Careers 2009: context and trends Santiago Garcia Founder, Jakobsland Partners Barcelona, 05 November 2009
It’s very cold out there
36% of companies have experience a slowing in employee turnover. Source: TalentDrain, Employee Engagement & Retention Survey 2009
56% of companies are allocating recruitment less priority. Source: TalentDrain, Employee Engagement & Retention Survey 2009
The figure rises to 71% for those which have experienced HR budget cuts. Source: TalentDrain, Employee Engagement & Retention Survey 2009
The number of companies hiring MBA will decline 15%, from 59% hiring in 2008 to 50% hiring in 2009. Source: GMAC – Corporate Recruiters Survey 2009
The 2009 average starting salaries for business school graduates were expected to decline by 4% to 6% compared with 2008 salaries. Source: GMAC – Corporate Recruiters Survey 2009
However, demand for MBA graduates remains strong in the sectors of consulting, health care and pharma, energy and utilities. Source: GMAC – Corporate Recruiters Survey 2009
Technological evolution
What side are you on ?
Globalization of the employment market
‌ offers a world of opportunities
But also ‌
Employment-for-life is over
How long will you stay in your job ? Russia
6
Germany
35 38
Norway
33
12
50
3
61
Czech R 2 Spain
43
51 6
0%
52
20% <1
40% 1 to 3
60% 3 to 5
5 to 10
4 9 6
42
4
35
6 2
80%
100%
> 10
Source: KPMG – International Case Competition – Report on Preferred Employers 2009
Today my security is my employability
I must take responsibility for my own career
WHAT should I do ?
# 1: Know yourself
What can I offer ?
THINK:
• What am I good at ? • What does give me joy ?
# 2: Know your ‘clients’
What can I offer ?
What can I offer that meets my clientsâ&#x20AC;&#x2122; needs ?
Who and where are my potential clients ?
What do they need ?
When employers hire MBA graduates, they primarily seek candidates that a) demonstrate initiative, professionalism, and integrity (81%â&#x20AC;&#x201C;82%), b) have good oral and written communication skills (89%), and c) have a proven ability to perform, strategic skills, and core business knowledge (67%â&#x20AC;&#x201C;73%). Source: GMAC â&#x20AC;&#x201C; Corporate Recruiters Survey 2009
What can I get ?
Where can I find reliable information ? Corporate Web Sites
4,1
Job Sites
3,5
Employment Committees
3,3
Job Fairs
3,1
University press
3,1
General Press
3
3
Career Services
3
Social Networks
2,9
Blogs
2,2
Not useful
Very useful
Source: KPMG â&#x20AC;&#x201C; International Case Competition â&#x20AC;&#x201C; Report on Preferred Employers 2009
# 3: Know the competition
What can I offer ?
What can I offer that makes me unique ?
Who am I competing with ?
What is the value proposition of ‘Me Ltd.’ ?
# 4: Set goals
REMEMBER:
• What am I good at ? • What does give me joy ? • What does the world need ?
but also â&#x20AC;Ś
• What should I improve ? • Am I subject to constraints ? • Can I act upon some of them ?
Look for advice
# 5: Sell your product
In search of new candidates, the vast majority of employers use employee referrals (80%) or their own companiesâ&#x20AC;&#x2122; websites for job postings and resume submissions (77%). Six in 10 companies recruited graduate business school students on campus (61%). Of those, nearly half (47%) expect to cut back on their on-campus recruitment efforts in 2009. Source: GMAC â&#x20AC;&#x201C; Corporate Recruiters Survey 2009
Did you know that the hidden market represents up to 80% of the available jobs ?
Nurture your social capital
The strength of weak ties
80% of companies use or are planning to use social networking to find candidates.
# 6: Persevere
This is a long distance run.
But donâ&#x20AC;&#x2122;t make the same mistake...
â&#x20AC;Ś more than once.
# 7: Work your adaptability
You will be aiming at a moving target â&#x20AC;Ś
â&#x20AC;Ś in a changing,
small world.
# 8: Invest in your development
Longer careers
Lifelong learning
Getting out of your comfort zone
Intellectual development
Physical development
Emotional development
Spiritual development
Social development
In summary: # 1: Know yourself # 2: Know your client # 3: Know your competition # 4: Set goals # 5: Sell the product # 6: Persevere # 7: Work your adaptability # 8: Invest in your development
THANK YOU Blog: www.santigarcia.net Twitter: @Santi_Garcia