enchantment now comes in green.
The New Mexico Department of Tourism has embarked upon a bold, exciting and progressive Ecotourism Initiative, one that encapsulates a huge opportunity for New Mexico in the fastest growing segment in worldwide tourism today. -Jennifer L. Hobson, Deputy Cabinet Secretary, New MexicoTourism Department
WHY ECOTOURISM
Ecotourism is a nature-based form of specialty travel defined as “responsible travel” to natural areas that conserves the environment and improves the well-being of local community.
THE VISION
For New Mexico to become the premier role model and destination for ecotourism and conservation initiatives in the United States of America.
VA S H G O H N
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JICARILLA, 1904
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E D WA R D C U R T I S
It offers an authentic and engaging experience to travelers who want an off-thebeaten path adventure that connects them with natural beauty and indigenous traditions. It is sensitive to the environment, allowing unique access while treading lightly on the land. And for the local communities it provides a rewarding and sustainable business model and enterprise.
Sharing culture and storytelling
THE BENEFITS By leveraging these authentic New Mexican experiences, we will create transformative journeys that will change the way travelers and residents alike experience New Mexico’s vibrant natural landscapes, cultural heritage and bio-diversity. Each destination will serve as a steward for the land that it embraces and will provide an authentic gateway into New Mexico’s wilderness and ancient cultures. Wilderness adventures abound in New Mexico and are a real draw for eco-tourists that reflect current trends. “When you bring people into contact with wild places, ancient cultures and extraordinary wildlife, something changes them from within and they become advocates and partners in the preservation process.’’ John Miur. Having an authentic hands on experience with the landscape attracts the kind of visitor that is interested in leaving only footprints and could potentially invest in eco-conscious endeavors in the State.
Preservation
Sustainable business model
THE EXPERIENCE
THE PRODUCT
A transformative journey that will change the way travelers and residents alike experience New Mexico’s vibrant natural landscapes, cultural heritage and bio-diversity.
CULTURE
NATURE
ADVENTURE
S A N E S T E B A N D E L R AY C H U R C H
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ACOMA PUEBLO | ROCH HART
Wilderness experiences that enrichen and educate: guided horseback trips, backcountry hiking, birdwatching, stargazing, mountain biking expeditions, to name a few. Visit Native America communities and ancient lands that are living museums with their beauty and unfolding stories. Inspire action through involvement educate visitors to wilderness issues, environmental initiatives and wildlife preservation through hands-on experiences in the wilds. THE DEVELOPMENT CONCEPT Low-impact, high-yield accommodations set in pristine remote areas of the state. Ecolodges and Wilderness Camps that are stunning in architectural design and natural setting which offer authentic cultural and environmental experiences.
HOW WE BEGIN By creating a network of partnerships through the state - business owners, conservationists, native leaders, wildlife specialists, outfitters, community leaders- that will bring together creative energy and expertise resulting in an innovative and comprehensive tourism product. FOR MORE INFORMATION CONTACT: Jennifer L. Hobson, Deputy Cabinet Secretary New Mexico Tourism Department jennifer.hobson@state.nm.us
LLC
EcoNewMexico, LLC has been chosen to partner with the New Mexico Tourism Department to achieve the goals of Ecotourism New Mexico.