Cutlery whiz

THE PROCESS Kano Analysis

Affinitizing

Analizing & Synthesizing

Problem Mind-mapping

Validation

Identifying Opportunity Spaces

Problem Statement

Problem DeďŹ nation

Insight Mapping

Stakeholder Map

Prototyping Secondary Research

Competitive Research

Research

Cultural Probe

Personal Inventory

Shadowing

Persona

Concept Development

Behavioural Mapping Ideas to Sketching

CAD modelling Narrowing down concepts

Final Solution

PROJECT TIMELINE

Tasks/Week

Problem Defination Secondary Research Questionnaire Shadowing Personal Inventory Persona Insight mapping Kano Analysis Affinitizing Identity Opp. spaces Concept sketching Prototyping CAD Modelling Validation Final presentation

1

2

3

4

5

6

7

8

9

10

PROBLEM DEFINATION

EXPLORING THE OPPORTUNITY SPACE

PROBLEM DEFINATION

How might I make the process of doing dishes a breeze while making your kitchen look clean and organised?

STAKEHOLDER MAPPING

Restaurants/bar staff

House Help Millennial home makers Millennial Working women

Bachelors Chefs

Primary Stakeholders Off- Campus Students Kitchen equipment retailers

Secondary Stakeholders

Rental home services

Industrial workers

Young mothers Single Proffessionals Automobile cleaners

Kitchen equipment Manufacturers

RESEARCH

KEY PLAYERS

EXISTING PRODUCTS Hand washing CLEANING SCRUBS

BEHAVIOURAL MAPPING

OBSERVATIONS - Constantly washing hands in the middle of cleaning - Disgusted with food left in the sink by his roommate - No place to keep washed utensils - Extra careful about glassware - Leaves soapy sponge on the side of the sink - The sponge is dirty and has not been replaced in more than 6 months - No ownership over who does the dishes - Too many products lying around the sink.

- Owns a dishwasher but doesnt want to run it for a few products.

- The tap is left running through the cleaning process.

QUESTIONNAIRE RESULTS

How do you usually do your dishes?

How many dishes do you normally wash? >2

DISHWASHER

2-5

HANDWASHING

5-10 0

20 <10 0

How often do you replace your sponge?

How many members do you wash dishes for?

WEEKLY

MYSELF

MONTHLY

2 PERSONS

QUARTERLY

4 PERSONS 0

20

5+ PERSONS 0

How often do you buy diswashing soap?

20

20

How many products do you usually have lying around your sink?

WEEKLY MONTHLY

>2

QUARTERLY

2-4 0

20

4 -6 <6 0

20

AFFINITIZING PROBLEM AREAS

HAND WASHING Liquid leaks Amount of liquid used Bacterial growth on sponges Too many products lying around the sink Sponge gets replaced after long periods of time Hands get dry and dirty Too much cutlery

Users who own dishwashers also use the regular dishwashing supplies.

PROBLEM AREAS

DISHWASHER High price point Water wastage if there are only a few dishes Maintainence is high Initial effort of rinsing isi required Not all kinds of materials can be put in the dishwasher Doesnt work on places with low water supply and electricity

DISHWASHING MARKET MARKET CHALLENGES

MARKET TRENDS

Availability of conterfeit products

Availability of conterfeit products

Users are usually brand loyal

Users are usually brand loyal

Users are very used to current products even though they dont fully satisfy their needs.

Users are very used to current products even though they dont fully satisfy their needs.

GAPS IN DIFFERENT KINDS OF MARKETS USA Market value for machine products is almost 9 times the global average USA is a consumer of high style but cheap products.

Regular supply of hot water and electricity

EUROPE

ASIA

Second largest consumer of dish washer machines

China has the 2nd largest hand washing market

Hand washing is relatively low High standard of living

India is conďŹ ned mainly to hand washing sector since the price point of dishwashers is relatively high.

Ready supply of water and electricity

Cheap labour available to do dishwashing chores

Need for high style and functionality products

Lower standart of living Economical usage of soap

Usually dishwashing is done by the user

Water supply and electricity is not consistant

KANO ANALYSIS

Mapping the secondary research on different parameters to understand the missing gaps in the market space.

Long Product life

POG

High Cost

Low Cost

Short Product life

PERSONAS

Motivations - Focusing on his classes at SCAD. - Coming home and taking care of his pet dog, Micro.

- Become an accomplished industrial designer.

- Balancing his social life with his studies.

- Trying and experimenting new products with a given allowance.

- Eating good Indian food with his friends.

- Morning coffee with a smoke.

Ritam Joshi Student Age 23 years old Lives in shared apartment Savannah, GA Lives with 3 room-mates

Frustrations - Distracted by his dog.

- No time to cook a healthy meal.

- No space in the kitchen as every roommate as their indi vidual utensils and accessories.

- His room-mates leave a mess and don’t clean it for days.

- He has to clean his utensils and his dogs utensils.

- His friends come over but never do the dishes and leave.

Dishwasher

No of utenstils

20+

0

No of cleaning products

10+

30 mins

Time spent daily on doing dishes

1 week

Dishwasher

“

I end up using the dishwasher as a storage space because I dont want to run a cycle for 2 cups.

”

Personal Inventory

Hand Washing

0

0

Monthly grocery expense 200$ Hand washing

Frequency

6 months+

Replishment cycle

PERSONAS

Motivations

Ashley Jane Working Professional Age 30 years old Lives in apartment New York Lives with her boyfriend Monthly grocery expense 300 $

- Healthy and balanced life for her family.

- Keeping herself fit by dieting and exercising.

- Try new healthy recipes for her family.

- Having enough time for herself to catch up on reading.

- Having freshly prepared meals for her family.

- Her children studying well and making the right choices for them.

- To be frugal about the amount of soap and dishes used while cooking.

Frustrations - Her house help decides to take a holiday.

- The househelp breaking her expensive crockery.

- Cookng for her children but they eat outside instead.

- Regular trips to the grocery store.

- Unnecessary use of vessels.

- Kids/husband not helping her out enough with daily chores.

- Dishes that are left in her kids room which dont get cleaned by her house help.

We try to share our duties and do the dishes but both of us are exhausted after work so we just use paper plates.

“

”

Dishwasher

Hand Washing

0

No of utenstils

20+

0

No of cleaning products

10+

0

30 mins

Time spent daily on doing dishes

1 week

Personal Inventory Hand washing

Frequency

6 months+

Replishment cycle

PERSONAS

Motivations

Sheetal Sonar Homemaker Age 53 years old Lives in apartment Mumbai, India Lives with her husband + 2 kids (25 yrs and 22 years) Monthly grocery expense 250 $ Hand washing

Dishwasher

“

I only use the dishwasher for glassware that I dont trust my house help with or if there are lots of guests.

”

- Healthy and balanced life for her family.

- Keeping herself fit by dieting and exercising.

- Try new healthy recipes for her family.

- Having enough time for herself to catch up on reading.

- Having freshly prepared meals for her family.

- Her children studying well and making the right choices for them.

- To be frugal about the amount of soap and dishes used while cooking.

Frustrations - Her house help decides to take a holiday.

- The househelp breaking her expensive crockery.

- Cookng for her children but they eat outside instead.

- Regular trips to the grocery store.

- Unnecessary use of vessels.

- Kids/husband not helping her out enough with daily chores.

- Dishes that are left in her kids room which dont get cleaned by her house help.

Frequency

Dishwasher

0

No of utenstils

20+

0

No of cleaning products

10+

0

30 mins

Time spent daily on doing dishes

1 week

Personal Inventory

Hand Washing

6 months+

Replishment cycle

INITIAL IDEATION

CONCEPT A

Core Pro

Revamping the existing kitchen scrub to make cleaning cutlery a tad bit easier

OPPORTUNITY SPACE

Opportunity space

EXISTING SOLUTIONS

SCOPE FOR IMPROVEMENT - Reduce one extra product lying around the sink.

- Wash utensils and cutlery at the same time.

- Quick drying sponge to prevent bacterial growth on the sponge.

Joseph and Joseph Blade Brush $8

Everiholder Cutlery Cleaner $ 7.90

- The suction cup on the current products do not withstand the force of scrubing.

- Need to efďŹ ciently reach through the crevices of the fork.

- Need for a not scrating surface for expensive silver ware.

Mutliple vendors Kitchen scrub $ 2-5

INITIAL IDEATION

FINAL CONCEPT IDEATION

EXPLODED VIEW

COARSE SCRUB LAYER Soft scrub layer to scrub away tough dried up food particles.

SOFT SPONGE LAYER Soft sponge layer to clean without scratching delicate surfaces like glass.

SOFT SILICON BRISTLES Soft silicon bristles to reach the difďŹ c lt cre ices of yo r c tlery

CONCEPT

Combining the power of a regular scrub with a cutlery cleaner

+

=

CHORE PRO

FUNCTIONAL SCENARIO How the Chore Pro helps Jenny with cleaning her dishes with ease

Jenny likes protecting her silverware so she uses the silicon bristles to get into the crevices without scratching the surface.

Jenny comes back from work to a pile full of dishes that she has to clean.

Jenny uses her Chore Pro to help her with all the spoon and dishes her kids have left for her to clean.

Jenny uses the coarse sponge to get through the though dried food particles left on the plate and the soft side for regular cleaning.

Once Jenny is done with her dishes she hangs the Chore Pro on the tap so that she has a dry, clean sponge to work with next day.

PROTOTYPING PROCESS MATERIALS

Cellulose sponge

Silicone

Polyester scouring sponge

FINAL PROTOTYPE

USER TESTING

FINAL PROTOTYPE