Secret 7 Design Boards

Page 1

SECRET 7 The Secret 7 is an annual brief that aims to promote vinyl records through the creative arts, any artist or designer can submit a design and the most successful pieces are then selected and are sold in exhibition in London. The rules state that the design needs to be 7 inch by 7 inch and should not feature the song name or the artist in the design. Design a 7� record sleeve for one of the following 7 artists: Beginning this project I was excited to create something new and different and explore some techniques I hadn’t used before and seeing what kind of engaging and exciting works I could possibly create in relation to each track. As this brief is a real competition this is an excellent way to get my work out into the creative field and try and create something that will be in a real gallery, To get my work into the exhibition I knew I need to insure that my work is to the highest level of possible and show a definitive, exciting content. As the different tracks in this project would form the basis of this project and inform my research great consideration into each songs themes, styles and message would allow my designs to be much more informed. As there is no limitations in this brief there is a real opportunity to look at the idea of a the work being more conceptual, as apposed to a much more literal brief’s I have worked on previously. Identifying what see to be the obvious approach to each track will allow me to think about if I want to follow this or create something more conceptual. For me it was key in this project to pick a song I feel I personally engage with, this will then inspire my designs and allow me to enjoy the design process much more.

Chvrches - Clearest Blue less obvious and something different. In previous briefs I would be quick to use the computer in a lot of my initial designs and idea generation, as the internet can be a great tool for finding images quickly it is easy to get into a routine of doing all my research digitally. Making sure I stay away from this in this project has allowed me to discover work I would never have and make more in-depth design decisions from primary research. As the record covers purpose is to promote the track the design had to be made with consideration into what the track expresses, the meaning and message, how this can then be translated into artwork and if this is in more clear and definitive imagery or something more ambiguous and conceptual. As this is a live competition brief and the aim is to get the designs into the exhibition my designs have to be alluring and intriguing only then will they ever be considered for inclusion.

Etta James - At Last

The Jam - Art School

Jack Garrett - Worry

John Lennon - Imagine

Starting this project I had a think about which track to choose, I could have looked at creating multiple designs for a few tracks but I felt that choosing one would narrow down my research and look further into how the track could be perceived how I could respond to this in my working.

My aims and ambitions for this brief right away was to see if I could make all my designs without a computer, researching from mainly books from the library would offer a much more in-depth analysis of record cover designs and hopefully staying away from online means of research will make my work Max Richter - Dream 3

Tame Impala - The Less I Know the Better


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