Whip Smart

Page 1

HE’S GOT MAIL

MR. GREENJEANS GETS OUT OF THE GARDEN AND IN FRONT OF HIS COMPUTER LONG ENOUGH TO ANSWER CUTTING QUESTIONS, P. 32

DON’T STOP BELIZE-IN’

EDITOR-IN-CHIEF MATT MAZZA WENT ON A JOURNEY TO CENTRAL AMERICA; HERE’S HIS SUN-SOAKED TRAVELOGUE, P. 8

SANTA BARBARA

VO L U M E 3 | I S S U E 4 | F E B R UA RY 2 2 – M A R C H 8 | 2 0 1 4

every other week from pier to peak

W W W. S A N TA B A R B A R A S E N T I N E L .CO M

WHIP SMART HE’S AN ARCHITECT OF CYBERSPACE FOR THE FUNK ZONE’S SLTWTR AND THE MAN IN CHARGE OF HIS OWN LOWRIDER; ENTREPRENEUR, DEVELOPER AND ALL-AROUND BRAND MASTER BENNY BERMUDEZ MEANS BUSINESS

THE INGENIOUS AUTODIDACT : SANTA BARBARA’S RENAISSANCE MAN byJeremy Harbin

W

hen he started working for skateboard institution Shorty’s, he taught himself how to sell. To get his Lowrider Cab Co. off the ground, he became his own mechanic. Before he accepted a job as the web developer for SLTWTR Creative Agency, he took it upon himself to learn computer coding. He made hiphop beats for his now-defunct group Stir Crazy. He’s a published author. Although

15 DAYS A WEEK PAGE 10

MAN ABOUT TOWN PAGE 14

he plays it down, he’s an artist who has designed skateboard decks but prefers to paint cats for his friends. Benny Bermudez is Santa Barbara’s self-made Renaissance man. To see the work he’s caught up in these days, you need a computer. He builds websites for the Funk Zone’s SLTWTR (pronounced saltwater), where he’s being ...continued p.5

PRESIDIOSPORTS.COM PAGE 16

TIME & TIDE PAGE 27


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