B R A ND MAN U AL G UI DEL INES
P O R T A B L E NEA R -INF R A R ED S P EC T R O S C OPY
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T A B L E
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O F
C O N T E N T S
ABOUT THE COMPANY
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CORPORATE LOGO
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LOGO CLEARSPACE
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TYPOGRAPHY
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BRAND COLORS SYSTEM
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BRAND ICONOGRAPHY
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BRAND STATIONARY
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PACKAGES DESIGN
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APP-DIVECE-WEB
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GRID/LAYOUTSYSTE
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BRAND IMAGEGS
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OVERVIEW
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CONTACT INFO
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GLOSSARY
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ABOUT THE COMPANY
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DESIGN GUIDELINE Our design foundation our brand is more than our logo. it is a design scheme made up of a numberof core elements and guiding principles that combine to create a distinctive look and feel that is immediately recognisable as demand media. This guide will help to familiarize you with the core brand elements to assist you in designing and producing dynamic powerful communications with a degree of flexibility.
COMPANY VALUES AND SPIRIT: Welcome iuvo solutions brand guidelines. These guidelines exist to make us look consistently. follow these guidelines as you create marketing materials, internal and external communications. our design foundation our brand is more than our logo. The IUVO brand embodies three values:
Assist
Please
Gratify
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CORPORATE LOGO
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ABOUT THE LOGO Our logo is the most visible element of our identity—a universal signature across all IUVO communications. It’s a guarantee of quality that unites our diverse products and services. LOGO TITLE Iuvo” Latin, meaning: to help, aid, assist / to please, delight, gratify.
THE PRIMARY LOGO Our logo is a bold, simple, graphic statement.
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DIFFERENT COLOR & PLACE LOGO Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your logo and packaging.
LOGO VERSION 01
LOGO VERSION 04
gradeint Logo Version will be used when the backround color is white colored.
black Logo Version will be used when the backround color is white colored.
LOGO VERSION 02
LOGO VERSION 05
Solid yellow
white Logo Version will be used when the backround color is Black colored.
LOGO VERSION 03 Solid green
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DON’T Choosing the right dominant color for your brand is crucial. This color should appear on all your materials, including your logo and packaging.
Do not change the color version
Do not play with the letters
or place it in bright color
Do not use the logo whitout the underline.
Do not rotate de I of the logo.
The logo must use even x hight.
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LOGO CLEARSPACE
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CLEARSPACE When using the logo, allowing it to “breathe� gives it maximum impact. Wherever possible, allow even more space around the logo than required by Clear space. The Clear space is proportional and is based on the width of the logo. The construction of Clear space is identified below.
/2 x
1
/2 x
/2 x
1
/2 x
1
x
1
LOGO SIZING The logo must never be used in a smaller size than the size identified on the image below. For printed applications (i.e. offset printing), the width of the logotype should not be reduced less than 15 mm.
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TYPOGRAPHY
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TYPOGRAPHY USES Typography is an important aspect of our brand identity. Our typographic style contributes to our distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of our communications appear consistent PRIMARY FONTS Our primary typeface is Open sans, used for headlines and subheads.
OPEN S A N S REGULAR
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l mn o p q r s t u v w x y z BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z NUMBER
1 2 3 4 5 6 7 8 9 1 0 11 12 13 1 4 15 1 6 17 1 8 19 2 0 SYMBOL AND CHARACTERS
! “ # $ % &
‘ ( ) *
FONTS SPECIFICATIONS Font Name : OPEN SANS Style : Regular, Light, Bold,
+ , - . / < = > ? @ [ \ ] ^ { |
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SECONDARY FONTS Our secondary typeface is Open sans and should be reserved for call-out boxes and tag-lines.
Aa
L ATO REGULAR
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z BOLD
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l mn o p q r s t u v w x y z NUMBER
1 2 3 4 5 6 7 8 9 10 11 1 2 13 14 1 5 16 17 18 19 2 0 SYMBOL AND CHARACTERS
! “ # $ % &
‘ ( ) *
FONTS SPECIFICATIONS Font Name : Open Sans Style : Regular, Light, Bold, Italic
+ , - . / < = > ? @ [ \ ] ^ { |
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TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. HEADLINES TYPOGRAPHY Our headlines typography is OPEN SANS used for headlines and subheads.
MAIN HEADING
MAIN HEADING main heading Font Style Size
: Open Sans : Normal/Regular : 9/10 Pt
SUB HEADING
MAIN SUB HEADING main sub heading Font Style Size
: lato : Normal/Regular : 9/10 Pt
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BRAND COLORS SYSTEM
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BRAND COLOR When using the colors in print, it is important to always seek to use Solid Pantone inks. This way, all of our materials will be consistent, and our colors look vibrant. MAIN COLOR : Green Our core colors is yellow what give us our personality. We’re bright, bold, and colorful.
COLOR GRADIENT
COLOR TONE 100% 70% 50% 30%
COLOR CODE RGB : 47, 154, 65 CMYK: 81, 15, 100, 2 Pantone : 7739C
SECONDARY COLOR : Our Secondary colors is yellow what give us our personality. We’re bright, bold, and colorful. These same vibrant colors cannot be achieved using standard CMYK printing. Only use CMYK colors when absolutely necessary. MAIN COLOR : YELLOW Our core colors is yellow what give us our personality. We’re bright, bold, and colorful.
COLOR TONE
COLOR GRADIENT 100% 70% 50% 30%
COLOR CODE RGB : 164, 213, 93 CMYK : 40, 0, 81, 0 Pantone : 367c
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BRAND ICONOGRAPHY
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A number of icons have been designed to communicate the many different types of content we produce, and the many different audiences we reach. They are there to support specific themes in marketing communications. The icons can appear in any of our primary colors.
Above are a few examples of our pictograms. We use them in both print and on the web. They are used to represent a word or an idea. Colors You can use the pictograms in any of the two colors and tints.
Icon levels
Above are a few examples of our level icons . We use them in both print and on the web. They are used to support collateral designs, to create pattern might include or not in advertisement.
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BRAND STATIONARY
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LETTER HEAD This is appear to layout with the primary elements of the Iuvo solutions stationery system for the front- and backside of the letterheads.
USAGES It will be used for all official communication that is going out of iuvo solution company.
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BUSINESS CARD This is appear to layout with the primary elements of the Iuvo Solution stationery system for the front- and backside of the letterheads.
ENVELOPE This is appear to layout with the primary elements of the iuvo solutions stationery system for the front- and backside of the letterheads.
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PACKAGE DESIGN
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15 15 133,8 133 33 3, 114,5 11 4, 4
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130,5
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34
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138 36
133,8 1 13 3 33, 3, ,
3,5 3,5
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17 This device complies with part 15 of the FCC Rules. Operations is subjet to the following two conditions: This device may not cause harmful interference, and (2) this device must accept any interference received, including interference that may cause undersired operation.
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PACKAGE DESIGN
3,5 5 36 6
Portable Near-Infrared Spectroscopy
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Portable Near-Infrared Spectroscopy
Start using it
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36 3,5
136
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Questions? Go to Iuvo.solutions or call Support 1347-668-2784
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Synchronize
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Download the app
3,5
3,5 17
15
114,5
15
133,8
17
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3.45 cm 8.35 cm
product goes here
8.35 cm
130,5
3.45 cm
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133,8
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111
113,5
36,5
34
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APP DEVICE & WEB
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Interface has been designed according to a philosophy of Assist Please
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Gratify.
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GRID/LAYOUT SYSTEMS
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PAPER GRID SYSTEM This is appear to layout with the primary elements of iuvo solutions such system for the advertisings, web banner
Grid : 12 column x 6 column
Grid : 12 column x 6 column
Grid : 12 column x 6 column
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BRAND IMAGEGS
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PHOTOGRAPHIC STYLE The style focuses on the individual person/people or item and having a short depth of field (a small depth of field is more effective, emphasising the subject while deemphasising the foreground and background).
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OVERVIEW WITH EXAMPLES
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CONTACT
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GET IN TOUCH OFFICE ADDRESS Iuvo solution 309 bergeline Avenue, Union city 578 NJ, 07087 United States
OVER PHONE
ON ONLINE
Phone : + 201 878 5739
Email : Samuel@iuvosolution.com
Cell
Web : www.iuvosolutions
: + 347 876 6363
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GLOSSARY
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A
L
aesthetic : a set of principles underlying and guiding the work of a particular artist or artistic movement.
Letter Head : a printed heading on stationery stating a person‘s or o rganization‘s name and address.
B
logotype : a single piece of type that prints a logo or emblem.
bold : (of a color or design) having a strong or vivid appearance.
O
C Color : the property possessed by an object of producing different sensations on the eye as a result of the way the object r eflects or emits.
G Gradient : an increase or decrease in the magnitude of a property (e.g., temperature, pressure, or concentration) observed in passing from one point or moment to another. Grid System : a basic system of reference lines for a region, consisting of straight lines intersecting at right angles
offset printing : Offset printing is a commonly used technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface.
P Pantone :a system for matching colors, used in specifying printing inks. Pictograms: a pictorial symbol for a word or phrase.
T
H
Tone : reduces the chroma, or colorfulness, while the hue remains unchanged.
headlines : a heading at the top of an article or page in a newspaper or magazine.
W
I Iuvo : Latin, meaning: to help, aid, assist / to please, delight, gratify.
web banner : is a form of advertising on the World Wide Web delivered by an ad server.
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