Santa Ynez Valley Star Media Kit 2017

Raiza Giorgi

Shana DeLeon

Owner / Publisher

Ad Sales Director

805.350.8786 news@SantaYnezValleyStar.com

805.350.3148 ads@SantaYnezValleyStar.com

Scott Martin President SYV Star Advisory Board

Introduction SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

The Santa Ynez Valley Star had our first issue published in February of 2016 with 16 pages, and through the last eight months has grown to 40 pages. Starting in January 2017 we will be publishing twice monthly and our goal is to be weekly by 2018.

The Santa Ynez Valley Star focuses on all aspects of news pertaining to the valley from arts, agriculture, non profits, education, equine, business, lifestyle, food and drink and events.

Editorial Focus SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Consumer shopping and other recreational opportunities 100 miles surrounding our local area.

Discretionary income is present in the valley.

Consumers tend to leave for other merchandise/services not available in the valley.

Consumers SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

86%

30-39

75%+

Female Readers

Average Age

College Degree Or Higher

Online Survey Results SantaYnezValleyStar.com

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News@SantaYnezValleyStar.com

50% Readers Dine Local Restaurants More than once a Week And 50% 2-3 month

94% Very Positive Reaction

96% Readers Shop Locally Owned Of those 25% Shop more than 5 times a Month

* Most valley residents travel 100 miles frequently to consume services/retail unavailable in the valley.

Online Survey Results Continued SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Averaging over

9,000

Gaining Worldwide popularity with visitors from:

website visits Per Month

with

42% returning visitors

• • • • • • • • •

Australia China Canada Brazil Denmark Germany Italy Japan United Kingdom

* By visitors to the website, 48% of the Valley population are users.

Google Analytics SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Print

Web

Ad Space SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

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Circulation/Distribution 10,000 Copies in Distribution – Locations Valley-Wide Circulation increasing an average of 3,000 copies Mo/Mo

Distribution Into Santa Barbara Started September 2016 January 2017 Publishing Bi-Monthly

SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Frequency

1X

2X*

4X

13X

26X

1/12

150

140

125

115

100

1/8

200

185

172

160

145

1/6

280

235

220

195

180

1/4

450

400

380

357

330

1/2

798

750

722

699

650

Full Page

1295

1170

1067

975

850

Cover Ad

675

624

600

575

544

Business Directory

N/A

N/A

N/A

75

60

500

450

450

400

380

Print Ad Size

Banner Ad

Rate Card *Ask for Pick Up Rates SantaYnezValleyStar.com

Call for agency rates – Commissionable on Contract Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Frequency

Per Week for 2-Weeks

1 Month

Leaderboard

300

1100

Footerboard

425

750

Big Box 300x600

375

650

Small Box 300x250

275

550

Online Ad Size

* Call for agency rates – Commissionable on Contract

Rate Card Continued SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Print Issues SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

Digital Issues SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com

We Help You Sell.

SantaYnezValleyStar.com

Raiza Giorgi 805.350.8786

News@SantaYnezValleyStar.com