TABLE OF CONTENTS X. CONCLUSION
IX. FINANCIAL PLAN
IIX. PROMOTIONAL PLAN
VII. PRODUCT ASSORTMENT
VI. STORE DESIGN
V. MIAMI
IV. TARGET CONSUMER
III. MARKET ANALYSIS
II. COMPANY OVERVIEW
I. EXECUTIVE SUMMARY
I
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
“The retail industry is going through a profound period of change. Many of the actions we set out as part of our strategy three years ago, and have since implemented, put M&S in a stronger position to compete in this new world.� Robert Swannell Chairman
II
COMPANY OVERIEW
II.
I. III.
IV.
COMPANY OVERVIEW
H I S T O R Y
V.
VI.
VII. IIX.
B R A N D I D E N T I T Y M A T R I X
PRODUCT
ORGANIZATION
PERSON
COMPANY OVERVIEW
SYMBOL
B U S I N E S S M O D E L
COMPANY OVERVIEW
.
C O R P O R A T E S T R U C T U R E
.
COMPANY OVERVIEW
D I S T R I B U T I O N
COMPANY OVERVIEW
C O M M U N I C A T I O N
COMPANY OVERVIEW
P L A N S F O R G R O W T H
S W O T
COMPANY OVERVIEW
UK US C U R R E N T P O S I T I O N I N G
COMPANY OVERVIEW
III
MARKET ANALYSIS
S T A T E O F I N D U S T R Y
MARKET ANALYSIS
P E S T E L Political
Technological
Economic
Environmental
Social
8. Family Medical Leave Act (FMLA) 2 9. Occupational Safety and Health Act (OSHA) 2 Legal
P O L I T I C A L
MARKET ANALYSIS
E C O N O M I C
.
.
S O C I A L
T E C H N O L O G I C A L
MARKET ANALYSIS
MARKET ANALYSIS
E N V I R O N M E N T A L
L E G A L
.
D I R E C T C O M P E T I T O R S
MARKET ANALYSIS
I N D I R E C T C O M P E T I T O R S
MARKET ANALYSIS
IV
TARGET CONSUMER
TARGET CONSUMER
C O N S U M E R P R O F I L E S
TARGET CONSUMER
V
D E M O G R A P H I C S
D E M O G R A P H I C S
D E M O G R A P H I C S
P S Y C H O G R A P H I C S
E S T I M A T E D C O M P E T I T I O N
Most of M&S’ future competition lies in the incoming retailers that will take up space in Brickell City Centre. The shopping center alone is 565,000 square feet allowing other department stores to take up just as much space. Nearby popular shopping plazas such as Mary Brickell Village propose a smaller threat in terms of product offering and experience. Mary Brickell Village is mostly comprised of locally owned-boutiques and restaurants on a much smaller scale.
A R E A A T T R A C T I O N S
L O G I S T I C S & I N F R A S T R U C T U R E
H U M A N R E S O U R C E S
L E G A L I S S U E S
VI
STORE DESIGN
STORE DESIGN
E N T R A N C E
STORE DESIGN
H O M E
STORE DESIGN
P R O D U C E
L O U N G E
STORE DESIGN
C O S T In order to provide an asethetically pleasing environment for our shoppers, we have factored in the costs for staging of furniture, lighting, music, holiday displays, customer service and our lounge/cafe area. In regards to our interior cost within the first level of our 10,000 square foot space we have estimated nearly $30,000. For the second level costs we will allocate a total of $34,873 diving this amount into our staged living area, bedroom, grocery store and outdoor eating area. In order to create brand awareness and generate buzz within the comminity of Brickell we must take those risks in cost to instill a positive impact. Everything from the flooring to the lighting, scents and music have been thought out in order to execute a proper pop up shop and grand opening. 1
Interior Cost First Floor Costs Marble top displays Cocktail tables beauty section Shelving Units Colorful Mannequins Lounge Chairs Lighting fixtures above display cases Neon Trees Green X-mas Tree
Unit Cost
# of Units
Total Cost
$2,200 $134 $384 $200 $250 $70 $130 $200
10 3 12 6 3 9 2 1 46
$22,000 $400 $4,600 $1,000 $750 $630 $260 $200 $29,840
Second Floor Costs-Bedroom Bed Throw Pillows Throw Blanket Beside Tables Desk Desk Chair Armchair Lighting Artwork Small Mirrors
$750 $35 $40 $90 $450 $199 $550 $250 $10 $25
1 2 1 2 1 1 1 1 3 3 16
$750 $70 $40 $180 $450 $199 $550 $250 $30 $75 $2,594
Second Floor Cost-Living Room Sofa Chairs British Area Rug Coffee Table Table Top Books Pillows Samsung 60' TV Backsplash Fireplace Installation Chandelier
$2,000 $500 $500 $279 $150 $140 $1,000 $2,300 $2,000 $550
1 2 2 1 1 8 1 1 1 1 19
$2,000 $1,000 $1,000 $279 $150 $1,120 $1,000 $2,300 $2,000 $550 $11,399
Grocery Store Costs Shelving Units Freezer Units Checkout Desk Ladder Shelving Cubicles Baskets
$150 $1,000 $250 $80 $25 $10
20 2 1 2 16 300 341
$2,000 $250 $190 $400 $300 $6,140
Outdoor Eating Area Cocktail tables Stools Grill/Kitchen Area Outdoor Wicker Furniture Set Fire pit
$115 $109 $10,000 $2,500 $250
6 12 1 1 1 21
$690 $1,300 $10,000 $2,500 $250 $14,740
Total Interior Cost:
$3,000
$64,713
STORE DESIGN
Exterior Cost Rent Indoor Lighting Air Conditioning Refridgeration Space heating Cooking Water Heating Miscellaneous
September $57,959 $18,000 $16,769 $333.00 0 $665.00 $664.00 $2,294
October 57,959.00 $18,000 $16,769 $333.00 0 $665.00 $664.00 $2,294
November $57,959 $18,000 $16,769 $333.00 $0 $665.00 $664.00 $2,294
December
January
February
Total Costs
$57,959
$57,959
$57,959
$18,000 $16,769 $333.00
$18,000 $16,769 $333.00
$18,000 $16,769 $333.00
$347,754 $108,000 $100,614 $1,998.00 $24,828 $3,990.00 $3,984.00 $13,764 $604,932.00
$8,276
$8,276
$8,276
$665.00 $664.00 $2,294
$665.00 $664.00 $2,294
$665.00 $664.00 $2,294
VII
PRODUCT ASSORTMENT
Average Price (USD)
September (2015) $15,603.35
October (2015) $32,174.40
November (2015) $205,645.32
December (2015) $855,304.90
January (2016) $142,195.49
February (2016) $56,148.75
Total $1,307,072.21
£5.00 £15.00 £8.00 £50.00 £45.00
$6.26 $50.09 $18.78 $10.02 $62.61 $56.35
2493 312 831 1557 249 277
5140 642 1713 3211 514 571
32851 4106 10950 20523 3285 3649
136630 17075 45543 85360 13661 15178
22715 2839 7572 14191 2271 2523
8969 1121 2990 5604 897 996
$108,720.14
$224,182.91
$1,432,883.52
$5,959,543.79
$990,781.47
$391,230
208797 26094 69599 130446 20876 23196 479009 $9,107,341.83
£125.00 £99.00 £35.00 £45.00 £39.50 £59.00 £29.50 £49.50 £59.00
$156.53 $123.98 $43.83 $56.35 $49.47 $73.88 $36.94 $61.99 $73.88
695 877 2480 1929 2198 1472 2943 1754 1472
1432 1808 5115 3978 4532 3034 6069 3616 3034
9154 11557 32692 25428 28965 19395 38789 23115 19395
38073 48069 135970 105759 120468 80665 161330 96137 80665
6330 7991 22605 17583 20028 13411 26821 15983 13411
2499 3156 8926 6943 7908 5295 10591 6311 5295
$123,316.83
$254,281.54
$1,625,261.40
$6,759,667.72
$1,123,803.06
$443,756.25
£149.00 £119.00 £49.50 £45.00 £35.00 £29.50 £49.50 £39.50 £35.00 £25.00 £249.00 £25.00 £15.00 £18.00 £25.00
$187 $149.02 $61.99 $56.35 $43.83 $36.94 $61.99 $49.47 $43.83 $31.31 $311.82 $31.31 $18.78 $22.54 $31.31
661 828 1989 2188 2814 3338 1989 2493 2814 3939 395 3939 6566 5471 3939
1363 1706 4102 4513 5802 6884 4102 5140 5802 8121 254593 8121 13540 11281 65
8710 10906 26218 28842 37081 43997 26218 32853 37081 51909 5212 51909 86542 72106 51909
36227 45361 109044 119959 154225 182990 109044 136642 154225 215895 21678 215895 359940 299897 215895
6023 7541 18129 19943 25640 30422 18129 22717 25640 35893 3604 35893 59840 59840 35893
2378 2978 7159 7875 10124 12013 7159 8970 10124 14173 1423 14173 23629 19688 14173
$28,186.70
$58,121.50
$371,488.32
$1,545,066.91
$256,869.27
$101,430
£24.50 £18.00 £29.50 £17.00 £16.00 £22.00 £49.00
$30.68 $22.54 $36.94 $21.29 $20.04 $27.55 $61.36
919 1251 763 1324 1407 1023 459
1894 2579 1573 2730 2900 2110 947
12108 16481 10057 17449 18537 13484 6054
50361 68548 41826 72572 77099 56082 25180
8373 11396 6954 12065 12818 9324 4186
3306 4500 2746 4764 5061 3682 1653
$41,273.39
$85,106.48
$543,965.04
$2,262,419.40
$376,130.00
$148,522.50
£79.00 £65.00 £79.00
$98.93 $81.40 $98.93
417 507 417
860 1046 860
5498 6683 5498
22869 27794 22869
3802 4621 3802
1501 1825 1501
$91,103.45
$187,856.98
$1,200,703.32
$4,993,876.97
$830,238.18
$327,836.27
£699.00 £1,249.00 £599.00 £349.00 £799.00 £249.00 £89.00 £19.50
$875.34 $1,564.10 $750.12 $437.05 $1,000.57 $311.82 $111.45 $24.42
104 58 121 208 91 292 817 3731
215 120 250 430 188 602 1686 7693
1372 768 1601 2747 1200 3851 10773 49169
5705 3193 6657 11426 4991 16015 44808 204499
948 531 1107 1900 830 2663 7449 33998
375 210 437 750 328 1051 2942 13425
$95,130.13
$196,160.05
$1,253,773.08
$5,214,600.81
$866,933.79
$342,326.25
£10.00 £8.00 £15.00 £36.00 £19.50 £168.00 £162.00 £8.00
$12.52 $10.02 $23.50 $45.08 $24.42 $210.38 $202.87 $10.02
7598 9494 4048 2110 3896 452 469 9494
15668 19577 8347 4351 8033 932 967 19577
100142 125127 53352 27812 51342 5960 6180 125127
416502 520419 221898 115674 213538 24787 25704 520419
69244 86520 36891 19231 35501 4121 4273 86520
27342 34164 14567 7594 14018 1627 1687 34164
58183 73458 207788 161621 184098 123272 246544 146916 123272 1325153 $10,330,086.80 55362 69320 166641 183320 235685 279645 166641 208815 235685 329929 286906 329929 550058 468282 321872 3888094 $2,361,162.70 76961 104754 63919 110905 117822 85705 38480 598547 $3,457,416.81
BEAUTY
£40.00
34948 42474 34948 112371 $7,631,615.17 8718 4879 10174 17462 7627 24474 68476 312515 454326 $7,968,924.11 636496 795302 339103 176773 326328 37879 39281 795302 3146463 $42,163,619.63 10003961
CHRISTMAS
Total Rev Total Units
Average Price
PRODUCE
# of Units Product Categories Revenue Christmas Christmas Cards Christmas Hampers Christmas Candles Christmas Mugs Christmas Decorations Christmas Jumpers Total # of Units Revenue Women's Coats & Jackets Jumpers & Cardigans Shirts & Blouses Tops & T-shirts Jeans Trousers Leggings Skirts Dresses Total # of Units Revenue Men's Blazers & Smart Jackets Coats & Casual Jackets Jumpers & Cardigans Formal Shirts Casual Shirts T-shirts Formal Trousers Casual Trousers Jeans Shorts Suits Ties Socks Underwear Belts Total # of Units Revenue Beauty Skincare Eyes Face Lips Make-up Accessories Haircare Fragrance Total # of Units Revenue Accessories Women's Shoes Men's Shoes Women's Handbags Total # of Units Revenue Home Beds Couches Chairs Coffee Tables Desks Sidetables Bedding Cushions Total # of Units Revenue Produce Fruit Vegtables Cheese Meat Desserts Wine Champagne Soft Drinks Total # of Units
HOME
PRODUCT ASSORTMENT
IIX
PROMOTIONAL PLAN
P L A N
PROMOTIONAL PLAN
PROMOTIONAL PLAN
.
PROMOTIONAL PLAN
D U R I N G
PROMOTIONAL PLAN
D U R I N G
PROMOTIONAL PLAN
PROMOTIONAL PLAN
IX
FINANCIAL PLAN
S A L E S F O R E C A S T
E X P E N S E S
Expenses Design of Space Interior Fixtures Exterior Fixture-signage/decals Wages Rent and Utilities Janitorial Promotional Activities Legal and Permits Warehouse/storage Total Expenses
September (2015) 10,785.50 18,000 $2,500 378,500 $96,684 $200 $136,029 $490 $2,691.66 $645,879.81
October (2015) 10,785.50 18,000 $0 378,500 $96,684 $200 $8,834.66 $490 $2,691.66 $516,185.82
November (2015) 10,785.50 18,000 $500 378,500 $96,684 $200 $31,474.66 $490 $2,691.66 $539,325.82
December (2015) 10,785.50 18,000 $500 378,500 $96,684 $200 $44,878 $490 $2,691.66 $552,729.16
January (2016) 10,785.50 18,000 $500 378,500 $96,684 $200 $32,428 $490 $2,691.66 $540,279.16
February (2016) 10,785.50 18,000 $500 378,500 $96,684 $200 $34,988.00 $490 $2,691.66 $542,839.16
Total 64,713.00 108,000 $4,500 2,271,000 $580,104 $1,200 288631.97 $2,940 $16,149.96 $3,337,238.93
Foot Traffic Conversion Rate Average Basket Total
Women's (21.6%) Men's (24.5%) Beauty (5.6%) Accessories (8.2%) Home (18.1%) Produce (18.9%) Christmas (3.1%) Total
FINANCIAL PLAN
September (2015) 50,333.34 20% 50 503,334
October (2015) 62,000.23 27% 62 1,037,883.85
November (2015) 221,124 40% 75 6,633,720
December (2015) 323,642.17 55% 155 27,590,480.50
January (2016) February (2016) 291,235 175,000 35% 23% 45.00 45 4,586,951.25 1,811,250
Total 1,123,334.00
21.60% 24.50% 5.60% 8.20% 18.10% 18.90% 3.10% 100.00%
September (2015) $503,334.00 $108,720.14 $123,316.83 $28,186.70 $41,273.39 $91,103.45 $95,130.13 $15,603.35 $503,334.00
October (2015) $1,037,883.85 $224,182.91 $254,281.54 $58,121.50 $85,106.48 $187,856.98 $196,160.05 $32,174.40 $1,037,883.85
November (2015) $6,633,720.00 $1,432,883.52 $1,625,261.40 $371,488.32 $543,965.04 $1,200,703.32 $1,253,773.08 $205,645.32 $6,633,720.00
December (2015) January (2016) $27,590,480.50 $4,586,951.25 $5,959,543.79 $990,781.47 $6,759,667.72 $1,123,803.06 $1,545,066.91 $256,869.27 $2,262,419.40 $376,130.00 $4,993,876.97 $830,238.18 $5,214,600.81 $866,933.79 $855,304.90 $142,195.49 $27,590,480.50 $4,586,951.25
February (2016) $1,811,250.00 $391,230.00 $443,756.25 $101,430.00 $148,522.50 $327,836.25 $342,326.25 $56,148.75 $1,811,250.00
42,163,619.6
Total $42,163,619.60 $9,107,341.83 $10,330,086.80 $2,361,162.70 $3,457,416.81 $7,631,615.15 $7,968,924.10 $1,307,072.21 $42,163,619.60
X
CONCLUSION
CONCLUSION
XI
APPENDIX
APPENDIX
APPENDIX
APPENDIX
APPENDIX
MEDIA Traditional
PRE-LAUNCH May (2015)
June (2015)
July (2015)
August (2015)
DURING September (2015)
October (2015)
November (2015)
December (2015)
January (2016)
February (2016)
POST March (2016)
April (2016)
:30 Spot Y-100 ($194.00/Month) :30 Spot Power 96 ($194.00/Month)
$194.00 $194.00
$194.00 $194.00
$194.00 $194.00
$194.00 $194.00
$194.00 $194.00
$194.00 $194.00
$2,716.00 $1,358.00 $1,358.00 $22,500.00 $7,500.00 $7,500.00 $7,500.00 $724.00 $724.00 146743.98 $9,103.98 102000 $102,000.00 $35,640.00 $35,640.00 $60,905.97 $4,551.99 $4,551.99 $4,551.99 $15,750.00 $15,750.00 $15,750.00 $100.00 $50.00 $50.00 $100.00 $50.00 $50.00
$194.00 $194.00
Billboard Brickell Centre Metromover Station ($2,500.00/Billboard) Palmetto Expressway ($2,500.00/Billboard) Dolphin Expressway ($2,500.00/Billboard)
$2,500.00 $2,500.00 $2,500.00
$2,500 $2,500.00 $2,500.00
$2,500.00 $2,500.00 $2,500.00
Landing Page Setup
$724
Commercials Creation of Commercials ($3,970.00/Commercial) :30 TV Spot (20 Spots) ($850/Spot) :30 Online Spot (20 Spots) ($297/Spot)
$1,517.33
$1,517.33
$1,517.33 $17,000.00
$17,000.00
$1,517.33 $17,000.00
$5,940.00
$5,940.00
$5,940.00
$1,517.33
$1,517.33 $17,000.00
$17,000.00
$17,000.00
$5,940.00
$5,940.00
$5,940.00
Magazine Creation of August Ad Creation of September Ad Creation of December Ad Ocean Drive Magazine (Full, 3X) Venue Magazine (Full, 3X) Miami Living Magazine (Full, 3X)
$1,517.33
$1,517.33 $1,517.33
$1,517.33 $1,517.33
$1,517 $5,250.00 $5,250.00 $5,250.00
$1,517.33 $5,250.00 $5,250.00 $5,250.00
$1,517.33
$1,517.33 $5,250.00 $5,250.00 $5,250.00
Media Kit (1) Creation Submittion
$50.00 $50.00
Press Release (1) Creation Submittion
$50.00 $50.00
67250
Social Media
YouTube Account Setup Management ($2,000.00/Month)
$750.00 $2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$2,000.00
$750.00 $1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$750.00 $1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00 $1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
$1,500.00
Instagram Acount Setup Management ($1,000.00/Month)
Twitter Account Setup Management ($1,000.00/Month)
Facebook Page Setup Management ($1,500.00/Month) Out-of-Home Creation of August Ad Creation of September Ad Creation of February Ad Hotel Beaux Arts Miami ($6,000.00/Ad) Viceroy Miami Hotel ($6,000.00/Ad) Holiday Inn Port of Miami-Downtown ($6,000/Ad) Brickell City Centre Tower Apartments ($6,000/Ad) One Plaza Apartments ($6,000/Ad) Camden Brickell Apartments ($6,000/Ad) Partnerships
75600 3600 3600 3600 $10,800.00 $10,800.00 $10,800.00 $10,800.00 $10,800.00 $10,800.00
$3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00
$3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00
$3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00 $3,600.00
900
Bloggers (10)
$150.00
$150.00
$150.00
$150.00
$150.00
$150.00
$450.00 $450.00 $450.00 $450.00
$150.00 Gift Card
Instagramers (5) $150.00 Gift Card
$59,315.99
Event
Launch Party DJ Sasha Food Party Mini Wrap Slices (12 Platters) ($19.73/Platter) CruditĂŠ Selection (41 Platters) ($9.46/Platter) Fresh Fruit Mini Kebabs (15 Platters) ($15.77/Platter) Sweet Bites Party Collection (10 Platters) ($18.92/Platter) Oudit Brut NV Champagne (28 Cases of 6 Bottles) ($263.54/Case) Water Bottles (1,500 Bottles) ($0.38/Bottle) Napkins (6 Packs of 250 Napkins) ($3.79/Pack) Security Guard (5 hours) ($25.00/Hour)
TOTAL
$22,750.00 $750.00 $22,000.00 $12,750.00 $750.00 $12,000.00 12750 $750.00 $12,000.00 $19,000 $1,000 $18,000
$75,600.00
Elevator Ad
Cost Per Month
COST
233789.95
Radio
59315.99 $50,000.00 $1,050.37 $236.76 $387.86 $236.55 $189.20 $6,623.12 $570.00 $947.50 $125.00
$50,000.00 $1,050.37
$6,623.12 $570.00 $947.50 $125.00
$11,784.66
10539.99
44579.99
72319.33
136028.65
8834.66
31474.66
44878
32428
34988
5500
3500
436855.94 436855.94
WORKS CITED Plans for growth SWOT Current Positioning Business Model “Governance Framework.” M&S. Marks and Spencer Plc, 2014. Web. 11 Nov. 2014. <http://corporate.marksandspencer.com/investors/corporate-governance/governance-framework>. “Key Facts.” M&S. Marks and Spencer Plc, 2014. Web. 11 Nov. 2014. <http://corporate.marksandspencer.com/investors/key-facts>. “Marks and Spencer: Overview.” LinkedIn. LinkeIn Corporation, 2014. Web. 11 Nov. 2014. <https://www.linkedin.com/company/marks-and-spencer>. Market Analysis State of Industry
“Florida Tolls.” Cost 2 Drive. C2G LLC., 2014. Web. 12 Nov. 2014. <http://beta.costtodrive.com/florida-tolls/>. “Miami: Economy.” City-Data.com. Advameg, Inc., n.d. Web. 11 Nov. 2014. <http://www.city-data.com/us-cities/The-South/Miami-Economy.html>. Renzulli, Melanie. “The 25 Busiest Airports in the USA.” About Travel. About.com, n.d. Web. 11 Nov. 2014. <http://usatravel.about.com/od/PlanYour-Trip/tp/Busiest-Airports-In-The-USA.01.htm>. Social “Business Requirements - Miami-Dade County.” Business Requirements - Miami-Dade County. Miami Dade, n.d. Web. 15 Nov. 2014. Technological 1. “Can EMerge Americas Techweek Conference Put Miami on the Map?” Tech Cocktail Miami. 25 Mar. 2014. Web. 11 Oct. 2014. <http://tech.co/can-emerge-americas-conference-put-miami-map-2014-03>. Environmental
Clark, Evan. “HBC’s Michael Burgess Discusses the Digital Evolution of Department Stores.” Women’s Wear Daily. 2014 Fairchild Publishing, LLC, 08 Oct. 2014. Web. 26 Oct. 2014. <http://www.wwd.com/retail-news/direct-internet-catalogue/the-hudsons-bay-online-way-7970720?module=retailnews-trends-analysis-page-2>.
1. “Hurricane Andrew: 20 Facts You May Have Forgotten.” Huffington Post. 24 Sept. 2012. Web. 14 Oct. 2014. <http://www.huffingtonpost.com/2012/08/21/20-facts-hurricane-andrew-anniversary_n_1819405.html>.
Wang, Lisa. “Reinventing The Department Store - The Business of Fashion.” The Business of Fashion. The Business of Fashion Ltd., 08 Oct. 2014. Web. 09 Nov. 2014. <http://www.businessoffashion.com/2014/10/reinventing-department-store.html>.
Legal
PESTEL Political “Business Requirements - Miami-Dade County.” Business Requirements - Miami-Dade County. Miami Dade, n.d. Web. 15 Nov. 2014. Economic Bandell, Brian. “International Banking Turned Brickell into the Wall Street of Miami.” South Florida Business Journal. American City Business Journals, 23 Aug. 2013. Web. 11 Nov. 2014. <http://www.bizjournals.com/southflorida/print-edition/2013/08/23/international-banking-turned-brickell. html?page=all>. Barton, Eric. “Toll Lanes Becoming All the Rage in Florida.” Miami Herald. Miami Herald, 21 Sept. 2014. Web. 12 Nov. 2014. <http://www.miamiherald.com/news/local/community/miami-dade/article2198345.html>.
“Alcohol Warning Signs.” Regulatory Economic Resources. Miami-Dade County, 2014. Web. 12 Nov. 2014. <http://www.miamidade.gov/business/ laws-alcohol-signs.asp>. “Florida Labor and Employment Law.” LawyersandSettlements.com. Online Legal Media, 2014. Web. 12 Nov. 2014. <http://www.lawyersandsettlements.com/lawsuit/florida-employment-labor-law.html#.VGL0aEsrSlJ>. “Food Product Labeling / Packaging.” Regulatory Economic Resources. Miami-Dade County, 2014. Web. 12 Nov. 2014. <http://www.miamidade.gov/ business/laws-food-product-labeling.asp>. Direct competitors Indirect competitors “Miami Sercives.” Ikea. Web. 10 Oct. 2014. <http://www.ikea.com/us/en/store/miami/services>.
WORKS CITED 2. “Top 10 Farmers Markets in Maimi.” Greener Miami. Web. 10 Oct. 2014. <http://greenermiami.com/2011/01/top-10-farmers-markets-in-miami/>.
Chapple, Renee. “Driving in Miami.” About Travel. About.com, 2014. Web. 16 Nov. 2014. <http://miami.about.com/od/transportation/a/driving_in_miami.htm>.
3. Whole Foods. Web. 10 Oct. 2014. <http://www.wholefoodsmarket.com/stores/coralgables>.
“Choice 2-Ply 16” X 16” WrapNap White Dinner Napkin - Flat Pack 250/Pack.” Webstaurant Store. WebstaurantStore Food Service Equipment and Supply Company, 2014. Web. 16 Nov. 2014. <http://www.webstaurantstore.com/choice-2-ply-16-x-16-wrapnap-white-dinner-napkin-flat-pack-250-pack/9992WRAPNAP.html>.
Target Consumer Target consumer Consumer profile Consumer profile Miami “Business Requirements - Miami-Dade County.” Business Requirements - Miami-Dade County. Miami Dade, n.d. Web. 15 Nov. 2014. Demographics PRIZM Market Segmentation Research, Tools, Market Segment Research,. N.p., n.d. Web. 15 Nov. 2014. Psychographics PRIZM Market Segmentation Research, Tools, Market Segment Research,. N.p., n.d. Web. 15 Nov. 2014. Sales Potential Estimated Competition Area Attractions Logistics and Infrastructure Human Resources Legal issues
Collier, Mack. “How Much Does Social Media Cost Companies in 2012?”MackCollier.com. MackCollier.com, 2012. Web. 16 Nov. 2014. <http://www. mackcollier.com/cost-of-social-media-in-2012/>.
Store Design Store design overview Cost “Inspire and Be Inspired.” Roomstyler. N.p., n.d. Web. 16 Nov. 2014. Product Assortment Product plan Promotional Plan
CrowdSpring. CrowdSpring, 2014. Web. 16 Nov. 2014. <https://www.crowdspring.com/post-a-project/package/35/?p=gold>. “Crudité Selection.” M&S. Marks and Spencer Plc, 2014. Web. 16 Nov. 2014. <http://www.marksandspencer.com/crudit-selection/p/p21006079>. Designpax. Designpax, 2014. Web. 16 Nov. 2014. <http://www.designpax.com/>. “Elevator Advertising.” Emerging Advertising Media. Tangient LLC, n.d. Web. 16 Nov. 2014. <http://emerging-advertising-media.wikispaces.com/Elevator+advertising>. “Entrepreneurs Radio Advertising Rates.” Gaebler.com. Gaebler Ventures, 09 Nov. 2014. Web. 16 Nov. 2014. <http://www.gaebler.com/radio-ad-rates. htm>. Fox, Jimm. “What Does a Corporate Web Video Cost? 25 Factors (with Prices) That Affect Corporate Video Production Costs.” One Market Media. OMM, 03 Mar. 2010. Web. 16 Nov. 2014. <http://www.onemarketmedia.com/2010/03/03/what-does-a-web-video-cost-25-factors-with-prices-that-affect-video-production-costs/>. G.H. Mumm. G.H. Mumm, 2014. Web. 16 Nov. 2014. <http://www.ghmumm.com/en#/prehome>. “How Much Do Online Video Ads Cost?” Quora. Quora, Inc., n.d. Web. 16 Nov. 2014. <http://www.quora.com/How-much-do-online-video-adscost>. “How Much Does A Security Guard Cost?” Cost Helper Small Business. CostHelper, Inc., n.d. Web. 16 Nov. 2014. <http://smallbusiness.costhelper.
WORKS CITED com/security-guard.html>. “Miami Hotels.” Google. Google Inc., 16 Nov. 2014. Web. 16 Nov. 2014. <https://www.google.com/hotels/?gl=US&cu_link=1#search;l=Miami;q=brickell+centre+miami+hotels;d=2014-11-30;n=1;mf=r;ar=;rtt=600;si=3e9a196c;av=r>. Blake, Scott. “Brickell City Centre Tower Nearly Half Sold.” Miami Today. Miami Today, 23 July 2014. Web. 16 Nov. 2014. <http://www.miamitodaynews.com/2014/07/23/brickell-city-centre-tower-nearly-half-sold/>. “Oudinot Brut NV Champagne - Case of 6.” M&S. Marks and Spencer Plc, 2014. Web. 16 Nov. 2014. <http://www.marksandspencer.com/oudinotbrut-nv-champagne-case-of-6/p/p21126685>. Prosser, Marc. “How Much Does Billboard Advertising Cost?”FitSmallBusiness.com. Fit Small Business, 26 Aug. 2013. Web. 16 Nov. 2014. <http:// fitsmallbusiness.com/how-much-does-billboard-advertising-cost/>. “Rates.” Ocean Drive. Niche Media LLC, 2014. Web. 16 Nov. 2014. <http://oceandrive.com/rates>. Richard De La Font Agency, Inc. Richard De La Font Agency, Inc., 2014. Web. 16 Nov. 2014. <http://www.delafont.com/contactselect.htm>. “Sweet Bites Party Selection.” M&S. Marks and Spencer Plc, 2014. Web. 16 Nov. 2014. <http://www.marksandspencer.com/sweet-bites-party-selection/p/p60055875>. Wagner, Nancy. “How Much Does Television Advertising Really Cost?”Small Business Chron. Hearst Newspapers, LLC, n.d. Web. 16 Nov. 2014. <http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html>. Zimmerman, Jan. “Estimating Online Banner Advertisement Costs.”