Junior Art Director Practicum

practicum with

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is an independent full service agency affiliated to Ogilvy P.R. www.delacruz.com

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ark .R. eP ffic abo P O ro yn Met 1, Gua 1705 T 8 S #9 0096

Superviso Rafae

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Services Brand Intergration Coordinates and manages projects and budgets.

Brand Strategy Consumer planning.

Brand Technology Digital interactive media.

Brand Messaging

Concept development and execution.

Brand Contact Media.

Blue room

In house productions department.

Brand engagement Promotions.

Brand Support

Accounting and administrative.

Bran Logistics

Print production and traffic.

Brand Reputation Public relations.

Throughout college I always heard phrases like

…” rld o w al re e th in it o d ey th w “…this is ho

or “Wait until you do it in an agency…”and

t the deadline “Stop complaining abouce …” because on you’re in the real world

“real world” philosophies like the infamous, “the client will always pick the design you least like” also other

was most definitely commonly said by all the professors As an intern at DLC Agency & Assoc. I discovered that everything I heard and all the advice that I had been giving in college,

is very much a reality.

(Just a little bit worst.)

Duties

I had the privilege of interning as

Junior Art Director and

Copywriter in the Creative Department.

My duties included designing/assisting in the art direction and creation of various types of promos, brand design and copywriting with various designers and brands (listed below), mainly assisting and working with Karla Bonilla, Brand Messaging Artist (Art Director) and Maria Del Mar Gonzalez, Brand Messaging Copywriter.

facilities reception

work

room

reception

De La Cruz & Assoc. is a 3 story building , located at the far west end of metro office park in Guaynabo, Puerto Rico.’

unge

It’s fully equipped with in-house Blue Room, a fully functional copy room, an (lunch) lounge and even an outdoor gazebo.

center lo

blue room copy room

illa

Karla Bon

interpersonal

relationships

A sense of b

elonging.

myself

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ar

rim Ma

lez

za Gon

:)

Day o ne at D a blur ; quic LC & Asso k cw ly whom I was it became as really a as an work clear bit of ing al int ongs that these I was ern, but a ide peop s a fr ve le iend a saw me every ry well as not o nd a c sisted one w n ly owo as in my sure t here w very frie eager rker. ndly quest with and s the p as never a to le o u n endin g ass y room fo ght out to arn, ignme r dou bt wh make nts. en de aling

I feel very

privileged

to have w orked wit ried staff h of talente d in d iv iduals.

My creativ ity has gro my expec wn beyon tations, th d anks to be ing inspire better de d to be a signer, a b etter com and to ne municator ver lose s ight of wh at is taste and genuin ful e, or even what cons titutes a decent h uman bein g. such a va

f o e re on g e D acti f p s i i t h s sa tern

n i h it

w

ity a rar s ’ t tha t and n k n e i t h n It co d. and ore , tere n m e t o a i e nm ’t b erat ivileg r n o d i i a p n s i c a n op f. I co been my ysel into e e m v k n i l a e e h lik ak I felt ould mer ere t w o w c t I s .

C ew dea t DL ran a o My i f y a y ciall y st e. espe l with m ther g n i u k ef wor me, grat e , u n i ry ti t t n tions n s e o e c e u r q to fo n sking ur be a o , y ow h d r n m a a t h g alf ou orkin ing h ying f r v w i t r , r e d A n nse o lat a e n k s i r o od ing ore w a go stay m s a r r. o s gf hono alifie u d n q askin a ly ve sure itiati ideas ibility, in ons resp

f o e sens ty,

Myresponsibiliand

e y v i t a i init f-honest sel

d e i l p p a s e i Stud at work Four years of learning the trade of designing doesn’t sum up what truly goes on. I did have a clear idea of what my internship experience would be like but many important aspects of the industry are never discussed in College and its really concerning.

Deadlines

and

quick creative

thinking wasn’t a big ordeal for me, it flowed well.

It was interesting to be asked for help with programs by people who have many years of experience. There was never a moment in which I felt like there was a task that was asked of me that I could not complete, so it can be stated that my studies paid

off and that I was never unprepared.

c e i t g n e l l a l o C e At as aninfluenc

Campus wise, Atlantic College isn’t a masterpiece. The Student body, well, its mostly undesirable. Also many of the school policies make no sense but regardless, the professors make up for anything that the school could lack. I feel privileged to have been taught by such great professionals. To have had their guidance, wisdom and advice is what really shaped me to be the kind of designer that I am.

They always wanted to get the best of me, which made me want the same thing. To always be better and think outside the box. I have to especially thank some very specific people for encouraging me and making me feel like one day I could really do the things I set out to do in my career. Thank you, you have made a lasting impression on my persona and I strive to someday be as great.

Prof.

Lorenzana | Rosa Colón | Morales | Goicochea | Pacheco Jennie Cortés | Cardona | Jusino | Arroyo | Suiko | Portalatín

e tive ng in m r o p i liev sup e t b s r o n m you fo e me e b g k n i e n lett hav d. Tha t r e o t n n s d si ng to e nd for n a ni er ’t a oth egin le didn m b My om peop e fr m of of lot a n whe

. p u ve

y l i am

gi

F

Autoevalua

8

On a clas

tion

1 10,

sic scale of to I give my stelf an o uts

because I wish I h ad been tanding more the more aw time I sp a r e and thus ent at Co taken it m had enjo ll e g e a o n r d e day by yed at DLC a But regard day and nd Asso less, I hav c li ved it a . Perhaps e no regre bit more t s a n . d Id I gave it m y all and t on’t think I could have do ne a bette o me, that r job. is all tha

t counts.

WORKS

The following is subject to copyright from the pertaining brands.This is some of the work I partook in that has been published or pending approval.

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WELCOME STUDIOS

STUDIOS

STUDIOS

BANNER

producers

film crew

R CAREIGN SUMME AMPA DOVE C DEKOCAST

, RANO E V E EST NDO QUE LI TO MÁS PUES L. S Á EVAR RÁ TU PIE SE PRINTS

A M ITAD IÓ N LI

n atació la hidr l la tu piel un día so s ta da a de are le Después e con plan to. lo mer C no. tant e Sum e el vera a humec s de flor de lla. ov D nt be em lo belleza cesita dura r ¼ de cr as y péta ra un piel na rra de ne marin clave pa La ba ante que a al combi la refresc ra y renuev aria es ón di restau ectaci Hum ED IC

AHORA LO OOOOOOO OOOOOO OOOOOO OOOOOOO OO SERÁ TU PIEL.

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La barra de bellez le necesita a Dove en nuestro da a tu piel la hid rat clima tro pical. De ación refrescante la restau spués d que hu ra

BANNER

PROMOS E V A U S INE & NEW L

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PRINTS have an Professionals hair products The redesigned Suave you have always hair the you s give that improved formula brands. to work as well as salon wanted and are proven

New look New formula

The Suave Profes sionals Expert will blow-dried your ha ir for free when yo u buy two Suave Pro fessionals produc ts and present the pu rchase receipt to our promoter.

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lenish your Rep natural inghair % red ien 100 h wit

You will also parti cipate for a $100 Pennywis e gift card.

Rethink salon hair.

Rethink salon hair.

PROFESSIONALS

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P-ON IES SLI HUGGC T AS DEKO

MENU KIOSKO OPTIONS & LOG $3.00

Conilola | Chocolate Vain .00 os $5 Bizcoch Variedad

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$5.00

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Samarie RivlePraroject 2011 | Fina