Global farm equipment market

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IndustryARC

Global Farm Equipment Market (2014-2020)

By Type (Tractors, Combine harvester, Thresher, Rotavetor, Power Tiller, Irrigation Equipment, Spraying equipment, Planting Equipment, Others); By Phase (Land development, Sowing and planting, Cultivation, Harvesting and Threshing, Post harvesting); By Geography (N.A, Europe, APAC, RoW)

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Table of Contents 1. Executive Summary 2. Global Farm Equipment – Market Overview 2.1. Agriculture industry 2.2. Key crops cultivated 2.3. Farming practices 2.4. Classification of equipment 2.5. Agriculture ecosystem 2.6. Trade analysis (Exports and Imports by shipments and value) 3. Global Farm Equipment– Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.

Product Benchmarking

3.2.2.

End user profiling

3.2.3.

Patent Analysis

3.2.4.

Top 5 Financials Analysis

4. Global Farm Equipment Market – Market Forces 4.1. Market Drivers 4.1.1.

Increase pressure to improve yield to meet demand

4.1.2.

Demand from Emerging economies set to propel market growth

4.1.3.

Increasing government subsidy on agricultural machinery

4.1.4.

Increase in precision farming to drive mechanization

4.1.5.

Access to easy credit for small farmers drive adoption

4.2. Market Constraints 4.2.1.

Lack of financial resources erode potential customer base

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4.3. Market Challenges 4.3.1.

Influence of environmental factors affecting demand

4.3.2.

Governments push to cut down fiscal deficits might reduce subsidies

4.4. Attractiveness of the Agriculture Equipment Industry 4.4.1.

Power of Suppliers

4.4.2.

Power of Customers

4.4.3.

Threat of New entrants

4.4.4.

Threat of Substitution

4.4.5.

Degree of Competition

5. Global Agriculture Equipment Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunities Analysis 5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Global Agriculture Equipment Market : By Equipment type 6.1. Introduction 6.2. By Type 6.1.1

Tractors

6.1.2

Combine harvester

6.1.3

Thresher

6.1.4

Rotavetor

6.1.5

Power Tiller

6.1.6

Irrigation Equipment

6.1.7

Spraying equipment

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6.1.8

Planting Equipment

6.1.9

Others

7. Global Agriculture Equipment Market: Phase of usage 7.1. Land development 7.2. Sowing and planting 7.3. Cultivation 7.4. Harvesting and Threshing 7.5. Post harvesting 8. Global Agriculture Equipment Market : Geographic Analysis 8.1. North America 8.1.1.

U.S.

8.1.2.

Canada

8.1.3.

Mexico

8.2. Europe 8.2.1.

UK

8.2.2.

Germany

8.2.3.

France

8.2.4.

Spain

8.2.5.

Russia

8.2.6.

Rest Of Europe

8.3. Asia 8.3.1.

India

8.3.2.

China

8.3.3.

Korea

8.3.4.

Australia

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8.3.5.

others

8.4. Rest of the World 8.4.1.

Brazil

8.4.2.

Argentina

8.4.3.

Africa

8.4.4.

Others

9. Market Entropy 9.1. Dominant strategy 9.2. New Product Launches 9.3. M&As 9.4. Collaborations, JVs and Partnerships 10. Company Profile (Company Overview, Product and Services, Strategy, Developments, USP) 10.1

AGCO Corporation

10.2

Alamo Group Incorporated

10.3

ARGO SpA

10.4

Bucher Industries

10.5

Caterpillar Incorporated

10.6

China National Machinery Industry Corporation

10.7

Daedong Industrial Company Limited

10.8

Deere & Company

10.9

Escorts Limited

10.10 Exel industries SA 10.11 Fiat Industrial SpA 10.12 Groupe Exel Industries 10.13 Iseki & Company Limited

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10.14 Kubota Corporation 10.15 Kukje Machinery Company Limited 10.16 Mahindra & Mahindra Limited 10.17 Tetra Laval International SA 10.18 Tractors and Farm Equipment Limited 10.19 Valmont Industries Incorporated 10.20 WORLD Group 10.21 Yamabiko Corporation 10.22 Yanmar Company Limited 10.23 ZETOR TRACTORS as 11. Appendix 11.1.

Abbreviations

11.2.

Sources

11.3.

Research Methodology

11.4.

Bibliography

11.5.

Compilation of Expert Insights

11.6.

Disclaimer

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LIST OF TABLES Table 1 Global Farm Equipment Market, List of Companies Covered Table 2 Global Farm Equipment Market Competitive Share Analysis, 2013 (%) Table 3 Top 5 Market Players Financials Analysis Table 4 Global Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 5 Global Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 6 Global Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 7 Global Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 8 Global Farm Equipment Market Revenue, By Region 2014-2020 ($M) Table 9 Global Farm Equipment Market Volume, By Region 2014-2020 (Units) Table 10 Global Land Development Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 11 Global Land Development Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 12 Global Sowing and Planting Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 13 Global Sowing and Planting Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 14 Global Cultivation Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 15 Global Cultivation Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 16 Global Harvesting and Threshing Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 17 Global Harvesting and Threshing Farm Equipment Market Volume, By Type 20142020 (Units) Table 18 Global Post Harvesting Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 19 Global Post Harvesting Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 20 North America Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 21 North America Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 22 North America Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 23 North America Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 24 North America Farm Equipment Market Revenue, By Country 2014-2020 ($M) Table 25 North America Farm Equipment Market Volume, By Country 2014-2020 (Units)

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Table 26 U.S. Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 27 U.S. Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 28 U.S. Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 29 U.S. Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 30 Canada Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 31 Canada Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 32 Canada Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 33 Canada Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 34 Mexico Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 35 Mexico Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 36 Mexico Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 37 Mexico Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 38 Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 39 Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 40 Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 41 Europe Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 42 Europe Farm Equipment Market Revenue, By Country 2014-2020 ($M) Table 43 Europe Farm Equipment Market Volume, By Country 2014-2020 (Units) Table 44 U.K. Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 45 U.K. Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 46 U.K. Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 47 U.K. Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 48 Germany Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 49 Germany Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 50 Germany Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 51 Germany Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 52 France Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 53 France Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 54 France Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 55 France Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 56 Spain Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 57 Spain Farm Equipment Market Volume, By Cause 2014-2020 (Units)

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Table 58 Spain Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 59 Spain Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 60 Russia Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 61 Russia Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 62 Russia Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 63 Russia Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 64 Rest of Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 65 Rest of Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 66 Rest of Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 67 Rest of Europe Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 68 APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 69 APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 70 APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 71 APAC Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 72 APAC Farm Equipment Market Revenue, By Country 2014-2020 ($M) Table 73 APAC Farm Equipment Market Volume, By Country 2014-2020 (Units) Table 74 INDIA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 75 INDIA Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 76 INDIA Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 77 INDIA Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 78 CHINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 79 CHINA Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 80 CHINA Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 81 CHINA Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 82 KOREA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 83 KOREA Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 84 KOREA Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 85 KOREA Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 86 REST OF APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 87 REST OF APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 88 REST OF APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 89 REST OF APAC Farm Equipment Market Volume, By Type 2014-2020 (Units)

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Table 90 ROW Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 91 ROW Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 92 ROW Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 93 ROW Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 94 ROW Farm Equipment Market Revenue, By Country 2014-2020 ($M) Table 95 ROW Farm Equipment Market Volume, By Country 2014-2020 (Units) Table 96 BRAZIL Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 97 BRAZIL Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 98 BRAZIL Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 99 BRAZIL Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 100 ARGENTINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 101 ARGENTINA Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 102 ARGENTINA Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 103 ARGENTINA Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 104 AFRICA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 105 AFRICA Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 106 AFRICA Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 107 AFRICA Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 108 OTHERS Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 109 OTHERS Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 110 OTHERS Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 111 OTHERS Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 112 M&A, JV, Agreements, Farm Equipment Market

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LIST OF FIGURES Figure 1 Segmentation of Farm Equipment Market by architecture Figure 2 Farm Equipment Market, List of Companies Covered Figure 3 Global Farm Equipment Market Revenue, 2014-2020 ($M) Figure4 Global Farm Equipment Market Revenue, Demand Analysis, By Region, 2014 Vs 2020($M) Figure5 Global Farm Equipment Market Revenue, By Type in 2014 ($M) Figure6 Global Farm Equipment Market Revenue, By Cause in 2014 ($M) Figure7 Global Farm Equipment Market, New Product Launches, By Year, 2010-2014

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REPORT DESCRIPTION Farm equipment market refers to a host of broad machinery product types that are used for agriculture or farming practices. The key equipment types include tractors, combine harvesters, threshers, and rotavetors among other types. The growing demand for agriculture produce coupled with decrease arable land is resulting in yield pressure. In order to cater to the increasing food consumption by global population modern agricultural practices such as mechanized farming and use of crop protection chemicals is on priority for farmers. Farm equipment usage results in enabling efficient farming and increase in efficiencies.

The farm equipment market has been segmented in to different types such as type, phase and geography exclusively. Based on the types of products commercially available the market is analyzed and categorized in to various types such as tractors, Combine harvester, thresher, rotavetor, power tiller, irrigation equipment, spraying equipment, planting equipment and others.

Each type has various products offered by companies with different technical specifications. All the types are duly analyzed to estimate the market size for each product type.

Farm equipment’s are used in different phases of agriculture production depending the functions and utility of each equipment. For example tractors and levelers are used in land development phase while harvester and threshers are used during harvesting and threshing phase. Based on the phase of usage of equipment’s the market is segmented in to land development, sowing and planting, cultivation, harvesting and threshing, and post harvesting. Each phase utilizes few unique equipment types and data has been captured as per the industry usage.

The overall market is also presented from the perspective of different geographic regions and the key countries in each region. The market has been segmented in to four regions North America, Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2013 are provided. Few of the companies that are profiled in this report include CNH Global NV, John Deere, AGCO, Mahindra and Mahindra Limited.

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STAKEHOLDERS       

Contract farming firms Trading firms Farm equipment manufacturers Farm equipment distributors Associations Government Institutions Financial institutions

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EXECUTIVE SUMMARY IndustryARC estimates the global farm equipment market to exhibit a growth of 6.5% through 2020 and estimated to be valued around $250 billion. The growth of population and strong increasing per capita consumption of food is driving demand for agriculture produce.

Agriculture output is highly dependent on various external factors such as climate, water availability and soil fertility; hence yield certainty is low. Adoption of modern farming practices including use of equipment’s helps in increasing efficiency saving time and resources. The global farm equipment market has been segmented in to various segments by equipment types, phase of use and geographic segments.

Along with the demand growth the adoption of mechanized farming in emerging economies such as China and India provides a strong impetus to the market growth. The governments support measures such as favorable policies, ease of access to credit and subsidies for purchasing equipment’s is a major driver. There is an increasing emphasis on improving farming methods and resulting in higher yield and output. Backed by these strong demand driven factors the farm equipment industry is poised to exhibit rapid growth in the coming years

Figure: Global Farm Equipment market size, 2013-2020 ($ Billion)

300 250

$ Billion

200 150 100 50 0 2013

2014

2015

2016

2017

2018

2019

2020

Source: Primary insights, IndustryARC Analysis

Growth in the industry is not uniform across the regions. Developed regions such as Europe and North America are estimated to exhibit sluggish growth due to high adoption of farming

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equipment. Hence they command a major share and use premium high value technically advanced equipment’s. On the contrary, APAC is poised to exhibit the fastest growth due to favorable macroeconomic factors and strong demand. China and India are the growth frontiers for the farm equipment manufacturers providing a huge market to be tapped. Land development and harvesting and threshing are dominant phases of farm equipment usage.

The farm equipment market is highly competitive due to the dominance of regional players. The key players in the market are CNH Global NV, John Deere, AGCO, Mahindra and Mahindra Limited constituting a major share. These companies are adopting various growth strategies such as new product launches, expansions, partnerships and acquisitions to consolidate their market share. The companies are investing in R&D extensively to develop technically advanced unique products to differentiate from competitors and increase their market share.

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1.1

BUCHER INDUSTRIES AG

Murzlenstrasse 80 CH-8166 Niederweningen Switzerland Phone +41 43 815 80 80 Fax +41 43 815 80 81 URL: www.bucherindustries.com 1.1.1 BUSINESS OVERVIEW

Bucher Industries AG was established in the year 1807, and is headquartered at Niederweningen, Switzerland. The business divisions of Bucher are focused on specialised agricultural machinery, municipal vehicles, hydraulic components, manufacturing equipment for the glass container industry, machinery and equipment for the production of wine, fruit juice and instant products.

The company is the major Swiss distributor for tractors and specialised agricultural machinery, as well as control systems for automation technology. It has five divisions namely, Kuhn Group, Bucher Municipal, Bucher Hydraulics, Bucher Emhart Glass, Bucher Specials. Buches is involved in farm equipment business through its Kuhn Group business segment, where agricultural machinery for tillage, seeding, fertilization, spraying, land developments etc. were supplied.

The company has major business presence in Switzerland, Germany, France, Americas and Asia.

Bucher’s has employee strength of 10, 900 as if 2013. Kuhn brand that is dealing with the farm equipment products is recognised in more than 80 countries across the world. The major subsidiaries of the company include Bucher Vaslin, Bucher Hydraulics and so on.

1.1.2 PRODUCTS

They have a range of products like ploughing, tillage, seeding, fertilization, spraying, landscape maintenance, shredders, hay/ silage making, bedding and feeding, manure spreaders, wrappers and balers as shown in the below table.

Bucher: Major Products and their Applications Product Category

Product Name

Application

Spraying

ATLANTIQUE 2400-3200 L

Trailed Agricultural Sprayers

GRAND LARGE 2400-5000 L METRIS 3200-4100 L

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OCEANIS 4500-7700 L OPTIS 300-1200 L OMNIS 600-1200 L

Mounted Agricultural Sprayers

DELTIS 800-1200 L ALTIS 1300-2000 L PORTER 400-800 L

Fertilisation

FRONTSPRAYER

Integrated sprayers

LEVSAK

Lifting equipment

AXERA H EMC

Fertiliser spreaders

AXIS 40.1 H EMC W/40.1 H EMC/ 40.1 M-EMC-W/40.1 M-EMC/40.1 W/40.1 AXIS 20.1 W/20.1/30.1 AGT 6036 UKS 80/100/120/150/190/230 Seeding

TF 1500

Front hopper

TT 3500/6500

Seed cart

PREMIA 250/3500/300/3500

Seed drills

INTEGRA 3003/4003 SITERA 4000/3000/3500 NTD 5200NT-10/13/15/20 SDE 3000/4500 Choppers

MC 180 S QUATTRO MC 90 S TWIN MC 90 S

Mounted maize choppers

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Source: Company Website 1.1.3 F INANCIALS

BUCHER: REVENUE BY YEAR, 2013 AND 2012 ($M) Particular Group sales Farm Equipment (Kuhn Group)

2013

2012

xx

xx

xx

xx

Source: Company Annual report The group revenue in 2013 is around $3 billion where 48% of it is generated from Kuhn Group which is dealing with farm equipment. The revenue of Kuhn Group has grown by 5.1% in 2013 compared to 2012 to reach $xx million in the same year.

Bucher: NET SALES BY DIVISION, 2013 (%) 8.0% 13.0% Kuhn Bucher municipal 48.0%

bucher hydraulics bucher emhart glass

17.0%

bucher specials

14.0%

Source: Company Annual report Bucher has 5 business divisions, among which Kuhn Group is the major accounted for 48% of the total company revenue in 2013. Bucher hydraulics is the next major with 17% followed by Bucher Muncipal which accounted for 14% of the total company revenue in 2013.

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BUCHER: NET SALES BY REGION, 2013 (%) 4.8%

4.8%

8.6% switzerland Europe Americas

22.9%

Asia other 59.0%

Source: Company Annual report Europe is the core business location of the company which itself accounted for 59% of the company annual revenue. Americas with the U.S. as the dominant market accounted for 22.9% of the company revenue in 2013. The company has niche presence in Asia, where the market share for it is only 8.6% followed by others with 4.8%. The company with headquarters located in Switzerland accounted for 4.8% of the annual revenue generated in 2013.

1.1.4 STRATEGY

Bucher maintains flexibility through decentralized management and profit responsibility, combined with strategic and financial management. The major strategy of Kuhn Group is to invest in capacity expansion for improvements in productivity and to emerge the efficiency of its logistics systems. Along with this the company is also actively participating in acquisitions and partnerships to enlarge their product category and to develop new products. With this as major strategy the company is expected to gain huge profits in the next five years.

RECENT DEVELOPMENTS (2011-2014) Date

Approach

Description

March 2014

Acquisition

Bucher Industries acquires Montana Industries in Brazil

February 2011

Partnership

Kuhn, division of Bucher, decides to reinforce its partnership with Rauch company which was established years ago

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Date

Company

Approach

Jan-15

Escorts Ltd.

Product launch

Escort launches India’s first Anti Lift Tractor

Jan-15

Zetor Tractors

Partnership

Zetor and DEUTZ in cooperation for better tractor engines

Dec-14

Yanmar Compnay Ltd.

Joint venture

Yanmar to begin operations at agricultural joint venture in Vietnam

Dec-14

Deere & Co.

Museum launch

John Deere & Engine Museum was launched in Waterloo

Nov-14

Yanmar Company Ltd.

Product launch

Yanmar creates a new agriculture through its YT series tractor

Nov-14

Caterpillar Inc.

Description

Caterpillar debuts new loader and Product launch excavator, 903C Compact Wheel Loader and E2 series respectively ACGO and Appareo Systems announced a joint venture that seeks to develop technology for a host of intelligent agricultural solutions

Nov-14

ACGO Corporation

Oct-14

Daedong Industrial Company Limited

Kioti Tractor, an export brand of Product launch Daedong releases its newest additions to the popular DK series

ACGO Corporation

Challenger, a worldwide brand of ACGO announced its five new row Product launch crop tractor models it believes can instantly increase on-farm efficiency and productivity

Sep-14

Kubota Industries

Kubota reveals their next evolution of Product launch Agriculture tools, which will begin this April (2015)

Sep-14

China National Machinery Corp.

(SINOMACH)

SINOMACH announced an investment programme in Southeast Asia for farm equipment’s

Oct-14

Joint venture

Expansion

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Aug-14

Valmont Industries, Inc.

Acquisition

Aug-14

ACGO Corporation

Product launch

May-14

Alamo Group

Acquisition

Apr-14

Yanmar Company Ltd.

Valmont acquires a majority stake in AgSense, a leading agricultural technology company Fendt, a leading brand of ACGO, unveiled its new 700 series tractor line Completes acquisition of units of Specialized Industries

Joint venture

Yanmar announces joint venture with Coromandel International Ltd. and Mitsui & Co., Ltd.

Apr-14

Alamo Group Inc.

Acquisition

ALG Europe Ltd has acquired Kellands Agricultural Ltd. and its subsidiary Multidrive Tractors Ltd.

Mar-14

Bucher Industries

Acquisition

Bucher Industries acquires Montana Industries in Brazil

Nov-13

Daedong Industrial Company Limited

Jul-13

Fiat Industrial SpA

Kioti Tractors have introduced its new Product launch tractor series, i.e., NX series, RX series, CK series Joint venture

Joint Venture between Fiat Industrial and CNH Global N.V., which will be called as CNH Industrial N.V.

Mar-13

ACGO Corporation

Joint Venture

The joint venture was between ACGO and Russian Machines Corp., which was collectively called as “ACGO-RM�

Jan-13

Kubota Industries

Production

Begins the mass production of tractors in China

Mar-12

China National Machinery Corp.

(SINOMACH)

Joint venture

SINOMACH has joined with Terex and Luzhou Shenli as an extra investment into their crane company

Plant launch

New production plant to be established in the U.S. for compact tractors

Jan-12

Kubota Industries

Source: Company Website, News Articles and Journals

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KEY MARKET INSIGHTS 

Farm equipment market is very rapidly growing with growing demand for produce and increasing mechanized farming



The revenue market is estimated to exhibit a faster growth compared to shipments growth



Tractors are the most dominant product type in the farm equipment market



Asia-Pacific is the dominant region by shipments and exhibiting the fastest growth due to fast growing countries such as China and India



China to overtake the US in production and sales of farm equipment through 2017

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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Global Farm Equipment Market is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading Farm Equipment manufacturers, distributors & associations along with R & D and regulatory institutions. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends.

Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by types and geography based on critical inputs from primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the Global Farm Equipment Market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. Collating all these data points and using ARC analytical model market numbers were derived.

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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years

4. Build the Base model BASE MODEL

Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market.

3. Assign weights to these factors in terms of their relevance and impact on the market.

4. Build the Consolidated Model

Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model

CONSOLIDATED MODEL

ARC MODEL

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