SANTIAGO HELD DESIGN PORTFOLIO
Outgoing
Determination
Creativity
Education
Work
Skills
Aug 2013-Ongoing
Oct 2012-Oct 2012
Computer
Industrial Design Intensive
Interning, Cr8tive Graphic Design,
Photoshop, InDesign, Illustrator,
Course Ume책 Institute of Design.
Canberra, Australia
Rhino, Keyshot, Creo, 3DSMax
Feb 2012-Jun 2012
Dec 2012-Aug 2013
Drawing
Exchange Semester Automotive
Sales and Visual Merchandising,
Freehand Sketching, Digital
Design, Instituto Europeo di
Gstar- RAW, Canberra, Australia
sketching, Marker rendering, Pencil
Design, Spain.
sketching
Feb 2010-Mar 2012
Languages
Bachelor of Industrial Design,
English: Native
University of Canberra.
Spanish: Fluent
Feb 2004-Nov 2009
German: Beginner
Highschool Certificate, Burgmann College, Australia
SANTIAGOHELD
Positivity
Contact Email santiagoheld@gmail.com Phone +4676-1050175 Address 15 Weetman Pl Nicholls 2913 Australia DOB 15/16/1991
CU RICU LUM 2
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ABOUT ME Ever since I can remember I’ve had a love for creativity, through various mediums such as music, art and of course design. I have been studying design for a couple years and I have found that creating something from nothing is a beautiful thing and seeing your thought out creation right infront of you and being able to hold it in your hands can be a very fulfiling experience. Its amazing how design can inspire so many emotions and how it can be understood universally throughout world. Constantly learning and challenging myself is something I strive for, here you will see some of the work that I have undertaken during my studies, enjoy :)
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UME How can outstanding green design be achieved? Umea Institute of Design Semester one 2013 Ume, refering to the area it was concieved, is a scrapwood stool piece for public and private spaces such as cafes restaurants or hotel lobbies. Through rigorous research into sustainable production practices and methods. The piece helps emphasize the beauty, sustainability and capabilities of scrapwood recycling as a viable option in commercial furniture production. Every stool contains various bits of upcycled scrapwood, giving each piece a truly unique character.
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RE SEARCH. The first stage of this task was to conduct research into sustainable methods of furniture production. A study was done into various new and innovative methods of wood manufacture. One area that really sparked our interest was upcycled scrapwood and the possibilities to create new products with market value from old materials with little to no market value.
IDEATION. The visual design had to express the sustainability of the material, a triangular form was chosen to convey the cyclic nature of the upcycling process. The natural beauty of srapwood was an element that we really wanted to emphasize, therefore it became quite important to have the scrapwood as a centre piece of the design.
UME HAD TO EXPRESS THE SUSTAINABILITY OF UPCYCLED SCRAPWOOD
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Production
Pieces of scrap wood are glued together to make up the seat. Legs and brackets are milled and sanded.
Material
Wood used in this stool can be obtained from lumber manufacturers as scrap wood. Pieces are put together and make up the stool seat. Other pieces are made from FSC certified birch wood.
Transport
All pieces can be dettached and packed in a flat-pack which can be transported with ease.
Disposal
After many uses and a long and fruitful life, the stool can easily be turned into composte or biofuel. Companies such as All MiljĂś AB can provide this type of service. The stool does not contain any hazardous chemicals and is biodegradable.
MATERIALS. The materials were the main feature of this project, therefore we had to make sure that each component had been sourced sustainable and was made from green materials that would have the most effecient shelf life.The product’s life cycle was also evaluated to maintain a completely green product.
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Usage
The stool is durable and can be used for a long time, either in private or public spaces.
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FSC Certified Birch
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Upcycled Scrapwood
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FSC Certified Birch
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Upcycled Scrapwood
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D1 DREMEL How do you create a powertool for a premium sound brand? Umea Institute of Design Semester one 2013 The aim behind this project was to redesign a powertool with strong inspiration from a specific brand. I chose a dremel rotary tool in conjunction with the brand Bang and Olufsen, a producer of high end entertainment systems such as televisions or speaker.
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Brand Experience
User and Person
Field Research was conducted into the brand to understand exactly what experiences and feelings are associated with using Bang and Olufsen products. This would then be translated into the final design.
For each individual product, we had to choose a persona and scenario as a niche for the product to fill. For the D1, I decided to breakout of the normal conventions and make powertool for a more female market. The reason for this being that both powertools and Bang & Olufsen products are distinctly aimed at males and I wanted to breakout of this convention.
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Form Language
Exploration of Bang and Olufsen interfaces was done to help express the brand’s DNA during the ideation and development of the final design.
Mood
Bang and Olufsen’s products give the user a sense of wonder and surprise through premium interfaces and details. This was what I wanted to express in my final design.
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IDEATION. Both sketching and foam models were made for this project to understand the ergonomics of the design. Strong inspiration was taken from the interfaces of various Bang and Olufsen products. Foam modelling was used aswell to get a three dimensional perspective.
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sign
D1 HAS AN INTUITIVE AND MINIMALIST CONTROL INTERFACE
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INTERACTION. D1 has an intuitive and minimalist interface, taking inspiration from the brand Bang and Olufsen. To simply turn dremel on and adjust speed turn back dial after taking the dremel off the charger.
An easy twist aluminium control wheel on back serves dual purposes of dremel bit speed and power to the product. Simply turn wheel and the dremel will pop out, continue to turn wheel to increase rotary speed of dremel bit.
Highly polished stainless steel aluminium alloy band visually connects power wheel to dremel bit to provide the user with an intuitive tool that represents the Bang and Olufsen DNA.
FEATURES. The new designed dremel is sleek and simplistic design that has an inner cooling system meaning no airation vents. D1 is made from premium materials such high as grade titanium and stainless steel alloys to give the user a typical Bang and Olufsen experience.
Made from dark rubberized material, the D1’s grip provides an ergonomic experience for the user with little chance of the product being dropped.
Made from the highest grade sanding materials and titanium alloy, the D1’s dremel sanding bit remains pushed in and hidden until product is turned on. When the tool is activated, the dremel piece pops out to provide the user with a high quality Bang and Olufsen experience.
D1 IS MADE FROM PREMIUM MATERIALS TO CONVEY BANG AND OLUFSEN DNA
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MAR INA How do you develop a water sprayer for a marine context? Umea Institute of Design Semester one 2013 The goal behind this project was to a design water sprayer gun to fit into the context of the Swedish leisure boat market. In conjunction with head designer Jens Näslund from Gardena and Husqvarna; an indepth design strategy and product development was done in three weeks to create a water gun sprayer that expresses the brand’s DNA and fits successfully into the marine boat environment.
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Ergonomic Analysis The first phase of the project was to conduct a comprehensive design strategy of the Gardena brand. This included detailed research and analysis of current spray guns in relation to ergonomics, intuitve design and semantics.
Competitor Analysis Analysis was conducted into various competitors of Gardena spray guns. This gave a much a better understanding of functional elements that were successful and which ones were not.
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User Segmentation Segmentation was also done to find a persona that would find the final design appealing in relation to the context of the Swedish boat market. The persona chosen was a fishing enthusiast by the name of Mattias.
Brand Analysis For this project, intial guidelines were defined by Gardena so the product could be a veasably commercial product. The final design had to adhere to aspects such as semantically coloured interactive components and Gardena’s colour range. Brand analysis was conducted to understand the DNA of Gardena sprayers.
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EXPLORATION. In our groups we decided on three core form values to explore, they were Robust, User Friendly and Premium. With these values in mind I explored three distinctly different concepts that I felt correctly expressed the chosen core.
Robust SANTIAGOHELD
User Friendly
Premium 30
EVALUATION. After three core values were made, an evaluation was conducted with Jens Naslund from Gardena and our design group. Effective feedback from both Jens and my group really helped in understanding exactly was needed to do to push forward to the final design. Various user trial tests were done with foam models to understand better the ergonomics of the design.
FEEDBACK HELPED IN UNDERSTAND EXACTLY WHAT WAS NEEDED TO PUSH THE DESIGN FORWARD
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MARINA. The final design is a sleek gun, with semantic colours and a premium material composition. Made from primarily high-friction and bounce friendly rubber, the gun has an adjustable nozzle for accurate jet or wide shower. Pressure flow button on back adjusts water pressure and intigrated trigger can be locked by simply pressing button inwards. Pushing the button again unlocks the trigger easy lock hose connector can be pulled off by unlocking from metal nipple.
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THE FINAL DESIGN IS A SLEEK GUN, WITH SEMANTIC COLOURS AND PREMIUM MATERIALS
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LU MIĂˆRE How can a lamp be sustainble? University of Canberra Final Semester 2012 The goal behind this project was to design a desk lamp for home or office in conjunction with D3 design studio. The new design had to also be innovative in terms of aesthetics and sustainability, taking this on board, Lumiere was the end result. A great deal of research was done into sustainable materials both for the design itself and its packaging to create a green product life cycle and possibly help reduce unsustainable waste practices. The final Design is a sleek and elegantly styled desk lamp for use by designers in various fields where the analog use of pen and paper is still prefered over a digital working style.
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RE SEARCH.
Electronic Waste is one of the major environmental issues facing modern society today
Electronic Waste is one of the major environmental issues facing modern society today, more sustainable solutions need to be found to stop the environmental damage caused by thrown away appliances. 80-85% of e-waste in the US for example is discarded in landfill or incinerated, releasing an abundance of toxins into the environment. In America 2% of waste is electronic and 70% of toxic waste overall is due to unsustainable disposal of e-waste. It’s a great shame because a great deal of electronic parts can be recycled or downcycled for further use. Unfortunately a great deal of waste ends up in developing countries where no environmental guidelines are enforced leading to major environmental and social issues.
ECO CONSIDERATION
NEW THINK ING. LED lighting is one of the most effecient lighting options on the current market. With many more lighting hours then regular incandescent lights, LED’s produce only a fraction of the energy expenditure.
EFFICIENT TECHNOLOGIES
One sustainable solution of reducing the amount of electronic waste is to use more long life materials such as recycled aluminium. Ideal for lighting due to its heat dispersing properties, recycled aluminium produces minimal carbon dioxide pollutants and the material can be recycled infinitely.
GREEN MATERIALS
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IDEATION. The desk lamp design was inspired by various elements of form language from existing lights to other other products aswell. The lamp had to express an elegance and innovation to make it a desirable product, the images below are were the inspiration for the final design. Ideally sleek metallic look was the main aim since aluminium was the primary material both for sustainable and functionally purposes.
THE LAMP HAD TO EXPRESS AN ELEGANCE AND INNOVATION TO MAKE IT A DESIRABLE PRODUCT
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PRODUCT ASSEMBLY. 1.
Flatpack Style
The lamp can also be easily disassembled and assembled by the user for easy transport and use. Safety features in the lamp mean it cannot be switched on without the top connector being inserted correctly.
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3.
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Ergonomic Models After finding the final design, two models were made. One from wood, which was the intitial form to understand the proportions better. Then after some small tweaks a model was made using 3D printing technology. The final model is shown above, as well as its user interaction and proportions. The touch sensitive button sits on the front of the lamp where it lights up when the lamp is turned on. The electronics sit in the base ring and the wiring runs through the back to the power supply that powers the LED ring in the top element of the light.
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FORM STUDY.
MODELS WERE IMPORTANT IN UNDERSTANDING SCALE AND ERGONOMICS
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Parts, Manufacture and Materials.
LED pressure sensor switch 1/Stock pieces/Various Base plate/NC Milled/Aluminum 2 Lamp base/Injection moulded/Aluminium Circuit Connectors/Stock Pieces/Various . Power Runner Housing/Injection Moulded/Aluminium . Power Runner/Injection Moulded/Aluminium Perspecs/Injection Moulded/Polycarbonate 3 . LED light strip (11 Bulbs)/Stock Pieces/Various Mounting Ring/Injection Moulding/Aluminium Powr Cord/Stock Pieces/Rubber
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Recycled Aluminium
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Polycarbonate
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LED Lighting
Reusable and sustainable
Moisture resistant
80% effeciency over incandescent
Less energy demand
Scratch resistant
No toxic mercury
No loss of material quality
Recyclable
Easier to recycle
MATERIALS. The lamp is contructed from a variety of different sustainable materials make it an outstandingly green product. The materials such as aluminium will allow for the products long lifespan as well keep the carbon footprint of the product relatively low.
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GRACIAS santiagoheld@gmail.com