Careers 2009: Context and Trends

Careers 2009: context and trends Santiago Garcia Founder, Jakobsland Partners Barcelona, 05 November 2009

It’s very cold out there

36% of companies have experience a slowing in employee turnover.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

56% of companies are allocating recruitment less priority.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The figure rises to 71% for those which have experienced HR budget cuts.

Source: TalentDrain, Employee Engagement & Retention Survey 2009

The number of companies hiring MBA will decline 15%, from 59% hiring in 2008 to 50% hiring in 2009.

Source: GMAC – Corporate Recruiters Survey 2009

The 2009 average starting salaries for business school graduates were expected to decline by 4% to 6% compared with 2008 salaries.

Source: GMAC – Corporate Recruiters Survey 2009

However, demand for MBA graduates remains strong in the sectors of consulting, health care and pharma, energy and utilities.

Source: GMAC – Corporate Recruiters Survey 2009

Technological evolution

What side are you on ?

Globalization of the employment market

‌ offers a world of opportunities

But also ‌

Employment-for-life is over

How long will you stay in your job ?

Russia

6

Germany

35 38

Norway

33

12

50

3

61

Czech R 2 Spain

43

51 6

0%

52

20% <1

40% 1 to 3

60% 3 to 5

5 to 10

4 9 6

42

4

35

6 2

80%

100%

> 10

Source: KPMG – International Case Competition – Report on Preferred Employers 2009

Today my security is my employability

I must take responsibility for my own career

WHAT should I do ?

# 1: Know yourself

What can I offer ?

THINK:

• What am I good at ?

• What does give me joy ?

# 2: Know your ‘clients’

What can I offer ?

What can I offer that meets my clientsâ&#x20AC;&#x2122; needs ?

Who and where are my potential clients ?

What do they need ?

When employers hire MBA graduates, they primarily seek candidates that a) demonstrate initiative, professionalism, and integrity (81%â&#x20AC;&#x201C;82%), b) have good oral and written communication skills (89%), and c) have a proven ability to perform, strategic skills, and core business knowledge (67%â&#x20AC;&#x201C;73%).

Source: GMAC â&#x20AC;&#x201C; Corporate Recruiters Survey 2009

What can I get ?

Where can I find reliable information ?

Corporate Web Sites

4,1

Job Sites

3,5

Employment Committees

3,3

Job Fairs

3,1

University press

3,1

General Press

3

Google

3

Career Services

3

Social Networks

2,9

Blogs

2,2

Not useful

Very useful

Source: KPMG â&#x20AC;&#x201C; International Case Competition â&#x20AC;&#x201C; Report on Preferred Employers 2009

# 3: Know the competition

What can I offer ?

What can I offer that makes me unique ?

Who am I competing with ?

What is the value proposition of ‘Me Ltd.’ ?

# 4: Set goals

REMEMBER:

• What am I good at ?

• What does give me joy ?

• What does the world need ?

but also â&#x20AC;Ś

• What should I improve ?

• Am I subject to constraints ?

• Can I act upon some of them ?

Look for advice

# 5: Sell your product

In search of new candidates, the vast majority of employers use employee referrals (80%) or their own companiesâ&#x20AC;&#x2122; websites for job postings and resume submissions (77%). Six in 10 companies recruited graduate business school students on campus (61%). Of those, nearly half (47%) expect to cut back on their on-campus recruitment efforts in 2009.

Source: GMAC â&#x20AC;&#x201C; Corporate Recruiters Survey 2009

Did you know that the hidden market represents up to 80% of the available jobs ?

Nurture your social capital

The strength of weak ties

80% of companies use or are planning to use social networking to find candidates.

# 6: Persevere

This is a long distance run.

But donâ&#x20AC;&#x2122;t make the same mistake...

â&#x20AC;Ś more than once.

# 7: Work your adaptability

You will be aiming at a moving target â&#x20AC;Ś

â&#x20AC;Ś in a changing,

small world.

# 8: Invest in your development

Longer careers

Lifelong learning

Getting out of your comfort zone

Intellectual development

Physical development

Emotional development

Spiritual development

Social development

In summary: # 1: Know yourself # 2: Know your client # 3: Know your competition # 4: Set goals # 5: Sell the product # 6: Persevere # 7: Work your adaptability # 8: Invest in your development

THANK YOU Blog: www.santigarcia.net Twitter: @Santi_Garcia