A
I始 M M
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io l o f or t
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| Introduction 5 | Publication minibook annual report magazine
9 13 19
| Advertising promotion
30
| Brand Identity
37
Personal Information | Name
Sammi Yuen Sz Man
| Nationality
China
| Language
Chinese, English and Mandarin
| 2D skills
Adobe Illustrator, Photoshop, InDesign, Dreamweaver, Flash and Captivate Microsoft Word, Excel, Powerpoint and Outlook
| Contact
saiyuen20052000@yahoo.com.hk
Introduction
2012-13 | Bachelor of Arts in Professional Communication Hong Kong Polytechnic University, SPEED 2009-11 | Associate of Arts in Media and Publication Design Community College of CIty University of Hong Kong
| 2012 In Final Year Project, designing promotion materials for the non-government organization - Watoto. Promotion kit, gift card, pamphlet, direct mail, etc are the products for Watoto and its Building Tour in Hong Kong.
| 2011 In the course of Chinese Writing for the Media, designing magazine for a Korean TV drama. It is included cover story, and related topics, such as travelling spots, interviews and trends.
| 2009 Jun - Apr Be a clerk in kindergarten, designing and making movie clips for student’s congregation ceremony.
5
PUBLIC AT ION minibook | annual report | magazine
| theme : Animal Abuse. It is for awaring readers to care the animals | idea : message is spread through a story mode is much attractive as the target audiences are kids. | pop-up effects : highlight the samples
minibook
| cover : die-cut effect is shown in the title. Letters - “L”, “V” and “E” are typed and a cat is stayed among. Combination of the words can be “LOVE” or “LIVE”, is recalled audiences about the message. | color : the color tone is mainly light blue, this can make audiences feel mild and comfortable.
9
minibook
11
annual report
13
annual report
15
| theme : Connection to Life | concept : the contribution of the MTR to our daily life, so the dots and lines are presented this idea. | font : Myriad Pro | color : red is the main color tone | graphics : the dots and lines are presented our linkage by the MTR. Graphics are kept as simple as it can.
annual report
17
top : executive management report bottom : board of directors
magazine
table of contents | editorial page | division page
19
magazine
| masthead : the content is about Korean issues, so the magazine is called “e-ko”, the other is “echo to Korea”. | theme : Romantic Spring | colors : main colors are light green and pink. Light green is meant spring; and pink is meant romantic. The other colors are black, gray and white. | graphics : mainly lines and floral patterns; and other related elements. | cover : two characters are placed and created focus, the brief index is placed.
21
texture of paper : translucent papers
magazine
23
Web design
| idea : it is related to myself | graphics : lines, and combined to different shapes | format : Flash; Action Script 2.0
web design
27
web design
29
Avder tising
- promotion
photo by : Watoto
inner side (English and Chinese version) : original size = 36 x 28 cm
promotion kit
outer side: house shape a sense of security and give an opportunity for kids to grow green leaf drop children like seeding
| objectives : introduce Watoto and its Home Building Tour | idea : use creative and attractive printed materials to raise awareness of audiences and reputation of Watoto | colors : earth tone and bright colors, to recall and enhance the image of Watoto | die-cut : attract audiences’ attention and imply the meaning of “changing children’s lives together”
33
Make your
change the world, but don’t let the world change your smile.
Each new day is another
CHANCE CHANGE to
Esther Havens Photography
your life.
You have two
HANDS, YOURSELF, OTHERS. one for helping
Once you choose
HOPE, POSSIBLE.
the other for helping
front view: size = 9 x 5.5 cm
gift card
Love is shown in your
everything’s
DEEDS
, not in your
WORDS.
back view
35
BR AND
IDENTITY
Ho us for letterhead
for business card
in black and white
Ho us Ho us
logo - business card - compliment slip
Ho us Ho us
Ho us Mark Lee
General Manager
Ho us
Tel: (852)2651 7492 Fax: (852)2651 7493 Email: marklee@horus.com http://www.horus_mens.com
Ho us Ho us Ho us
39 logo - business card - compliment slip
Ho us
Ho us
Horus Men Products (H.K.) Ltd., Shop 351 A, L3,
In the closing paragraph, politely tell the person th after reading the letter , and give infor mation for h you are asking for a favour , thank the recipient in
3 March 2010 M ss M r nd Hu M r et n M n er n t 1 5 11, 1 ., L o e r, h r 1 3 Ho un o d, K un Ko oon, Hon Kon . 5 5 1 5 5 13
e
u s ness Letter Ass
Yours Sincerely,
S u re, on ,
Mark Lee General Manager
n ent
Enclosure:
e r M ss Hu
cc: ntroduce ourse to the rec p ent.S nce t s us ness etter, e c n ssu e th t the Business/letter_sample rece ero the etter e ther does not no ou or needs to e re nded ho ou re.
or response to pre ous etter, phone c our tone s pro ess on nd po . te
or other correspondence. M
e sure th t
o t ce th t n the u oc st e the p r r phs re ned e t nd there s one sp ce et een e ch co ponent nd p r r ph. e e er to ch n e our spe chec
depends on our ntended e n n .
c on these
Horus
letterhead - envelop
nes to
e correct ons .
s u Ho
he actions you expect them to do how you wish to be contacted. If n advance .
s
41 letterhead - envelop