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IndustryARC
Global Turf grass and Turf Solutions Market Analysis and Forecast (2014-2020)
By Types of turf (Cold Season and Warm Season), By Inputs (Seeds, PGRs, Herbicides and others), By End Users (Landscapers, Contractors, Sports and others) & By Geography
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TABLE OF CONTENT 1. Global Turf Grass and Turf Solutions Market Overview 2. Executive Summary 3. Global Turf Grass and Turf Solutions Market Landscape 3.1. Market share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End-User Profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financial Analysis
4. Global Turf Grass and Turf Solutions - Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Turf Grass and Turf Solutions Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunity Analysis
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5.4. Product Life Cycle Analysis 5.5. Suppliers & Distributors 6. Global Turf Grass and Turf Solutions Market – By type
6.1. Introduction 6.2. Cold season turf grasses 6.2.1.
Kentucky Bluegrass
6.2.2.
Tall Fescue
6.2.3.
Ryegrass
6.2.4.
Blue grama
6.2.5.
Others
6.3. Warm season turf grasses 6.3.1.
Zoysia grass
6.3.2.
Bermuda grass
6.3.3.
Centipede grass
6.3.4.
St. Augustine grass
6.3.5.
Others
7. Global Turf Grass and Turf Solutions Market – By Inputs 7.1. Introduction 7.2. Seeds 7.3. Herbicides 7.4. Fungicides 7.5. Growth regulators 7.6. Plant Nutrient Supplements 7.7. Equipment
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7.8. Others 8. Global Turf Grass and Turf Solutions Market – By End users 8.1. Introduction 8.2. Landscapers 8.3. Commercial 8.4. Residential 8.5. Sports and athletic facilities 8.6. Others 9. Global Turf Grass and Turf Solutions Market – By Geography 9.1. Introduction 9.2. Americas 9.2.1.
U.S.
9.2.2.
Canada
9.2.3.
Mexico
9.2.4.
Brazil
9.2.5.
Others
9.3. Europe 9.3.1.
U.K.
9.3.2.
Germany
9.3.3.
France
9.3.4.
Belgium
9.3.5.
Ireland
9.3.6.
Others
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9.4. APAC 9.4.1.
China
9.4.2.
Japan
9.4.3.
India
9.4.4.
Australia
9.4.5.
New Zealand
9.4.6.
Others
9.5. RoW 9.5.1.
Middle East
9.5.2.
Africa
10. Market Entropy 10.1.
New Product Launches
10.2.
M&As, Collaborations, Partnerships & JVs
11. Investment Opportunities 12. Company Profiles 12.1.
Turf Star, Inc.
12.2.
Turf & Garden, Inc.
12.3.
Integrated Turf Solutions, LLC.
12.4.
Turf Products, LLC.
12.5.
Superior Lawns Australia Pty. Ltd.
12.6.
Sports Turf Solutions Pte. Ltd.
12.7.
Sierra Pacific Turf Supply, Inc.
12.8.
Turf Solutions Ltd.
12.9.
Jiboomba Turf Group
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12.10. Exmark Manufacturing Co., Inc. 12.11. PBI – Gordon Corporation 12.12. Easy Turf, Inc. 12.13. Wesco Turf, Inc. 12.14. Professional Turf Products, LP. 12.15. Royal Sod Farms 12.16. Nihon Turf Maintenance Co., Ltd. 12.17. HG Turf Pty. Ltd. 12.18. Premier Tech Home & Garden Inc. 12.19. Oz Tuff Turf 12.20. Hume Turf & Machinery Pty. Ltd.
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LIST OF TABLES Table 1 Product Benchmarking for Global Turf Grass and Turf Solutions Market – By Services, Products and Pricing ($) Table 2 Global Turf Grass and Turf Solutions Market – Pricing Analysis ($) Table 3 Global Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 4 Global Turf Grass and Turf Solutions Market Revenue in Cold season turf grasses, By sub type, 2014-2020 ($M) Table 5 Global Turf Grass and Turf Solutions Market Revenue in Kentucky bluegrass, By End users, 2014-2020 ($M) Table 6 Global Turf Grass and Turf Solutions Market Revenue in Kentucky bluegrass, By Geography, 2014-2020 ($M) Table 7 Global Turf Grass and Turf Solutions Market Revenue in Tall Fescue, By End users, 20142020 ($M) Table 8 Global Turf Grass and Turf Solutions Market Revenue in Tall Fescue, By Geography, 2014-2020 ($M) Table 9 Global Turf Grass and Turf Solutions Market Revenue in Ryegrass, By End users, 20142020 ($M) Table 10 Global Turf Grass and Turf Solutions Market Revenue in Ryegrass, By Geography, 20142020 ($M) Table 11 Global Turf Grass and Turf Solutions Market Revenue in Blue Grama, By End users, 2014-2020 ($M) Table 12 Global Turf Grass and Turf Solutions Market Revenue in Blue Grama, By Geography, 2014-2020 ($M) Table 13 Global Turf Grass and Turf Solutions Market Revenue in Other cold season grasses, By End users, 2014-2020 ($M) Table 14 Global Turf Grass and Turf Solutions Market Revenue in Other cold season grasses, By Geography, 2014-2020 ($M) Table 15 Global Turf Grass and Turf Solutions Market Revenue in Warm season turf grasses, By sub type, 2014-2020 ($M) Table 16 Global Turf Grass and Turf Solutions Market Revenue in Zoysia grass, By End users, 2014-2020 ($M) Table 17 Global Turf Grass and Turf Solutions Market Revenue in Zoysiagrass, By Geography, 2014-2020 ($M) Table 18 Global Turf Grass and Turf Solutions Market Revenue in Bermuda grass, By End users, 2014-2020 ($M) Table 19 Global Turf Grass and Turf Solutions Market Revenue in Bermuda grass, By Geography, 2014-2020 ($M) Table 20 Global Turf Grass and Turf Solutions Market Revenue in Centipede grass, By End users, 2014-2020 ($M)
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Table 21 Global Turf Grass and Turf Solutions Market Revenue in Centipede grass, By Geography, 2014-2020 ($M) Table 22 Global Turf Grass and Turf Solutions Market Revenue in St. Augustine grass, By End users, 2014-2020 ($M) Table 23 Global Turf Grass and Turf Solutions Market Revenue in St. Augustine grass, By Geography, 2014-2020 ($M) Table 24 Global Turf Grass and Turf Solutions Market Revenue in Other warm season grasses, By End users, 2014-2020 ($M) Table 25 Global Turf Grass and Turf Solutions Market Revenue in Other warm season grasses, By Geography, 2014-2020 ($M) Table 26 Global Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 27 Global Turf Grass and Turf Solutions Market Revenue in Seeds, By Type, 2014-2020 ($M) Table 28 Global Turf Grass and Turf Solutions Market Revenue in Seeds, By End users, 2014-2020 ($M) Table 29 Global Turf Grass and Turf Solutions Market Revenue in Herbicides, By Type, 2014-2020 ($M) Table 30 Global Turf Grass and Turf Solutions Market Revenue in Herbicides, By End users, 20142020 ($M) Table 31 Global Turf Grass and Turf Solutions Market Revenue in Fungicides, By Type, 2014-2020 ($M) Table 32 Global Turf Grass and Turf Solutions Market Revenue in Fungicides, By End users, 20142020 ($M) Table 33 Global Turf Grass and Turf Solutions Market Revenue in Plant Growth Regulators, By Type, 2014-2020 ($M) Table 34 Global Turf Grass and Turf Solutions Market Revenue in Plant Growth Regulators, By End users, 2014-2020 ($M) Table 35 Global Turf Grass and Turf Solutions Market Revenue in Plant Nutrient Supplements, By Type, 2014-2020 ($M) Table 36 Global Turf Grass and Turf Solutions Market Revenue in Plant Nutrient Supplements, By End user, 2014-2020 ($M) Table 37 Global Turf Grass and Turf Solutions Market Revenue in Other inputs, By Type, 20142020 ($M) Table 38 Global Turf Grass and Turf Solutions Market Revenue in Other inputs, By End user, 2014-2020 ($M) Table 39 Global Turf Grass and Turf Solutions Market Revenue, By End users, 2014-2020 ($M) Table 40 Global Turf Grass and Turf Solutions Market Revenue, By Landscapers, By type, 20142020 ($M) Table 41 Global Turf Grass and Turf Solutions Market Revenue, By Landscapers, By Geography, 2014-2020 ($M)
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Table 42 Global Turf Grass and Turf Solutions Market Revenue, By Building Contractors, By type, 2014-2020 ($M) Table 43 Global Turf Grass and Turf Solutions Market Revenue, By Building Contractors, By Geography, 2014-2020 ($M) Table 44 Global Turf Grass and Turf Solutions Market Revenue, By Retail gardening, By type, 2014-2020 ($M) Table 45 Global Turf Grass and Turf Solutions Market Revenue, By Retail gardening, By Geography, 2014-2020 ($M) Table 46 Global Turf Grass and Turf Solutions Market Revenue, By Sports and athletic facilities, By type, 2014-2020 ($M) Table 47 Global Turf Grass and Turf Solutions Market Revenue, By Sports and athletic facilities, By Geography, 2014-2020 ($M) Table 48 Global Turf Grass and Turf Solutions Market Revenue, By Other End users, By type, 2014-2020 ($M) Table 49 Global Turf Grass and Turf Solutions Market Revenue, By Other End users, By Geography, 2014-2020 ($M) Table 50 Global Turf Grass and Turf Solutions Market Revenue, By Geography, 2014-2020 ($M) Table 51 Americas: Turf Grass and Turf Solutions Market Revenue, By Country, 2014-2020 ($M) Table 52 Americas: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 53 Americas: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 54 Americas: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 55 U.S.: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 56 U.S.: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 57 U.S.: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 58 Canada: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 59 Canada: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 60 Canada: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 61 Mexico: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 62 Mexico: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 63 Mexico: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 64 Brazil: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 65 Brazil: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 66 Brazil: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 67 Americas Others: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 68 Americas Others: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 69 Americas Others: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 70 Europe: Turf Grass and Turf Solutions Market Revenue, By Country, 2014-2020 ($M) Table 71 Europe: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M)
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Table 72 Europe: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 73 Europe: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 74 U.K.: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 75 U.K.: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 76 U.K.: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 77 Germany: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 78 Germany: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 79 Germany: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 80 France: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 81 France: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 82 France: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 83 Belgium: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 84 Belgium: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 85 Belgium: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 86 Ireland: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 87 Ireland: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 88 Ireland: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 89 Europe Others: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 90 Europe Others: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 91 Europe Others: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 92 APAC: Turf Grass and Turf Solutions Market Revenue, By Country, 2014-2020 ($M) Table 93 APAC: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 94 APAC: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 95 APAC: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 96 China: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 97 China: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 98 China: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 99 Japan: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 100 Japan: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 101 Japan: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 102 India: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 103 India: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 104 India: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 105 Australia: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M Table 106 Australia: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 107 Australia: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 108 New Zealand: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M)
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Table 109 New Zealand: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 110 New Zealand: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 111 APAC Others: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 112 APAC Others: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 113 APAC Others: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 114 RoW: Turf Grass and Turf Solutions Market Revenue, By Country, 2014-2020 ($M) Table 115 RoW: Turf Grass and Turf Solutions Market Revenue, By Type, 2014-2020 ($M) Table 116 RoW: Turf Grass and Turf Solutions Market Revenue, By Inputs, 2014-2020 ($M) Table 117 RoW: Turf Grass and Turf Solutions Market Revenue, By End user, 2014-2020 ($M) Table 118 Recent Developments in the Turf Grass and Turf Solutions Industry
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LIST OF FIGURES Figure 1: Global Turf Grass and Turf Solutions Market, By Geography, 2014 - 2020 ($M) Figure 2: Segmentation of Turf Grass and Turf Solutions Market by End Users Figure 3: Global Turf Grass and Turf Solutions Market, Market Share Analysis, 2014 (%) Figure 4: Global Turf Grass and Turf Solutions Market, By Type, 2014 (%) Figure 5: Global Turf Grass and Turf Solutions Market, By Inputs, 2014 (%) Figure 6: Global Turf Grass and Turf Solutions Market, By End users, 2014 (%) Figure 7: Global Turf Grass and Turf Solutions Market, By Geography, 2014 (%) Figure 8: Americas Turf Grass and Turf Solutions Market, By Country, 2014 (%) Figure 9: Europe Turf Grass and Turf Solutions Market, By Country, 2014 (%) Figure 10: APAC Turf Grass and Turf Solutions Market, By Country, 2014 (%) Figure 11: RoW Turf Grass and Turf Solutions Market, By Country, 2014 (%) Figure 12: Global Turf Grass and Turf Solutions Market, By Type of Development, 2012-2015 (%) Figure 13: Global Turf Grass and Turf Solutions Market, Product Launches, 2012-2015
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REPORT SCOPE The global market for turf grass and turf solutions has been segmented by types of grasses, inputs used and by end users involved. Each of these segmentations has been further broken down to give a comprehensive analysis of the global turf grass and turf solutions market. The overall market has also been analyzed from the perspective of different geographic regions and key Countries for this market. Competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Market shares of the key players for 2014 are provided. The prominent players profiled in this report are Integrated Turf Solutions, LLC, Superior Lawns Australia Pty. Ltd., Turf Solutions Ltd. and Nihon Turf Maintenance Co., Ltd. among others. The report contains the most detailed and in-depth segmentation and analysis of the Global Turf Grass and Turf Solutions Market during the period 2014 - 2020.
STAKEHOLDERS •
Lawn care service providers
•
Turf input manufacturers such as o Agrochemical suppliers o Seed suppliers
o Equipment suppliers •
End users such as o
Sports facilities end users such as golf courses, sports fields
o Landscaping firms
o Building contractors •
Regulatory authorities
•
Distributors
•
Research institutions
•
Industrial associations
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EXECUTIVE SUMMARY The market for turf grass is one of the booming agriculture related markets worldwide. Turf grass and lawns are basically developed for the purpose of controlling soil erosion, minimizing weeds and reducing the dust generated by foot traffic. Turf grass finds varied applications in lawns for residential and commercial properties, parks, play grounds, golf courses, sports fields, athletic facilities, cemeteries and as ground cover in gardens, orchards and nurseries. Growth of the turf grass and turf solutions market will be driven by the increasing demand for packaged lawn owing to the increasing number of parks, sports facilities and other buildings that use lawns increasingly. The problems faced by turf grass industry such as infections by weeds and other pathogens are addressed by usage of agrochemicals such as pesticides, fungicides and growth regulators. The growing use of such inputs also drives the market. However, the market faces a threat from the rising artificial or synthetic turf grass industry.
SAMPLE TABLE: GLOBAL TURF GRASS AND TURF SOLUTIONS MARKET REVENUE, BY REGION, 2014-2020 ($M) Region
2014
2015
Americas xx xx Europe xx xx APAC xx xx RoW xx xx Total xx xx Source: IndustryARC Analysis
2016
2017
2018
2019
2020
CAGR% (20152020)
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx% xx% xx% xx% xx%
In 2014, the global market for turf grass and turf solutions was valued at $xxx million and is estimated to grow at x.x%.
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SAMPLE TABLE: GLOBAL TURF GRASS AND TURF SOLUTIONS MARKET REVENUE, BY TYPE, 2014-2020 ($M) Type
2014
2015
2016
2017
2018
2019
2020
CAGR% (20152020)
Cold Season Turf grasses i. Kentucky Bluegrass
xx
xx
xx
xx
xx
xx
xx
xx%
ii.
Tall Fescue
xx
xx
xx
xx
xx
xx
xx
xx%
iii.
Ryegrass
xx
xx
xx
xx
xx
xx
xx
xx%
iv. Blue grama v. Others Warm Season Turf grasses i. Zoysia grass
xx
xx
xx
xx
xx
xx
xx
xx%
xx
xx
xx
xx
xx
xx
xx
xx%
ii. Bermuda grass
xx
xx
xx
xx
xx
xx
xx
xx%
xx xx
xx xx
xx xx
xx xx
xx xx
xx xx
xx xx
xx% xx%
xx
xx
xx
xx
xx
xx
xx
xx%
iii. Centipede grass iv. St. Augustine grass v. Others Total Source: IndustryARC Analysis
There are the various types of turf grasses that are broadly categorized into Cold season and Warm season types. The most important cold season turf grasses are Kentucky Bluegrass, Tall Fescue, Ryegrass and Blue grama. Kentucky bluegrass is mostly found in the U.S. The ryegrass is native to Europe, Northern Africa and Europe. Zoysia, Bermuda grass, Centipede grass and St. Augustine are the chief sub-types in warm season turf grasses.
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SAMPLE FIGURE: BUSINESS VOLUME OF TURF GRASSES IN THE U.S. – BY SEASON, 2013 Annual Business Volume (%)
45 40 35 30 25 20 15 10 5 0 Fall
Winter
Spring
Summer
Source: Research paper, IndustryARC Analysis
Annually, in the U.S., most of the business related to turf industry are done in the spring and summer seasons due to the favorable climatic conditions. Fall and winter are less favorable seasons with respect to the turf business.
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KEY MARKET INSIGHTS •
The new GMO variety of tall fescue turfgrass, which is resistant to glyphosate herbicides has been cleared for cultivation by USDA
•
As per Bernd Leinauer, New Mexico State University professor and extension turfgrass specialist, and Elena Sevostianova, post-doctoral research associate, the usage of tailored water to irrigate turf areas will reduce or eliminate the need for additional mineral fertilizers
•
North America is the dominant geography owing to strong demand in U.S.
•
APAC is estimated to be the fastest growing market during the review period
•
China and India are poised to exhibit strong demand in Asia-Pacific
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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Global Turf Grass and Turf Solutions market report is from combination of secondary and primary sources. Research interviews were conducted with executives and/or mangers in the key turf grass industries and organizations. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by types of turf grasses, types of inputs used on them, end users and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive commercial study of the global turf grass and turf solutions market. The approach towards finding information regarding the market and forecasting has been quite extensive. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. Interviews with key opinion leaders such as managers and marketing personnel were used extensively in understanding the need and emergence of turf grass and turf solutions market. We also have extensive database of contacts which were used to conduct primary interviews and also to get their inputs using questionnaires.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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