent plane of knowledge known across the board (all members)

Creative? Feedback

Tim (SEAL Savannah) Programs Program Coordinator Program Executives

Programs for disadvantaged children

Volunteers

School teachers

Children Parents Program Heads

Analyst

Parents?

Tim

School itself (Food & Funding)

Creative? Feedback

Direct Direct B2B B2B

Tim (SEAL Savannah) Tutors

State Regulators

Children

Volunteers

School teachers

Afterschool Programs School District Executive

Abstract Abstract B2C B2C

13 Discover Phase

State Regulators

Needs -Formalized process -Sound communication -Better/easier way of calculating “the metrics” - Standards of the State -Better overall structure of Company (and internal components, ie jobs) -To become scalable → find a way (predictable, once calculable) to grow; can be seen timeline-wise -Streamline its social [media] presence -Overall Cohesivity → Look (brand) → Language (Communication) → “What do we want to call ourselves?” (no confusion) -Promotional -Employee Schematics Perceived Constraints -Lack of efficiencies -Human capital available (on SEAL’s team) -Lack of an official process

Discover Phase 14


SWOT Analysis STRENGHTS

OPPORTUNITIES

- Experience/Reliable - Relationships - Affordable - Locality - Relevant, tangible

- Better utilize individuals skills (interally volunteers) - Thank you / Sponsors / Stakeholders - Progressive skill building workshops - Create more interest with schools/ businesses/community - Unpaid staff - Relying heavily on volunteers - Level of sincerity with volunteers (since unpaid) - Not 'for sure' system with volunteers - At the mercy of the school system - Budget issues - Rely on parents - Transportation of kids

WEAKNESSES

THREATS

- Scalability

- Future Background Checks - Adjust to educational Trends - STEM

Co-Creation I Co-creation sessions bring all parties together through participatory and collaborative design, open-source innovation, and crowdsourcing. When working with a client it is crucial to keep their presence included throughout the process. Making the client feel empowered in the process is key for overall sucess. Our first co-creation session was dedicated to the breakdown analysis of the organization. At this point in the Discover Phase, we are disecting the organization as a whole, establishing all pain points within the service, and outlining the user’s needs and wants.

15 Discover Phase

Discover Phase 16


Camp Explore is an after school STEM program that SEAL organizes with various schools in Savannah, GA throughout the school year. Students are given the opportunity to learn new practices in the realm of science, technology, engineering, and mathematics.

17 Discover Discover Phase Phase

Discover Phase 18


Discover

19 Define Phase

Define

Develop

Deliver

Define Phase 20


Insights WHY IS THERE CONFUSION AMIDST CAMP EXPLORE? TRAFFIC FLOW Lack of direction Lack of time organization Lack of identity

COMMUNICATION AND STRUCTURE No designated signage No proper schedule No Camp Explore I.D.

Lack of trust Lack of valuable information

No designated accountability Rely on word of mouth, “telephone”

STYLE GUIDE Font

TEACHER VOLUNTEER ISSUES

Colors

Lack of awareness Few updates with information Lack of core use with volunteers Weak pre-coordination

Promixa Nova Font Family ABCDEFGHIJKLMNOPQRSTUVXYZ 1234567890

Cadmium Orange

Nile Blue

RGB:

R 241 / G 123 / B 33

RGB:

R 20/ G 48 / B 85

CMYK:

C 1 / M 63 / Y 100 / K 0

CMYK:

C 100 / M 85/ Y 40/ K 34

HEX:

F17B21

HEX:

143055

COMMON AREAS EXPERIENCE Lack of feeling the award Importance of brain breaks

I

POS ON

S

Turquoise Blue

Oslo Gray

RGB:

R 82/ G 216/ B 246

RGB:

R 141/ G 143 / B 146

CMYK:

C 54/ M 0 / Y 5 / K 0

CMYK:

C 47 / M 38/ Y 37/ K 2

HEX:

44D8F8

HEX:

8D8F92

No camp identity Little outreach Low knowledge of Camp Explore No camp song, shirts, or name tags

TECHNOLOGY DIFFICULTIES Lack of access to technology Lack of entertainment media

Knowledge of equipment needed

Bi-Polar Map

R

VI

TI

E A S

ON

LE

MIS

IB

S

Final Logo

No personal emphasis No set programs established

AWARENESS OF CAMP EXPLORE

CE

EXPLO

RA

With Font

21 Define Phase

Define Phase 22


Mapping Service Problems and Touch Points By mapping and evaluating all touch points in a service, this allows all parties to better understand their user. A touch point is any time a potential customer comes in contact with your service. There are numerous tools to help identify each touch point including personas, user encounter maps, storyboards, and a service blueprint.

Personas When designing for your specific user in your service, creating personas can be a helpful tool. Personas are characters that represent features of an exisiting social group. These attributes represent demographic characteristics, activities, goals, key motivators, interests, income, etc.

User Encounter Map User encounter maps help visualize and breakdown the user’s exact actions in a service. It is key to include all factors and pain points of the service in the before, during, and after phases. This ultimately identifies the user’s journey throughout such service.

Storyboard A storyboard is a tool that organizes visual representation into a story format. This tool can help members in the service understand the emotional and physical aspects.

Service Blueprint A service blueprint is used to map out all user interactions within the service. This tool is meant to be flexible depending on the designers needs. This tool represents a linear flow of such service including front-stage and back-stage interactions, physical evidences, supported processes, and resources.

23 Define Phase

Define Phase 24


Persona

BIOA

User Encounter Map

JASON JACKSON CHILD Age

Education

Home Town

Marital Status

Hobbies

6 Years Old

Gadsden Elementary School

Savannah, GA

Single

Basketball

Before

Jason’s mom grants permission for Jason to go (2 weeks prior) Jason attends Gadsden Elementary School, waiting for the next Camp Explore Day After

INTERES TS

CTIVITIE S

Jason is a student at Gadsen Elementary School; he was born in Savannah. He is a huge science and mathematics fanatic, and enjoys understanding the reason behind all things. In his free time he likes to help Mom in the kitchen.

Jason is a very active kid. Aside from attending extracurricular club meetings on the weekends, he plays basketball for the elementary school team. On the weekends Jason’s favorite hobby is to go to Forsyth Park and play a game of basketball with his Dad.

Playing with toys Playing with his friends Practicing sports Science and mathematics

INCOME

GOAL S

ANAL YS IS

N/A

Tries to learn as much as possible from what is taught Wants to become a scientist or a doctor Wants to make his mother proud with his achievements

His mom then receives a reminder call (1 week prior) Mom receives another reminder call (1 day prior)

Jason’s mom packs lunch for him (Night prior)

Trigger

His mom picks him up from the cafeteria

“Learn today at Camp Explore”

During

Jason Jackson

Jason signs in with his mom at registration

Jason is given a medal and a snack

Jason then goes to the cafeteria for a waiting period where there is no entertainment

Physical state - Energetic

Jason’s group is moved to the cafeteria He is then assigned to a group and moved to a class room

Mental State - Hyper

KEY MO TI VATO RS

Jason’s group changes classrooms and teachers

Emotional State - Distracted, happy

Wants to do well in life Wants to give back to his family

Storyboard

He then attends a 15 minute brain break

Service Blueprint

He is told to wait in the cafeteria with the other students

He is then assigned to a group and moved to a classroom by a volunteer

Flyer

School

Kid recieves a flyer (3 weeks prior)

After Service

During Service

Computer Flyer

Social

Parent grants permission (2 weeks prior)

Computer Phone

Home

Parent recieves a reminder call (1 week prior)

Computer Phone

Home

Parent recieves a reminder call (1 day prior)

Line of Visability

He arrives to school and checks in

Line of Interaction

Jason is at home and about to go to Camp Explore

Customer Experience

Physical Evidence

Before Service

People Camp Explore sinage Paperwork

School

Enters school

People Paperwork

School

Parent signs kid in at the register station

People Tables Stage

Cafeteria

Kid goes into cafeteria for a waiting period

Organization and logistics

SEAL Communications

SEAL Communications

25 Define Phase

Once the class is over, he is moved back to the cafeteria where he will learn some yoga stretches

He is now back in class and feels energetic because of the yoga class

Hallway

Kid is assigned to a group and moved into a classroom

Volunteer leads

People Lanyard Tables Chairs Materials

Classroom

Class is in session

Instructor leads

People Lanyard Tables Materials Stage

Cafeteria

15 min Brain Break

Kids interact with leader of brain break

Staff not properly trained

People Lanyard Tables Chairs Materials

Classroom

The group changes classroom and teacher

Volunteer leads

Instruction on where to go is given proior

Instruction on where to go is given proior

Working with Tim

Kid waits in cafeteria with no entertainment to occupy child

Jason is distracted because of the general confusion

People Lanyard Sinage

People Lanyard Tables Materials Stage

Cafeteria

15 min Brain Break

Kids interact with leader of brain break

People Lanyard Tables Chairs Materials

Classroom

The groups are moved to the final classroom

People Lanyard Tables Chairs Materials Medal Snack

People Lanyard Sinage

Cafeteria

Hallway

The groups are moved to the cafeteria

Kid is given a medal and a snack

People Survey Lanyard Tables Chairs Materials

Classroom

Kid is sent back to the classroom and asked to complete a fun survey

People Table Chairs Paperwork

Classroom

Parent signs kid out in classroom

Volunteer leads

Instruction on where to go is given proior

Survey is reviewed for feedback

Staff not properly trained

At the end of the camp, Jason is given a medal and snacks; he is ready to go home

Define Phase 26


Persona

User Encounter Map

JANET SMITH VOLUNTEER Education

Age

Marital Status

Home Town

Hobbies

Before

Janet decides not to go back, as she is already at home

26 Years Old

Armstrong State University

Cleveland, OH

Single

Janet arrives to Camp Expolore at 8 A.M.

Janet receives a text asking her to come back because there are new students that have been added to Camp Explore

Yoga

She is greeted by Camp Explore staff members

After

BIOA Janet works as a bank secretary, she’s originally from Cleveland, Ohio. She moved to Savannah for college to attend Armstrong University. She found her job straight out of university, so she decided to stay in town.

She then goes to a teachers lounge with other volunteers and staff members

INTERES TS

CTIVITIE S Janet is often in front of a computer when she is at work as well as at home. During her free time, she likes to go for a run or to attend a yoga class at her local gym. During the weekends she tries to do community service.

Mentoring kids Staying physically active Visiting coffee shops Traveling

Janet says goodbye and leaves the building

During

Trigger Janet realizes that her assistance is no longer needed at Camp Explore

“Volunteering today at Camp Explore”

Students begin to arrive and Janet greets them at the front door

Janet Smith

INCOME

GOAL S

36,000/yr

Wants to change things positively in the community Wants to get more involved with Savannah’s local population She wants to have a great day with kids at Camp Explore

ANAL YS IS

Janet helps at the sign-in desk

Physical State - Slow paced, energetic

Mental State - Nervous

She realizes that the brain break has been cancelled

She then takes a group of children to their assigned classroom

She walks into the cafeteria to attend a brain break

KEY MO TI VATO RS Emotional State - Content, affectionate

Community work energizes her wants to help mentor kids in her new locale

She looks for assistance to understand the changes that have been made

Storyboard

Service Blueprint

She is quickly put to work helping the students register

Line of Visibility

Janet arrives at the school ready to help

Line of Interaction

Janet is invited to participate with Camp Explore on Saturday

Customer Experience

Physical Evidence

Before Service

People Camp Explore poster Car

Parking Lot

During Service

People Paperwork Food Computers

Teacher’s lounge Teacher’s lounge CafeteriaC

Meet other volunteers in the teachers lounge

Arrive at GES at 8 AM for Saturday Camp Explore

No Signage

Food is found in class for volunteers

27 Define Phase

A while later, she is told to leave because there are more volunteers than kids

Wait for Tim or another leader to explain job for the day

teachers in the class and directs them

Rita arrives early to make sure everything runs smoothly.

Tim arranges breakfast for volunteers

She then returns to the classroom, but no one is there

People Paperwork (Instructions) Food Computers

People Seating area Sound system Phone Tools for Brain Breaks

Go to cafeteria where students are arriving and help w/ registration

Papers to sign children in

After Service

People Instructions Objects relevant to the activity Seating area

lassroom

group to their assigned class after registration

Escort children to assigned rooms found on schedule

SEAL Communications

Rita manages each classroom

Schedule People Instructions Objects relevant to the activity Seating area

Classroom

Finds out that there is a change in schedule through Rita

Food People Camp Explore sinage Paperwork

School

Classroom

Look for Tim all over the school

Talks to Rita and other SEAL Tim

Schedule Instructions Computer TV Seating area

Comes back to the classroom and nobody is

Uses the printed schedule to see if she is missing anything

People Seating area Sound system Phone Tools for Brain Breaks

Cafeteria

Finds her group in the cafeteria for a brain break

Everyone engages in yoga to freshen up

People Seating Phone Schedule Sound System

Caf / Class

Parking signs Car Phone Bag/Wallet

Teacher’s Lounge Parking Lot

Realizes that the group she was helping now has a new volunteer

Finds Tim and asks how she can help out now; he says she can

Classes changed bc so many children have joined the Camp, some volunteers not told this

Tim realizes there are more students than teachers and decides he can let some volunteers go

SEAL Team regroup to decide on what to do about the numbers.

Miscalculation & Miscommunication

People Food & Drinks Phone Computer Paperwork

Leaves the school and returns home

People Computer Phone

Home

Recieves a text asking her to come back bc a new group was added

Tim sees that a large group of Saturday students could join Camp Explore and adds them

People Computer Phone

Home

Decides to stay home

Tim has to make do without the volunteers he sent home

Lack of back up plan and miscalculations about the plan moving forward caused visible problems

Classroom clean up Volunteer/teacher wrap up

Later she is asked to come back because they merged kids from Saturday School to Camp Explore

Define Phase 28


Persona

User Encounter Map

ALEXIS ROSE INSTRUCTOR Age

Education

Before Marital Status

Home Town

Hobbies

After

36 Years Old

University of North Carolina

Charlotte, NC

Married

Knitting

During

Alexis speaks to the volunteer coordinator about leaving

ACTIVITIE S

INTERES TS

Alexis is originally from Charlotte, but moved to Savannah to follow her husband’s career. She is a grade school teacher and during her free time she likes to help out with non-profit organizations.

If Alexis isn’t teaching kids, she is helping out at the PTA meetings or with the local food drive collecting cans. To relax she enjoys reading a good book.

Cooking Music Volunteering Reading

46,000/yr

She then parks in the school parking lot

She gathers her belongings and leaves

BIO

INCOME

Alexis drives to Gadsden Elementary School

She registers at the front desk

After the students leave, Alexis does not know what to do

Trigger

She watches as students recieve their medals

GOAL S Alexis wants to change children’s lives through STEM programs She wishes to help build a better future for children Alexis wants to develop meaningful relationships with students

She waits in a room for instructions

“Teaching today at Camp Explore”

Alexis decides to take part in the yoga exercises

Alexis is told which classroom she will teach in

Alexis Rose

ANAL YS IS She teaches class for 45 minutes Physical State - Exhausted by confusion

KEY MO TI VATO RS Helping children learn Making an impact in children’s lives Creating fun experiences

Alexis does her best to teach her third class without teaching materials

Mental State - Confused

Alexis is informed that new students are joining and she needs to teach another class

Emotional State - Frustrated with ideas that aren’t heard

Storyboard

Thinking it’s her last class, Alexis gives her teaching materials to the students as souvenirs

Service Blueprint

She starts to worry that she may have been forgotten

Computer Phone

School

Home

Teacher signs up for Camp Explore

Front Stage

Alexis waits in one of the classrooms; she’s a little worried about the lack of direction

During Service

Flier Paperwork

Schools inform teachers about SEAL / Camp Explore

Back Stage

She registers at the front desk and is eager to teach students

User Actions

Physical Evidence

Before Service

Alexis parks at the school

The children return to class and Alexis teaches for the next 45 minutes

SEAL Member reaches out to schools for teacher participation

Receives email reminder

Paperwork

School

Checks in at registration

Registration sends Teacher to Volunteer Room

Send teacher reminder email/ phone call

SEAL rep. provides breakfast for all volunteers

Food People

School

Paperwork

People Paperwork Computer

People iPads Computer

People iPads Computer

Music Sound System

People iPads Computer

People Medals Snacks

People iPads Computer

School

School

School

School

School

School

School

School

Heads to volunteer room for breakfast

Teacher receives room assignment

Other teachers and volunteers become acquainted

SEAL distributes class assignments to teachers

Set up classroom & prepare for students

29 Define Phase

At the end of the day Alexis does not know who to speak to when signing out

Wrap up and prepare for next class

Everyone attends Brain Break

Time Keeper; 10 minute warnings

iPads are being distributed

SEAL rep. prepares classrooms

1. Confusion 2. Break down of communication

Next class begins

Wrap up and attend awards ceremony

Time Keeper; 10 minute warnings

Classroom clean up

Brain Break cancelled

Alexis has been assigned to a classroom, but she is unsure about the number of students and the amount of classes she will teach

Teacher begins working with students

Child attends second class

People iPads Computer

School

Wrap up and attend awards ceremony

Payment Paperwork

School

Sign Childout attends and receive second class payment

SEAL rep divides payments among teachers

Prepare snacks and medals in gymnasium

Not enough snacks for all children

No wrap up or leave behinds for teachers

She is informed there is no sign out process and she leaves

Define Phase 30


Persona

User Encounter Map

LULU ROBERTS SEAL TEAM

Before Education

Age

Marital Status

Home Town

Hobbies

Lulu decompresses from a frantic day

36 Years Old

Lulu attends a SEAL meeting about the next Camp Explore Day

After University of North Carolina

Charlotte, NC

Married

Swimming

Lulu recieves an email reminding her of the day

After the kids attend the third class, Lulu needs to leave for a prior commitment

BIO

ACTIVITES

INTERE ST S

Lulu is originally from Savannah and has lived here all her life. She works for Seal as a part-time job and is in charge of the organization of the events. Camp Explore is SEAL’s main event, Lulu is very passionate about it and runs the operations.

Lulu is very attentive in her activites. She keeps her place tidy and always has her week planned out. She is very active in the community and is also very supportive of her friends and family outside of Savannah.

Community involvement Cooking & cleaning Helping family and friends

INCOME

Tries her best to keep everything running smoothly Makes sure everything is accounted for and being done

Saturday school joins the next brain break and Lulu gives out lanyards to all of the kids

Trigger

“Direct operations today at Camp Explore”

She frantically changes the schedule again to make room for the new kids

GOALS

She compiles materials and prepares for Camp Explore

During

Lulu Roberts Lulu waits for key volunteers and teachers but they never show up

ANA LYSIS

30,000/yr

There are not enough lanyards so LuLu helps to make more

Physical State - Exhausted by confusion

She assigns the teachers to areas with their necessary supplies

KEY MO TI VATORS Wants the kids to enjoy their day at Camp Explore and will make sure everything behind the scenes is aligned to make it happen

Mental State - Frantic

Students do not recieve lanyards Emotional State: Upset because her voice isn’t heard

Storyboard

Service Blueprint

She gathers necessary supplies to support her scheduled mission

She discovers there are not enough volunteers or instructors for Camp Explore

She then learns only 16 children will attend Camp Explore

Lulu tells some volunteers to go home because there are not enough children

After the dismissal, she is told that a massive amount of children will join Camp Explore

Line of Interaction

Line of Interaction

Lulu arrives and she is ready for a great day at Camp Explore

Customer Experience

Physical Evidence

Before Service

Computer Phone

During Service

Computer Phone

Social

Plan and prepare schedule and logistics

Organize logistics with school and volunteers

Organize logistics and ideas with SEAL internal

Promotion

Facebook

Creation of Materials

Consistent Channel Usage

31 Define Phase

Computer Phone

Outside Parking

Computer Phone Props People Schedule Map Entrance/Hallway

Gather Materials and assign roles

People Money Paperwork Recipets Snacks

Hallway

Mr. Ford gave money to Rita to give to Tim

Communicate and create responsibility of gathering

Let people know when and were to go

Exchange of funds

Logging Information

Organize and loop everyone in to set up locations

Logistics

Consistency; Trust; Reliability; updated version

Consistency, Everyone being on the same page

Miscommunication about snacks

After Service

People Paperwork

Hallway/Gym

Organizing People

People Paperwork Hallway/Gym/Classroom

Deal with unexpected issues

People Paperwork

Front Inside

Hanging out with people

Parking Lot

Left Early

Organization and logistics

Working with Tim

Section Manager

First to know/last to know Frustrating

Define Phase 32


Make Your Own Camp Explore World This exercise will provide a large blueprint of Godson Elementary School (location of the next Camp Explore day) for each team to create a three dimensional Camp Explore world. Each individual in the class will be broken into either the child, volunteer, or SEAL member team. From there, your group will have access to paper, markers, sticky notes, pipe cleaners, modeling clay, magazines, index cards, tape to construct your user’s needs and wants at Camp Explore. Create a slogan or tagline to summarize their world. Full freedom of creativity and ideation. The challenge for each group will be in the process of ideating and creating without shutting out possibilities. Expand your mind!

Co-Creation II In our second co-creation, a gamestorming activity was conducted with our clients. Gamestorming is a holistic collaboration approach that bridges everyone to brainstorm while playing a game. At this point in the Define Phase, we have identified all users, their expectations, needs and goals. Our user breakdown for SEAL includes the children, volunteers, teachers, and SEAL members. The gamestorming activity was dedicated to designing a three-dimensional ‘Camp Explore World’ for each user segment.

33 Define Phase

Define Phase 34


Discover

35 Develop Phase

Define

Develop

Deliver

Develop Phase 36


Strategic Questions 1

How can we deliver both an educational experience that facilitates learning new skills that inspire exciting career paths and lead to bright futures of the participants at Camp Explore?

2

How can we best utilize the program’s core logistics with technology and tools that provide and assist the operations at Camp Explore?

3

How can we structure this program in a way that optimizes and utilizes the abundant talent(s) of dedicated volunteers?

4

What kind of “brain break” can we provide that aids to the identity of the program while providing fun and healthy activities?

5

How can we follow up to ensure Camp Explore’s relevancy in the interim months that precede each Camp session?

6

How can we better establish a positive existance and build relationships within the Savannah community that bring awareness to Camp Explore?

37 Develop Phase

AFFINITIZATION After the establishment of our six strategic questions, we analyzed each question and listed ideas on sticky notes. From there, we can affinitize each idea into groups depending on their relationship. Service Designers use the affinitization process on a regular basis to gather and group ideas together for further discussion and creation of new ideas.

Develop Phase 38


MISSION CONTROL

BRAIN BREAK

Creating a binder and online resource for Camp Explore will create a unified ability for any SEAL team member, volunteer, or teacher to jump in when needed and easily find specific information pertaining to Camp Explore. Whether they are looking for ideas for a Brain Break, channels to communicate or quick ideas to teach to the kids, a resource binder that is available in person and digitally will allow all stakeholders to have a seamless and stellar experience.

As a part of the Mission Control binder we have included an in depth section for Brain Breaks. This section will have various ideas and games for the kids to play and engage in. These ideas can easily be put on by anyone. The games and tools are broken down by personnel, number of volunteers, number of students, and materials needed.

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

Brain Break Compilation

Enhances Organization

Google Drive

Procedure List

Enables Flexibility

Projector

Communication & Protocol

Creates Standards

iPad PDF

Breakdown of Instructions

Simplified for Anyone to Fill In

Music

Rules & Regulations

Optimizes Information

Binder

Number of Volunteers

Lists Fun Activities for Kids

Speakers

Communication

SEAL App

Number of Students

Computer

iPad

39 Develop Phase

Can Be Accessed Easily

Cosmic Yoga

Requires No Training

Indoor Videos

Brain Excercises

Develop Phase 40


SPACE DAY

MUSICAL EXPLORATION

Offering a Camp Explore day that touches on all things Space. Camp Explore would host a Space Career day to inform the children of all that they can aspire to become: scientists, astronauts, anything STEM related. When students first enter the school or even during Brain Breaks they can be assembled into groups of 3-4 and create space related art murals on large sheets of paper. The best ones will win.

This concept consists of creating a sense of community within Camp Explore. Musical elements would be incorporated as part of the core program, as well as an extra element the kids can enjoy. This would include a “Camp Song” which can be a theme song representing the program and what it stands for and will be easily grasped by the students. Also, recognizable tunes could be played during the end of the class periods to inform the teachers, volunteers, and children that the classes are changing soon.

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

Overarching Theme

Pushes the Students to Learn

Black Lights

Supplies a Meaningful

Musical Intruments

Mini-lectures on Interesting

more

Banners

from the Three Classes

Connection/Relationship to the

Music Player & Speakers

Creates a Fun & Playful

Space Industry Professionals

Easy Organizational Method that

Program for the Children

Binder

Atmosphere

Apps/iPads

Fields

Synthesizes Previous Information

Mock “Camp Out”

Career Day

Gives Motivation to Return

Computers

Songs

Specified Brain Breaks

Exposes Kids to All Career Paths

Large Paper

Enjoyable Transition Times

Coloring Tools

Between Classes and Brain

Tents/Sleeping Bags

Breaks

41 Develop Phase

Informs Team Members of Time

Encourages Sense of Belonging & Sense of Community

Develop Phase 42


AFTER EFFECTS

COMMUNICATION CONNECTION Instructors and volunteers wear more cohesive and recognizable outfits to stand out; the outfits makes the instructors seem more approachable and informed from the standpoint of the Explorers and their parents. A week before CE, instructors and volunteers participate in an orientation so they can better understand the environment, their roles, and to meet other participants. On the morning of CE, some volunteers are paired with a specific instructor, while others attend to other duties (greeting Explorers, leading groups of Explorers, etc). All the volunteers are linked to the Volunteer Coordinator via walkie talkies, centralizing communication. Because instructors are paired with a volunteer, the volunteer handles communication while the instructor can focus just on teaching the Explorers.

Volunteers and instructors are required to participate in a debrief after the CE session. During the debrief, they are given a physical “Thank You” letter which immediately makes them feel appreciated for their hard work. All letters are personally signed by SEAL’s leading staff. Volunteers and instructors also receive messages through CE’s Facebook asking them to anonymously participate in an online survey about their experience.

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

Pre-Orientation

Clear Communication Structure

Walkie Talkies

Debrief

Recognizable Uniforms

Visually Recognizable Staff

Uniforms for Volunteers &

Gratitude Given to Volunteers &

Centralized Communication

Clear Procedures & Expectations

Clearly Defined Roles

Staff Familiarity Before Each

Intructors

Intructors •

Online Survey for Feedback

Volunteers & Instructors Feel Appreciated

Survey Monkey (or Other Survey Site)

Feedback Can Be Given Without

Facebook

Fear of Reprecussions

Thank You Letters

Mission

43 Develop Phase

Develop Phase 44


TREASURE HUNT

COMMUNITY PUZZLE

Explorers are broken up into separate groups on CE Saturday. During Brain Breaks, groups are each provided with different riddles to find hidden “treasure” around the cafeteria. Teams are rewarded at the end of the day according to the amount of “treasure” they find within the Brain Break time frame (15 minutes).

Explorers enter the cafeteria and are each given a few oversized puzzle pieces. Explorers then meet in the middle of the cafeteria and attempt to make the puzzle together. Depending of the regulations of the facility, Explorers may be provided with art supplies in order to decorate their puzzle pieces (otherwise the puzzle pieces are pre-painted for them).

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

“Find the Treasure” Activity

Nutures Group Camaraderie

Teasure Map for Riddles

Big Puzzle

Promotes Program Camaraderie

Large Puzzle Pieces

Team Play

Generates Healthy Competition

“Treasure”

Drawing

Adds a Creative Aspect

Drawing Supplies

Reward for Participation

Motivates with Reward

Tangible Rewards

Large Group Teamwork

Exercises Problem-Solving Skills

Work in Groups

Incorporates Highly Interactive Break

45 Develop Phase

Develop Phase 46


THE PARK CAMPAIGN

THE PARK CAMPAIGN Event held after Camp Explore sessions that gives kids an opportunity to share the experience with the other families and other members of the community. These events are held post-mission to act as an enhanced, communal awards ceremony. Instructional booths will be worked on prior and presented openly for curious parents and students awaiting to join the next mission. Including a competitive activity for everyone present - visitors, participants, volunteers, and instructors - would leave everyone with a positive experience directly connected to Camp Explore. We expect this idea to showcase what knowledge this program offers and what a fun time can be had!

Offering tokens of appreciation for volunteers following Camp Explore to help nurture relationships and leave them with a more positive experience. Volunteers are an extremely crucial portion of this organization, therefore leaving them with a positive experience is equally as crucial. This idea incorporates giving a heart-felt and humane gift to display appreciation for the volunteers services and time. As a result, Camp Explore will gain exposure by word of mouth advertising.

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

Communal get-together

Immerses Community

Sound System

Printed Card with Logo

Instills Value to Participants

Stationary

Tables Presenting Different

Demonstrates a Positive

Promotional Equipment

Handwritten Letter of

Motivates their Return

Printing

Appreciation

Createsa Sense of Pride for

Postage Stamps

Participation

Mail System

Intructional Sessions

Presence Among Communities

Snacks

Involved

Schedule of Upcoming Events

Integrated Awards Ceremony

Showcases Student Learning

Voucher

Competitive Communal Activities

Certificate of Appreciation

Photograph of Theme at Mission

Postcard Format

Option to Extend to Parents/Kids

47 Develop Phase

Influences Retention of Volunteers

Develop Phase 48


ROAD TO THE SUN

OUTREACH/PR CAMPAIGN The PR package is a set of strategic promotional endeavors to reach new audiences and further develop the Camp Explore brand. This package delivers important information and awareness that would further facilitate the meaning and relevance of Camp Explore to target audiences. The PR with outreach strategies would promote Camp Explore along with SEAL while also better offering the services of STEM education. Outreach / PR would facilitate Camp Explore / SEAL in creating a public image that would deliver positive recognition in the Savannah community.

Giving children incentive to revisit Camp Explore by making them feel entitled using a ranking system offering a level of responsibility through leadership amongst Camp Explore students labeled by “badges” or “pins.” This package offers a chance for Camp Explore to increase retention of students by giving them something to look forward to. Even at an early age social standpoint is an extremely motivating topic. If these students have a way to build their social status they will be more likely to come back.

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

FEATURES

BENEFITS

TOOLS & TECHNOLOGY

Press Releases

Reaches Defined Target Audience

Print

Patches/Pins/Badges

Gives Leadership Opportunities

Marketing Content Campaign &

& Potential Supporters

Social Media

Separate Ranks

Enhances their Communication

Promotion Equipment

Award Ceremony

Display Mechanism

Skills

Calender

Generates Media Outreach Goals

Social Media Campaigns

Organizational Why Statements

Promotional Videos

Helps Build Positive Relationships

Collection Component & Rank

Media Release Forms

Builds Brand

Gain

Branded Bookmarks

Communicates the Internally

Informational Leaflets

Program for Savannah-area VIP

49 Develop Phase

Internal Tracking System (to Determine Each Child’s Rank)

Gives Incentive to Return Through

Relationship with Patch Printing Company

Display Component

Shared Understanding

Develop Phase 50


DECISION MATRIX

FEASIBILITY

Co-Creation III Our third co-creation session was dedicated to presenting our twelve concepts that are derived from our strategic questions. In preparation for this session, we created a decision matrix chart for our clients to decide on the feasibility and desirability of each concept. We also created three laser-cut paddles (cold, warm, hot) for each client to indicate their response.

51 Deliver Phase

DESIRABILITY

Deliver Phase 52


PROTOTYPING MISSION POSSIBLE Our final step for Mission Possible’s execution is to prototype our ideas. We met on a Saturday morning at Butler Elementary School to test our concepts with our clients posing as the children. Testing and prototyping either low-fidelity or high-fidelity can give further insights that were not initally clear to further improve the deliverables.

53 Deliver Phase

Deliver Phase 54


Discover

55 Deliver Phase

Define

Develop

Deliver

Deliver Phase 56


DELIVERABLES MISSION CONTROL MISSION CONTROL

Creating a binder and online resource for Camp Explore will create a unified ability for any SEAL team member, volunteer, or teacher to jump in when needed and easily find specific information pertaining to Camp Explore. Whether they are looking for ideas for a Brain Break, channels to communicate or quick ideas to teach to the kids, a resource binder that is available in person and digitally will allow all stakeholders to have a seamless and stellar experience.

MUSICAL EXPLORATION

AFTER EFFECTS

OUTREACH/PR CAMPAIGN

GRATITUDE PACKAGE

57 Deliver Phase

Deliver Phase 58


MUSICAL EXPLORATION

AFTER EFFECTS

This concept consists of creating a sense of community within Camp Explore. Musical elements would be incorporated as part of the core program, as well as an extra element the kids can enjoy. This would include a “Camp Song” which can be a theme song representing the program and what it stands for and will be easily grasped by the students. Also, recognizable tunes could be played during the end of the class periods to inform the teachers, volunteers, and children that the classes are changing soon.

Volunteers and instructors are required to participate in a debrief after the CE session. During the debrief, they are given a physical “Thank You” letter which immediately makes them feel appreciated for their hard work. All letters are personally signed by SEAL’s leading staff. Volunteers and instructors also receive messages through CE’s Facebook asking them to anonymously participate in an online survey about their experience.

59 Deliver Phase

Deliver Phase 60


OUTREACH PACKAGE The PR package is a set of strategic promotional endeavors to reach new audiences and further develop the Camp Explore brand. This package delivers important information and awareness that would further facilitate the meaning and relevance of Camp Explore to target audiences. The PR with outreach strategies would promote Camp Explore along with SEAL while also better offering the services of STEM education. Outreach / PR would facilitate Camp Explore / SEAL in creating a public image that would deliver positive recognition in the Savannah community.

GRATITUDE PACKAGE Offering tokens of appreciation for volunteers following Camp Explore to help nurture relationships and leave them with a more positive experience. Volunteers are an extremely crucial portion of this organization, therefore leaving them with a positive experience is equally crucial. This idea incorporates giving a heart-felt and humane gift to display appreciation for the volunteers services and time. As a result, Camp Explore will gain exposure by word of mouth advertising.


Implementation Timeline SUMMER June - Aug • PR Superhero Poster • Distribute PR Pamphlets • Update VIP Invitation List

FALL Sept - Nov

WINTER Dec - Feb

SPRING Mar - May

• PR Superhero Poster • PR Bookmark • VIP

• PR Superhero Poster • Distribute PR Pamphlets • VIP

• PR Superhero Poster • VIP

• PR Superhero Poster • VIP

CKAGE Mission Control Binder updated 2 weeks prior to each camp session (update drive on a regular basis

MISSION CONTROL

Online Survey - Sent out once at the beginning of the quarter - Feedback implemented - Send out at end of quarter

Onsite Survey - After each session is completed - Instructor Debrief Short Form Questionairre & Interactive Brain Storm after each session

AFTER EFFECTS Beginning & Throughout Camp in session

LORATIO

61 Deliver Phase

Deliver Phase 62


Storyboard

User Encounter Map Before Volunteers recieve thank you cards and Letters of appreciation pertaining to their status

Lulu attends a SEAL meeting about the next Camp Explore Day

After Lulu is contacted by an individual who is interested in attending the next Camp Explore Day after reading through a brochure.

The students are given an engaging survey activity for Lulu to gather information pertaining to their enjoyment

Lulu attends a SEAL meeting about the next Camp Explore Day

Lulu is contacted by an individual who is interested in attending the next Camp Explore Day after reading through a brochure

She compiles materials and updates the google drive in preparation for Camp Explore

Lulu waits for key volunteers, teachers, and the V.I.P. for the day then briefs them with Mission Control

She assigns the teachers and volunteers to areas with their necessary supplies

Students arrive along with extra volunteers, so Lulu points them to the task board

An outstanding student award is given out by each instructor, while badges are given out and traded as well

The yoga instructor cancels last minute, so Lulu refers to Mission Control binder for further brain break activities and gets things back on track

Trigger

“Direct operations today at Camp Explore”

The students all gather back to the cafeteria to collect their awards and snacks

She then leads the camp chant before the students depart to their classrooms, which gets the kids excited to learn

All Classes and Brain Breaks occur smoothly with a surprise V.I.P. guest popping in from time to time

The students all gather back to the cafeteria to collect their awards and snacks

An outstanding student award is given out by each instructor, while badges are given out and traded as well

The students are given an engaging survey activity for Lulu to gather information pertaining to their enjoyment

She compiles materials and updates the google drive in preparation for Camp Explore

During

Lulu Roberts Lulu waits for key volunteers, teachers, and the V.I.P. for the day then briefs them with Mission Control

All Classes and Brain Breaks occur smoothly with a surprise V.I.P. guest popping in from time to time

Volunteers recieve thank you cards and Letters of appreciation pertaining to their status

She assigns the teachers and volunteers to areas with their necessary supplies

She then leads the camp chant before the students depart to their classrooms, which gets the kids excited to learn

Students arrive along with extra volunteers, so Lulu points them to the task board The yoga instructor cancels last minute, so Lulu refers to Mission Control binder for further brain break activities and gets things back on track

Blueprint During Service

Paperwork Flyer

Computer Phone

Brochure Computer Phone

Computer Phone

Home

Home

Home

Home

User Actions

Physical Evidence

Before Service

School

Mission Control Computer Binder Phone

School

Lanyards Sign-up sheet Pens Breakfast Phone

School

Front Stage

Recieves reminders

Files paperwork

Promotion

Backpacks Pens Sign-in sheet Register desk Phone

Tables Chairs Backpacks Phone Paperwork

Materials Computer iPads Task Board

School

School

School

Child arrives at Camp Explore and parent registers child with camp

Parent visits Facebook page for information

Volunteers

Backstrage

Parking Supplies Cars Phone

After Service

SEAL rep delivers reminder calls

SEAL recieves a call from an interested volunteer who viewed a brochure

Greets children and parents

SEAL rep plans and updates schedule and logistics on google drive

SEAL members arrive to school

Recieves e-mail; prepares materials

Volunteers, Teachers , VIP are arriving to school

SEAL member briefs volunteers with Mission Control

Breakfast supplied for Volunteers/� Teachers

Breakfast in Volunteer room; sign-in sheets passed around

Materials Binder iPads Task Board

School

Materials Binder Computer iPads Task Board

Materials Music iPads Lanyards

School

School

Recieves a lanyard and sits at designated table in groups

SEAL member conducts camp chant with students

SEAL member points volunteers to task board

Yoga volunteer cancels for initial activity for the day

School

Some volunteers arrive late

SEAL member refers to Mission Control for a quick brain break activity

A late volunteer gives brain break

Instructor gives interactive lesson

Time Keeper; 10 minute warnings

Section Manager

Volunteers are updated

Volunteer gathers students after chant

Materials Music Computer Phone

School

Child heads to gym for Brain Break

Child gets excited to sing camp song

Child goes to cafeteria

Greets children and parents

Materials Smart board Solar Panal kit Computers iPads

Delivers 45 min class; follows SEAL instruction

Gives engaging activity

Class clean up and preparation

All volunteers/ teachers head to gym for Brain Break

Balloons Plastic bottle tops Tape Pictures Plates

School

Child attends second class

Materials Music Computer Phone

Computers Materials smart board

School

School

Child heads to gym for Brain Break

Child attends third class

Instructor gives interactive lesson

Gives engaging activity

Instructor gives interactive lesson

Time Keeper; 10 minute warnings

Class clean up and preparation

Time Keeper; 10 minute warnings

Delivers 45 min class; follows SEAL instruction

All volunteers/ teachers head to gym for Brain Break

Delivers 45 min class; follows SEAL instruction

Tables Chairs

School

All children moved to gym; seated at tables

Snacks tables

School

Child receives snack

Awards Badges Tables snacks

School

Child receives award

SEAL member distributes awards to children

Snacks are prepared in gym

Volunteers/ Teachers direct all students to gym

Preparation for awards ceremony

Volunteers/ Teachers oversee children in gym

Instructor gives a child an outstanding student award

Volunteers watch students receive awards in gym

Tables Materials Survey Ipad

Personal items Paperwork Phone Car

School

School

Child is asked to partake in a physical “clapping” survey

SEAL member instructs students how to take survey

SEAL member creates survey questions prior

Child waits for parents to arrive

Parent returns to Camp Explore to pick up child

SEAL members oversees children leaving with parents

Materials Music Computer

Supplies Car Phone

Card Letter Postage

School

School

Home

Child gets to sing camp song one last time

Home

Child is eager for next the Camp Explore!

Parents look forward for the next Camp Explore!

SEAL member conducts camp chant with students

SEAL members prepare for next Camp Explore

SEAL members clean up each classroom & leave Section

Manager

Volunteers/ Teachers gather belongings

Volunteers/ Teachers leave Camp Explore after a concluding meeting with SEAL

Volunteers recieve a thank you card or letter of appreciation pertaining to their status

Volunteers/ Teachers look forward to next� Camp Explore!

Confusion on what to do; willing to help but no direction

65 Deliver Phase

Deliver Phase 66


Appendix

67 Deliver Phase

Deliver Phase 70



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