Customer Service, Sales and Marketing

Sessions begin: Sept. 14, Oct. 12, Nov. 16 and Dec. 14

Blogging and Podcasting for Beginners - $129

Learn how to develop a plan for the content, setup, maintenance, and how to use free blogging software like Blogger and WordPress to put that plan into action. After that, learn how to record a professional-sounding audio podcast with a very simple recording tool you already have. Edit the file with another free software program, add music to it, and then post it online for others to enjoy. Effective Selling - $129

Effective Selling will help you lay the groundwork for repeat business and your future success. In sales, there are no quick fixes. However, with the knowledge, planning skills, communication techniques, and the understanding of human nature that you gain from this course, your sales will grow as if by magic. Introduction to Google Analytics - $129

This course guides you step-by-step, report-by-report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you need to add to your web pages to begin tracking your visitors, learn everything you need to know to get everything you can from the data that Google Analytics provides. Find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting. Managing Customer Service - $129

Understand that top-notch customer service begins with knowing your customers and their needs, but do you know how to evaluate those customers, or better yet, what to do with the data once you have it? Take a look at that, as well as identify how your customer service stacks up right now, and how you can build on even the sharpest of service policies. Plus, learn how to communicate, resolve complaints, and build long-lasting customer service programs. Marketing Your Nonprofit - $129

This course will show how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. Learn how to persuade the media to communicate your organization’s message and further its ideals and goals. Be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you’re sure to find this information-packed course indispensable.

Marketing Your Business on The Internet - $129

In this course, discover proven methods that will help you establish an Internet presence and build an online brand identity. Learn how search engine optimization (SEO) works and how to track your site’s performance using web analytics. Discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Throughout the course, learn to think strategically about marketing your website, products, and services using Internet technologies. Explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Using Social Media in Business - $129

One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business. In today’s globally connected environment, social media is a game changer for businesses. So, whether you’re looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you. Learn to Buy and Sell on eBay - $129

In this course, gain all of the knowledge necessary for success in the online marketplace. Learn how to create titles that get noticed, how to craft advertising copy that sells items quickly and for top dollar, and how to create and upload photos of the items you are selling. Learn how to safely conduct financial transactions, how to accept credit card payments, and how to pack and ship any item hassle-free. If you’re a buyer, learn how to value almost any item up for auction, how to get the best possible price, how to protect yourself against fraud, and how to compete effectively against other bidders.

Professional Sales Skills - $129

Today, there are no shortages of opportunities for skilled salespeople. In good times or bad, companies never stop looking for sales representatives that can help them meet their financial goals. If you’ve always dreamed of becoming successful in sales, this course is exactly what you need. Learn how to turn prospects into buyers, how to provide proper customer service, how to develop a sales plan, and more!

Achieving Top Search Engine Positions - $129

The vast majority of Web traffic comes from search engines. That means the most important thing you can do to increase your website’s traffic is to improve its search engine ranking. To do that, you have to understand both the art and science of search engine optimization (SEO). In this course, gain the knowledge you need to boost your website’s visibility. By the end of the course, have mastered proven, step-by-step SEO strategies that you can implement right away. Small Business Marketing on a Shoestring - $129

In this course, learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet. The small business marketing strategies you’ll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, build your skills in each lesson. Master costeffective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, see many real-world examples from other small businesses much like yours. Whether new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you’re done, have a personalized plan of action for increasing your sales—all on a shoestring budget. Start Your Own Small Business - $129

Learn how to take your dream of starting a business and put it into action. In this class, learn everything you need to know about starting a business. Begin by discovering the tricks to picking the right opportunity for you. Next, learn how to develop proven marketing techniques to easily build sales. Since every business needs money, this course discusses traditional and nontraditional financing options. Finally, learn easy-to-implement employee-management procedures and how to write business policies that help you build your business.

Start Your Own Online Business - $129

This course will give you a solid foundation for building and growing a successful digital business. You will be given a step-by-step approach that is easy to follow—from building a simplified strategy to branding your business. Learn to create a product and how to build and launch your own website. Learn to engage prospective customers, and implement a process that will drive fresh leads to your business. You simply need to know what to do and how to do it. So whether you are looking to generate a nice side income or even to replace your current income and ditch your full-time job, this course is for you.