Miss Selfridge began as the young fashion wing of Selfridges department store in 1966, the start of 'swinging London'. By 1967 Miss Selfridge had started to open within Lewis' department stores and by 1969 had opened independent stores in Croydon, Brighton, Regent Street and Brompton. There are now over 180 Miss Selfridge stores offering a unique range of clothing and accessories. Over the past four decades, Miss Selfridge has proven to be one of the most well loved brands on the high street. Through a number of changes in ownership since its birth, Miss Selfridge has proven that its name, reputation and brand power have stood the test of time. Miss Selfridge was one of the first retailers to use Kate Moss in their campaigns plus other famous models and actresses such as Yasmin Le Bon and Nicollette Sheridan. As a boutique brand, Miss Selfridge works hard for its customers, always aiming to give them something unique. Whether it's getting inspiration from vintage prints, sourcing its cloth from all over the world or using its in- house design team, our aim is to create a distinctively feminine, flirty, fun and contemporary style for fashion aware women
This is Charlotte she is 25 years old, and has been a make up artist for 7 years, she is a well known make up artist in Liverpool. Charlotte is a perfect Customer for the Premium Collection on Miss Selfridge, she loves to look elegant and classy but she doesn’t like to spend to much so she thinks this collection is perfect for her, she look sophisticated and stylish in an affordable way. Charlotte loves to go out for Cocktails mainly on the Docks she also enjoys going weekends away to London and Paris when she has the time. Charlottes favourite weekend off the year is the Races because she loves to dress up in an amazing way.
Emily is a 22 year old girl, she works in a friends cafĂŠ as a waitress through the winter and saves up for the summer, she spends most off her summer travelling to new places and will look for work around the world, she has travelled since she was 17 and dedicates her life to seeing new place. Emily has a family apartment in Spain where she goes when she can as she loves the sun. She loves the Summer clothing from Miss Selfridge as she hates winter she is always buying bikinis and shorts for her next trip away. She loves to meet new people and is very responsible and grown up.
Laura is a 27 year old single mum, She loves her job which is hairdressing this allows her to spend more time with her baby as she can work from home as well as in a salon. She loves to bake she and loves going to the local beach to watch the sunset. Laura likes to stay fit and healthy and will read magazines in her spare time, she loves to shop in Miss Selfridge because there is clothing which suits her and she loves the sales online.
Annie, is a young fashionable girl who loves to have fun. She is currently studying Fashion and design so she loves the way Miss Selfridge is affordable and fashionable who is always bringing out new lines, she also loves the fact that Miss Selfridge offers Student discount. Annie loves to go out with her university mates and loves to dress up she always counts on miss Selfridge for the perfect outfit. Annie is very girly and loves to show this in her style.
Calvin Klein designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men's dress furnishings and tailored clothing, men’s and women's sportswear and bridge and collection apparel, golf apparel, Jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewellery, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.
Amy is a sports Freak, she loves working out and going on runs, she loves to explore new places and taking photographs. Her idol is Kendall Jenner who was recently involved in the Calvin Klein Campaign, this is a reason why Amy loves Calvin Klein! She doesn’t mind paying extra for Calvin Klein underwear because its comftable and this is what she needs when working out and exploring! She comes from a wealthy background and she is face off a family friends fashion brands in America.
Victoria is a middle aged women who is very Career driven, she spends most off her time managing her marketing team and always pushes to be on top. She loves the sophisticated look as she feels what she wears will make people believe she is serious and classy. She is a minimal person who likes clean and simple things, even in her house as well as closet. She loves the Country side and loves picnics on sunny days. In her spare time she likes to go to fashion events such as London Fashion week.
Andrew is a 28 year old business man from London who has big dreams, he is on a high wage so he can afford stylish and big brand named suits. He loves to look smart and serious as he wants to further to the top the business. Andrew loves his pet dog Ice and in his spare time he likes to take him on long walks through the park. Andrew also likes to play football with his friends when he as the time as he is very busy. Him and his girlfriend spend as much time together as possible and when he does he loves treating her to a romantic evening showing how much he loves her.
Leanne comes from a wealthy background with high expectations, her mother likes to make sure Leanne always looks stylish and sophisticated like herself so she will always buy her stylish clothing normally from Calvin Klein as this is minimal and clean. Leanne is currently studying Law and dedicates a lot off time studying. When she has time she loves to go on runs and keep healthy. She also loves beach breaks and loves spending her summer at there beach house in America.