8th heya press kit

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8 th H E YA A R A B I A N FA S H I O N E X H I B I T I O N N OV E M B ER 12 – 18, 2 015

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8 th H E Y A A R A B I A N FASHION EXHIBITION

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W E L C O M E Heya is a pioneering platform for authentic Islamic and Arabian

fashion design of abayas, jalabiyas, veils,

sheilas, dresses, and gowns, and is the most eagerly anticipated fashion exhibition in the GCC. This ground breaking exhibition has become the premier event in the traditional Arabian fashion calendar, and the only occasion in Doha where more than 300 creative companies and designers come together in seven day-long exhibition.

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8 The 2015 edition is bigger and better than before and aims to transform the exhibition into a world-class fashion destination.

For the first time, this 8th edition of HEYA will also feature designers from the ASEAN DESIGNER PROJECT (ADP), a program curated by Sheikhahub for the Asean Entrepreneur Summit (1AES).

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7 days of fashion spread over 7,500 sqm

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Heya is the premier platform for authentic Islamic fashion design of abayas, jalabiyas, veils, sheilas, dresses, and gowns, and is among the most eagerly anticipated fashion exhibitions in the GCC.

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12 The 8th Heya Arabian Fashion Exhibition is the leading event in the traditional Arabian fashion calendar.

The 8th Heya Arabian Fashion Exhibition is the sole occasion in the region where over 300 designers and creative companies convene in a week-long exhibition.

The 8th Heya Arabian Fashion Exhibition:

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13 - Traditional and unique fashion design, - Quality retail items for visitors from all spheres of life, - Exclusive and seasonal collections by

prominent designers

Numerous opportunities for designers and audience alike

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From daily high-end fashion shows from designers such as Debaj Collection (Qatar), Azin Valy (USA), Edor Creation (France), Naseem Al Mandalos (Bahrain) and L.RussoUrbanCouture (Italy), high level discusion forums with some leading fashion industry names, hands-on fashion workshops such as production management by Dr. Dario Casalini of Oscalito (Italy), VIP lounges, the Heya confirms its position as the premier platform for fashion designers and a one-stop shop for individuals eager to return for another week of stunning Islamic and Arabian clothing design.

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“The past success and the positive response from Heya exhibitors and visitors, whose numbers have shown a steady increase, motivates us to take this outstanding event to the next level, offering our clients and visitors a world class experience and the opportunity to showcase their design creations to the wider regional and international audiences.

We are proud to partner with QTA in this event,” Haya Al Naimi, Design Creationz

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PARTI CI PANTS : - Regional: GCC - International: Levant, Europe, Americas, ASEAN – page

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ACTI V I TI ES AND FI GUR ES O F T H E 20 1 5 H E YA ARAB I AN FAS HI O N E X H IBIT IO N : - Over 300 brands and designers from Qatar, Bahrain, Saudi Arabia, Kuwait, United Arab Emirates, India, Turkey and many more - A minimum of 2 fashion shows planned per day over 7 days - 2 high-level fashion forums with leading fashion and design personalities and

academics, in Arabic and English language - 3 hands-on fashion and design related workshops - 5 social lounges with coffee shops and resting areas with a live feed from the catwalk - 347 customized boutique spaces, comprising of 95 Platinum, 101 Gold, 72 Silver and 79 Shell Scheme , hosted in a brand-new venue spanning 7,500 square meters - 2 lifestyle studios

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WE LOOK FORWARD TO WELCOMING YOU TO HEYA IN NOVEMBER

I am proud to present Design Creationz in the launch of the 8th Heya Arabian Fashion Exhibition - a bold and inspired vision to shape the agenda for the Islamic fashion in Qatar, the region and the international arena.

It is with a great sense of pride that Design Creationz has been entrusted by QTA to carry out this project. We at Design Creationz believe in the personal interpretation of fashion and we applaud our participating designers in embodying their unique personality in each beautiful piece of traditional Islamic clothing they produce. page – Qatar aspires to become the regional hub for the traditional Islamic and Arabian fashion, delivering the best platform for region’s designers. We are witnessing the growth of a culture that is incorporating fashion and style into its tradition, while at the same time remaining close to its roots.

Seeing Heya’s evolution throughout the years has been a fascinating journey. It opened the market for Qatari and regional fashion designers to get creative in translating Islamic culture and tradition into their creations.

In the 8th edition of Heya, we expect to host up to 345 Qatari and regional designers and an increase in fashion shows. Launching new visitor campaigns will allow us to captivate and draw in visitors from the Gulf and across the region. Some of our other exciting additions include fashion forums, new gourmet cafes and eateries, and hands-on workshops.

Our aim is to transform Heya into a platform that will attract regional and international designers, fashion buyers, and visitors from all spheres of life, while fostering new and coming talents. Our goal is to build a strong and effective international Islamic and Arabian fashion design platform.

Heya represents the spirit and motivation that drives the traditional Islamic culture into the international sphere of fashion.

We look forward to welcoming you in November for a full week of captivating Islamic fashion design.

Design Creationz

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