My Business Plan Student Name
Student Name
1 Please complete all questions and pages of your business plan (where relevant). 2 Please submit all drafts of your business plan as well as your back up research on the final submission date.
Student Name
Business Name School
My Business Plan Mobile No.
Business Name
Business Name
School
School
Mobile No.
Mobile No.
The Young Entrepreneur Programme is developed The by:Young Entrepreneur Programme is d
Student Name The Young Entrepreneur Programme is developed by: Business Name School
Version/Draft
Mobile No. The Young Entrepreneur Programme is developed by:
In Association With
In Association With
Version/Draft
‘The European for Rural Deve investing i
In Association With
Version/Draft
In Association With
An Roinn Gnóthaí Pobail, Comhionannais agus Gaeltachta ‘The European Agricultural Fund for Rural Development: Europe investing in rural areas’.
Department of Community, Equality and Gaeltacht Affairs
Young Entrepreneur Programme Business Plan Section 1 PRODUCT/SERVICE
A
Describe your product/service offering
B
C
If you are offering multiple products/services, please list all the individual products/services that make up your overall offering.
What problem does it solve?
Young Entrepreneur Programme Business Plan D
How much will it cost to develop your product/service? Please provide a breakdown.
DESCRIPTION
COST
Section 2 ACTION PLAN
A 1 2 3 4 5 6 7 8 9 10
What are the ten key steps you need to take to turn your idea into a real product/service?
DESCRIPTION
HOW LONG WILL IT TAKE?
COMPLETION TIMELINE
Young Entrepreneur Programme Business Plan Section 3 BUSINESS MODEL
A
How are you going to structure your business to make a profit?
B
Complete a SWOT analysis for your business. STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Young Entrepreneur Programme Business Plan Section 4 TEAM
A
Describe the team you will need.
ROLES
SKILLS
Young Entrepreneur Programme Business Plan Section 5 CUSTOMERS – PART 1
A
My end customers (who pays for the product/service) will be mainly BUSINESSES/ORGANISATIONS
PRIVATE INDIVIDUALS
If your end customer is a business/organisation, only complete section 5 Part 2 and ignore part 3. If your end customer is a private individual only, then ignore section 5 Part 2 and go straight to Part 3. If you intend to target both, then tick both and complete section 5 Part 2 and 3.
Section 5 CUSTOMERS – PART 2 – Profile for my end customer as a Business or Organisation
A
I am targeting end customers in these sectors. (If you tick a sector please list the most important three business types). AGRI/FOOD
CONSTRUCTION
EDUCATION
PROFESSIONAL SERVICES
HEALTHCARE
INDUSTRIAL
SPORTS & LEISURE
MEDIA
RETAIL
TOURISM
Young Entrepreneur Programme Business Plan B
My end customers will typically have the following number of employees 1-20
20-50
50-250
250+
If you are going to sell to more than one size of business or organisation tick multiple boxes
C
My most important end customers are located in the following areas
NAME THE COUNTRIES OR REGIONS
HOW MANY POTENTIAL END CUSTOMER IN EACH COUNTRY OR REGION?
Section 5 CUSTOMERS – PART 3 – Profile for my end customer as a private individual
A
What percentage of my end customers are MALE
B
FEMALE
My end customer are primarily in the following age groups 0-5
5-16
16-25
25-40
40-50
50-60
60+
Young Entrepreneur Programme Business Plan C
What is their relationship status? SINGLE
D
F
OTHER
Does your end customer have children? YES
E
MARRIED
NO
What is the income of your end customer? €0 TO €10,000
€10,000 TO €20,000
€20,000 TO €40,000
€40,000 TO €60,000
€60,000 TO €100,000
€100,000
Where does your end customer get their news and information from?
In the boxes below, indicate the programmes, websites or publications which are most relevant. TELEVISION
RADIO
MAGAZINES
NEWSPAPERS
INTERNET
SOCIAL MEDIA
Young Entrepreneur Programme Business Plan G Does your end customer own their own home? YES
H
What is the educational level of your end customer? NONE
I
J
NO
PRIMARY
SECONDARY
THIRD LEVEL
My most important end customers are located in the following areas
NAME THE COUNTRIES OR REGIONS
Is the end customer the user of my product/service? YES
NO
If no, please complete Section 5 Part 4, if yes, please ignore Section 5 Part 4.
HOW MANY POTENTIAL END CUSTOMER IN EACH COUNTRY OR REGION?
Young Entrepreneur Programme Business Plan Section 5 CUSTOMERS - Part 4 - End user profile
A
What percentage of my end users are MALE
B
C
FEMALE
The users of my product or service (not necessarily the person buying the product/service) are primarily in the following age groups 0-5
5-16
16-25
25-40
40-50
50-60
60+
Where does your end user get their news and information from?
Please tick the relevant boxes and indicate the programmes, websites or publications which are most relevant for the categories you have ticked. TELEVISION
RADIO
MAGAZINES
NEWSPAPERS
INTERNET
SOCIAL MEDIA
Young Entrepreneur Programme Business Plan Section 6 COMPETITION
A
Is your main competition... LOCAL
B
NATIONAL
GLOBAL
ONLINE
Give details on your top three competitors for your first year of trading COMPETITOR 1
COMPETITORS NAME HEADQUARTERS LOCATION WEB ADDRESS NO. OF EMPLOYEES PRODUCT/SERVICE/PRICE
COMPETITOR 2
COMPETITOR 3
Young Entrepreneur Programme Business Plan C
Name your biggest competitor and rate your own business against your biggest competitor in the space provided COMPETITORS NAME
MY BUSINESS Choose from Better or Worse PRODUCT RANGE PRODUCT AVAILABILITY QUALITY CREATIVITY & INNOVATION CUSTOMER SERVICE PRICE WEBSITE NO. OF VISITORS TO WEBSITE FACEBOOK, TWITTER & YOUTUBE INTEGRATION E-COMMERCE
EXPLAIN/JUSTIFY
Young Entrepreneur Programme Business Plan Section 7 ADVERTISING & PROMOTION
A
Please complete the following.
YOUR BUSINESS NAME
WHAT OTHER BUSINESS NAMES DID YOU CONSIDER?
YOUR WEBSITE DOMAIN
WHAT OTHER WEBSITE DOMAINS DID YOU CONSIDER?
YOUR PRODUCT NAME WHAT OTHER PRODUCT NAMES DID YOU CONSIDER?
B
Do you have a tagline? ALSO, PLEASE ATTACH YOUR LOGO TO YOUR SUPPORTING MATERIAL PACK.
Young Entrepreneur Programme Business Plan C
Please choose the most effectve method(s) to advertise/promote your business/product PRINT ADS
PROMOTIONS
ONLINE
DIRECT MAIL
PR
BROADCAST
TRADE SHOWS & EXHIBITIONS
OTHER
FOR EACH METHOD YOU CHOOSE, PLEASE PROVIDE DETAILS AND JUSTIFICATION
Young Entrepreneur Programme Business Plan D
Does your business have an active... WEBSITE
E
FACEBOOK PAGE
TWITTER A/C
YOUTUBE VIDEO
Please insert relevant marketing costs in to the table below Jan PRINT ADS PROMOTIONS ONLINE PR BROADCAST TRADE SHOWS/EXHIBITIONS DIRECT MAIL OTHER TOTAL
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
TOTAL
Young Entrepreneur Programme Business Plan Section 8 SALES PLAN
A
I will sell my product or service. THROUGH THIRD PARTIES (distributor, wholesaler, retailer)
DIRECTLY TO THE END CUSTOMER (person paying for it)
B
If you are going to sell through both tick both boxes.
If you are selling directly to the end customer which of the following methods will you use? TELESALES
Percentage
C
FACE TO FACE SALES How many staff?
Percentage
How many staff?
YOUR OWN WEBSITE Percentage
YOUR OWN STORE
How many staff?
Percentage
How many staff?
If you are selling through third parties, what % will you sell through? Please provide details for each type selected. DISTRIBUTORS/WHOLESALERS
NAME
RETAIL OUTLETS NAME
Percentage
LOCATION
NAME
LOCATION
WEB ADDRESS
WEB ADDRESS
NAME
LOCATION
WEB ADDRESS
WEB ADDRESS
NAME
LOCATION
WEB ADDRESS
Percentage LOCATION
ONLINE RESELLERS (AMAZON, EBAY) NAME
WEB ADDRESS
LOCATION
Percentage
Young Entrepreneur Programme Business Plan Section 9 TEAM COSTS
A
Please complete the team costs table below. (Costs should include PRSI). Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
STAFF 1 STAFF 2 STAFF 3 STAFF 4 STAFF COMMISSION TOTAL TEAM
Section 10 PRICING
A
What are the direct costs of producing your product or service? Please list individual cost components and total direct cost per unit. DIRECT COST DESCRIPTION
TOTAL DIRECT COST PER UNIT
COST PER UNIT
TOTAL
Young Entrepreneur Programme Business Plan B
Please complete the tables below for each product or service in your offering UNITS SOLD
UNIT DESCRIPTION
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
TOTAL UNITS SOLD
DIRECT COST PRICE €
TOTAL €
Dec
TOTAL UNITS SOLD
UNIT SELLING PRICE € (inc VAT)
TOTAL €
TOTAL DIRECT COST OF SALES
UNITS SOLD UNIT DESCRIPTION
TOTAL INCOME
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Young Entrepreneur Programme Business Plan C
What rate of VAT applies to your product/service? %
D
How much VAT will you pay to the government on your sales?
E
How much third part commission will you pay (if any )?
Young Entrepreneur Programme Business Plan Section 11 THE BOTTOM LINE Jan TOTAL INCOME TOTAL DIRECT COST OF SALES GROSS PROFIT RENT RATES
EXPENSES
LIGHT, HEAT & WASTE PHONE/INTERNET INSURANCE PROFESSIONAL FEES STATIONERY/POSTAGE LOAN/LEASE PAYMENTS TOTAL TEAM MARKETING THIRD PARTY COMMISSION TOTAL EXPENSES PROFIT/LOSS
FINANCING
GRANT AID PERSONAL MONEY FAMILY/FRIENDS BANK LOAN INVESTORS LEASING CASH POSITION
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
TOTAL