distribution OJAI 93023
93441
Community Santa Santa Santa Santa Santa Santa
Barbara Barbara Barbara Barbara Barbara Barbara
Zip Code
Distribution
93103 93105 93101 93109 93110 93111
1,712 3,813 14,450 1,542 1,120 600
93464
Goleta 93117 8,519 Montecito 93108 3,301 Summerland 93067 555 Carpinteria 93013 1,435 Ojai 93023 325 Ventura 93003 288 Santa Ynez 93460 Solvang 93464 Los Olivos 93441 Buellton 93427 Lompoc 93436
387 985 322 396 150
Major Areas
Totals
23,237 • Montecito 3,301 • Carpinteria/Summerland 1,990 • Goleta (incl. I.V.) 8,519 • Ojai/Ventura 613 2,240 • Santa Ynez Valley • Santa Barbara (incl. downtown)
Office counter Gross distribution Total qualified circulation Miscellaneous non-qualified distribution
268 39,900 39,284 100
(Includes non-qualified mail, office use, advertising, sales and extra copies)
Total Printed 40,000 Returns 522 (Source: Verified Audit Circulation)
(Lompoc, Buelton, Santa Ynez, Los Olivos, Solvang)
demographics Household Income
Marital Status
$100,000 or higher 33.2% $75-99,000 16.0% $50-74,000 19.0% $35-49,000 10.1% $25-34,000 9.4% Less than $25,000 12.3%
Married/Cohabitating 56.5% Single 25.2% Separated/Divorced 14.6% Widowed 3.6%
Market Penetration 51% of all residents in Southern Santa Barbara County read The Independent.
Independent Median Household Income $74,000
Gender
0
Loyalty
Male Female
82% of Independent readers read 3 or more issues per month.
37.2% 62.8%
Age
21-34 35-49 50-54 55-64 65+
70% have read 4 of the last 4 issues.
13.9% 19.1% 13.0% 27.2% 26.4%
Readers Per Copy (average) 63.1% said they share The Independent with at least 1 other person.
Education
More than 75% of Independent readers have a c ollege or post-graduate degree. 0
Consumers
Decision Makers
0
0
• 88% of Independent readers are voters • 80% are business owners or professionals • 60% are homeowners
69% of readers say The Independent influences their purchasing decisions.
0
0 0
R
R
Verified Audit Circulation, 2013
0
122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com
An Award Winning Tradition
CNPA, First Place, Best Spot News Photo
CNPA, First Place, Special Issue
Women In Communication, Clarion Award for Best Newspaper Article
CNPA, First Place, Lifestyle Coverage
International Association of Firefighters, International Award for Best News Story
CNPA, Second Place, Lifestyle Coverage
CNPA, Second Place, Arts & Entertainment Coverage CNPA, Second Place, Best Spot News Reporting CNPA, First Place, Best Special Issue American Diabetes Association, Media Achievement Award CNPA, Second Place, Best Business Story CNPA, Second Place, Display Advertising CNPA, First Place, Best Sports Story
CNPA, Second Place, Arts & Entertainment Coverage CNPA, First Place, Best Editorial Comment CNPA, First Place, Display Advertising CNPA, Second Place, Best Photo Essay CNPA, First Place, Arts & Entertainment Coverage CNPA, First Place, Lifestyle Coverage CNPA, First Place, Best Special Issue Santa Barbara Hispanic Chamber of Commerce, Directors Award AAN, Third Place, Ad Design, Larger than half page, Black and White CNPA, Second Place, Lifestyle Coverage CNPA, Second Place, Best Front Page CNPA, Second Place, Classified Advertising AAN, Second Place, Advertising and Marketing, Ad Design, Larger than half page, Color AAN, Second Place, AD Design, Posters CNPA, Second Place, Best Feature Photo CNPA, Second Place, Lifestyle Coverage CNPA, Second Place, Best Feature Story CNPA, Second Place, Best Sports Story CNPA, First Place, Editorial Comment CNPA, First Place, Best Special Issue CNPA, First Place, Display Advertising CNPA, First Place, Classified Advertising
CNPA, Second Place, Spot News Coverage
CNPA, Second Place, Local Spot News
2013 2010 2009 2008 2006 2005 2004 2003 2002 2001
2000 1999 1998 1997 1996 1995 1994 1993 1992 1991
awards
CNPA, Second Place, Environmental/ Ag Resource Reporting CNPA, First Place, Arts & Entertainment Coverage CNPA, First Place, Best Writing CNPA, First Place, Lifestyle Coverage CNPA, First Place, Spot News Photo CNPA, First Place, Special Issue CNPA, First Place, Writing CNPA, First Place, Lifestyle Coverage CNPA, Second Place, Spot News Photo CNPA, Second Place, Writing CNPA, Second Place, Arts & Entertainment Coverage CNPA, First Place, Sports Story AAN, Second Place, Web Site AAN, First Place, Media Reporting/Criticism AAN, Second Place, Innovation CNPA, Second Place, Local Breaking News CNPA, First Place, Investigative Enterprise Reporting CNPA, Second Place, Breaking News Photo CNPA, First Place, Feature Photo CNPA, Second Place, Feature Photo EPpy, Best Weekly-Affiliated Website under 1 million Visitors Business in Art Award, SB Beautiful / City Arts Advisory Committee AAN, Second Place, Investigative Reporting, Ethan Stewart, "Greca's Monkey Business Citizens Planning Foundation, Journalistic Excellence Award to S.B. Independent News Team, for exemplary & consistent coverage of land-use & Environmental issues Downtown Organization honors SB Independent as Citizen of the Year EPpy, Best Weekly-Affiliated Website under 1 million Visitors 122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com
acceptable media Our paper is paginated in a Mac based InDesign CS environment but we can accept most ads created in both Macintosh and Windows operating systems. We print at 100 linescreen and all images with type should be at least 300dpi at 100% size. Maximum color density should not exceed 240%. All black and white elements should be grayscale, and all color elements should be process cmyk. Our expert staff of production designers can accept your premade ad in many file formats:
.tiff
.eps
.jpg
We can also accept native files from most versions of all popular design applications
Illustrator up to Illustrator CS5.5
Photoshop up to Photoshop CS5.5
InDesign up to version CS5.5
Quark Express up to version 4.1
Word/Office all versions
Pages up to version 4.3
We prefer pdf files and are happy to provide you with distiller settings appropriate for our printer. If we are not able to accept your native file, we are able to help you convert your file to an acceptable format. We also provide in-house advertising design at no extra cost for those without predesigned ads.
ad sizes ad widths
ad heights
1 col = 1.833” = 11p
3.04” = 18p3
2 col = 3.833” = 23p
4.08” = 24p6
2.5 col = 4.833” = 29p
6.25” = 37p6
3 col = 5.833” = 35p
8.33” = 50p
4 col = 7.833” = 47p
9.42” = 56p6
5 col = 9.833” = 59p
12.625” = 75p9
10 cols = 2 page spread = 123picas = 20.5”
122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com
display rates 2014
Size
Open
S m a rt m o n e y B u y s H e r e ! 13 ads 26 ads 52 ads
1 ad/1 week in 8 weeks - 15% in 13 weeks - 20% in 26 weeks - 25% in 52 weeks - 32%
Col. wide x inches high
5x12.625"
8 ads
(full page)
4x12.625"
63.13 in.
1895
1610
1516 1421 1298
50.50 in.
1579
1341
1263 1184 1084
3x12.625"
37.88 in.
1234
1050
988 927 847
4x9.42"
37.68 in.
1223
1039
978 917 839
31.25 in.
1020
866
815 765 700
28.26 in.
924
785
740 693 634
2x12.625"
25.25 in.
829
704
663 622 569
3x8.33"
24.99 in.
828
703
662 621 568
4x6.25"
25.0 in.
824
701
660 619 563
5x6.25"/2.5x12.625" 3x9.42"
(half)
(junior page)
3x6.25"/2x9.42"
18.75 in.
625
531
500 469 431
2x8.33"
16.66 in.
565
480
451 423 386
2.5x6.25" (quarter page)
15.63 in.
524
445
419 393 359
1x12.625"
12.63 in.
423
360
338 318 289
12.5 in.
420
356
336 314 287
2x6.25"
(fifth page)
3x4.08"
12.24 in.
414
352
332 310 286
1x9.42"
9.42 in.
315
268
253 237 216
3x3.04"
9.12 in.
303
258
243 228 208
1x8.33"
8.33 in.
286
243
229 214 197
2x4.08"
(small square)
1x6.25" 2x3.04"
(big business card)
8.16 in.
278
237
222 208 189
6.25 in.
214
183
172 161 148
6.08 in.
206
175
165 154 140
1x4.08"
4.08 in.
146
124
117 110 100
1x3.04"
3.04 in.
108
92
86 81 75
Yearly Bulk Rates (52 weeks)
3,500 column inches or more . $16.95/col. in. 2,000” up to 3,499” . . . . . . . . . $19.18/col. in. 1,375” up to 1,999” . . . . . . . . . $20.48/col. in. 850” up to 1,374” . . . . . . . . . . . $22.66/col. in. 550” up to 849” . . . . . . . . . . . . $23.82/col. in. 375” up to 549” . . . . . . . . . . . . $26.36/col. in. 250” up to 374” . . . . . . . . . . . . $27.48/col. in. 150” up to 249” . . . . . . . . . . . . $28.95/col. in. 75” up to 149” . . . . . . . . . . . . . $30.21/col. in.
Standard Heights
Color
Ads must fit one of six standard heights: 3.042”, 4.083”, 6.25”, 8.33”, 9.42”, or 12.625”
High-quality process cmyk color is available.
All ads smaller than a full page must be bordered to exact dimensions: the minimum border is a hairline, top and bottom, full width. When the ad submitted is an incorrect size, we will reborder it. *This width applies only to an ad height of 6.25” and 12.625”
Column Sizes
1 column.............................. 1.833” 2 columns............................ 3.833” 2.5 columns......................... 4.833” * 3 columns............................ 5.833” 4 columns............................ 7.833” 5 columns............................ 9.833”
Bulk rates are provided for advertisers who have indefinite schedules or seasonal budgets and cannot accommodate our weekly or every-other week frequency schedules. Bulk Contracts do require 40% fulfillment of the contract at the half-way point (for example, with a Bulk Contract for 375˝, 150˝ must have run after 26 weeks) or the Advertiser’s contract may be subject to a Short Rate. All guidelines published in our Copy and Contract Regulations apply to these Bulk Rates, and the Publisher reserves the right to cancel these contracts at any time resulting from lack of payment, perceived inability to fulfill our contract terms, or any other cause.
122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com
2014
online advertising rates Statistics:*
THE Local Daily News Source
www.independent.com is Santa Barbara’s leading
Consistent Traffic Month to Month…
source for daily and breaking news. We are the most trafficked site in Santa Barbara County per Comscore, Quantcast and Alexa ratings. Find out
350,000+ 195,000+ 675,000+
WHO. WHAT. NOW! Every Day – All Day!
Visits Per Month Absolute Unique Visitors Pageviews Per Month
Get your business in front of thousands of area customers. * Source: Google Analytics – Monthly Averages 2013
RECTANGLE 300 x 250 $375/wk
Award Winning: VERTICAL BANNER 120 x 240 $150/wk
WIDE SKYSCRAPER
3:1 RECTANGLE
160 x 600 $500/wk
Best Weekly Newspaper Website in North America
300 x 100 $300/wk
FULL BANNER 468 x 60 $250/WK
Discounts:
8 weeks 15 %
HALF BANNER
BUTTON 1
234 x 60 $200/wk
120 x 90 $60/wk
MICRO BAR
88 x 31 $50/wk
BUTTON 2
120 x 60 $30/wk
12 weeks 20 %
26
52
25 %
weeks weeks
35 %
LEADERbOARD / footerboard 728 x 90 Leaderboard
$475/wk /
Footerboard
$250/wk
PENCIL BAR
970 x 3 0 $950/wk
Acceptable Media:
All ad cost includes design. If you would like to supply your own artwork, please use the following guidelines: jpg, gif and Flash Media Accepted 3-part gif and 3-loop Flash allowed Maximum File Size: 30k – non-flash; 40k for Flash, 72 dpi, RGB
Contact us today
805-965-5205
2014 calendar January 1 New Year’s Day 2 Outdoors New Year's Resolutions 9 Winter Arts Preview 16 Pets & Animals 20 Martin Luther King Jr. Day 23 Sports 30 Film Festival
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
February 6 Film Festival 13 Calendar of Fundraisers 14 Valentine's Day 17 Presidents' Day 20 Food 27 Wedding Guide
March 6 9 13 17 20 27
Urban Wine Daylight Saving Time Begins St. Patrick's Day Issue St. Patrick's Day Spring Arts Preview Close Escapes: SoCal
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
April 3 10 14 17 20 22 24
Beauty & Spas Summer Camp Guide Passover Begins Earth Day Issue Easter Sunday Earth Day Pets & Animals
May 1 Food 5 Cinco de Mayo 8 Kids' Issue 11 Mother's Day 15 Health & Fitness 22 Indy Theater Awards 26 Memorial Day 29 Close Escapes: SLO County
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
3 Summer BBQ 4 Independence Day 10 Summer Music 17 Beauty & Spas 24 Fiesta Preview 31 Fiesta!
S M T W T F S 1 2 3 4 5 S 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Labor Day Football Preview Fall Arts Preview Home & Gardens: Architecture Foodie Awards
5 12 15 19 21 26
Lompoc Wine Blue & Green Guide Father's Day Summer Arts Preview Summer Solstice Parade Hot Reads
July
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
August 1 Fiesta Parade 7 Outdoors 14 After School Activity Guide 21 SYV Wine 28 Pets & Animals
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
October 2 Close Escapes: Bay Area 3 Yom Kippur Begins 9 Bands/New Noise 16 Best of S.B.® Readers' Poll 23 Elections 30 Health & Fitness 31 Halloween
November 2 Daylight Saving Time Ends 4 Election Day 6 Surfing 13 Education 20 Holiday Food 26 Local Heroes 27 Thanksgiving
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
June
September 1 4 11 18 25
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
December 4 11 16 18 24 25 31 31
'Tis the Season Made in Santa Barbara Hanukkah Begins Close Escapse: Snow Peace on Earth New Year's Eve Planner Christmas Day New Year's Eve Year in Pictures
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com
sponsorships 2014
Summer Solstice
Teen Star
®
SANTA BARBARA RAPE CRISIS CENTER CENTRO CONTRA LA VIOLACIÓN SEXUAL
Bread & Roses • Lobero Theatre • Center Stage Theatre • UCSB Athletics • CASA Environmental Defense Center • KCSB • Goleta Valley Historical Society • SOL Food Festival Pacific Pride Foundation • Muscular Dystrophy Association • Kids Helping Kids • Dramatic Women Family Service Agency • United Way • UCSB Alumni Association • SB Neighborhood Clinics Special Olympics • International Women's Festival • SB Dance Alliance • SB Action Pro • KCBX Theater League • Notes for Notes • Music Academy of the West • SB Symphony • Run SB SB International Orchid Show • SB Historical Museum • Warren Miller Entertainment
122 W. Figueroa Street | Santa Barbara, CA 93101 805.965.5205 fax 805.965.5518 independent.com