Chen Xian Ying
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
hjkl; sxc ghjksdfghjkldfg bfvdre 9i8u7y6t5r4edw rtyuidffghjkldsf R4T567l;’ 56y7ui8jkmhng fgnhmjkuyhtg vgbhnjmk,l.;p0o yuiopdfrtyuifds JHGNFBDEW kjhmngbfvdert4 mj,k.loikujyhtgr kl;p[-0987654rf ldzfgjhk;ldfghjk 6U8I9O0PILK vder4t576u8iol .l;oiuythgrfbgnh qzxdcfvgbhnjm 9o02E3R45T7 9op;lk,jmnhgbf 8i7uyhtgbnm,k swqe23r45t678 RTGYfghjklo9
C
ontents
About this book Composition Letterforms Letterforms and words
1-4 5 - 10
Letterforms, words and text with graphic elements 11 -16 Texture and positive / negative
16 - 20
Chen Xian Ying Class: Graphic Design Advisor: Hsu, Tzu-Ching
A
bout this book
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
Concept
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
Composition is the organization or grouping of the different parts of a work of art so as to achieve a unified whole. Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between the elements, and incorporating visual concepts in abstract ways, a new and moreopen relationship with typography is achieved. Shown on the following pages, the exploration of typographic compositionstarted with simple elements--three letterforms--and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we exploredpositive/negative and texture image use.
L etterforms
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
These compositions feature three letters from the
alphabet, set in any of the following typefaces:Garamond,
Times Roman, Century, Baskerville and/or Bodoni. By usi-
ng size, scale, spacial relationships,bleeds and positioning as the variables, I created six compositions using only the
three letterforms. The final compositions are 15cm x 15cm (standard format throughout).Used alphabets Q, F and g
1
2
3
4
dfghjkldfghjkl; y6t5r4edwsxc ui8jkmhngbfvdre iopdfrtyuifdsrtyuidffghjkldsfghjks NFBDEWR4T567l;’ [-0987654rfvgbhnjmk,l.;p0o9i8u7 .loikujyhtgrfgnhmjkuyhtg er4t576u8iolkjhmngbfvdert456y7 dertyuiosdfghjkldzfgjhk;ldfghjkyu 02E3R45T76U8I9O0PILKJHG sedrtfyuioperwqzxdcfvgbhnjmkl;p 7uyhtgbnm,k.l;oiuythgrfbgnhmj,k wsqe3r4t567u8i9op;lk,jmnhgbfvd 678iujhgnbfvdcswqe23r45t6789o UIKJHNGBFDRTGYfghjklo98i
L
etterforms and words
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
Keeping the three letters from the previous assignment, I have now included three words.The words do not have to have any meaning or association with each other.Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Century, and/or Bodoni. Using only the three letters and three words, I created the following compositions.
5
6
7
8
9
10
etterforms, words and text with graphic elements
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
Starting with the same three letters and three words from the previous assignments, I am now adding some text and a graphic element. I am setting the text in one of the approved typefaces from before,adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.
11
12
13
14
15
16
dfghjkldfghjkl; y6t5r4edwsxc 6y7ui8jkmhngbfvdre iopdfrtyuifdsrtyuidffghjkldsfghjks [-0987654rfvgbhnjmk,l.;p0o9i8u7 JHGNFBDEWR4T567l;’ nhmj,k.loikujyhtgrfgnhmjkuyhtg fvder4t576u8iolkjhmngbfvdert45 dertyuiosdfghjkldzfgjhk;ldfghjkyu sedrtfyuioperwqzxdcfvgbhnjmkl;p 789o02E3R45T76U8I9O0PILK jklo98i7uyhtgbnm,k.l;oiuythgrfbg fedwsqe3r4t567u8i9op;lk,jmnhgb ew54t678iujhgnbfvdcswqe23r45t6 ERTYUIKJHNGBFDRTGYfgh
T
exture and positive / negative
dertyuiosdfghjkldzfgjhk;ldfghjkyuiopdfrtyuifdsrtyuidffghjkldsfghjksdfghjkldfghjkl; sedrtfyuioperwqzxdcfvgbhnjmkl;p[-0987654rfvgbhnjmk,l.;p0o9i8u7y6t5r4edwsxc fedwsqe3r4t567u8i9op;lk,jmnhgbfvder4t576u8iolkjhmngbfvdert456y7ui8jkmhngbfvdre ew54t678iujhgnbfvdcswqe23r45t6789o02E3R45T76U8I9O0PILKJHGNFBDEWR4T567l;’ WERTYUIKJHNGBFDRTGYfghjklo98i7uyhtgbnm,k.l;oiuythgrfbgnhmj,k.loikujyhtgrfgnhmjkuyhtg
Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components.
17
18
19
20
That’s all thank you