Mountain Raw - Style Guide

INCORRECT USAGE

SUPPORTING ELEMENTS

MOUNT

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Minimum Scale

V

LOGO

IN

Clearance Space

Print / Online Colors

WORLDS TOUGHEST CAMERA GEAR

OfямБcial Brand Identity Guide

LOGO USAGE

SUPPORTING ELEMENTS

BRANDING TOOLS

STATIONERY

Black and White

BRANDING

SUPPORTING ELEMENTS

LOGO Minimum Scale

MINIMUM SCALE

When scaling our logo, please do not shrink smaller than .05” to ensure best possible quality.

ADVENTURE TIP

R AW

V

MOUNT

IN

Clearance Space

BRANDING

MINIMUM

SCALE

Print / Online Colors

.05"

STATIONERY

SIZE

INCORRECT USAGE

Black and White

MOUNT

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V

LOGO

IN

We’ve all heard the motto; “size doesn’t matter, as long as it works.” When it comes to our logo, SIZE DOES MATTER. Our logo isn’t designed to be viewed under a magnifying glass so lets show off Mountain Raw in all of its glory.

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SUPPORTING ELEMENTS

LOGO Minimum Scale

Clearance Space

STATIONERY

SPACE CLEARANCE

Print / Online Colors

Black and White

.5" CLEAR SPACE

When placing our logo, please leave at least .5� of clear space betweeen other objects.

ADVENTURE TIP

R AW

V

MOUNT

IN

BRANDING

FOR

INCORRECT USAGE

MOUNT

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V

LOGO

IN .5"

When we feel trapped in the big city, we treat our selves with a trip to the wide open mountains for some fresh air. Lets pretend our logo is on a permanent trip to the mountains where it can live with plenty of open space.

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SUPPORTING ELEMENTS

LOGO Minimum Scale

C-51 M-80 Y-73 K-76

PANTONE Black 2-U C-56 M-51 Y-64 K-28

MOUNT

R AW

R AW

V

MOUNT

IN

Print / Online Colors

When using our logo for print choose from the following colors.

V

PANTONE Black 2-U

PANTONE P 29-7 U C-31 M-84 Y-100 K-39

IN

WEB

R-55 G-30 B-0 Hex: #292e37

MOUNT

R AW

BRANDING

COLORS PRINT/ DISPLAY

V

PRINT

Clearance Space

STATIONERY FOR

INCORRECT USAGE

IN

Black and White

When using our logo for web or display, choose from the following colors.

R-102 G-96 B-81 Hex: #666051

MOUNT

R AW

R-123 G-46 B-0 Hex: #7b2e00

V

LOGO

IN

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SUPPORTING ELEMENTS

LOGO Minimum Scale

BLACK

&WHITE

Clearance Space

When color is not an option in your design, use our black or white options.

ADVENTURE TIP

R AW

V

MOUNT

IN

BRANDING

BLACK

&WHITE

Print / Online Colors

MOUNT

MOUNT

R AW

R AW

STATIONERY

Black and White

IN

Refer to our white logo solution if the background of your design is too dark for legibility.

V

INCORRECT USAGE

V

LOGO

IN

Refer to our black logo solution if the background of your design is too light for legibility.

Believe us, we hate to limit the creativity of our supporters, but we feel it is very important to keep our look consistent. Instead of experimenting on our logo, how about experimenting with a new hike? Deal? Awesome!

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INCORRECT USAGE

SUPPORTING ELEMENTS

INCORRECT

USAGE Placement

STATIONERY

Manipulation

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OUN R AW T

IN

R AW

V

R AW

IN

V

MOUNT

MOUNT

Please do not rotate our logo or change its axis. Keep it up right how it was designed.

Lets keep our logo original, free from custom shadows, bevels or styles.

When placing our logo, avoid INCORRECT distorting the the intended PLACEMENT look we’ve created.

ADVENTURE TIP

BRANDING

INCORRECT PLACEMENT

V

LOGO

IN

When scaling our logo, please do not unproportionally distort in width or height.

Believe us, we hate to limit the creativity of our supporters, but we feel it is very important to keep our look consistent. Instead of experimenting on our logo, how about experimenting with a new hike? Deal? Awesome!

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INCORRECT USAGE

SUPPORTING ELEMENTS

INCORRECT

USAGE Placement

MOUNT

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R AW

V

R AW

IN

IN

When using background images behind our logo, make sure they don’t clash like this example.

IN

When using background images behind our logo, be sure to set the opacity to 25% or lower.

V

MOUNT

R AW

As tempting as it may be to add a zebra pattern to our logo, please do not apply patterns.

V

MOUNT

IN

V

R AW

MOUNT

BRANDING

Manipulation

MOUNT

Please be mindful and keep MANIPULATION our logo original without manipulation.

STATIONERY

INCORRECT PLACEMENT

V

LOGO

IN

When using background images behind our logo, they MUST be related to outdoors.

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

ELEMENTS PRINT

SUPPORTING

FOR

FONTS

Print Fonts

PRINT These are the two fonts we use primarly for printed FONTS material.

Web Fonts

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789

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V

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IN

HEADINGS | GOTHAM BOLD We like to use the Gotham Bold font family as our headline font. This font grabs attention with its rugged feel.

BODY COPY | AVENIR MEDIUM For body copy, we use Avenir Medium. This font is very readable, and pairs nicely with Gotham Bold.

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

ELEMENTS WEB

SUPPORTING

FOR

FONTS

Print Fonts

WEB FONTS

These are the two fonts we use primarly for on screen or web material.

Web Fonts

Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!Q$&@*) 0123456789

R AW

V

MOUNT

IN

HEADINGS | MONTSERAT BOLD We like to use the MontseratBold font family as our headline font. This font grabs attention with its rugged feel.

BODY COPY | ARIAL MEDIUM For body copy, we use Arial Medium.

This font is very readable, and pairs nicely with Montserat Bold.

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

STATIONERY ENVELOPES

AND

LETTERHEAD

Business Cards

MOUNT

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Letter Head

IN

WORLDS TOUGHEST CAMERA GEAR Mountain Raw Inc. 1992 Timberline Way Mt. Hood, OR 94403

C AMERA GEAR ADVENTURE READY

To Katherine Lee,

Our custom Letterhead and Envelopes maintain our rugged look worldwide.

MOUNT

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LETTER HEAD

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Envelopes

IN

Mountain Raw Inc. 1992 Timberline Way Mt. Hood, OR 94403

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.

Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Stationery

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.

Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem I The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested.

Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

ADVENTURE READY

CAMERA GEAR

WORLDS TOUGHEST CAMERA GEAR

Sincerely, Sammy Spiteri

R AW

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MOUNT

IN

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

STATIONERY CARDS BUSINESS

Business Cards

R AW

BUSINESS CARDS

Business Card? More like Secret Topographic Trail Map to an Epic Adventure Card!

IN

SAMMY SPITERI 650-759-4002 sammy@mtnraw.com www.mtnraw.com

MOUNT

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R AW

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V

MOUNT

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Letter Head

IN

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

BRANDING Packaging

PRODUCT PACKAGING

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IN

Identification

Transportation

STATIONERY

BRANDING

PRODUCT PACKAGING

Clothing

Promotional

This is an example of our packaging. Lets keep the theme consistent.

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

BRANDING BADGE

IDENTIFICATION

Packaging

Identification

Transportation

Clothing

Promotional

WORLDS TOUGHEST CAMERA GEAR

IDENTIFICATION

BADGES

V

R AW

IN

This golden ticket grants our employees access to unlimited adventure, and ofямБce chairs.

MOUNT

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MOUNT

IN

SAMMY SPITERI

Graphic Design

ID#: 420420-111-420420 Issued: 2016

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WORLDS TOUGHEST CAMERA GEAR

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

STATIONERY

BRANDING

BRANDING VEHICLE

COMPANY

COMPANY VEHICLE

R AW

V

MOUNT

IN

Adventure.

Ready.

Enough said.

Identification

Transportation

V V

Packaging

MO OU UN N TT M

W AW RA R

Clothing

Promotional

N II N

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

BRANDING Packaging

Identification

Transportation

Clothing

STATIONERY

BRANDING

STAFF

UNIFORM Promotional

Staff Cap

STAFF

UNIFORM

Please, leave your suites and ties at home, this is Mountain Raw. Dress to explore.

Staff Pocket Tee

R AW

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MOUNT

IN

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LOGO

INCORRECT USAGE

SUPPORTING ELEMENTS

BRANDING Identification

Transportation

BRANDING

PROMO SOUVENIERS

Clothing

Promotional

IN

Packaging

STATIONERY

R AW

MOUNT

V

PROMO

SOUVENIERS

Not your average souveniers.

Some call it schwag, we call it essentials.

SOUVENIER AX

CAMERA STRAP

SOUVENIER MUG

MOUNT

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R AW

V

MOUNT

IN

V

FLASH-LIGHT

IN

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