With a rise in fast fashion and growing textile waste, adopting a circular economy is crucial, Matter abhors the production of textile waste and wants the consumers to support circular fashion, and participate in upcycling. Through the campaign “Relove” they want consumers to revive their love for their garments by giving it new life. Relove comprises of a DIY kit with booklet and tools that the consumers can use to upcycle their clothes.
Relove kit comprises of a booklet with 9 DIY upcycling activities with instructions for the users to follow, The kit will also comprises of stationery and
materials that the consumers can use to upcycle their old clothes. The products consumers create can be reused and will be valued more by the consumers.
