SANDER GEE PORTFOLIO
Index
Instructions for Use:
Ozwald Boateng
Aston Martin
NBA
Angelo Van Mol
This design project is an interactive document, allowing easier and faster navigation for the user: • Each image on the Contents pages is a clickable link which will take you to that page • There is a Contents button located at the bottom of each page that will take you back to the Contents page When you recieve the document please download it onto your device and open it in iBooks. It may not work otherwise. Should you have any problems or the interactive document does not work following these instructions, please contact: info@sandergee.com
BURBERRY Cannoniere
Elite Athletes
Belgium Got Game
Burberry
Angelo Van Mol Apple Arteh Creative Aston Martin A-Starz Ax&Dax Belgium Got Game Burberry Cannoniere CTM-Productions Darrell Cole Dj Axel Dynamo Ease up Elite Athletes Falqoni
Thu Thu
Push It Records
Logos
Client Index
Florian Feder Foss Academy Ghastly Goons Gus High On Tracks Hoda Kadiye Kloosterstraat La vinea London Pro-am Lux’ry Made In Africa Foundation Marvel Matthias Weber Mingle & Co. Nba Nike
OZWALD BOATENG ozwal d boateng i s the only l uxu ry m en’s br and that off e rs a unique spirit f o r a style- awa re, i n t e l ligent m an in a p o s i t i on of influen ce w h o needs further em power me n t, c o nfi dence and a b ra nd that r efle cts him. To manage all brand aesthetic activities of the business To conceptualise, design and art direct collateral, packaging, advertising and sales materials that creatively and consistently reflect the company’s brand identity. Ensure consistency across all visual brand touch points including all social media channels. Managing all aspects of brand development.
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Design and launch of new company website to mark the continuing evolution of the brand. Recognising Ozwald Boateng’s influence in social media and amongst bloggers, the site also launched A Man’s Story a virtual mood board celebrating masculinity, style and personality. Men were invited to participate by uploading images that could inspire the brand, together creating a global mood board honouring what it means to be a man.
TOOLS Adobe Photoshop Adobe Illustrator Wacom tablet Pen Digital Camera Content Page
TOOLS Adobe Photoshop Adobe Illustrator Wacom tablet Pen Digital Camera Content Page
Led the rebranding development for the Ozwald Boateng brand in order to position for global expansion as a bona fide luxury brand. This involved creating a suite of creative assets that included a new primary and secondary logo, inspired by the history and future of the brand. In addition I also undertook a full review of the company’s typefaces and modified them to reflect the future aesthetics of the brand.
TOOLS Adobe Illustrator
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TOOLS Adobe Illustrator
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TOOLS Adobe Photoshop Adobe Illustrator Wacom tablet
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Conceptualise, design and art direct collateral, advertising and sales materials that creatively and consistently reflect the company’s brand identity. Ensure consistency across all visual brand touch points including all social media channels
TOOLS Adobe Photoshop Wacom tablet Digital Camera
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Successfully worked design collaborations programme that resulted in multi-million pound projects with global brands Aston Martin: I was responsible for designing a concept car that needed to reflect key aspects of an evening suit. The car was signed off internally and scheduled to launch in 2014.
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Fabrics Content Page
NBA: I designed a formal shirt programme that reflected both companies’ aesthetic ethos for a mature audience that desired to support their favourite NBA team within environments outside the field-of-play.
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Content Page
Assistant art director at seasonal fashion shows in New York and Moscow. Responsibilities included casting the right models as per the concept of the collection and providing guidance to all photographers.
TOOLS Adobe Photoshop Adobe Indesign Wacom tablet Digital Camera Photographers Content Page
Responsible for creating the visual merchandise programme at the global flagship store on Savile Row. This involved creating and building concepts for the window based on seasonal arrivals and activities.
TOOLS Adobe Photoshop Adobe Illustrator Wacom tablet
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ELITE ATHLETES Elite Athletes is a Belgian-based athletic performance brand established to develop the game of basketball within Belgium, with specific focus on professional athletes within the region. In June 2013 Elite Athletes pioneered with the EA Training Facility: a facility geared towards performance training where they widened their scope beyond basketball and cater to athletes from all sports. Manage all brand aesthetic activities of the EA brand. To conceptualise, design and art direct collateral, packaging, advertising and sales materials that creatively and consistently reflect the company’s brand identity. Ensure consistency across all visual brand touch points. Managing all aspects of brand development.
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Design and launch of the EA brand image including all identity projects such logo, typeface, and colour palette Art director at all photo shoots for commercial projects Full design direction for all basketball camps and corresponding apparel Designed full commercial clothing line which included sportsand casualwear Established creative direction across all social media platforms
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Digital Camera Fabrics
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BELGIUM GOT GAME VIDEO Once a year they organize Belgium Got Game a large-scale event that allows professional basketball players in Belgium to showcase their talents on a national level.
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Photographers Videographers
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TOOLS Adobe Photoshop Wacom tablet Digital Camera
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ANGELO VAN MOL Angelo Van Mol is a London-based design house that fuses strong streamlined tailoring with avant-garde design to create a timeless look for today’s style-conscious global man Led the design direction of all brand identity including logo and typeface Managed aesthetic vision for launch website, scheduled for go-live in October 2013 Provided creative direction for packaging programme
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Content Page
TOOLS Pen
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TOOLS Adobe Photoshop Adobe Indesign Wacom tablet
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COMPANY
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E-COMMERCE LAUNCHED WORLDWIDE IN MARCH 2014 WWW.ANGELOVANMOL.COM
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Pen Digital Camera
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TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Pen Digital Camera
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TOOLS Adobe Illustrator Adobe Indesign Wacom tablet
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CANNONIERE
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TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Pen Digital Camera
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BURBERRY
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BURBERRY
TOOLS Adobe Photoshop Adobe Illustrator Adobe Indesign Wacom tablet Pen Digital Camera
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THU THU
THU THU is the label of designer Thuy Duong Nguyen. Born in Vietnam before moving to Germany at an early age, she has been influenced by two strong cultural forces. Her designs effortlessly unite Western style with the charm and intricacy of the Far East, creating pieces that align with the spirit of the young generation. Handcrafted Vietnamese embroideries feature in innovative fabric constrasts, creating pieces that exude confident femininity and lightness of being.
TOOLS Adobe Photoshop Adobe Indesign Wacom tablet
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PUSH IT RECORDS Push It Records is a Belgium-based leading dance label founded in September 2009. The idea behind the label is somewhat the same as the party concepts by Push It: bringing a healthy mix of well known artists and fresh, young talent with a ‘push’ they deserve Redesigned logo Managed all visual brand touch points. Designed all outdoor promotional engagement (such as posters and banners) for club promotion Established creative direction across all social media platforms Designed promotional t-shirts and all company stationery Designed new EP cover releases Backstage photographer at music festivals TOOLS Adobe Photoshop Adobe Illustrator Wacom tablet Digital Camera Content Page
Client Index
Angelo Van Mol Apple Arteh Creative Aston Martin A-Starz Ax&Dax Belgium Got Game Burberry Cannoniere CTM-Productions Darrell Cole Dj Axel Dynamo Ease up Elite Athletes Falqoni Florian Feder Foss Academy Ghastly Goons Gus High On Tracks Hoda Kadiye
Kloosterstraat La vinea London Pro-am Lux’ry Made In Africa Foundation Marvel Matthias Weber Mingle & Co. Nba Nike Noxx Ozwald Boateng Porto Provocateurs Push It Records Raoky Rbt. Ria Keburia Spencer Hart Tanguy Ottomer Thu Thu Turku Invest Oy Vertommen Vibram Weardo Youth Fashion Day &Now
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INFO@SANDERGEE.COM WWW.SANDERGEE.COM