Chen Xian Ying
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C
ontents
About this book Composition Letterforms
1-4
Letterforms and words
5 - 10
Letterforms, words and text with graphic elements Texture and positive / negative
11 -16
16 - 20
Chen Xian Ying Class: Graphic Design Advisor: Hsu, Tzu-Ching
A
bout this book
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Concept
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Composition is the organization or grouping of the different parts of a++ work of art so as to achieve a unified whole. Although typographic composition utilizes the same basic compositional concepts that are part of allvisual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between those elements, and incorporating visual concepts in abstract ways, a new and moreopen relationship with typography is achieved. Shown on the following pages, the exploration of typographic compositionstarted with simple elements --- three letter forms -- and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we exploredpositive/negative and texture image use.
etterforms
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These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Times Roman, Century, Baskerville and/or Bodoni. By using size, scale, spacial relationships,bleeds and positioning as the variables, I created six compositions using only the three letterforms. The final compositions are 15cm x 15cm (standard format throughout).Used alphabets : Q, F and g .
1
L
etterforms and words
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Keeping the three letters from the previous assignment, I have now included three words.The words do not have to have any meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Century, and/or Bodoni. Using only the three letters and three words, I created the following compositions.
5
etterforms, words and text with graphic elements
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Starting with the same three letters and three words from the previous assignments, I am now adding some text and a graphic element. I am setting the text in one of the approved typefaces from before,adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.
11
T
exture and positive / negative
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Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components.
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Copyright @ 2016 Chen Xian Ying