Raiza Giorgi
Shana DeLeon
Owner / Publisher
Ad Sales Director
805.350.8786 news@SantaYnezValleyStar.com
805.350.3148 ads@SantaYnezValleyStar.com
Scott Martin President SYV Star Advisory Board
Introduction SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
The Santa Ynez Valley Star had our first issue published in February of 2016 with 16 pages, and through the last eight months has grown to 40 pages. Starting in January 2017 we will be publishing twice monthly and our goal is to be weekly by 2018. The Santa Ynez Valley Star focuses on all aspects of news pertaining to the valley from arts, agriculture, non profits, education, equine, business, lifestyle, food and drink and events.
Editorial Focus SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Consumer shopping and other recreational opportunities 100 miles surrounding our local area.
Discretionary income is present in the valley. Consumers tend to leave for other merchandise/services not available in the valley.
Consumers SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
86%
30-39
75%+
Female Readers
Average Age
College Degree Or Higher
Online Survey Results SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
50% Readers Dine Local Restaurants More than once a Week And 50% 2-3 month
94% Very Positive Reaction
96% Readers Shop Locally Owned Of those 25% Shop more than 5 times a Month
* Most valley residents travel 100 miles frequently to consume services/retail unavailable in the valley.
Online Survey Results Continued SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Averaging over
9,000
Gaining Worldwide popularity with visitors from:
website visits Per Month
with
42% returning visitors
• • • • • • • • •
Australia China Canada Brazil Denmark Germany Italy Japan United Kingdom
* By visitors to the website, 48% of the Valley population are users.
Google Analytics SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Web
Ad Space SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Circulation/Distribution 10,000 Copies in Distribution – Locations Valley-Wide Circulation increasing an average of 3,000 copies Mo/Mo
Distribution Into Santa Barbara Started September 2016 January 2017 Publishing Bi-Monthly
SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Frequency
1X
2X*
4X
13X
26X
1/12
150
140
125
115
100
1/8
200
185
172
160
145
1/6
280
235
220
195
180
1/4
450
400
380
357
330
1/2
798
750
722
699
650
Full Page
1295
1170
1067
975
850
Cover Ad
675
624
600
575
544
Business Directory
N/A
N/A
N/A
75
60
500
450
450
400
380
Print Ad Size
Banner Ad
Rate Card *Ask for Pick Up Rates SantaYnezValleyStar.com
Call for agency rates – Commissionable on Contract Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Frequency
Per Week for 2-Weeks
1 Month
Leaderboard
300
1100
Footerboard
425
750
Big Box 300x600
375
650
Small Box 300x250
275
550
Online Ad Size
* Call for agency rates – Commissionable on Contract
Rate Card Continued SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Print Issues SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
Digital Issues SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com
We Help You Sell.
SantaYnezValleyStar.com
Raiza Giorgi 805.350.8786
News@SantaYnezValleyStar.com