IndustryARC
Global Powertrain Control Module (PCM) Market Analysis and Forecast (2013 – 2018)
Hybrid and Electric Vehicles Shifting for More Focus on Efficient PCM Systems
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TABLE OF CONTENTS 1. Global Powertrain Control Unit – Market Overview 2. Executive Summary 3. Global Powertrain Control Unit – Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1.
Product Benchmarking
3.2.2.
End user profiling
3.2.3.
Patent Analysis
3.2.4.
Top 5 Financials Analysis
4. Global Powertrain Control Unit – Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Powertrain Control Unit Industry 4.4.1.
Power of Suppliers
4.4.2.
Power of Customers
4.4.3.
Threat of New entrants
4.4.4.
Threat of Substitution
4.4.5.
Degree of Competition
5. Global Powertrain Control Unit Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Pricing Analysis 5.3. Opportunities Analysis
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5.4. Product/Market Life Cycle Analysis 5.5. Suppliers and Distributors 6. Powertrain Control Unit Market by Fuel Types 6.1. Gasoline 6.2. Diesel 6.3. Alternative Fuels 6.4. Compressed Natural Gas (CNG) 6.5. Liquefied Petroleum Gas (LPG) 6.6. Battery Electric Vehicles 6.7. Hybrids 7. Powertrain Control Unit Market by Modules 7.1. Engine 7.2. Transmission 7.3. Driveshaft 7.4. Differentials 8. Powertrain Control Unit Market by Electronic Components 8.1. Memory 8.2. Sensors 8.3. PCB 8.4. Microcontroller 8.5. PMIC 8.6. Others 9. Powertrain Control Unit Market by Vehicle Type 9.1. Introduction 9.2. Passenger IndustryARC | 3
9.3. Commercial 9.4. Light Commercial Vehicle 9.5. Sports Cars 9.6. Others 10. Powertrain Control Unit Market by Wheel Drive Types 10.1.
Introduction
10.2.
Rear Wheel
10.3.
Front Wheel
10.4.
All-Wheel
11. Powertrain Control Unit Market - Geographic Analysis 11.1.
Introduction
11.2.
Americas 11.2.1. North America 11.2.2. Brazil 11.2.3. Argentina 11.2.4. Mexico
11.3.
Europe 11.3.1. UK 11.3.2. France 11.3.3. Germany
11.4.
APAC 11.4.1. China 11.4.2. South Korea 11.4.3. Japan 11.4.4. Australia
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11.5.
ROW
12. Market Entropy 12.1.
New Product Launches
12.2.
M&As, Collaborations, JVs and Partnerships
13. Investment Opportunities – Analysis by Target companies/customers, Capital Investments, ROI, Payback Period and Source of Funds. 14. Company Profiles (Overview, Financials, SWOT Analysis, Developments, Product Portfolio) 14.1.
Robert Bosch AG
14.2.
Continental AG
14.3.
Borg Warner Inc
14.4.
Magneti Marelli S.p.A
14.5.
Magna Powertrain Inc
14.6.
ZF Friedrichshafen AG
14.7.
Federal-Mogul Corp
14.8.
Dana Holding Corp.
14.9.
Mitsubishi
14.10. Zytek Automotive 14.11. Quantum Fuel Systems Technologies 14.12. Minco Group 14.13. Adura Systems 14.14. Eaton Corp 14.15. Altair Engineering 14.16. Delphi Automotive 14.17. Ricardo Plc 14.18. AB Volvo 14.19. Honda IndustryARC | 5
14.20. World Industries Ace Corporation 15. Appendix 15.1.
Abbreviations
15.2.
Sources
15.3.
Research Methodology
15.4.
Bibliography
15.5.
Compilation of Expert Insights
16. Disclaimer
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REPORT DESCRIPTION The Powertrain Control Module (PCM) is an electronic control unit installed inside automobile vehicles to manage engine and transmission units for optimum performance without manual intervention. PCM is basically an embedded system that obtains input from a range of sensors fitted inside the various group of components across the whole automobile body. The sensors obtain important parameters from the automobile components and transfer it to the PCM for further processing. After PCM processes the parameters, it transfers the output to the respective components to bring out the desired change for optimum and efficient performance eliminating the need of any human intervention. The Powertrain Control Module primarily consists of Engine Control Unit & Transmission Control Unit. Apart from these modules, some electronic control unit manufacturers also provide Driveshaft and Differential Control Module under PCM for better RPM control and vehicle handling respectively. The structure and working of PCMs change with the fuel requirements of an engine. Therefore the manufacturers provide a whole range of PCM varieties for automobiles such as: for gasoline, diesel & alternative fuels; for LPG & CNG vehicles; for electric and hybrid vehicles. The PCM acts as a CPU for the car with functions similar to it, viz: arithmetic, logical and input/output function. Software is already installed inside the PCM that carries out a certain set of instructions over the input parameters. Therefore the key elements to the PCM are sensors, electronic control unit (ECU) and actuators. Sensors are the receptors that sense external conditions and send a voltage signal to ECU that has a set of instructions (software) already installed in it. These instructions carry out all the logical and arithmetic operations to meet the optimal performance requirement. ECU again sends a voltage signal to output actuators that controls the respective components in an automobile and carries out the required operation for efficient and better performance. The continuous depletion and rising cost of fossil fuels has stressed upon the need to use automobile fuel in a judicious and optimum manner. This in turn has made the PCM an indispensable part of automobile structure. Every automobile being manufactured in any part of the world is using PCM as its integral component and hence its market is surging. Customers are now looking for better alternatives over fossil fuel automobiles such as LPG & CNG vehicles, electric & hybrid vehicles which are cost efficient and less detrimental to environment. All these vehicles have customized PCM’s to cater to the particular requirement from each of these vehicles. The need for better PCM’s has stimulated a fierce competition among the manufacturers. A whole lot of resources and efforts are being spent to continuously improve the performance parameters of IndustryARC | 7
PCM. To make electric vehicles more economical, Delphi introduced two new DC/DC converters for 12V & 48V respectively. PCM Market Share, By Region, 2013
Europe (%) North America (%) Asia Pacific (%) ROW (%)
Source: IndustryARC Analysis
The above pie chart indicates the demand for PCM in different regions across the world. Much of the PCM sales market is shared by Asia owing to the strong demand for Automobiles. Sample Table–PCM Sales for Select Companies, 2012 PCM Sales ($bn), By Select Company 2012 Magneti Marelli SPA Borg Warner Inc. Magna International Inc. Valeo SA Hitachi Automotive Systems Ltd. Sales (in billion dollars)
ZF Friedrischshafen Continental AG Denso Deplhi Automotive Robert Bosch AG 0
1
2
3
4
5
6
7
8
9
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GLOBAL PCM MARKET - TRENDS The heightened awareness regarding environment and fuel costs and its depletion has already given the PCM market an ample amount of growth over the previous years. In the coming future, with companies bringing out better products for powertrain control, the market will keep rising. 1. Turbo charging and super charging are needed to as engines are downsized to meet emission regulations and stricter fuel consumption standards. However supercharging is less fuel efficient hence its growth will be relatively low. 2. Euro VI in western Europe, Euro IV/V in Asia, CAFÉ 2016/25 in the US are the standards which will impacting the different geographic regions in the short to long term. 3. Financial constraints will limit EV production and sales in favor of cheaper solutions to the fuel economy and emissions puzzles. Hence the OEMs need to balance government regulation, consumer preferences, pricing and cost to find the right fleet mix. 4. Borg Warner Inc. recently acquired Gustav Wahler GmbH u. Co. KG for $350 million while Valeo SA acquired Eltek Electric Vehicles in Norway. 5. General Motors invested $200 million to expand its powertrain facility in Michigan by building a new 138000sq-ft. test wing. 6. Magna International Inc. opened a new powertrain facility in China.
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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the Powertrain Control Module (PCM) is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading PCM manufacturers. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by products, services and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the PCM market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of PCM.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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