BRAND STANDARDS
D E B R A N D
M A N U A L
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GOD & OTHERS
SANDALS CHURCH
INTROduction PAGE 2
The vision of Sandals Church is to be real with ourselves, God and others. This debrand has been specifically designed to put the vision of Sandals Church at the forefront, with extreme clarity and simplicity. This new visual language is an unapologetic and bold statement of that vision.
Taking inspiration from the Swiss Design Movement of the 1950’s, this debrand visual language is focused on absolute clarity and simplicity. It will align our visual languages across all campuses and ministries.
The Sandals Church visual language is direct, simple and focused on one thing: Communicating our vision of being real with ourselves, God & others.
REAL WITH OURSELVES
BRAND STANDARDS
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GOD & OTHERS
SANDALS CHURCH
INTROduction
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outdated standards identifiers typography templates signage badges inspiration visual rules REAL WITH OURSELVES,
BRAND STANDARDS
TABLE OF CONTENTS page 2 page 6-7
page 10-11 page 12-13 page 14-15 page 16-17 page 18-19 page 20-31 GOD & OTHERS
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page 8-9
SANDALS CHURCH
OUtdated standards PAGE 6
Previous graphic standards are now obsolete and should not be used. Obsolete typefaces should be immediately removed from your system. Below are examples of logo treatments, typography, color and design. Old logos should not be displayed and should be replaced if found in any version of current material.
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REAL WITH OURSELVES,
BRAND STANDARDS
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GOD & OTHERS
SANDALS CHURCH
IDENTIFIERS
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This debranded system does not have a specific logo or mark to represent Sandals Church. Instead, we have replaced those marks with ‘Identifiers’. Identifiers can be used to point people to a location or individual. Specific Sandals Church locations may use location specific identifiers, but only on campus specific materials.
REAL WITH OURSELVES,
BRAND STANDARDS
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GOD & OTHERS
SANDALS CHURCH
COLOR identifiers
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Color identifiers will be used only to connect people to people or people to locations. These are not colors that should be used in promotional print materials, unless they are directing to a specific person or place. These will be used predominately in signage and apparel for team members.
Chapel Cafe GUEST SERVICES SANDALS KIDS ELEMENTARY Early Childhood Youth
GIVING THE PATH REAL WITH OURSELVES,
BRAND STANDARDS
GIVING blue
sandals kids orange GOD & OTHERS
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guest services reD
SANDALS CHURCH
TYPOGRAPHY PAGE 12
Our visual language is heavily reliant on typography. These letters give Sandals Church an aligned voice, suggesting boldness, momentum and progress. When using these typefaces, they should always be in black or white. When creating standard printed materials, please use the sizes outlined below. You can also view an example on the next page.
HEADING
SANDALS TYPE: 60PT
SUBHEAD SANDALS TYPE LIGHT: 25PT SUBSUBHEAD
TRADE GOTHIC BOLD: 15PT
Body Copy
Trade Gothic Condensed: 12PT REAL WITH OURSELVES,
BRAND STANDARDS
SAM PL E L AYOUT
Welcome to the Soul Care Team I want to take this opportunity to welcome you to the Soul Care team and thank you for your willingness to walk with others during their season of hurting. God can do so much as you step out in faith.
Welcome!
We have an amazing team in Soul Care. Since you are new and may not know everyone, I want to let you know who people are and what they do:
BRETT RYAN Our fearless leader; he is the director of Soul Care and oversees the ministry.
The Soul Care Assistant; she takes care of all of the processes and things in the background for the department. So how do you get paired with a Soul Care Participant? What can may expect as you are waiting to be given someone to walk with? 1. An email from Megan will give you a short description of the person’s need. 2. We ask that you respond within 24 hours about whether or not you are able to walk with them. 3. If when you inform Megan of your decision you say yes, she will send you the Soul Care Participant’s contact info for you to contact them, introduce yourself briefly, and set up a time to connect.
I will be in contact with your Advisor so I know how we can serve for you. It is important that you feel cared for as you care for others. I am praying for you.
Thank you for embarking on this journey with the Soul Care Team! Blessings, Tricia Higgins 909-633-1747 thiggins@sandalschurch.com
SAM PL E L AYOUT GOD & OTHERS
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MEGAN RENCK
SANDALS CHURCH
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i de n tifier font
REAL WITH OURSELVES,
BRAND STANDARDS
sandals type identifiers GOD & OTHERS
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The Sandals Type Identifiers font is available for you to use if you need an identifier. Each key stroke corresponds to an identfier and can be used as needed.
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SANDALS CHURCH
REAL WITH OURSELVES,
BRAND STANDARDS
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Typography templates
This visual system is built on typography and allows for endless exploration. On this page, we have outlined some possible templates for typographic layout. These are included to expedite design requests. They can be used for inspiration for design volunteers or staff members who are submitting requests. GOD & OTHERS
SANDALS CHURCH
signage Signage is an important part of consistent branding. Signage is used to designate direction or location of an event or ministry. Signage should be clean, simple and contain only necessary information such as the event name, direction or room.
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Signage should be simple and direct. It should only include the event name, directional arrow or room number when necessary. Only Sandals Type and Sandals Type Light may be used. Content should be arranged in a way that the text is the highest element, written in all caps. An accompanying arrow may be used under the text to give direction. A short third element, including room number, times or additional instruction, should be displayed as the lowest element on the page in Trade Gothic. The short third element should be displayed in a sentence case and not all caps.
displaying signage All temporary signage is to be displayed in a clean and professional manner. Temporary signage must be applied directly prior to the event and removed immediately after the event. To preserve the integrity of the surfaces that signage is attached to, blue painters tape must be used. No tape should be showing over the edge of the signage. No corners or sides of the signage should be separated from the wall. All tape and tape residue must be removed from the surface after temporary signage has been removed.
REAL WITH OURSELVES,
BRAND STANDARDS
new to sandals LOCATED IN THE LOBBY
LOCATED IN SANDALS KIDS
LOCATED IN THE CHAPEL
DO NOT ENTER
BAND AUDITIONS
meeting moved
Room 200 | 6pm
room 101
GOD & OTHERS
staff meeting LOCATED IN THE CAFE
tape
tape
tape the corners. make it clean.
tape
tape
EXIT ONLY
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children check -in
SOul care workshop
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SANDALS CHURCH
BADGES
Badges are used to regulate safety through all ministries. Update name spreadsheets in order to submit your badge requests for printing.
REAL WITH OURSELVES,
BRAND STANDARDS
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GOD & OTHERS
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inspir ation The ‘Debranded’ system is open and clean. It is focus on absolute clarity and simplicity. When researching inspiration, look for designers such as Jan Tschichold, Max Bill and Emil Ruder. This system is intended to have typography at it’s focus and is void of texture. Simplicity is king when working in this visual language.
REAL WITH OURSELVES
BRAND STANDARDS
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GOD & OTHERS
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SANDALS CHURCH
RULES FOL REAL WITH OURSELVES
BRAND STANDARDS
GOD & OTHERS
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S TO LLOW
SANDALS CHURCH
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VISION ALWAYS
make it a priority to include the vision statement
COMES FIRST REAL WITH OURSELVES,
BRAND STANDARDS
WE USE color to connect people to people
SEE PAGe 9 FOR COLOR IDENTIFIERS
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or people to places GOD & OTHERS
SANDALS CHURCH
TH E W O RD
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CHURCH I S A LW A Y S E Q UA L I N S IZ E TO THE W O RD
SANDALS ALWAYS. REAL WITH OURSELVES,
BRAND STANDARDS
campus designations are used only on specific materials
GOD & OTHERS
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campus
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SANDALS CHURCH
Type is always black and white REAL WITH OURSELVES
BRAND STANDARDS
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EXCEPT FOR COLOR IDENTIFIERS
GOD & OTHERS
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SANDALS CHURCH
EMBRACE THE NEGATIVE... REAL WITH OURSELVES,
BRAND STANDARDS
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(space) GOD & OTHERS
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SANDALS CHURCH
photos bleed off three sides or less ph o to s nev er to uch all sides o f p aper
REAL WITH OURSELVES,
BRAND STANDARDS
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GOD & OTHERS
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SANDALS CHURCH
REAL WITH OURSELVES,