...

NO.

ALL AB OUT ME 2 01 3- 20 17

NAM E

SAMUEL ZHAO COLLECT ION

SELECTED OF WORK

SK I L LS PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

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ALL ABOUT ME

ZIZHOU ZHAO

NO.

ALL AB OUT ME

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ALL ABOUT ME

ZIZHOU ZHAO

© COP Y R I G H T 2 0 1 7 All rights reserved. No part of this book may be reproduced, used or transmitted in any form by any means electronic or mechanical with prior permission from Zizhou Zhao.

ZI ZHO U Z H AO +1 541-613-8763 samuelzzz314@gmail.com samuelzhaodesign.com

ACA D EM Y OF A RT U NIV E RS ITY 79 New Montgomery Street, San Francisco,CA 94105 School of Graphic Design

CO U R S E D I R EC TOR Mary Scott

Written and produced by Zizhou Zhao

And I’m a designer.

ALL ABOUT ME

6

ZIZHOU ZHAO

P ROJE C T LIST NO. 01

UNKNOW FAC T

NO. 02

B LACK B IR D

NO. 03

B E E ’ S KNE E S

NO. 04

FIT INTO LYR I C S

NO. 05

NEVE R B R E A K

NO. 06

LIFE WIT H OC D

NO. 07

PLANT MEMORY

NO. 08

TAST E OF F R E SH

NO. 09

LOGO COLL E C TI ON

EXPERIMENTAL BOO K DESIGN

WINE BOTTLE DESI GN

HONEY PACKAGE DE SIGN

MUSIC STORE DESI GN

BICYCLE COALITIO N DESIGN

OCD MAGAZINE DES IGN

LOCAL MOBILE APP DESIGN

PRODUCT LINE DES IGN

006-025

026-035

036-047

048-065

066-083

084-097

089-109

110-127

142-149

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NO.

01

U NKNOWN FACT FAL L 2015

COU RSE TYPOGRAPHY 3 IN ST RU CTOR ARIEL GREY PROJ ECT SCIENTIFIC BOOK DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S MYSTERY SCIENCE

O BJE CTI V E The goal for this project is to design and create promotional material for an experimental conference and a coffee table book for people who are interested in unknown facts about astronomy.

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AP P R OACH The Far Side of the Moon is based on what we don’t know about our most familiar satellite—the Moon. Even though people can see the moon every day, but there are so many things that people might not know about it. By reading this book, readers will know more truth about moon which was blind to before. The moon is our only satellite, and it’s the closest celestial body to us in the Solar System. In addition, there are many facts about the Moon worth studying.

This book will bring reader to the Moon to see the details, and then back to Earth to learn how the Moon affects Earth.

D U RATI O N

7

WEEKS

ABSTRAC T CONCISE GRAVITA T I O N FLOAT

PROJ EC T NO .

I NSTR U CTO R

COURSE

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ARIEL GREY

TYPOGRAPHY 03

11

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

ALL ABOUT ME

14

ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

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ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

29

SCIENTIFIC BOOK DESIGN

NO.

02

SPR I NG 2016

B L AC K B IR D COU RSE PACKAGE DESIGN 3 IN ST RU CTOR THOMAS MCNULTY PROJ ECT WINE BOTTLE DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S CONCISE UNIQUE

O BJE C TI V E The goal for this project was redesign the blackbird illustration. To create a new brand identity and make the brand has a strong personality. Also slightly change the logo mark of the brand and make the brand more unique.

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AP P R OACH The Blackbirds images in my design are anthropomorphic. They wear suits, bowties, and homburgs; they have graceful movements; and they dress elegantly, just like human.

This kind of personification makes my design more specific and different than other brands at the same price point.

Different characters were created for each variety, but they are telling audiences the same story. In general, blackbirds images can catch audiences’ eyes and give the brand a strong very personality.

D U RATI O N

7

WEEKS

ATTITUD E MEMORAB L E

PROJ EC T NO .

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01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

PACKAGE DESIGN 3

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WINE BOTTLE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE PACKAGE DESIGN 3

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WINE BOTTLE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

41

SCIENTIFIC BOOK DESIGN

NO.

03

43

SP RI NG 2016

B EE’S K N E ES COU RSE PACKAGE DESIGN 01 IN ST RU CTOR WILLIAM MONROE PROJ ECT HONEY LABEL DESIGN

CATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S FRIENDL Y WARM

O BJE C TI V E The goal for this project is to find a healthy honey brand in the current market, then study and gain insight into this brand, and finally come up with improvements for this brand to increase its product value.

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AP P R OACH Wedderspoon exclusively sources some of the world’s finest raw and organic honey from the most pristine areas. After researching, I think high-quality packaging is the most important and necessary thing that needs to be improved for Wedderspoon; because only high-quality packaging can match the best honey itself. I have learned that a lot of customers are having trouble when choosing honey because there are so many types of them in the market.

Good packaging will provide visual enjoment to customers when they are choosing a honey, and it will catch customers’ eyes easier compared to basic packaging.

D U RATI O N

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HEALTHY WARM

PROJ EC T NO .

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ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

WILLIAM MONROE

PACKAGE DESIGN 01

HONEY PACKAGE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

WILLIAM MONROE

PACKAGE DESIGN 1

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HONEY LABEL DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09 10

WILLIAM MONROE

PACKAGE DESIGN 01

HONEY LABEL DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09 10

WILLIAM MONROE

PACKAGE DESIGN 01

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HONEY LABEL DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09 10

WILLIAM MONROE

PACKAGE DESIGN 01

HONEY LABEL DESIGN

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NO.

04

SP R ING 2016

F IT INTO LY R IC S COU RSE BRANDING 02 IN ST RU CTOR THOMAS MCNULTY PROJ ECT MUSIC STORE DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S Friendl y IMPRESS I V E

O BJE C TI V E The goal for this project was redesign the Amoeba Music logo to make it related to modern audience because their current visual identity is a little bit stale.

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AP P R OACH Just like all other music store need to be impressive and individuality. The idea was keep the brand name and redesign the logo in a modern style to make it more fun and enjoyable. Unlike their original brand color; red and yellow, having a strong contrasting color palette works well with the brand. All together, Amoeba brand becomes active.

D U RATI O N

7

WEEKS

ACTIVE INDIVID U A L I T Y STRONG

PROJ EC T NO .

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01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

ZIZHOU ZHAO

AMOEBA MUSIC

MOEBA MUSIC

AMOEBA MUS IC

AMOEBA MUSIC

AMOEBA MU S I C

AMOEBA MUSI C

AMOEBA MU S I C

EBA

AMOEBA AMOEBA C MUS I C AMOEBA 60

MUS I C

EBA

SIC

MUS IC

AMOEBA MUS I C

AMOEBA MU S I C

AMOEBA MUSI C

AMOEBA MU S I C

PROJ EC T NO .

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01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

AM

AMOEBA M U SIC

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AMOEBA MUS I C

AMOEBA

MUS I C AMOEBA

AMO MUS

AM

M

M U SI C

AMOEBA MUS I C

AMOEBA MUS I C AMOEBa

MUSIC

MUSIC

AMOEBa MUSIC

AMO

AMOEBa MU

AMOEBa MUSIC

MUSIC STORE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE BRANDING 02

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MUSIC STORE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

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MUSIC STORE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE BRANDING 02

MUSIC STORE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

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MUSIC STORE DESIGN

ALL ABOUT ME

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PROJ EC T NO .

I NSTR U CTO R

CLASS

01 02 03 04 05 06 07 08 09 10

ARIEL GREY

TYPOGRAPHY 03

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

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MUSIC STORE DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

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MUSIC STORE DESIGN

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CLASS TYPOGRAPHY 03

NO.

05

S PR IN G 2016

N EVE R B R E AK COU RSE BRANDING 02 INSTRU CTOR THOMAS MCNULTY PROJ ECT MUSIC STORE DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S FRIENDL Y EFFICIE N T

O BJE C TI V E The goal for this project was redesign the visual identity for an existing transportation non-profit organization.

To create a brand manual for the system.

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AP P R OACH The San Francisco Bicycle Coalition has been transforming San Francisco’s streets and neighborhoods into more livable and safer places by promoting the bicycle for everyday transportation.

Since this is a well-known organization in San Francisco area, I keep the same color but make it a little bit brighter. The visuals are inspired by bike gears and the original logo.

D U RATI O N

5

WEEKS

PROUD RELIABL E

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

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SCIENTIFIC BOOK DESIGN

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PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

81

BICYCLE COALITION DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY ARIEL GREY

COURSE B TR YA PN OD GI RN AG PH0 Y203

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SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE BRANDING 02

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BICYCLE COALITION DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE BRANDING 02

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BICYCLE COALITION DESIGN

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ZIZHOU ZHAO

PROJ EC T NO .

I NSTR U CTO R

COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

BICYCLE COALITION DESIGN

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

THOMAS MCNULTY

BRANDING 02

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BICYCLE COALITION DESIGN

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PROJ EC T NO .

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COURSE

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PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R THOMAS MCNULTY

COURSE BRANDING 02

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BICYCLE COALITION DESIGN

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

NO.

06

97

SP RI NG 2016

LIF E W ITH O CD COU RSE VISUAL SYSTEMS 01 INSTRU CTOR MEGUMI KIYAMA PROJ ECT OCD MAGAZINE DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S INFLUEN C E EXPERIE N C E

O BJE C TI V E The goal for this project is to create a corporate capabilities brochure for a natural phenomena or human behavior. In this brochure, detailed information about Obsessive compulsive disorder (OCD) are provided to target audiences.

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AP P R OACH Obsessive compulsive disorder (OCD) is a mental health disorder that affects people of all ages and walks of life. It occurs when a person gets caught in a cycle of obsessions and compulsions. The obsessions are unwanted and the subsequent intrusive thoughts, images or urges trigger intensely distressing feelings.

The idea of this brochure is inspired by behaviors of people who live with OCD; and by showing those behaviors, readers can acquire a more profound understanding of OCD.

D U RATI O N

7

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EXPLORE

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TYPOGRAPHY 03

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PROJ EC T NO .

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01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

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OCD MAGAZINE DESIGN

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

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ALL ABOUT ME

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COURSE

01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

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OCD MAGAZINE DESIGN

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01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

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OCD MAGAZINE DESIGN

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

109

OCD MAGAZINE DESIGN

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

MEGUMI KIYAMA

VISUAL SYSTEMS 01

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OCD MAGAZINE DESIGN

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

ARIEL GREY

TYPOGRAPHY 03

NO.

07

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FA LL 2 015

P LA NT M E MORY COU RSE GRAPHIC DESIGN 03 IN ST RU CTOR AMIR BAHADORI PROJ ECT MOBILE APP DESIGN

CATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S MEMORIE S COLLECT

O BJE CTI V E The goal for this project was to create a mobile application for smartphone users in the San Francisco.

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AP P R OACH People love to share sweet things to like-minded friends – those things can be a book, a song, a photo, or even a sound recording. However, it is hard to share all those kinds of things in one social platform. My app is created for people to show their interests by growing a “plant (a book, a song, a photo, etc.)” in any place. When other users walk by your plant, they will receive a notification. If they like your plant, they can water it or collect it into their “gardens”.

D U RATI O N

6

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BUILD

PROJ EC T NO .

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ZIZHOU ZHAO

PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

AMIR BAHADORI

GRAPHIC DESIGN 03

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MOBILE APP DESIGN

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R AMIR BAHADORI

COURSE GRAPHIC DESIGN 03

MOBILE APP DESIGN

ALL ABOUT ME

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ZIZHOU ZHAO

PROJ EC T NO .

01 02 03 04 05 06 07 08 09

I NSTR U CTO R AMIR BAHADORI

COURSE GRAPHIC DESIGN 03

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

AMIR BAHADORI

GRAPHIC DESIGN 03

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PROJ EC T NO .

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COURSE

01 02 03 04 05 06 07 08 09

AMIR BAHADORI

GRAPHIC DESIGN 03

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ZIZHOU ZHAO

COURSE TYPOGRAPHY 03

NO.

08

127

FA LL 2 016

TASTE OF FR E S H COU RSE PACKAGE DESIGN 04 INSTRU CTOR THOMAS MCNULTY PROJ ECT FOOD PACKAGE DESIGN

CATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

SCIENTIFIC BOOK DESIGN

ALL ABOUT ME

ZIZHOU ZHAO

K E YWO R D S FRESH FRIEND

O BJE CTI V E The goal for this project was to create a branding solution for Alinea’s in-house brand, Savour, as well as to develop sub brands for sale within Alinea stores.

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AP P R OACH Savour café is a modern café in the heart of downtown New York City. We created a menu based on everyday favorites, but punctuated by bright, global flavors. Our goal is to deliver premium food products while connecting communities locally and abroad. Our café with great foods and a mindful selection of local coffee.

D U RATI O N

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COLORFU L

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130

S A V O U R S ASVAO VU ORU R

S AVO U R

S AVO U R

S AVO U R

S AVO U R

S AVO U R

S AVO U R

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01 02 03 04 05 06 07 08 09

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PACKAGE DESIGN 04

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GROUP COLLABORATION

ZIZHOU ZHAO

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01 02 03 04 05 06 07 08 09

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Farfalle Cavatappi Pipe Rigate

PROJ EC T NO .

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I NSTR U CTO R THOMAS MCNULTY

COURSE PACKAGE DESIGN 04

Farfalle

Cavatappi

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Pipe Rigate

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ZIZHOU ZHAO

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01 02 03 04 05 06 07 08 09

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01 02 03 04 05 06 07 08 09

ARIEL GREY

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01 02 03 04 05 06 07 08 09

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01 02 03 04 05 06 07 08 09

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GROUP COLLABORATION

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20 13 -2 017

LOG O C OL L EC TION COU RSE ALL COURSE INSTRU CTOR VARIOUS INSTRUCTOR PROJ ECT LOGO DESIGN

C ATE GO RY PRINT PACKAGING BRANDING TYPOGRAPHY UI/UX

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ZIZHOU ZHAO

K E YWO RD S FRESH FRIEND

O BJE CTI V E A collection of various black and white brand identities.

162 SO F TWAR E

AI

PS

AP P R OAC H Work hard play hard.

D U RATI O N

4

YEARS

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WEDDERSPOON

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CircleMe 166

JetBlue

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T HA N K YO U TO M Y FA MI LY Dear Mom and Dad, you are my greatest supporters in my life. I don’t know how to describe my gratitude from my heat. You always blieve my ability not matter what happened. Thank you for everything you did that cheer me up when I encountered difficulties. You have sacrificed so much to provide me for 25 years. Now it’s time for me to take care of you. I love you and thank you.

171 TO M Y F R I EN D I don’t want to mention any of your name right here because I don’t want to miss even one name from my heat. I want to say to all of my friends in my life. Thank you for your support, inspiration.

TO M Y I N ST RU C TORS Mary Scott, Thomas McNulty, Ariel Grey, David Hake, David Scott, Michael Osborne, WILLIAM MONROE, Thank you f or your guidance a n d i n s p i r a tion.

ALL ABOUT ME

ZIZHOU ZHAO

P R I NT I N G Graphic Imagery,396 Forbes Blve, South San Francisco, CA 94080

BI N D I NG The Key Printing & Binding, 1934 Park Blvd, Oaklan, CA 94606

M AT E R I A L Arresstox B pewter Linen Mohoawk 100lb

T YP O G RA P H Y Clear Sans & Courier

P HOTOG RA P H Y ZIZHOU ZHAO