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SUPPORTING ELEMENTS
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Minimum Scale
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LOGO
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Clearance Space
Print / Online Colors
WORLDS TOUGHEST CAMERA GEAR
OfямБcial Brand Identity Guide
LOGO USAGE
SUPPORTING ELEMENTS
BRANDING TOOLS
STATIONERY
Black and White
BRANDING
SUPPORTING ELEMENTS
LOGO Minimum Scale
MINIMUM SCALE
When scaling our logo, please do not shrink smaller than .05” to ensure best possible quality.
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Clearance Space
BRANDING
MINIMUM
SCALE
Print / Online Colors
.05"
STATIONERY
SIZE
INCORRECT USAGE
Black and White
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We’ve all heard the motto; “size doesn’t matter, as long as it works.” When it comes to our logo, SIZE DOES MATTER. Our logo isn’t designed to be viewed under a magnifying glass so lets show off Mountain Raw in all of its glory.
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SUPPORTING ELEMENTS
LOGO Minimum Scale
Clearance Space
STATIONERY
SPACE CLEARANCE
Print / Online Colors
Black and White
.5" CLEAR SPACE
When placing our logo, please leave at least .5� of clear space betweeen other objects.
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IN .5"
When we feel trapped in the big city, we treat our selves with a trip to the wide open mountains for some fresh air. Lets pretend our logo is on a permanent trip to the mountains where it can live with plenty of open space.
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SUPPORTING ELEMENTS
LOGO Minimum Scale
C-51 M-80 Y-73 K-76
PANTONE Black 2-U C-56 M-51 Y-64 K-28
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Print / Online Colors
When using our logo for print choose from the following colors.
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PANTONE Black 2-U
PANTONE P 29-7 U C-31 M-84 Y-100 K-39
IN
WEB
R-55 G-30 B-0 Hex: #292e37
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BRANDING
COLORS PRINT/ DISPLAY
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Clearance Space
STATIONERY FOR
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IN
Black and White
When using our logo for web or display, choose from the following colors.
R-102 G-96 B-81 Hex: #666051
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R-123 G-46 B-0 Hex: #7b2e00
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SUPPORTING ELEMENTS
LOGO Minimum Scale
BLACK
&WHITE
Clearance Space
When color is not an option in your design, use our black or white options.
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BLACK
&WHITE
Print / Online Colors
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STATIONERY
Black and White
IN
Refer to our white logo solution if the background of your design is too dark for legibility.
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INCORRECT USAGE
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LOGO
IN
Refer to our black logo solution if the background of your design is too light for legibility.
Believe us, we hate to limit the creativity of our supporters, but we feel it is very important to keep our look consistent. Instead of experimenting on our logo, how about experimenting with a new hike? Deal? Awesome!
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SUPPORTING ELEMENTS
INCORRECT
USAGE Placement
STATIONERY
Manipulation
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IN
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Please do not rotate our logo or change its axis. Keep it up right how it was designed. Lets keep our logo original, free from custom shadows, bevels or styles.
When placing our logo, avoid INCORRECT distorting the the intended PLACEMENT look we’ve created.
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BRANDING
INCORRECT PLACEMENT
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IN
When scaling our logo, please do not unproportionally distort in width or height.
Believe us, we hate to limit the creativity of our supporters, but we feel it is very important to keep our look consistent. Instead of experimenting on our logo, how about experimenting with a new hike? Deal? Awesome!
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SUPPORTING ELEMENTS
INCORRECT
USAGE Placement
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When using background images behind our logo, make sure they don’t clash like this example.
IN
When using background images behind our logo, be sure to set the opacity to 25% or lower.
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As tempting as it may be to add a zebra pattern to our logo, please do not apply patterns.
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Manipulation
MOUNT
Please be mindful and keep MANIPULATION our logo original without manipulation.
STATIONERY
INCORRECT PLACEMENT
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LOGO
IN
When using background images behind our logo, they MUST be related to outdoors.
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SUPPORTING ELEMENTS
STATIONERY
BRANDING
ELEMENTS PRINT
SUPPORTING
FOR
FONTS
Print Fonts
PRINT These are the two fonts we use primarly for printed FONTS material.
Web Fonts
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789
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HEADINGS | GOTHAM BOLD We like to use the Gotham Bold font family as our headline font. This font grabs attention with its rugged feel.
BODY COPY | AVENIR MEDIUM For body copy, we use Avenir Medium. This font is very readable, and pairs nicely with Gotham Bold.
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SUPPORTING ELEMENTS
STATIONERY
BRANDING
ELEMENTS WEB
SUPPORTING
FOR
FONTS
Print Fonts
WEB FONTS
These are the two fonts we use primarly for on screen or web material.
Web Fonts
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789
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HEADINGS | MONTSERAT BOLD We like to use the MontseratBold font family as our headline font. This font grabs attention with its rugged feel.
BODY COPY | ARIAL MEDIUM For body copy, we use Arial Medium. This font is very readable, and pairs nicely with Montserat Bold.
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SUPPORTING ELEMENTS
STATIONERY
BRANDING
STATIONERY ENVELOPES
AND
LETTERHEAD
Business Cards
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Letter Head
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WORLDS TOUGHEST CAMERA GEAR Mountain Raw Inc. 1992 Timberline Way Mt. Hood, OR 94403
C AMERA GEAR ADVENTURE READY
To Katherine Lee,
Our custom Letterhead and Envelopes maintain our rugged look worldwide.
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LETTER HEAD
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Envelopes
IN
Mountain Raw Inc. 1992 Timberline Way Mt. Hood, OR 94403
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Stationery
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem I The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
ADVENTURE READY
CAMERA GEAR
WORLDS TOUGHEST CAMERA GEAR
Sincerely, Sammy Spiteri
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STATIONERY CARDS BUSINESS
Business Cards
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BUSINESS CARDS
Business Card? More like Secret Topographic Trail Map to an Epic Adventure Card!
IN
SAMMY SPITERI 650-759-4002 sammy@mtnraw.com www.mtnraw.com
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Letter Head
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BRANDING Packaging
PRODUCT PACKAGING
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Identification
Transportation
STATIONERY
BRANDING
PRODUCT PACKAGING
Clothing
Promotional
This is an example of our packaging. Lets keep the theme consistent.
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STATIONERY
BRANDING
BRANDING BADGE
IDENTIFICATION
Packaging
Identification
Transportation
Clothing
Promotional
WORLDS TOUGHEST CAMERA GEAR
IDENTIFICATION
BADGES
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IN
This golden ticket grants our employees access to unlimited adventure, and ofямБce chairs.
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SAMMY SPITERI
Graphic Design
ID#: 420420-111-420420 Issued: 2016
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BRANDING
BRANDING VEHICLE
COMPANY
COMPANY VEHICLE
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Adventure. Ready. Enough said.
Identification
Transportation
V V
Packaging
MO OU UN N TT M
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Clothing
Promotional
N II N
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BRANDING Packaging
Identification
Transportation
Clothing
STATIONERY
BRANDING
STAFF
UNIFORM Promotional
Staff Cap
STAFF
UNIFORM
Please, leave your suites and ties at home, this is Mountain Raw. Dress to explore.
Staff Pocket Tee
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BRANDING Identification
Transportation
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PROMO SOUVENIERS
Clothing
Promotional
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Packaging
STATIONERY
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PROMO
SOUVENIERS
Not your average souveniers. Some call it schwag, we call it essentials.
SOUVENIER AX
CAMERA STRAP
SOUVENIER MUG
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FLASH-LIGHT
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