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5 Important PPC Trends You Need To Know in 2022 • PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. • If you are a PPC marketer or a business stakeholder who wish to drive better PPC conversions then you need to keep an eye on these PPC trends:
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5 Important PPC Trends You Need To Know in 2022 1. Change in search ad formats: • Our PPC agency in Hyderabad, Samskriti Business Solutions found RSAs with multiple descriptions and headlines help compete in more auctions and match more queries. • They are far better suited for leveraging Google’s testing capabilities, work well with smart bidding, and need less time to create tailored for each keyword.
2. The surge in video advertising: • More Than 86% of the businesses today leverage video advertising as compared to 30% in 2016. The last few years witnessed a massive surge in video advertising, all all thanks to Tiktok and YouTube Shorts.
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5 Important PPC Trends You Need To Know in 2022 3. Look out for voice search: Voice search had been in its infancy forever but with the advanced voice capabilities of Siri, Bixby and Google Voice Search 2022 should be its year especially in voice-driven shopping.
4. Privacy concerns and the need for diversification: Digital marketers can prepare for this change by diversifying the paid channels by experimenting with unused marketing channels – Reddit, LinkedIn, Yandex or Bing.
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5 Important PPC Trends You Need To Know in 2022 5. Automation: • “Finding the right balance between automation and manual tweaking is the way ahead for us at Samskriti”, says one of our PPC Executives at our PPC agency in Hyderabad. • If you are a business that is looking to leverage PPC advertising to maximize conversions improve your PPC ad performance, Samskriti Business Solutions offers the best PPC services in Hyderabad
www.samskritisolutions.com
+91 40 2340 2060 / 2061
Contact@samskritisolutions.com
www.samskritisolutions.com
+91 40 2340 2060 / 2061
Contact@samskritisolutions.com