IndustryARC
Global Advanced Driver Assistance System (ADAS) Market Analysis & Forecast (2013 – 2018)
By Vehicle Type (Passenger, Commercial, Sports & Others); By Components (Memory, Sensors, PCB & Others); By Application & Geography
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TABLE OF CONTENTS 1. Global Advanced Driver Assistance Systems – Market Overview 2. Executive Summary 3. Global Advanced Driver Assistance Systems – Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End user profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financials Analysis
4. Global Advanced Driver Assistance Systems – Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Advanced Driver Assistance Systems Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Advanced Driver Assistance Systems Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunities Analysis
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5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Advanced Driver Assistance Systems Market by Vehicle Type 6.1. Introduction 6.2. Passenger 6.3. Commercial 6.4. Light Commercial Vehicle 6.5. Sports Cars 6.6. Others 7. Advanced Driver Assistance Systems Market by Electronic Components 7.1. Memory 7.2. Sensors 7.3. PCB 7.4. Microcontroller 7.5. PMIC 7.6. Others 8. Advanced Driver Assistance Systems Market by End-user Application Modules 8.1. Collision Avoidance Systems 8.2. Night Vision Systems 8.3. Lane Departure/Change Warning System (LDWS) 8.4. Blind Spot Detection System 8.5. Intelligent Speed Adaption 8.6. In-vehicle Navigation System 8.7. Adaptive Cruise Control System 8.8. Emergency Braking System
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8.9. Surround View System 8.10. Vehicular Communication Systems 8.11. Hill Descent Control 8.12. Adaptive Light Control 8.13. Automatic and Assisted Parking 8.14. Traffic Sign Recognition 8.15. Tire Pressure Monitoring Systems 8.16. Others 9. Advanced Driver Assistance Systems Market - Geographic Analysis 9.1. Introduction 9.2. Americas 9.2.1. North America 9.2.2. Brazil 9.2.3. Argentina 9.2.4. Mexico 9.3. Europe 9.3.1. UK 9.3.2. France 9.3.3. Germany 9.4. APAC 9.4.1. China 9.4.2. South Korea 9.4.3. Japan 9.4.4. Australia 9.5. ROW
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10. Market Entropy 10.1. New Product Launches 10.2. M&As, Collaborations, JVs and Partnerships 11. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds. 12. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 12.1. Aisin Seikei 12.2. Audi AG 12.3. Autoliv 12.4. Bosch 12.5. BMW AG 12.6. Continental 12.7. Delphi 12.8. Denso 12.9. Ficosa 12.10. Freescale Semiconductor 12.11. Fujitsu Ten 12.12. General Motors 12.13. Hella KGaA Hueck 12.14. Navteq 12.15. Omron 12.16. TRW Automotive 12.17. Tomkins 12.18. Takata 12.19. Valeo
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12.20. Visteon 12.21. VOXX Electronics Corp. 13. Appendix 13.1. Abbreviations 13.2. Sources 13.3. Research Methodology 13.4. Bibliography 13.5. Compilation of Expert Insights 13.6. Disclaimer
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REPORT SCOPE & STAKEHOLDERS SCOPE To provide a complete analysis of the Global Advanced Driver Assistance Systems (ADAS) market, it has been divided into sub-categories depending on the various end-user applications of these systems, the different components that go into the making of an ADA System, the passenger-vehicle and the commercial-vehicle segments of the market. This report tries to analyze the current market trends in place as well as the future scope for development in this growing market and the challenges that need to be addressed. The global market for ADA Systems is on the rise, so we have made an analysis on the current market players and their presence in the market. The demand for ADA Systems has shown a steady increase, all over the world, especially with an increased emphasis on safety and comfort nowadays. Traditionally these systems were associated with the high-end automotive segment, but market trends off late have shown a marked rise in the use of these systems in the middle and lower level automotive segment as well. A geographical analysis has been done to put things into perspective about the global market. The prominent players in the market currently are major automotive giants like General Motors Co., Ford Motors, and also technology majors such as Robert Bosch, Delphi. Continental AG etc. . STAKEHOLDERS Automotive OEMS, Electronics Providers, Component suppliers, Semiconductor manufacturers, Customer Service providers, and Network Operation System providers are the significant stakeholders in this market.
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REPORT DESCRIPTION The automotive sector over the years has seen a growing inclination towards safety and comfort of the passenger. This focus on safety of the passengers/driver is illustrated by the steps taken by automotive manufacturers, such as introduction of seat belts, air-bags and ABS (anti-lock braking) in the vehicles, also by government legislations making such devices compulsory. But with the advent of electronics and the internet in this segment, we have seen a quantum leap in the services now available to make the vehicle safe as well as comfortable for the driver. One such development in the Automotive Electronics segment which has caught the attention of the automotive OEMs and other vendors alike is the Advanced Driver Assistance System (ADAS). ADAS is basically a broad term used to refer to a number of technologies such as sensors, RADAR, LIDAR, integrated cameras etc., which assist the driver, making his/her driving experience more safe and comfortable. ADAS combines the use of sensors and cameras and other “intelligent� devices to provide the driver with an all-round picture of what is going-on in the surroundings of the vehicle and also has capability to provide warning signal in times of emergencies. Advanced Driver Assistance Systems are designed to provide essential information and automate complex or repetitive tasks, leading to an overall increase in driver situational awareness and safety. They are primarily focused on collision avoidance technologies (for example, lane departure warning and blind-spot applications) and driver aids, such as night vision, driver alertness. Advanced Driver Assistance Systems also offer several other important functions for drivers, including adaptive cruise control that speeds up or slows down the car based on road conditions, keeps a check on the tire pressures, provide in-vehicle navigation system to name a few. Blind spot detection is another option that now offers additional functionality on many vehicles. On some radar-based Blind Spot Detection (BSD) systems this feature can use its sensors to determine when vehicles are approaching from the side when reversing out of a parking space. Other BSD systems are able to look further rearward to check for overtaking vehicles about to enter the blind spot. The report describes the Advanced Driver Assistance Systems market by product types, modules, fuel types, components, geography, and industry verticals. High level analysis about the individual Advanced Driver Assistance Systems product costs, strategies, future opportunities along with the business landscape analysis of key market players are focused in the report. The global market for advanced driver assistance systems has grown substantially in recent years, as vehicle companies have increased the safety content of their vehicles in response to market and legislative pressures. In essence ADAS features focus on increasing the automatic or autonomous control of the car's behavior, independently of the driver, and/or providing the driver with increased information on road conditions to improve his/her driving performance.
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The entry of many of the major global automotive manufacturing giants like BMW, Ford, General Motors, Toyota etc., and also global technology majors like Robert Bosch, Delphi, Continental AG etc., has made this market highly valuable one. The current Global ADAS market is estimated to be around $ 18.5 Billion, and with the growing consumer interest in this market driven by- government legislations (Egg: in Europe) and other regulatory body requirements rise, it is estimated to grow up to $ 165 Bn by 2018. The overall CAGR of this market according to our estimates is more than 50%. The table below represents the projected forecasts for Global ADAS market on the basis of enduser services for the year 2015, 2017 and 2018 by keeping 2013 as a base year for compounding CAGR. Sample Table 1: Global Advanced Driver Assistance Systems Market Projected Revenue($ Billion)and CAGR-By End User Applications (2013-2018) CAGR (%) Application
2013
2015
2017
2018
20132018
Parking Assistance
4.0
XX
XX
XX
XX
1.8
XX
XX
XX
XX
Notification
3.0
XX
XX
XX
XX
Blind Spot Detection Systems
1.1
XX
XX
XX
XX
2.1
XX
XX
40.0
80.0%
Night Vision
2.0
XX
XX
XX
XX
Other Systems
4.5
XX
XX
XX
XX
Total
18.5
XX
XX
165.0
55.0%
Lane Departure/Change Warning System (LDWS) Emergency Calling/ Pre-Crash
Collision Avoidance Systems(Distance Warning) Adaptive Light Control Systems &
Source: IndustryARC Analysis
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ADAS has been available in high-end, luxury vehicles for over a decade now. However market studies show ADAS is starting to make their way into higher-volume (low and middle end) cars. Traditionally ADAS systems are fitted by the car vendor during production (pre-sale), but now aftermarket sales of ADAS equipment has seen a tremendous rise, with the price of such systems coming down, leading to high demand. The shift to more popular cars is the result of the improvement ADAS has undergone over the years. Aside from better functionality, the systems have become easier to produce and fit. This combination of improved performance and lower production cost is driving more car makers to enter the ADAS market. In this report, competitive landscape for each of the product types is highlighted and market players are profiled with attributes of company overview, financial overview, business strategies, product portfolio and recent developments. Around 10 million sensing devices for driver assistance systems are expected to be shipped worldwide in 2013, with monocular cameras accounting for the major share of these devices. Due to mandatory application of Tire Pressure Monitoring Systems in Europe in passenger cars by 2014 and mandatory application of Lane Departure Warning Systems on HCV (Heavy Commercial Vehicles) by 2015, the demand for ADAS is expected to increase in Europe. Safety norms are not only reason for their high growth; growing personal safety concerns are also playing an important role in the demand for driver assistance system in passenger cars. In 2013 the global in-vehicle sensing system market is predicted to grow at 60% year on year on a volume basis to 22.1 million units. Even stronger year-on-year growth is forecast for 2014, with volume increasing 70% to 38.5 million units. Sensors of various types form a major part of the ADA Systems, and their demand in the market has seen rapid growth. The graph below shows the estimated demand for Auto OEM Sensors for the period 2013-2020. Auto OEM Sensor Market, By Volume (in Million Units) 1200 1000 800 600 400 200 0 2013
2014
2015
2016
2017
2018
2019
2020
Source: IndustryARC Analysis
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Automotive sensing systems are expected to evolve from stand-alone systems into cooperative driving assistance systems, eventually leading to self-driving vehicles connected to social infrastructure by communications technology. The concept of autonomous car and the SmartGrid technology though are still a few years away from us, will be dependent on ADAS systems, emphasizing the scope for ADA systems in the long-term.
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MARKET - TRENDS With the rising demand for safety as well as comfort for the consumer, Advanced Driving Assistance Systems are rapidly growing in demand with current estimates showing a CAGR of more than 50% for the next five years. Since the time of the introduction of ABS(Anti-lock Braking System), to the current technologies like Automated Parking systems, the driver assistance systems have come a long way and developed into a multi-billion dollar market. Some of the key market trends observed: The global advanced driver assistance systems market is expected to grow from around $18.5bn in 2013 to around $165bn in 2018. The European Commission and Euro NCAP (New Car Assessment Program) regulations about making autonomous-emergency braking (AEB) technology part of European crash evaluations from 2014, mandatory application of TPMS and also LDWS will be the major growth drivers for the market. Autonomous and semi-autonomous cars being developed by auto OEMs is making the ADAS market progress at a very fast rate in the technology perspective. The aftermarket sales of driving assistance systems have seen a multi-fold increase over the years especially in rapidly growing market such as China. With costs of the advanced driving systems coming down, this has seen a rise in the demand for these systems not only in high-end luxury cars but also cars in mass production. Suppliers such as Continental and Robert Bosch etc., are working closely with OEMs right from the product concept to develop low-cost ADAS such as LDW systems, traffic sign recognition systems, intelligent headlamp control systems, and driver monitoring systems for the Medium-sized Cars and Compact Cars segments
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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Advanced Driving Assistance Systems report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading ADAS manufacturers & assembly companies. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by products, services and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the ADAS market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of ADAS market.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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