D E S I G N
P O R T F O L I O S A N J A Y
R E D D Y
sanjayreddy144@gmail.com
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E D U C A T I O N 2016 - 2018 - Masters in Transportation Design Istituto D’Arte Applicata e Design, (TURIN, ITALY) 2010 - 2014 - B.Tech : Mechanical Engineering JSS Academy of Technical Education, (NOIDA, INDIA)
P R O F E S S I O N A L
E X P E R I E N C E
2017(July - August) - Lazy Design pvt. ltd., (INDIA) - Intern 2014 - 2016 - Portrait Portal, (INDIA) - Cofounder
S K I L L S
SANJAY REDDY APRIL 14, 1992 | INDIAN ILLUSTRATOR & DESIGNER +39 333 133 4264 | ITALY
A N A L O G U E
D I G I T A L
Concept Development Sketching Marker Renderings Illustrator
Photoshop Illustrator Indesign Autodesk alias Keyshot
sanjayreddy144@gmail.com
I L L U S T R A T I O N sanjayredd144@gmail.com
@sanjayreddy144
@sanjayreddy144
E X H I B I T I O N S
2016 - Beyond Coffee - (HYDERABAD, INDIA) 2014 & 2015 - Kuzart Lane - (DELHI, INDIA) 2014 - YMCA - (DELHI, INDIA)
L A N G U A G E S Telugu - Hindi - English - Italian - German
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SUZUKI Experience
VOLVO Premium Sedan
MERCEDES Form Exploration (Cobranding with Stone Island)
DS Shared Mobility (Work in Progress)
MISCELLANEOUS Watches Doodles Hairstudy
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H O W C A N S U Z U K I S U R V I V E I N E U RO P E I N 2 0 3 0 ?
WHAT IF SUZUKI DID NOT SELL CARS ? BUT EXPERIENCES
Electric
F R I E N D S
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F A M I LY
WILL REMAIN CONSTANT FOREVER
Conne Auton
ected & nomous
I N S I D E OU T APPROACH ---------
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INTERIOR = EXPERIENCE
CONNECTOR - EXTERIOR CHANGES ACCORDING TO EXPERIENCE
Mobility sharing
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ROLLING CHASSIS
F R I E N D S
Type of EXPERIENCES ? I conducted a survey where I asked 80 young Europeans (18 - 25 years) these two questions 1. What feelings do words Friends & Family bring to your mind? 2. What activities would you like to do when you are with them? 1.
2.
90%
90%
F riends
F riends
FUN, RELAXING, COMFORTABLE
CHIT-CHAT, ENTERTAINMENT, CHILL OUT
F amily TOGETHERNESS, SECURE, LOVE
F amily SIT & TALK, PLAY BOARD GAMES,GO OUT TOGETHER
&
F A M I LY
A T T R I B U T E S
F R I E N D S
F A M I LY
- Every person can be represented with a geometric shape
- Every person in the family is different and cannot be replaced. - Together they complete the family. - No barriers, separation or sharp edges; hence a circle
- Different people stay together - Separation to some extent
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TYPE OF EXPERIENCE
INDIVIDUALISATION IN TOGETHERNESS
Friendly and Comfortable
Advanced 3D Projection
Key touch points in the interior to allow access to all vehicle controls
Final Proposal
Bean bags in the interior create a very friendly, individualized space for each commuter and fun atmosphere inside the car.
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TYPE OF EXPERIENCE
TOGETHERNESS Creating a sense of being united. An interior that gives a feeling of togetherness and makes you feel like you’re in the living room of your house
Living room chair
Transitional Couch
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TRANSITIONAL COUCH Seemlessly shift into different “seats” based on desired experience
RELAX
FOCUS
FOCUS
FOCUS
FOCUS
RELAX
In 2030 screens will be obsolete, high end 3D projection systems would be widely used.
Final Proposal
An interior space mimicing the living room of a house that brings people together.
P R E M I U M
S E D A N
STYLING PROJECT
I nspiration
A compilation of key sketches
s in the whole design process
Advanced 3D projection systems will
l replace conventional mechanical equipments
Clean and simple Interiors that feature the peculiar drift wood, pleasant colours that make it elegant and a relaxing place.
A im
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F orm
E xploration
Inspiration Ideation
G-force absorbers
Taking inspiration from Stone Island’s advanced technology fabrics, the intetrior space was designed to adapt and absorb Gforce.
Final Form To achieve higher speeds on land, the interior is designed to assist the aerodynamic exterior to go faster by absorbing G-force.
S H A R E D M O B I L I T Y e v e r y c a r i s m y c a r DEFINING A CHARACTER A SHARED VEHICLE FOR TWO THAT OFFERS PREMIUM MOBILITY, GIVES A SENSE OF SATISFACTION TO THE USER THAT HE/SHE IS CONTRIBUTING TO A SUSTAINABLE FUTURE AND HENCE INSPIRING HIM/HER TO USE IT.
D S
A U T O M O B I L E S
PHYSICAL TRANQUILITY AUTHENTIC
INTELLECTUAL DYNAMIC ELEGANCE PHYSICAL COMFORT INDIVIDUALIZING
EMOTIONAL
Dividing the cabin into two personalizable spaces
Brain of the car between two cabins
INTERIOR DIRECTION Customizable Individualized space for each commuter
WORK IN PROGRESS
EXTERIOR DIRECTION
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I discovered my love for watches not so long ago.
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Like a Beethoven symphony, every note in the verse has a story within it, found the same in doodling with every stroke a new story begins and the journey endless.
A TRIBUTE TO SIR ALAN RICKMAN Capturinthe essencse of his iconic character SEVERUS SNAPE in Harry PotteR
personalit Ă A customized Illustration for a South African Architect and Designer. An ocean lover with curly hair who likes to go offroad in his Toyota Cruiser. The Illustration captures his silhouette, bright personality, love for nature, his house back in South Africa and his Cruiser.
personalit Ă A customized Illustration for an Artist, Photographer and Designer from Malta. The Illustration captures the map of Malta at the center, his love for nature, swimming in ocean, plant life and abstractness.
Other Illustrations
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