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3 Common Mobile App Marketing Challenges & Ways to Overcome Them • If you are a business looking to bring in better results with the mobile application but are facing roadblocks with your mobile app marketing. • Taking a leaf from our playbook we identify common mobile app marketing challenges and provide a few pointers that can help you solve your problems. Read on to know them:
Challenge 1 – App discovery & reaching your target audience: It is a herculean task to stand out in the sea of apps and it is going to get tougher as each day passes.
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3 Common Mobile App Marketing Challenges & Ways to Overcome Them • Established brands have it’s a bit easy with their users as they have a concrete list of users to promote their application. More often than not a simple app-only offer for their product drives app downloads. • But the regular mobile application has it tougher. So, we advise three steps to improve app discovery:
1. App Store Optimization: The App Store Optimization is to Play Store what Search engine Optimization is for Google – a fundamental step for boosting app discoverability. It’s free so it is tough, but this is mandatory. www.samskritisolutions.com
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3 Common Mobile App Marketing Challenges & Ways to Overcome Them 2. PPC for App promotion: If you can zero in on your target audience investing in paid marketing simplest and fastest way to reach the target audience and generate app downloads. Focus on Google Ads, email campaigns, in-app advertising, and social media advertising
3. Community & influencers: Accessing the right influencers is an effective way to generate brand awareness and target different groups of audiences. App reviewers and bloggers can be leveraged for building an app presence.
Challenge 2 – User retention: Even when you reach your target downloads it may not translate into business as the % of users do abandon the app, never return and uninstall it ultimately.
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3 Common Mobile App Marketing Challenges & Ways to Overcome Them Challenge 3 – Analyzing the performance and taking feedback: • You got downloads and you got your users, and the third step is to generate audience insights to know what is working in your app’s favor and what is not. • So, gathering the audience insights right from downloads is crucial to get a total picture of customer journey & user interaction to optimize the user experience, retain and push towards more downloads. • If you are a business that is looking to leverage a mobile app for your business growth you can benefit from our mobile app marketing services
www.samskritisolutions.com
+91 40 2340 2060 / 2061
Contact@samskritisolutions.com
www.samskritisolutions.com
+91 40 2340 2060 / 2061
Contact@samskritisolutions.com