Debrand Manual 2017

BRAND STANDARDS

D E B R A N D

M A N U A L

PAGE 1

GOD & OTHERS

SANDALS CHURCH

INTROduction PAGE 2

The vision of Sandals Church is to be real with ourselves, God and others. This debrand has been specifically designed to put the vision of Sandals Church at the forefront, with extreme clarity and simplicity. This new visual language is an unapologetic and bold statement of that vision.

Taking inspiration from the Swiss Design Movement of the 1950’s, this debrand visual language is focused on absolute clarity and simplicity. It will align our visual languages across all campuses and ministries.

The Sandals Church visual language is direct, simple and focused on one thing: Communicating our vision of being real with ourselves, God & others.

REAL WITH OURSELVES

BRAND STANDARDS

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GOD & OTHERS

SANDALS CHURCH

INTROduction

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outdated standards identifiers typography templates signage badges inspiration visual rules REAL WITH OURSELVES,

BRAND STANDARDS

TABLE OF CONTENTS page 2 page 6-7

page 10-11 page 12-13 page 14-15 page 16-17 page 18-19 page 20-31 GOD & OTHERS

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page 8-9

SANDALS CHURCH

OUtdated standards PAGE 6

Previous graphic standards are now obsolete and should not be used. Obsolete typefaces should be immediately removed from your system. Below are examples of logo treatments, typography, color and design. Old logos should not be displayed and should be replaced if found in any version of current material.

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REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

SANDALS CHURCH

IDENTIFIERS

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This debranded system does not have a specific logo or mark to represent Sandals Church. Instead, we have replaced those marks with ‘Identifiers’. Identifiers can be used to point people to a location or individual. Specific Sandals Church locations may use location specific identifiers, but only on campus specific materials.

REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

SANDALS CHURCH

COLOR identifiers

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Color identifiers will be used only to connect people to people or people to locations. These are not colors that should be used in promotional print materials, unless they are directing to a specific person or place. These will be used predominately in signage and apparel for team members.

Chapel Cafe GUEST SERVICES SANDALS KIDS ELEMENTARY Early Childhood Youth

GIVING THE PATH REAL WITH OURSELVES,

BRAND STANDARDS

GIVING blue

sandals kids orange GOD & OTHERS

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guest services reD

SANDALS CHURCH

TYPOGRAPHY PAGE 12

Our visual language is heavily reliant on typography. These letters give Sandals Church an aligned voice, suggesting boldness, momentum and progress. When using these typefaces, they should always be in black or white. When creating standard printed materials, please use the sizes outlined below. You can also view an example on the next page.

HEADING

SANDALS TYPE: 60PT

SUBHEAD SANDALS TYPE LIGHT: 25PT SUBSUBHEAD

TRADE GOTHIC BOLD: 15PT

Body Copy

Trade Gothic Condensed: 12PT REAL WITH OURSELVES,

BRAND STANDARDS

SAM PL E L AYOUT

Welcome to the Soul Care Team I want to take this opportunity to welcome you to the Soul Care team and thank you for your willingness to walk with others during their season of hurting. God can do so much as you step out in faith.

Welcome!

We have an amazing team in Soul Care. Since you are new and may not know everyone, I want to let you know who people are and what they do:

BRETT RYAN Our fearless leader; he is the director of Soul Care and oversees the ministry.

The Soul Care Assistant; she takes care of all of the processes and things in the background for the department.

So how do you get paired with a Soul Care Participant? What can may expect as you are waiting to be given someone to walk with?

1. An email from Megan will give you a short description of the person’s need.

2. We ask that you respond within 24 hours about whether or not you are able to walk with them.

3. If when you inform Megan of your decision you say yes, she will send you the Soul Care Participant’s

contact info for you to contact them, introduce yourself briefly, and set up a time to connect.

I will be in contact with your Advisor so I know how we can serve for you. It is important that you feel cared for as you care for others. I am praying for you.

Thank you for embarking on this journey with the Soul Care Team!

Blessings, Tricia Higgins 909-633-1747 thiggins@sandalschurch.com

SAM PL E L AYOUT GOD & OTHERS

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MEGAN RENCK

SANDALS CHURCH

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i de n tifier font

REAL WITH OURSELVES,

BRAND STANDARDS

sandals type identifiers GOD & OTHERS

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The Sandals Type Identifiers font is available for you to use if you need an identifier. Each key stroke corresponds to an identfier and can be used as needed.

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SANDALS CHURCH

REAL WITH OURSELVES,

BRAND STANDARDS

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Typography templates

This visual system is built on typography and allows for endless exploration. On this page, we have outlined some possible templates for typographic layout. These are included to expedite design requests. They can be used for inspiration for design volunteers or staff members who are submitting requests.

GOD & OTHERS

SANDALS CHURCH

signage Signage is an important part of consistent branding.

Signage is used to designate direction or location of an event or ministry. Signage should be clean, simple and contain only necessary information such as the event name, direction or room.

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Signage should be simple and direct. It should only include the event name, directional arrow or room number when necessary. Only Sandals Type and Sandals Type Light may be used.

Content should be arranged in a way that the text is the highest element, written in all caps. An accompanying arrow may be used under the text to give direction.

A short third element, including room number, times or additional instruction, should be displayed as the lowest element on the page in Trade Gothic. The short third element should be displayed in a sentence case and not all caps.

displaying signage All temporary signage is to be displayed in a clean and professional manner. Temporary signage must be applied directly prior to the event and removed immediately after the event.

To preserve the integrity of the surfaces that signage is attached to, blue painters tape must be used. No tape should be showing over the edge of the signage. No corners or sides of the signage should be separated from the wall.

All tape and tape residue must be removed from the surface after temporary signage has been removed.

REAL WITH OURSELVES,

BRAND STANDARDS

new to sandals LOCATED IN THE LOBBY

LOCATED IN SANDALS KIDS

LOCATED IN THE CHAPEL

DO NOT ENTER

BAND AUDITIONS

meeting moved

Room 200 | 6pm

room 101

GOD & OTHERS

staff meeting LOCATED IN THE CAFE

tape

tape

tape the corners. make it clean.

tape

tape

EXIT ONLY

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children check -in

SOul care workshop

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SANDALS CHURCH

BADGES

Badges are used to regulate safety through all ministries. Update name spreadsheets in order to submit your badge requests for printing.

REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

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inspir ation The ‘Debranded’ system is open and clean. It is focus on absolute clarity and simplicity. When researching inspiration, look for designers such as Jan Tschichold, Max Bill and Emil Ruder. This system is intended to have typography at it’s focus and is void of texture. Simplicity is king when working in this visual language.

REAL WITH OURSELVES

BRAND STANDARDS

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GOD & OTHERS

PAGE 24

SANDALS CHURCH

RULES FOL REAL WITH OURSELVES

BRAND STANDARDS

GOD & OTHERS

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S TO LLOW

SANDALS CHURCH

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VISION ALWAYS

make it a priority to include the vision statement

COMES FIRST REAL WITH OURSELVES,

BRAND STANDARDS

WE USE color to connect people to people

SEE PAGe 9 FOR COLOR IDENTIFIERS

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or people to places GOD & OTHERS

SANDALS CHURCH

TH E W O RD

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CHURCH I S A LW A Y S E Q UA L I N S IZ E TO THE W O RD

SANDALS ALWAYS. REAL WITH OURSELVES,

BRAND STANDARDS

campus designations are used only on specific materials

GOD & OTHERS

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campus

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SANDALS CHURCH

Type is always black and white REAL WITH OURSELVES

BRAND STANDARDS

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EXCEPT FOR COLOR IDENTIFIERS

GOD & OTHERS

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SANDALS CHURCH

EMBRACE THE NEGATIVE...

REAL WITH OURSELVES,

BRAND STANDARDS

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(space) GOD & OTHERS

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SANDALS CHURCH

photos bleed off three sides or less ph o to s nev er to uch all sides o f p aper

REAL WITH OURSELVES,

BRAND STANDARDS

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GOD & OTHERS

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SANDALS CHURCH

REAL WITH OURSELVES,