BRANDING
Orca & OrcaLive.com brand identity guidlines, and showcase. Orca is a webTV integrated to a website wich promotes underground electronic music, and artist in any posibble media channel. These media channels are extending nowadays, and so this website and music television is an extended mediaplatform wich is compatible whit SmartTVs, Androit phones/tablets, Iphone/Ipad and all PCs.
IDENTITY
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CONTENT
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CONTENT
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LOGO
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TYPEFACES
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COLOURS
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STATIONARY
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THE CODE
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COMPATIBILITY
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LOGO
structure of the logo
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primary logo
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01. Clear logo can be used in any context wich not allowes the graphical element , or it makes an uncomfortable feeling, eg. in television programs we use this
02. The logo in a box can be used in any context wich not allowes the clear space for it. We use this in bumpers or posters.
secondary logos LIVE Orca Live content logo. Use as chanel logo in live shows.
VISION Orca Vision content logo. Use as chanel logo in Vision shows.
AUDITION Orca Audition content logo. Use as chanel logo in Audition shows.
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TYPEFACES
Aa Aa Aa Aa
print typefaces Brandon Grotesque Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Brandon Grotesque Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Brandon Grotesque Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
online typeface PT Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
All these fonts can be used in Italic if it’s needed.
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COLOURS
colours Main Colours Pantone 187 EC
Pantone 3135 EC Pantone 137 EC Pantone 390 EC
BUT we love all of them, music is colour, colour is music... Use them all [with care, of course]!
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STATIONARY
stationary
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THE CODE
the code
This QR code moves your smartphone or tablet directly to ORCALIVE.COM
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COMPATIBILITY
compatibility
ORCALIVE.com is compatible with almost all internet capable devices, like Smart Tv or iPad.
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