IndustryARC
Professional Hair Care Market (2013 – 2018)
By Types (Hair Coloring, Hair Styling, Hair Straightening & Perming, Shampoos and Conditioners) & By Geography
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TABLE OF CONTENTS 1. Global Professional Hair Care Market Overview 2. Executive Summary 3. Global Professional Hair Care Market Landscape 3.1. Market Share Analysis 3.2. Comparative Analysis 3.2.1. Product Benchmarking 3.2.2. End user profiling 3.2.3. Patent Analysis 3.2.4. Top 5 Financials Analysis 4. Global Professional Hair Care Market Forces 4.1. Market Drivers 4.2. Market Constraints 4.3. Market Challenges 4.4. Attractiveness of the Professional Hair Care Industry 4.4.1. Power of Suppliers 4.4.2. Power of Customers 4.4.3. Threat of New entrants 4.4.4. Threat of Substitution 4.4.5. Degree of Competition 5. Global Professional Hair Care Market – Strategic Analysis 5.1. Value Chain Analysis 5.2. Supply Chain Analysis 5.3. Pricing Analysis 5.4. Opportunities Analysis 5.5. Product/Market Life Cycle Analysis 5.6. Distribution Channel- Type 5.6.1. Professional Distributors 5.6.2. Direct Distribution (Salons) 5.6.3. Mobile Hairdressers and other Illegal 5.6.4. Online/Web Distribution
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6. Professional Hair Care Market – By Category 6.1. Coloring 6.1.1. Permanent Coloring 6.1.1.1. Classic 6.1.1.2. Oil 6.1.2. Semi-Permanent Coloring 6.1.3. Demi-Permanent Coloring 6.1.4. Toners (Semi, Demi & Permanent) 6.1.5. Bleaches 6.1.5.1. Powder 6.1.5.2. Cream 6.2. Styling Products & Sprays 6.2.1. Mousses 6.2.1.1. Color Mousses 6.2.1.2. Others 6.2.2. Gels 6.2.3. Glaze 6.2.4. Hairsprays 6.2.5. Pomades 6.2.6. Volumizer 6.2.7. Waxes 6.2.8. Others 6.3. Straightening & Perming 6.3.1. Straightening By Type 6.3.1.1. Keratin 6.3.1.2. Brazilian 6.3.1.3. Japanese 6.3.1.4. Others 6.3.2. Perming 6.4. Shampoos 6.4.1. Color Care Shampoo 6.4.2. Anti-aging Shampoo 6.4.2.1. CC Shampoo 6.4.2.2. BB Shampoo
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6.4.3. Straightening Shampoo 6.4.4. Dry Shampoo 6.4.5. Oil Shampoo 6.4.6. pH Balanced Shampoo 6.5. Conditioners 6.5.1.
Treatments 6.5.1.1. Oils – By Ingredient Type Argan Oil Macadamia Oil Marrakesh Oil Others 6.5.1.2. Leave-in Treatments
6.5.2. Rinse –off Conditioners 6.5.2.1. Color Care Conditioners 6.5.2.2. Anti-Aging Conditioners CC Conditioners BB Conditioners 6.5.2.3. Straightening Conditioners 6.5.2.4. Dry Conditioners 6.5.2.5. Oil Conditioners 6.5.2.6. Others 7. Professional Hair Care Market – By Medium of Sales 7.1. Take – Home 7.1.1. Styling Products & Sprays 7.1.2. Shampoos 7.1.3. Conditioners 7.2. Back Bar 7.2.1. Coloring 7.2.2. Styling Products & Sprays 7.2.3. Straightening & Perming 7.2.4. Shampoos 7.2.5. Conditioners 8. Professional Hair Care Market – By Geography 8.1. Asia 8.1.1. China IndustryARC | 4
8.1.2. Hong Kong 8.1.3. India 8.1.4. Indonesia 8.1.5. Japan 8.1.6. Malaysia 8.1.7. Singapore 8.1.8. South Korea 8.1.9. Thailand 8.1.10. Taiwan 8.1.11. Vietnam 8.1.12. Others 8.2. North America 8.2.1. Canada 8.2.2. Mexico 8.2.3. US 8.2.4. Others 8.3. South America 8.3.1. Brazil 8.3.2. Columbia 8.3.3. Others 8.4. Europe 8.4.1. Austria 8.4.2. Belgium 8.4.3. Denmark 8.4.4. France 8.4.5. Finland 8.4.6. Germany 8.4.7. Italy 8.4.8. Netherlands 8.4.9. Norway 8.4.10. Poland 8.4.11. Portugal 8.4.12. Russia 8.4.13. Spain 8.4.14. Sweden IndustryARC | 5
8.4.15. Switzerland 8.4.16. United Kingdom 8.4.17. Others 8.5. Oceania 8.5.1. Australia 8.5.2. New Zealand 8.5.3. Others 8.6. Rest of the World 8.6.1. Saudi Arabia 8.6.2. South Africa 8.6.3. Others 9. Professional Natural Hair Salon Products 9.1. By Category 9.1.1. Coloring 9.1.2. Styling & Sprays 9.1.3. Straightening & Perming 9.1.4. Shampoos 9.1.5. Conditioners 9.2. By Region 9.2.1. Asia 9.2.2. Europe 9.2.3. Latin America 9.2.4. North America 9.2.5. Oceania 9.2.6. Rest of the World 9.3. By Salon Channel 9.3.1. Take-home 9.3.2. Back-bar 9.4. By Brand Performance 10. Competitive Landscape (SWOT, Product Benchmarking, Product Entry Strategy, Developments & Business Approach – Direct/ In-direct ) 10.1. By Manufacturers 10.1.1. Henkel 10.1.2. IDA 10.1.3. Kao IndustryARC | 6
10.1.4. L'OrÊal 10.1.5. Procter & Gamble 10.1.6. Milbon 10.1.7. Shiseido 10.1.8. Unilever 10.1.9. Revlon 10.1.10. Estee Lauder 10.1.11. Brazilian Blowout 10.1.12. John Paul Mitchell Systems 10.1.13. Takara Belmont 10.1.14. Alfaparf 10.1.15. Davines 10.1.16. Farouk Systems 10.1.17. Amos Professional 10.1.18. Moroccanoil 10.1.19. Kevin Murphy 10.1.20. Keratin Complex 10.1.21. Sabre Group 10.1.22. Hairjamm 10.1.23. Pravanna 10.1.24. Lanza 10.1.25. Cadiveau 10.1.26. Dr. Kurt Wolff 10.1.27. Eugène Perma 10.1.28. La Biosthetique 10.1.29. Macadamia Natural Oil 10.1.30. Unicosmetic 10.1.31. Pierre Fabre 10.2. By Distributors 10.2.1. Sally Beauty 10.2.2. Aston & Fincher 10.2.3. Salon Success 10.2.4. Canrad Beauty 10.2.5. GK Hair 10.2.6. Salon System IndustryARC | 7
10.2.7. Others 10.3. By Salons 10.3.1. Chained 10.3.1.1. Regis 10.3.1.2. Toni & Guy 10.3.1.3. Chatters 10.3.2. Independents 10.3.3. Booth Rentals & Others 11. Appendix 11.1. Abbreviations 11.2. Sources 11.3. Research Methodology 11.4. Bibliography 11.5. Compilation of Expert Insights 11.6. Disclaimer
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DEFINITIONS & STAKEHOLDERS CONDITIONERS Conditioners are used to moisturize and treat the hair.These products are available in a variety of formulas designed for normal, dry, oily, and other types of hair.Formulae may also be designed for hair texture or end result, such as curly, straight, or volumizing. Detangle and soften the hair Provide some body and shine, and seal the cuticle after a chemical service such as coloring or relaxing Counteract the use of styling appliances Moisturize, add volume, or correct specific hair problems such as split ends or frizz Provide ultraviolet (UV) protection against the sun, preservation against hair color fading, and environmental protection May provide other benefits such as color protection, color refreshment, or shine enhancement. Most conditioners are “instant” products that are applied to the hair after washing and are left on the hair for one to three minutes before rinsing.Also included are therapeutic or treatment conditioners, which are formulated to provide more intensive treatment to the hair.Such products are also often called conditioning treatments, deep conditioners, masks, or hair masks.Products are often used to treat hair that is damage-prone or excessively dry.Therapeutic or deep conditioning products are typically left on the hair for 5 to 20 minutes before rinsing.Some products require no rinsing.Combination products that contain both shampoo and conditioner are included in the shampoos category. This category also includes leave-in treatments such as oils and rinse-off conditioners. HAIR COLORING PRODUCTS Hair coloring products are designed to change the level of pigmentation and tone of natural or colored hair by varying degrees of intensity and permanence. It is divided into product types : Permanent, Semi/Demi permanent, Toners, and bleaches. Permanent hair coloring products provide long-term coloring lasting six to eight weeks until new hair grows out.They are resistant to fading or washing out.They work by causing an oxidation reaction between the coloring/dye component and the developer/peroxide to penetrate the cuticle and deposit hair coloring, sometimes down to the cortex of the hair shaft, to change the pigment.The existing pigment is lifted and the desired coloring deposited; this process provides up to 100% gray coverage.Permanent hair coloring products include high-lift blond shades that are sometimes used to highlight or blond hair. IndustryARC | 9
Semi-/demi-permanent products have more dye deposit action and very little or no lift; they usually last four to six weeks.Demi-permanent hair coloring is a longer-lasting semi-permanent that utilizes lower volumes of developer (usually around 10%); some demi-permanent hair coloring lasts longer than six weeks.Semi-permanent hair coloring usually does not give 100% gray coverage. Toners are permanent hair coloring solutions that alter the tonality of the hair without major changes in the level (lightness or darkness) of hair.Toners are used regularly with permanent hair color solutions to warm up color slightly so that hair appears more natural rather than dyed all one color.The product is usually applied to pre-lightened hair, and the desired coloring is obtained by toning the hair to the required tonality. Bleaches and lightening products provide maximum lightening by lifting the pigment in the hair shaft.Bleaches are now available in newer and gentler formulations in both cream and powder formats. HAIR STRAIGHTENING AND PERMING PRODUCTS Hair straightening and perming products are designed to retexturize the hair, either permanently or semi-permanently. They are used either to add or remove permanent curl/wave.Both types of products are generally used two to four times a year to treat new hair growth. Included as part of this segment are thermalstraightening, Japanese straightening, Brazilian straightening, Keratin hair treatments, and other retexturizing systems. Excludes devices used to curl or straighten the hair, such as curlers, curling irons, and flat irons.
HAIR STYLING PRODUCTS AND SPRAYS The hair styling products category covers a variety of products for controlling and enhancing the appearance of hair, including the following: Styling gels are used to style and hold hair in place.Gels are applied after hair is washed and are allowed to remain on the hair while it is being set or styled. Styling mousses perform the same function as gels but also provide body to the hair.Products are available as aerosol foams and are applied to either wet or dry hair. Hair sprays are usually applied after styling the hair to help hold it in place.Spritzes and other heavy-styling sprays are high-level resin fixatives, typically applied to either wet or damp hair to aid in the styling or sculpting of the hair. A glaze is a variety of lotion that usually imparts more shine and hold than a lotion. Styling products in other forms, such as pomades, putty, waxes, sticks, tonics, creams, and pastes, are also included in this category. These product forms generally provide control, shine, and used frequently for piecey, textured effects. IndustryARC | 10
SHAMPOOS Shampoos are used to cleanse the hair and scalp while removing dirt, oils, and buildup caused by the environment and by other hair care products.Some shampoos also increase manageability, improve styling ease, and enhance the condition of hair.Shampoos are applied to the hair, mixed with water, and then rinsed out. Shampoo types include:
Basic cleansing: regular cleansing shampoo with minimal additives.Specialty: significant amounts of additives and emollients to provide conditioning, shine, manageability, styling ease, volumizing, or other benefits such as texturizing or frizz control. Protection: formulated to protect colored, permed, and processed hair, and against sun, ultraviolet (UV) rays, the environment, and thermal styling. Treatment: formulated for specific hair problems such as dandruff or excessive oil. Anti-dandruff formulations help control flaky scalp.Color-protecting/enhancing shampoos used by consumers at home are also included in this section.These products help prolong hair color between color treatments or even deposit some color on the hair.
STAKEHOLDERS Product Manufacturers, Suppliers, Service Providers, Chemical Companies, Research and Testing Centers forms significant key stakeholders of this market.
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REPORT DESCRIPTION This report provides a comprehensive analysis of the Global Professional Hair Care Market and primarily focusing on market size, growth, key changes, challenges, and business viability. The study is global in scope and is focused on the following major geographic regions: Asia: Japan, Vietnam, China, India, Malaysia, South Korea, Hong Kong, Thailand, and Indonesia North America : The United States, Mexico, and Canada South America : Colombia and Brazil Europe : France, Germany, Italy, Poland, Russia, Spain, and United Kingdom Rest of the World : Australia and Saudi Arabia The service has deliverables in two forms: database and written report. The database encompasses the manufacturers’ sales data for the professional hair care market in several key markets across the globe. The database would enable searches and analyses by country, product type, company, brand and product segment. The written report shall include figures, charts and trends related to the professional hair care product. The study specially focuses on consumable hair care products sold for back-bar(as described below) and take-home(as described below) purposes. Additionally, this report covers all channels where salon hair care brands are sold. The report also includes the sale of products through other channels, including beauty supply stores, mass merchandisers, food stores, drug stores, cosmetic specialty stores, warehouse clubs, other mass outlets, and the Internet. The sales values are all the manufacturer level, which means that sales values have been estimated based on the prices at which manufacturers sell the products to the distributors and salons. These values exclude the retail and distributor mark-ups on the prices of the products. The professional market for hair products is broadly divided into two classes that are as follows: Back- Bar Products: Back-bar products are defined as products used by stylists on consumers for services performed in the salon. Take-Home Products: Take-home products, which are also known as salon retail products, are defined as those professional hair products that are sold through professional salons and other retail outlets to consumers for use at home.
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KEY MARKET TRENDS The professional hair care market is in the range of $xx billion – xx billion in 2012, growing by 2.5% from the previous year. Europe, of all the geographies, stood at the top with regards to the share of global sales. The sales figures are all at the manufacturer level. Of all the categories, hair coloring is the leading category in terms of sales, accounting for around 40% of the global market sales. One of the major growth factors in this market has been oils. Since the launch of Morrocanoil, oil segment has witnessed enormous growth and has driven performance of the overall market. Another factor for growth could be heavy promotional activities in terms of TV ads, value packages and gifts of purchases especially in the take-home segment in hair styling , shampoos and conditioners has driven growth in many parts of the world. The global professional hair care market sales are expected to increase at a CAGR of around 4.5% till 2018.
Global Professional Hair Care Market - % of Respondents Indicating the Demand for Different Regions , 2013 60.0%
% of Respondents
50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Europe
Americas
Asia Pacific
Others
. Global Professional Hair Care Market by Segment (2011-2018) Professional Hair Category
2011
2012
2013
2014
2015
2016
2017
Coloring Shampoos Conditioners Straightening & Perming Styling Products & Sprays
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
2018 CAGR (2013 2018) xx 3.8% xx xx% xx 4.0% xx xx% xx xx%
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RESEARCH METHODOLOGY The quantitative and qualitative data collected for the “Professional Hair Care� market report is from a combination of secondary and primary sources. Research interviews were conducted with senior executives and/or managers of leading Hair Care product manufacturers and distributors. These Key Opinion Leaders (KOLs) were then provided a questionnaire to gather quantitative and qualitative inputs on their operations, performance, strategies and views on the overall market, including key developments and technology trends. Data from interviews is consolidated, checked for consistency and accuracy, and the final market numbers are again validated by experts. The global market was split by products and geography based on different factors like primary and secondary sources, understanding of the number of companies operating in each segment and also KOL insights. We have used various secondary sources such as directories, articles, white papers, newsletters, annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and collect information for extensive technical and commercial study of the professional hair care market. The key players in the market and its value chain were identified through secondary research and their market opinions were also gathered in a similar way through telephonic interviews and questionnaires. We have also studied the annual reports of these top market players. Interviews with key opinion leaders such as directors, managers, marketing personnel were used extensively in understanding the need and emergence of the market.
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THE ARC ADVANTAGE An analytical model lies at the core of our process, ensuring logical consistency throughout our research. We complement the model with secondary data and interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.
THE ARC PROCESS Analytical Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market 3. Assign weights to these factors in terms of their relevance and impact on the market 4. Build the Analytical Model ANALYTICAL MODEL
Base Method
1. Get a topdown estimate of the market 2. Follow it up with a bottom-up estimate of the market 3. Check forconsistency and new growth factors that are relevant over the next 10 Years
4. Build the Base model BASE MODEL
Consolidation Method 1. Granular breakdown of drivers into factors 2. Validate all factors in terms of their present impact on the market. 3. Assign weights to these factors in terms of their relevance and impact on the market. 4. Build the Consolidated Model
Delphi Verification 1. Verify the findings of the model with experts from across the value chain 2. Verify the findings with players across small and large enterprises 3. Tweak the model and add new factors 4. Finalize the ARC Model
CONSOLIDATED MODEL
ARC MODEL
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