Tillali

A Guide to a Sustainable Wardrobe

A G U ID E TO A S U STAINABLE LIF E ST YLE

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till • al • i / tēlaē / noun 1. of the land and earth 2. a lifestyle brand promoting a sutstainable waredrobe and lifestyle

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CON TEN TS

B E H I N D THE BRA ND

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S OURC ING

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OUR PROD UC TS

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H OW TO STYLE IT

70

D I S P OSA L & RE C YC LING

88

C O N C LUSION

93

A P P EN DI X

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S C O PE & SIZE

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E X PE C TATIONS

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K E Y C OM PE TITORS

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TA RG E T C USTOM E RS

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C O S TI NG

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G A RE ME NT LIFE SPA N

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RE C Y C LING

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WA S H ING & E NE RG Y

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N I K E SC ORE

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C O N C LUSION

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WE LCOM E TO T I L L A L I In 2015 Tillali was founded on the idea that style and sustainability could be one and the same. We created countless designs in order to produce a collection of 10 modern pieces that can be worn throughout the year causing the least impact possible on the environment.

Inside this book you’ll find ways to style these 10 pieces from work to play. In addition, you’ll find detailed wash and care instructions and how to dispose of your garments back to us for repurposing. Being sustainable is in our blood, let us help you live a sustainable lifestyle one garment at a time.

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OU R M I SSI O N We believe in starting a business that we wish existed, one that is sustainable and gives more to the environment than it has taken. So we did.

OU R VI SI O N Tillali stands to create quality sustainable looks with integrity, while building a community offering sustainable solutions for a better lifestyle globally.

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T H E T E AM

KELSEY BIDEL-NIYAT

JOSHUA MCLEOD

CREATIVE DIRECTOR

DESIGN DIRECTOR

CHELSEA BALDWIN

SAMANTHA BAILEY

SUSTAINABILITY DIRECTOR

ART DIRECTOR

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T I LLALI VALUE S

FAMILY SPENDING TIME WITH LOVED ONES

NEATNESS TIDY, ORDERLY, CLEAN

STABILITY CERTAINTY, PREDICTABILITY

CREATIVITY FINDING NEW WAYS TO DO THINGS

COMMUNICATION OPEN DIALOGUE

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T I LLALI VALUE S

INTEGRITY ACTING IN LINE WITH BELIEFS

COURAGEOUS STANDING UP FOR YOUR BELIEFS

COMMUNITY LIVING WHERE NEIGHBORS ARE INVOLVED

TOLERANCE RESPECTFUL OF OTHERS

ENVIRONMENT RESPECTING OF THE EARTH

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SO U RCI N G OU R G O O D S

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We believe as a company transparency is key. We want a product our customers can be confident is part of a greater solution. That’s why compliance audits are such an important part of our business as we drop in from time to time every year to make sure everything is up to par. In sourcing we have decided source some fabrics within the U.S. and some outside due to our high CSR standards. As a consumer we want you to be informed and a part of a solution.

Most of our wool is sourced in Peru at Ecu Line where they are very focused on the responsible way to harvest the wool and have high standards for animal care and treatment. The waterproof wool fabric is made a little further away in Prato, Italy. Our factory called Miratex Clothing is a leader in sustainable products and fabrications.

The rest of our fabrics are sourced and manufactured right here is the United States. The organic cotton we use in many of our products is grown and sourced in South Carolina. Anvil Knitwear, Inc. the company we chose to work with has received a certification of responsible and sustainable business practices consistent with the Organic Trade Association North America.

Our Tencel is made in Mobile, Alabama at Lenzings headquarters. This then is shipped to Portland where it is assembled and taken into inventory. Lasty we get our PET recycled fabric is made in Haiti but manufactured and bought through Pittsburgh. Threads is an amazing organization who collects trash from Haiti and around the world and employs over 1,500 Haitians to make this thread. Which is then made into the fabric we use in some of our products.

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W WAT

ERP

ROO

F WO OL

Much like our regular wool, Waterproof wool is just our next layer to make your life easier. A sustainable natural fiber on its own Wool is great for anyone looking to be sustainable. This fabric adds another layer by breathable laminate being placed on top. With the help of our manufacturers and suppliers we are able to sustainably source our wool and keep you dry comfortable and warm wherever your days may take you.

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C ORG

ANIC

C OT

TO N

With cotton being one of the most widely grown crops in the world, it has become very important for people to learn the benefits of using organic cotton over conventional cotton. Conventional cotton is one of the most chemically-invasive crops to grow while organic cotton is grown using methods and materials that have a low impact on the environment. The organic production systems replenish and maintain soil fertility, reduces the use of toxic and persistent pesticides and fertilizers, and build biologically diverse agriculture. Organic cotton is much more sustainable and environmentally friendly than conventional cotton.

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W ORG

ANIC

WO O

L

What makes organic wool so different from regular wool, is how it is sourced. The organic wool process first starts with taking care of the sheep. With organic wool, the use of pesticides is strictly prohibited and producers of the organic wool must encourage livestock health. Instead of dipping the sheep in insecticides to control pests like ticks and lice, farmers use health diet to control parasites. Some of the many benefits of organic wool is that it is itch free, infant approved, naturally flame resistant, hypo-allergenic, chemical free, and a natural insulator. More than 14,000 pounds of insecticides were applied to sheep in the United States in 2000, the most recent year for which data is available (in the 22 states which have the highest sheep production). Pesticides used in sheep dips have consistently been linked with damage to the nervous system in workers that have been exposed to them in the United Kingdom.

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T TEN

CEL

A beautifully draping fabric this soft and breathable fabric has been developed as one of the new wave of man made environmentally sustainable textiles.

The general trade name for Tencel is Lyocell and its properties include high absorbency and it can easily take dye while resisting wrinkles and is quick to dry.

To be eco friendly this fabric is machine washable and can last years when it comes to its garment lifespan.

In making Tencel the pulp of Eucalyptus trees is used and sourced from sustainably run farms certified by the Forest Stewardship Council (FSC) and is 100% biodegradable. It is a cellulosic fiber which is a natural polymer found in all plant life. In order to manufacture the fabric the wood pulp is dissolved in a non-toxic and organic solvent. The best part about this fabric is that the solution is then drained through fine holes to production and then the solvent is reused for the next batch of fabric. This leaves 99% of the solvent used in a close loop system. Unlike its counterparts this fabric uses no formaldehyde to finish the coating. With all these properties we knew that you the consumer and we as the company could both agree and be proud to have garments using this fabric.

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P REC

YC L

ED P L AST IC

Hundreds of thousands of water bottles, plastic food trays, beer bottles, and soda bottles are recycled every year. So we made it our priority to utilize this material in order to create a truly sustainable material. Thanks to some of the best manufactures here in the U.S. we were able to create high quality denim using these recycled plastics. Recycled plastic is broken down and then spun into polyester fibers and is combined with organic cotton to produce a beautiful roll of sustainable denim. Plastic water bottles aren’t sustainable, but we can’t stop everyone from using them. What we can do is reduce the impact that this material has on the Earth by repurposing it. And that’s what we did.

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FAC TORY

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LI F E

We make it a priority to visit our manufactures to make sure they are running ethically. Our company was created on a foundation on building communities.

We do our very best to help our community grow by offering jobs and programs that help the farmers, seamstresses, and factory workers. Being a sustainable company doesn’t simply mean being beneficial the Earth, it also means being beneficial to it’s people.

And thats our #1 goal, to be one with the Earth and it’s people.

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TH E

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T ILLALI

LINEUP

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WAT E R PROOF

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WO O L

JAC K ET

This signature jacket is a staple piece and the only thing you need for a rainy day in Portland. Made of waterproof wool, this jacket not only keeps you warm but also keeps you dry. A fiber is combined with a polyester laminate and finished off with a water-repellent finish for the rainy Portland days. This jacket would be a durable and comfortable classic staple for your wardrobe. The lining detaches to be used a lightwieght windbreaker for the cool Summer nights.

90% Waterproof Wool 10% Tafta (Lining) Dry clean only.

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Nau Transporter Jacket 3 0

W H Y

OU RS?

TILLALI WATERPROOF WOOL JACKET PRICE: $160.00 CHEMICAL FREE NATURAL INSULATOR DURABLE SUSTAINABLE HYPOALLERGENIC

W H Y

NOT

TH EI RS?

NAU TRANSPORTER JACKET PRICE: $325.00 CHEMICAL SENSITIVITY FIBER DISTORTION STAINS EASILY EXPENCIVE MATERIALS

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THE

M AX I

D RE SS

This maxi is a go-to piece for dressing up or down on any given day. It is made primarily of tencel which is a lyocell fiber originally discovered and made by the parent company Lenzing. It is extremely eco-friendly due to the closed loop system.This fabric allows the dress to be more absorbent than cotton, softer than silk and cooler than linen. A versatile and necessary piece perfect if you are searching for a soft feel and a luxurious drape. This fabric also allows the dress to be odor resistant and warm.

80% Tencel 20% Organic Cotton Machine wash cold, delicate cycle. Hang to dry.

30.2 Tencel 28.2 Organic Cotton 3 2

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Halston Herritage Maxi Dress 3 4

WH Y

OU RS?

TILLALI MAXI DRESS PRICE: $75.00 FULLY BIODEGRADABLE NATURALLY BREATHABLE GREATER MOISTURE ABSORPTION THAN COMPETITORS FABRIC TENCEL CONTAINS ANTI BACTERIAL ELEMENTS VERSATILE AND DURABLE FABRIC

W H Y

NOT

TH EI RS?

HALSTON HERRITAGE MAXI DRESS PRICE: $350.00 MUCH HIGHER COST DRY CLEAN ONLY MADE FROM NON-RECYCLED POLYESTER NOT BREATHABLE OR ENVIRONMENTALLY CONSCIOUS

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SC O O P

N ECK

T-SHIRT

The Scoop Neck T-Shirt is the perfect every day t-shirt. Throw it under a blazer or wear it to drop the kids off at school on the morning commute. It is made primarily of tencel which is a lyocell fiber originally discovered and made by the parent company Lenzing. It is extremely eco-friendly due to the closed loop system.This fabric allows the t-shirt to be more absorbent than cotton, softer than silk and cooler than linen. This all makes for a lightweight and a perfect base layer blended to perfection.

80% Tencel 20% Organic Cotton Machine wash cold. Tumble dry low heat.

30.2 (Tencel) 28.2 (Organic Cotton)

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Majestic Scoop Neck T-Shirt 3 8

WH Y

OU RS?

TILLALI SCOOP NECK T-SHIRT PRICE: $40.00 NATURALLY BREATHABLE GREATER MOISTURE ABSORPTION TENCEL CONTAINS ANTI-BACTERIAL ELEMENTS VERSATILE AND DURABLE FABRIC COTTON USED HAS 50% LESS PESTICIDES ABLE TO HOLD RICH COLOR GREAT FOR SENSITIVE SKIN

WH Y

NOT

TH EI RS?

MAJESTIC SCOOP NECK SHIRT PRICE: $115.00 USES HAZARDOUS CHEMICALS DRY CLEAN ONLY NOT BREATHABLE USES 2X THE WATER IN PRODUCTION

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O R GA N I C

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WOOL

SWE ATE R

The organic wool sweater is made from premium organic wool harvested from Peru. Sourcing wool responsibly is very important to our company and we make sure to only source from ethical farmers where we have found the highest ethical standards for animal care. This sweaters will keep you warm durring the cold Winter months, and comfortable durring the cooler Summer nights.

100% Organic Wool Hand wash cold water. Hang to dry.

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Free People Wool Pullover 4 2

W H Y

OU RS?

TILLALI ORGANIC WOOL SWEATER PRICE: $90.00 CHEMICAL FREE CRUELTY FREE CERTIFIED ORGANIC SUSTAINABLE LIGHT WEIGHT

W H Y

NOT

TH EI RS?

FREE PEOPLE WOOL PULLOVER PRICE: $128.00 HARSH CHEMICALS USED NOT ORGANIC WOOL HIGH COST DRY CLEAN ONLY

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BUT TON

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DOWN

SHIRT

A staple in every wardrobe cotton is a necessity. Organic cotton is the best solution to regular cotton because it does not use pesticides, herbicides, synthetic fertilizers or defoliants when being produced. We want to help reduce the 9.4 billion pounds of pesticides used in the United States on pesticides.

100% Organic Cotton Machine wash cold. Tumble dry low.

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Trouve Silk Blouse 4 6

W H Y

OU RS?

TILLALI BUTTON DOWN SHIRT PRICE: $65.00 SUSTAINABLE MATERIALS GREAT FOR SENSITIVE SKIN BENEFITS LOCAL FARMERS MACHINE WASHABLE

WH Y

NOT

TH EI RS?

TROUVE SILK BLOUSE PRICE: $74.00 CHEMICALLY TREATED 2X USE OF WATER IN PRODUCTION UNSUSTAINABLE DRY CLEAN ONLY

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Our cozy cardigan is made completely of organic wool. This fabric will make you feel warm, comfortable, and perfectly at ease on those cool Portland days. Also, it is great for layering with your favorite scoop neck tee.

100% Organic Wool Hand wash cold. Hang to dry.

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OR GA N I C

WOOL

CARD IGAN

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Tory Burch Madison Cardigan 5 0

W H Y

OU RS?

TILLALI ORGANIC WOOL CARDIGAN PRICE: $80.00 DUAL LAYER FABRIC NATURALLY INSULATING DURABLE SUSTAINABLE HYPOALLERGENIC

W H Y

NOT

TH EI RS?

TORY BURCH MADISON CARDIGAN PRICE: $225.00 CHEMICAL SENSITIVITY FIBER DISTORTION STAINS EASILY EXPENSIVE MATERIALS

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A natural fiber and a great structure for a trouser, our wide leg shape is the perfect pair of wool pants. Sourcing wool responsibly is very important to our company and we make sure to only source from ethical farmers where we have found the highest ethical standards for animal care.

95% Organic Wool 5% Tencel Machine wash cold. Hang to dry.

18.8 (Wool) 30.2 (Tencel)

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WI DE

LEG

TROUSE RS

Essentiel Antwer p Wide Leg Trousers 5 4

W H Y

OU RS?

TILLALI WIDE LEG TROUSERS PRICE: $75.00 CHEMICAL FREE CERTIFIED ORGANIC CRUELTY FREE

W H Y

N OT

THE IRS?

ESSENTIEL ANTWERP WIDE LEG TROUSERS PRICE: $358.00 MADE FROM POLYURETHANE BIODEGRADES IN 500 YEARS TIME DANGEROUS CHEMICALS USED EXPENSIVE

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J U M PSUIT The jumpsuit, made from our sustainably sourced organic cotton is a key piece to any eco friendly wardrobe. This versatile garment can take you from a day at the office to a night out on the town. Even better, this jumpsuit easily converts into a pair of comfortable pants and seperate tank top that will easily accommodate a sustainable wardrobe.

100% Organic Cotton Hand wash cold. Hang to dry.

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Cloth & Stone Mercantile Jumpsuit 5 8

W H Y

OU RS?

TILLALI JUMPSUIT PRICE: $110.00 CHEMICAL FREE MULTI-PURPOSE (CAN BE SEPERATED) ORGANIC BREATHABLE HYPOALLERGENIC

W H Y

N OT

THE IRS?

CLOTH & STONE MERCANTILE JUMPSUIT PRICE: 158.00 MATERIALS SOURCED UNETHICALLY DANGEROUS CHEMICALS USED NOT MULTI-PURPOSEFUL

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SK I N N Y

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DEN I M

( L IG HT)

Our denim skinny jeans are made of recycled plastic, which is composed of soda bottles, black food trays, brown beer bottles and clear water bottles from across the world. From there, technology now allows us to break them down and spin them into polyester fibers. Those fibers are combined with organic cotton into a wearable pair of classic denim jeans.

80% Plastic Bottle Denim 20% Organic Cotton Machine wash cold. Dry on low. Wash after 6-8 wears.

28.7 (Recycled PET) 28.2 (Organic Cotton)

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Acne Light Wash Denim 6 2

W H Y

OU RS?

TILLALI SKINNY DENIM PRICE: $110.00 MADE FROM RECYCLED MATERIALS LIGHT-WEIGHT SUSTAINABLE

W H Y

NOT

TH EI RS?

ACNE LIGHT WASH DENIM PRICE: $270.00 INDIGO DYE CAN RUB OFF TAKES TIME TO BREAK IN MATERIALS ARE NOT RECYCLED NOT SOURCED ETHICALLY NOT SUSTAINABLE

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FL A R E

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DEN I M

(DARK

WASH)

These jeans are unique in that they are made of recycled plastic, which is composed of soda bottles, black food trays, brown beer bottles and clear water bottles from across the world.

Technology now allows us to break the bottles down and spin them into polyester fibers. That yarn is combined with organic cotton into a wearable pair of classic denim jeans perfect for you. These jeans are comfortable yet fashionable and offer you a sustainable choice in your closet. Mix and match them with tops, or jackets for the cooler days in Portland.

80% Plastic Bottle Denim 20% Organic Cotton Machine wash cold. Dry on low. Wash after 6-8 wears.

28.7 (Recycled PET) 28.2 (Organic Cotton) 6 5

J Brand Maria F lare Denim 6 6

W H Y

OU RS?

TILLALI FLARE DENIM PRICE: $125.00 USE LESS WATER WASTE IN PRODUCTION ARE BREATHABLE AND COTTON INFUSED SUSTAINABLE FABRICS SUCH AS PET BOTTLES COST LESS BETTER FOR THE ENVIRONMENT

W H Y

NOT

TH EI RS?

J BRAND MARIA FLARE DENIM PRICE: $248.00 MORE EXPENSIVE CONTAIN UNSUSTAINABLE MATERIALS WASTES WATER IN PRODUCTION FAST FASHION CONSUMER CYCLE

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TOTAL

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SAVING S

$1,321.00 59% SAVED

By purchasing our 10 key pieces for your wardrobe, we are able to save you $1,321. Not only did we save you a big chunk of money, you end up saving the environment. Our fabrics comapred to our competitors have a drastically impacted the environment in a possitive manner.

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WAYS

TO

STYLE

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SIMPLE NE C KLAC E

T ILLALI JUMPE R

C ROSSBODY PURSE

PUMPS OR ANKLE BOOTS 7 3

STAT E ME NT NE CKLAC E

TILLA LI ORGANIC WOOL SWE AT E R

TILLALI LIG HT WASH SKINNY DE NIM

ANKLE BOOTS 7 5

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TILLA LI ORGANIC WOOL CARDIGAN

TILLA LI SC OOP NE C K T-SHIRT

TILLALI LIG HT WASH SKINNY DE NIM

ANKLE BOOTS

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WATE RPROOF WOOL JACKE T T ILLALI SOLID T-SHIRT

TILLALI LIG HT WASH SKINNY DE NIM

ANKLE BOOTS

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C ROSSBODY PURSE

T ILLALI MAXI DRE SS

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T ILLALI JUMPSUIT (TOP)

TILLALI WIDE LE G T ROUSE RS

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TILLA LI SC OOP NE C K T-SHIRT

COVE R-UP

TILLALI LIG HT WASH SKINNY DE NIM

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W ID E L E G TRO U SE RS

SA NDA L S

WATCH

O R GA NI C WO O L CARDI GAN

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SU NG L ASS ES

WATCH

O R GA NIC WO O L SWE AT ER

F L A RE D E NIM

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DA RK WASH F L A RE D E NIM

SA NDA L S

J UM P ER TO P D E TATC HE D

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A NK L E BO OTS

SC O O P N EC K T-SH IRT

SU NG L ASS ES

WATE R PR O O F WO OL JAC KET

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D I SP OSAL P RAC T I C E S

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Feel free to send us your old clothes in a free shipping box and label provided on our behalf. We would love to recycle and reuse your old clothing. We believe in clothing the loop on the lifecycle of our clothing and those beyond.

And feel free to give us any plastic or glass bottles you’ve collected along the way and we’ll send you code for 25% on your next purchase!

If that doesn’t work take, a look at who we’ve partnered up with to help reduce our impact on the environment.

Locally:Portland Rescue Mission Nationally: American Textile Recycling Service (your neighborhood recycler)

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I N

CON CLUSIO N

We hope you enjoyed this guide to a sustainable wardrobe.

Tillali strives to be more than just a sustainable clothing brand.

Exist also to educate and promote a fully sustainable lifestyle.

From the sourcing of our fabrics to the manufacturing of our goods, we want nothing more than to be kind to our planet.

If you enjoyed this book, head to our website to watch howto videos of living a sustainable life. There you will also find recipes, life hacks, and more.

WWW.TILLALI.COM

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APPEND IX

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T H E

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MA RKET

&

INDUSTRY

SC OPE

&

SIZE

The women’s clothing market in the United States is vast with sales reached $116.4 billion in sales in 2013 which was a 4% increase over the previous year. (NPD) In the e-tailing market we saw some of the highest growth for the year over 17% increase in 2013 over the previous year. It is also noteworthy to mention that the average sale online versus in store is higher and has resulted in more growth within the online space for women’s apparel. (NPD) The projected sales of the overall e-commerce market is $434 billion in 2017. (Internet Retailer) Specifically in the retail sales of apparel and accessories will reach $54.2 billion this year in the United States and account for 20.9% of 2013 total web sales. (Mckinsey)Specifically when we talk about sustainability globally fashion consumers are becoming more environmentally friendly. (Mckinsey) As a sustainable brand occupying the etailing space we hope to grow with the apparel industry and technology growth in coming years.

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EXPEC TATIONS THE

FO R

FURTURE

There is no doubt that sustainable clothing is on the rise, and with more and more brands making their clothing eco friendly, consumers are buying into it as well as becoming more environmentally conscious themselves. This is a perfect opportunity for Tillali, because the sustainable clothing movement is just getting started. A new survey shows consumers want to buy more eco-friendly apparel, but have trouble finding it, and more women are caring more about where their clothing comes from (Ethical Fashion Forum). Consumers also want to see transparency from the companies they are buying from, and want to be assured that their clothing is being made as ethically as possible. From 2011 to 2014, nearly seven percent more consumers are willing to pay for eco friendly clothing (Moody). In the future we see the number of consumers who buy sustainable clothing to increase gradually. With more people becoming educated on how much waste that goes into the clothing they purchase, they will want to buy more sustainably.

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K EY

COMPET ITO RS

Stella McCartney is a fashion house with collections that include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids. Stella McCartney is committed to sustainability, which is clear throughout all of her collections.

Nau was founded on the idea that style, performance sustainability could be combined to create clothing performs and has the least impact on the environment. makes sure that sustainability is built into everything that do.

and that Nau they

Reformation is a clothing company where fashion and sustainability coexist. Reformation designs and manufactures limited-edition collections in their own factory. Reformations mission is to lead and inspire a sustainable way to be fashionable.

Base Range is a line of sustainable clothing. This company uses high quality, organic fabrics in innovative ways that minimize environmental impact.

Everlane is a clothing company that believes their customers have the right to know what their products cost to make, the company spends months finding the best factories around the world and they always challenge the status quo.

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PERC EPTUAL

MAP

Higher Prices

Not Eco- Friendly

Eco-Friendly

Lower Prices

1 0 1

TA RGET

1 0 2

C USTO ME R

The Tillali target customer is a women between the ages of 3542. She lived in the Pacific North East, mainly Portland, Oregon.

She is married, and has 2 young kids. Her annual household income is around $96,000. She has an artistic yet sensible career as a writer, and holds a Master’s degree in English. She enjoys spending time with her family doing various outdoor activities and lives an active lifestyle. She appreciate artisan goods, made by hand. She appreciate quality over quantity in her wardrobe. She invests in a small amount of key pieces for her wardrobe that are made by sustainable and ethical brands.

She purchases 10 key pieces a year. To care for those garments, she machine washes them in cold water, sometimes by hand. To dry she may hang to tumble dry on low heat. Items like jackets, she will take to a dry cleaner. She usually washes her garments after 8-10 wears. Her jackets get dry cleaned at the end of the season. When she is done with her garments, she sends them back to the retailer in which she purchased them from to have them recycled. At times, she may donate her clothing to the local Portland Mission.

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TA RGET

1 0 4

C USTO ME R continued

Demographics: With our brand, we chose to target the urban Generation X consumer, which makes up 32 percent of the US population (“UN Stats”). Our target market consists of women from the ages of 35-42 years old. These consumers have household incomes but their personal income is $96,000 a year. We are targeting a consumer that is part of a highly educated generation, with more than 60 percent of Generation X having attended college (“Jen X”).

Psycographic Behaviors: Our consumer is part of the generation X segment of the population. That being said this generation is currently working full time and nearly 50% of their retirement income will come from pensions and 401k plans. (Dan Schawbel)They are the smallest generation on American history and often said to be the most ignored and misunderstood. (Green Buzz Agency) They don’t generally trust bigger companies and institutions due to the economic pitfalls they have seen. (American Bar) They are reported to be satisfied or very satisfied with their lives and comfortable in their careers. (Dan Schawbel) They value hard work and honesty. As consumers 74% use the internet for research on their clothing and products. Which is very important because our entire line is based on values we want them to identify with and recognize. They are known to be the most giving generation and be very philanthropic. Of all the generations alive gen x has one of the highest reports of brand loyalty at 70%. (Dan Schawabel) According to Nielsen Generation X is a part of the new wave of sustainable mainstream consumers. They will buy as many eco-friendly products as they can and have personally changed behaviors to better help the environment and their impact on global climate change. Lastly something that is very important to them is diversity and independence. They respect companies that don’t use a one size fits all approach and don’t reflect convention business tactics. (AZ Central)

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SOURC IN G Our global sourcing strategy is very comprehensive to insure that we are being as sustainable as possible while being innovators in the fashion industry to help set a new standard for companies to follow.

Within the United States is where we chose to source most of our fabrics and manufacturing. Our first supplier is Spiritex who specializes in organic cotton. The best part of this supplier is that they meet all Global Organic Textile Standards. The production is overseen by Daniel Sanders who is a pioneer of the domestic organic cotton industry. This factory is special in that they are able to combine organic cotton with recycled cotton or recycled polyester (PET) on their own to produce high quality fabrications. Spiritex was then able to launch their own brand and develop programs for Nike, Patagonia and Levi’s for organic cotton and PET pieces.

At Lenzing headquarters in Alabama we source or Tencel.This supplier supplies Lyocell fibers and has a capacity: 50,000 tons. (Lenzing) They also as a company have always been committed to the sustainable development and renewable raw material plants can produce. The Lenzing Group operates its own pulp plants located in Lenzing, Austria and Paskov, Czech Republic. In this way the company covers half of its pulp needs. It can be conclusively shown that the wood verifiably comes from sustainably managed forests. (Lenzing) Additional evidence that the wood is from sustainable sources is Lenzing’s certification by two certification systems (PEFC and FSC). For several years Lenzing has also been voluntarily participating in the “Code of Conduct against Illegal Logging” of CEPI (Confederation of European Paper Industries). The TENCEL® manufacturing process was given the “European Award for the Environment” by the EU due to its very low emissions during production. (Lenzing) Among the criteria for this award is the consideration for the ecological and social aspects of coroporate 1 0 6

management, products, technology and international partnerships. The emphasis is on sustainable management of environment and resources. (Lenzing) PET Founded by Ian Rosenberger after the Haiti earthquake another American company we are proud to be working and sourcing with is Thread International. Based out of Pittsburg they are helping develop 3rd world countries as well as giving jobs to Americans. They take trash (bottles, plastic and trays) from the streets of countries and convert it into jobs and fabric known as PET. As a company producing fabrics they are able to tell you from the moment that plastic bottle is collected in a poor neighborhood until it lands in a customers hands its journey to be sustainable. Thread is a certified B Corp which means they are a part of a new generation of business that make transparency and responsibility a cornerstone of their company. Additionally their mills in Pittsburg are enabling jobs and safe work environments for a city that previously had a large mill industry.

Organic Wool & Waterproof Wool Our organic wool is sourced from Peru at Ecu Line Peru S.A. this supplier is a leader in the region for organic wool. For the standards set forth in our values and to produce a quality garment our target customer would enjoy, we strayed from the domestic sourcing to insure the highest quality of Wool yet making sure it was ethically sourced from the animals up the production line through Ecu Line. Shipping primarily to U.S. ports for textile production for major brands, it was a smart option for us to work with an established reputable company who we could depend on to meet our standards. For our waterproof wool we looked to our competitors at NAU which we previously talked about. They have found a factory called Miratex who is a leader in sustainable fabrications. They use technology to produce new fabrics that are not accessible to the market place just like our Waterproof 1 0 7

Wool. This supplier is certified by Woolmark and has 30 years of experience advancing technologies and highly innovative finishing’s to satisfy the most demanding quality standards. (Miratex) This along with being guaranteed under our competitors website for being a completely sustainable and durable fabric found that it would be ideal for our target customers needs.

YKK Zippers What becomes somewhat of an industry standard we have chosen to use YKK zippers in our products. These zippers come from the upmost quality and have locations all over the country and conviently on the West Coast. They supply a variety of industries including but not limited to the sporting goods, luggage, apparel and automobile.

Their products are durable, fire-resistant and eco-friendly, which is why ultimately, chose to source with them.

Packaging We chose to source our hangtags from Botanical Paper Works who specialize in renewable and recyclable hangtags. The hangtags on our clothing with grow a blend of colorful wildflowers including Bird’s Eye, Clarkia, Black Eyed Susan, Sweet Alyssum, English daisy, Catchfly and Snapdragon by simply planting them after you take them off our clothing. They include planting instructions as well. At Botanical Paper Works they collect post-consumer waste from businesses and schools in our local area and use this waste as the basis for our product, plantable seed eco-friendly paper. Through this collection, they save the local landfill 10 tons of paper per year As well they volunteer in local schools and non-profit groups, to teach the next generation about reducing, reusing and recycling. We also have a recycled cloth bag and recycled paper envelope that contains your receipt after purchase.

These items go along with our hangtags to create packaging that helps the environment as well, leaving no part of our business unsustainable.

(BPW)

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FAC TORY

PHOTO S

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COST IN G

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PRIC E

P O INTS

WAT E R P R O OF WOOL JACKET Fabric: Labor: Notions: Packaging: Transportation: Total: Total with Duty:

$32.00 $7.91 $0.33 $0.37 $0.24 $40.85 $43.91

Retail: $160.00 Wholesale: $80.00

OR GA NI C WOOL CA RD IGA N Fabric: Labor: Notions: Packaging: Transportation: Total: Total with Duty:

$14.00 $3.96 $0.21 $0.37 $0.14 $18.68 $20.73

Retail: $80.00 Wholesale: $40.00

S KI N N Y L I GH T WAS H D EN IM Fabric: Labor: Notions: Packaging: Transportation: Total: 1 1 2

$18.00 $6.50 $0.04 $0.37 $0.09 $25.00

Retail: $110.00 Wholesale: $55.00

DA R K WAS H FLARE DEN IM Fabric: Labor: Notions: Packaging: Transportation: Total:

$20.00 $5.14 $0.04 $0.37 $0.09 $26.65

Retail: $125.00 Wholesale: $60.00

MA XI DRES S Fabric: Labor: Notions: Packaging: Transportation: Total:

$22.00 $4.75 N/A $0.37 $0.12 $27.24

Retail: $75.00 Wholesale: $32.00

SC O O P N ECK T- S H IRT Fabric: Labor: Notions: Packaging: Transportation: Total:

$11.00 $1.98 N/A $0.37 $0.04 $13.40

Retail: $40.00 Wholesale: $20.00

B UT TO N DOW N LON G S LEEVE Fabric: Labor: Notions:

$11.00 $7.12 $0.02

Packaging: Transportation: Total:

$0.37 $0.05 $18.56

Retail: $65.00 Wholesale: $35.00 1 1 3

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OR GA NI C WOOL S W EATER Fabric: Labor: Notions: Packaging: Transportation: Total: Total with Duty:

$23.80 $3.16 $0.05 $0.37 $0.14 $27.52 $30.55

Retail: $90.00 Wholesale: $45.00

W I D E L E G TROU S ER Fabric: Labor: Notions: Packaging: Transportation: Total: Total with Duty:

$9.00 $7.03 $0.03 $0.37 $0.14 $16.57 $17.83

Retail: $75.00 Wholesale: $32.00

J UM P S U I T Fabric: Labor: Notions: Packaging: Transportation: Total:

$16.50 $7.12 $0.03 $0.37 $0.09 $24.11

Retail: $110.00 Wholesale: $55.00

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GARMEN T

LIF E S PAN

Our garments typical lifespan is anywhere from 6-8 years depending on wear and wash

R E CYC LIN G

GA RME NTS

In recycling we have chosen to implement a similar strategy of a forefront brand in fashion recycling. We will be inviting and encouraging our customers to recycle their clothing to us.

RefRecycle is a program by the brand Reformation which allows its customers to print a free shipping label and ship them any of your old clothing. Then allows you to track the items and see how much of a positive impact on the environment in its next use. Additionally they include a free shipping label in each purchase so you can just return the package with old clothing.

In addition to this recycling strategy we will also encourage our customers to send in bottles or plastic so that we can help close the loop on the lifecycle of those items and put them into our fabrics being made in Pittsburg. Both of these initiatives will be rewarded with a discount towards the next purchase!

For those that are local customers and those that might have more clothing to donate than can be shipped we are partnering up with the Portland Rescue Mission to donate clothes to the local homeless and their families in need. On a national level we decided to partner with the American Textile Recycling Service who has bins located locally all across the country in which you can drop off clothing to be donated. Links to both of these partners will be found on our website with easy instructions for our customers to help make a difference in the world.

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WASHIN G

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&

ENE RGY

BEF ORE

AF TER

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N IKE

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CALC ULATO R

PET B OTTLES

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ORGA N IC COTTTON

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LYOCELL

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WOOL

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IN

C ON CLUSIO N

14.3 million tons of clothing is thrown away each year (Brones).

That’s a number we at Tillali don’t like. Our solution: create a collection of 10 garments that are built to last throughout the year using sustainable fabrics and ethical manufacturers.

Through our price comparison to the country’s leading retailers, we saved our customers $1,321.00 or about 59%.

The fashion industry is responsible for the usage of 2.6% of the world’s water. And 20% of the global water pollution comes from this industry as well (Jackson). This is the reason why Tillali was born. We strive to protect the Earth from the negative impact the fashion industry has made. Through the use of sustainable materials and manufacturing we have been able to reduce the impact. Not only have our efforts helped the environment, it has also benefited communities both in the U.S. and our ethically ran manufactures abroad. Six million people around the world work in the fashion industry, however we tend to over look them (Jackson). We do our very best to help developing communities grow by offering jobs and programs that help the farmers, seamstresses, and factory workers. Being a sustainable company doesn’t simply mean being beneficial the Earth, it also means being beneficial to it’s people. And thats our #1 goal, to be one with the Earth and it’s people.

Long live Tillali.

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C IT E D

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$45.96 / $59.61 CAN