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GENERAL MANAGEMENT Rethinking Banking with FinTech Arunabh Choudhury– MBA, Symbiosis Institute of Business Management, Bengaluru As we are surging ahead to touch the quarter of the century mark, we are witnessing an expedition in digital transformation and revolutions. Pivotal changes in various sectors have earmarked this revolution. Amidst a massive global shift towards a digital consumer economy, almost all the companies in their respective sectors are witnessing a change in business models and strategies. Owing to the development of technology in AI, big data, analytics, cloud, and many other domains, we are witnessing the rise of new companies that are entering the market intending to make lives easier for customers. One such sector that faces a revolutionary surge of technology is banking, where the traditional banks are challenged by the new fintech companies in almost all products and services.
The Landscape of FinTech in Banking Broadly categorizing, the fintech space in banking is divided into three major categories: 1. Payment Solutions: It focusses on providing secure payment and remittances services and options to the customers such as e-wallets, mobile payments, cryptocurrencies. 2. Process Improvement: It is focussed on how to make the processes more efficient, agile, and lean, which are cost and time-saving. This includes compliance and risk detection, fraud detection, and big data & analytics. 3. Customer Engagement: Better and more effective customer acquisition and retention by making digital banking services experience more efficient.
What is FinTech? FinTech is a brief and catchy term for financial technology, implying the intertwining of financial services and digital technology in the digital consumer economy. In the past few years, it has become a generic term due to the fast rate of digital technology adoption. Technology has enabled people to transact amongst themselves via mobile payments and digital currencies called cryptocurrencies. This has allowed Peer-to-Peer (P2P) lending and comparison of products through aggregators (example, comparing insurance schemes and loans offered by various companies), and has made collection and analysis of user data better that companies could target customers effectively.
Source: Own Creation FinTech is Forcing to Rethink Banking If we observe the fintech companies and their offerings, we will notice that they have virtually entered every product segment offered by a
