THE
DENIM PROJECT
BRIEF The project aims to take the students through a journey of the dazzling blue fabric through the world of indigo which in other term is called denim. To enhance the knowledge of the most versatile and sought after fabric that has a twill weave and warp dyed in indigo. The journey iniates from understanding the cotton story to it’s core and the process it undergoes from a raw material to a garment. The purpose of the research was to understand denim and cotton historically, culturally and socially. After thorough understanding of denim, our next task was research deim internationally through selecting a particular brand. Our next task was to design a denim collection on the basis of research and understanding previously done. For this, a narrative was built around a character of our own alter ego. Following through the process of of mmod and inspiration, we then connected the personality of character to various denim technique and juxtaposed them together in order to create a create denim range out of it.
DENIM IS A WAY OF LIFE, IT IS A LOVE THAT NEVER FADES. . .
COTTON The fabric of life..
Cotton is a natural fibre harvested from from the cotton plant. It is one of the oldest fibres under human cultivation with traces over 7,000 years old recovered from archeological sites. It is also one of the commonly used natural fibre today. The term “cotton� refers to the part of the cotton plant that grows in the boll—the encasing for the fluffy cotton fibers. . Cotton is spun into yarn that is then woven to create a soft, durable fabric. . Fabrics are durable, resistant to abrasion . Absorbs and releases moisture quickly. PLANTATION . Cotton is native to most supbtropical regions. . . It grown during frost free periods, requires heavy rainfull and plenty of sunshine . deep, well-drained soils with good good nutrient content. . constant temperature between 18 to 30 degress.
Cotton is a staple fiber, which means it is composed of different, varying lengths of fibers. Cotton is made from the natural fibers of cotton plants, which are from the genus Gossypium. Cotton is primarily composed of cellulose, an insoluble organic compound crucial to plant structure, and is a soft and fluffy material. The cotton plant needs lots of sun, a long period without frost, and a good amount of rain.
https://www.britannica.com/topic/cotton-fibre-and-plant
The word “cotton� has Arabic origins, derived from the Arabic wor Qutun.
Herodotus, an ancient Greek historian, mentions Indian cotton in the 5th century BCE, When Alexander the Great invaded India, his troops started wearing cotton clothes that were more comfortable than their previous woolen ones.
INDUS VALLEY CIVILISATION
JOURNEY OF C O T T O N
A researcher has identified a 6,200-year-old indigo-blue fabric from Huaca, Peru, making it one of the oldest-known cotton textiles in the world. The latest archaeological discovery in Mehrgarh, Pakistan, puts the dating of early cotton cultivation and the use of cotton to 5000 BCE in the Indus Valley civilisation.
CALICO AN
HERODOTUS (5000 BCE)
HERODOTUS (5000 BCE)
INVENTION OF COTTON GIN (1793)
The cotton gin is a machine that is used to pull cotton fibers from the cotton seed which enables manual cotton seperation and higher productivity.
Research and class presentation insights : https://www.cotton.org/pubs/cottoncounts/story/index.cfm https://www.mkgandhi.org/swadeshi_khadi/whatiskhadi.htm
SPINNING WHEEL INTRODUCED (1350s)
The English East India Company (EIC) introduced the Britain to cheap calico and chintz cloth on the restoration of the monarchy in the 1660s.
EAST INDIA COMPANY
SWADESHI MOVEMENT (1918)
In 1918 Mahatma Gandhi started his movement for Khadi as relief programme for the poor masses living in India’s villages. Spinning and weaving was elevated to an ideology for self-reliance and selfgovernment. The Swadeshi movement, part of the Indian independence movement and the developing Indian nationalism, was an economic strategy aimed at removing the British Empire from power and improving economic conditions in India by following the principles of swadeshi which had some success
KHADI- FABRIC OF INDIAN INDEPENDENCE
BRITISH COLONISATION
Calico’s origins can be traced to a tiny weaving community in Kerala, the Saliyas. Chintz originally referred to glazed calico textiles, specically those imported from India, printed with designs featuring flowers and other patterns in different colours, typically on a light plain background. Chintz was originally a woodblock printed, painted or stained calico proND CHINTZ (1660) duced in India from 1600 to 1800 and popular for bed covers, quilts and draperies.
A MOVEMENT, A REVOLUTION
‘khadi was the material embodiment of an ideal’ that represented freedom from colonialism on the one hand and a feeling of self- reliance and economic self-sufficiency on the other.’
‘NOT JUST A MERE PIECE OF CLOTH, A WAY OF LIFE’
KINDS OF COTT GOSSYPIUM HIRSUTUM . Upland cotton . A short staple cotton fibre. . Found in central America, Mexico, Carribean, south Florida . Acoounts 90% of world cotton production
GOSSYPIUM BARBADENSE . Sea island cotton . Extra long staple cotton fibre. . Found in South America . Consists of 8% of world cotton production.
TON PLANTS GOSSYPIUM ARBOREUM . Grows on larger bushes, just like tree. . Native to India, Pakistan . Contains less than 2% of world production
GOSSYPIUM HERBACIUM . Levant cotton . Short stappled cotton . Native to Southern Africa, Arabian Peninsula . Contains less than 2% of world production
STAGES OF COTTON SEED TO MATURE CAPSULE
. After the cotton is picked, its made into a dense block- the tighter the module is compacted lesser is the seed cotton lost during storage and transportation. . The cotton is then tranported to a cotton gin. The purpose of cotton gining is to sepraete the cotton plant from the cotton lint. Once they are seperated, the seed goes to a crusher that will extract the oil that will go into food products. . The lint goes through lint cleaners before goin gto a coondenser and then a gin press where the cotton is compacted in bales. The bales are shipped to textile mills. . Common method of processing is ring spinning. Once in the mill, the bale is opened and the cotton fibres are raked to remove debris whihc might be stilll left behind . The fibres are then wrapped into a lap so that the carding machine can brush the fibres . Rollers are then used to reduce the fibres to uniform strands . It is then transferred to a spinning fram where the fibres are twisted and wounded on bobbins as yarn.
JOURNEY OF COTTON PROCESSING
THE WHOLE PROCESS FROM SEED TO FABRIC..
JOURNEY : FROM RAW COTTON TO FABRIC
BT COTTON Bt cotton is an insect-resistant transgenic crop designed to combat the bollworm. Bt cotton was created by genetically altering the cotton genome to express a microbial protein from the bacterium Bacillus thuringiensis. In short, the transgene inserted into the plant's genome produces toxin crystals that the plant would not normally produce which, when ingested by a certain population of organisms, dissolves the gut lining, leading to the organism's death.
a need for revival of
INDIGENOUS COTTON SPECIES ORGANIC COTTON & FAIR-TRADE PRACTICES Organic cotton is cotton that is produced and certified to organic agricultural standards. Its production sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.. • Reduces environmental footprint • Promotes safe work & better livelihoods • Fair price for sustainability • Impacts our food system & health
KALA COTTON Kala cotton is indigenous to Kachchh and by default organic, as the farmers do not use any pesticides and synthetic fertilizers.. It is a purely rain fed crop that has a high tolerance for both disease and pests, and requires minimal investment. It is both resilient and resurgent in the face of stressful land conditions. It forms a strong, coarse, stretchable fiber that is often used in denim. As it is difficult to produce fine quality textiles with it, as its short staple length translates to fewer twists per inch of yarn, over time its use has diminished significantly in mainstream markets. Kala Cotton is one of the few genetically pure cotton species remaining in India, and one of the only species of pure, old world cottons to be cultivated today on a large scale.
RE- EMERGENCE OF KALA COTTON ‘An initiative to preserve and rediscover Local Cotton’
‘A lost desi cotton heritage’
KHADI DENIM Khadi and Denim: two fabrics of distinct origins, histories and constitutions are now woven together in an inconspicuous but potentially significant marriage. Khadi denim is hand-spun, hand-dyed, and hand-woven by artisan communities from across villages of India. Khadi denim retains the originality of Khadi as the most sustainable fabric in the world. It takes a month to make the fabric, each with its own signature, character and weaver’s story. Being handmade it has an elasticity and comfort to it. There are certain stitches that have been designed from a hand stitch for denim to give it strength and flexibility.1 Shani Himanshu and Mia Morikawa founder of brand 11.11 and who together make up CellDSGN are shifting paradigms collaborating with Arvind Limited, India’s largest denim
KALA COTTON HAND SPUN DENIM STORY BY BRAND 11.11 CLOTH
ARVIND MILLS, GUJARAT
“The process, from plucking the cotton to hand stitching, is so time consuming. Everyone touching the denim has to be engaged with it on quite a personal level, you can see their intentions for the fabric like a personal signature. It has been incredible to document how the artisans infuse their life within this inanimate object in such a spirited way, kind of the opposite of what happens with conventional denim.� - Mia Morikawa
NATURAL DYEING Pigments, Colors and dyes extracted from the natural source of plants, colors from naturally ocurring ingredients. The majority of natural dyes are vegetable dyes from plant sources—roots, berries, bark, leaves, and wood—and other biological sources such as fungi and lichens. Archaeologists have found evidence of textile dyeing dating back to the Neolithic period. Natural dyes were the only source of colour for dyeing tiill the 19th c. Synthetic dyes were develooped only in the later half of 19th c.
http://www.allnaturaldyeing.com/
EXTRACTION OF NATURAL DYES FROM PLANTS
Alkanet Root : (Alkanna Tinctoria) This will give colors from bluish grey to soft burgundy.
Osage Orange Dust: (Maclura Pomifer) Also available in two colors; bright yellow and gold. Two different colors can be obtained.
Indigo ndigo Natural: (Indigo Tinctotia) A recipe and reducing agent are needed. The color range that is produced is blue.
Cutch Extract: (Acacia Catechu) Cutch will remain fast even on cottons and silks. It is good for combinations and produces brown tones if used by itself.
Brazilwood Dust: (Caesalpania Echinata) This dye will give you reds. Before using the dust, expose it to the air and sprinkle with water and
Privet Berry : (Dactylopius Coccus) The little cochineal bug will give the most color when ground into a fine powder. Obtainable colors are shades of leaf green to forest green..
VAT DYEING Vat dyes can’t be directly applied and required vatting because it is insoluble in water. But vat dyes fastness properties is good among the all dyes. The word “vat� means vessels. The dye takes their generic name from vatting. The vat dyes are naturally obtained coloring materials from the ancient time and kept into wooden vat and make soluble in vat by the process of fermentation, so it is known as vat dyes.
Indigo is an ancient dye, sold as a striking and bold blue crystalline powder. It has been used in many civilizations and was popular in Mayan, Egyptian, Japanese and Indian cultures. Its common use is in creating the popular Shibori and tie dye fabrics as well as denim. Indigo was a natural dye which was extracted from plants but now it is synthetic. In India , The dye is produced by turning green leaves into brilliant blue dye through FERMENTATION, has been practiced for many years. In Mexico, nigeria, japan has its own spritual rituals, recipes and techniques for creating natural Indigo dye.
INDIGO a color that left it’s imprints and rules the world.. Indigofera tinctoria which is native to India which was the earliest major center for production and processing of indigo dye. From there it arrived to Ancient Greece and Rome where it was considered a luxury product. Other Asian countries like China, Japan and South East Asian na- tions also used indigo for centuries but India is considered oldest center of indigo dyeing. When it started to get exported in trade routes and found its way to Greek and Rome around 300 BC they named the pigment ‘indikon’ meaning ‘from India’ and it was considered a luxury item. It attracted the name “blue gold” for its strong performance as a high-value trading commodity.
. Naturally the dye itself does not actually exist in nature. The chemical found in plant leaves is really indican, a precursor to indigo
PROCESS OF INDIGO : PLANT TO PASTE 1. HARVESTING THE INDIGO : The indigiferna tinctoria was planted during Thailand’s rainy season in June. By September or October, the plants are ready to be pruned and used for making dye. 2. BUNDLING : We bundle the small leaf Indiofera tinctoria leaves together using stems as ties. The larger leaf varieties of indigo like Strobilanthes flaccidifolius can go straight into the bins. 3. SOAKING : Water is added to the bins. Heavy stones are used to press the color from the leaves during an overnight soak. The covered bins need to sit for about 24 hours, depending on the weather. 4. REMOVING THE BUDLES : The bundles are drained and removed. The plants are used for fertilizer. 5. THE BEATING PROCESS : The water and lime must be beaten for about 20 minutes – dipping the bowl in and out – oxidizing the mixture. The water changes from murky green to peacock blue to a frothy navy color. 6. COLLECTING THE PASTE : After the indigo paste precipitated to the bottom of the bin overnight, we carefully removed the brown water from the top. The paste is then collected by pouring it over mesh (collecting debris) then though a fine cotton cloth. 7. PREPARING THE VAT : Dyeing takes place in the green form of indigo which is known, confusingly, as white indigo. The paste is mixed with ash water, fruit sugars or rice whiskey, and left to ferment. After a few days of stirring and adding sugars, it’s ready to dye with. Keeping an indigo vat alive is tricky, but Patricia has continually nurtured this vat for 25 years.
DEN
NIM
Denim is a type of cotton twill textile, in which the weft passes under two or more warp threads. Warp threads of denim fabric are dyed in indigo while weft threads remain plain white. That is why denim is blue on the one side and white on the other. The name ‘denim’ derives from “de Nimes” meaning “from Nimes”.
RIGHT HAND TWILL
BROKEN TWILL
LEFT HAND TWILL
RIGHT HAND TWILL
It is a twill weave fabric that is pure cotton.
HISTORY In 1851, in an endeavour to escape antisemitism and pursue financial prosperity, Loeb Strauss left his hometown Buttenheim, Germany to head for New York, where his brother owned a dry goods store (textile shop). After learning the trade for a couple of years and changing his name, Loeb, (now Levi) headed West to San Francisco during the California Gold Rush to set up his own branch of the family shop in a more profitable environment. ‘Levi Strauss & Co. Wholesale House’ had been born. During this era in San Francisco, most men were miners due to the lucrative promise of gold in the area.
KNIT DENIM FABRIC Knitted denim combining the appearance of woven denim with the knitted structures’ characteristics such as flexibility, softness, wrinkle resistance, user-friendliness, and comfortable.
TYPES OF DENIM 1. Raw denim This type of denim has not been washed or treated. Generally, it is worn for six months to a year without washing to make sure it forms to the wearer’s body. Raw denim enthusiasts often resort to putting their jeans in the freezer overnight to kill off microbes and bacteria. 2. Sanforized denim Most types of denim have been sanforized, which is the washing process that has resulted in modern denim fabric. While sanforized jeans are softer, they are also less durable, and they aren’t as personalizable as raw denim jeans. 3. Stretch denim With this type of denim, cotton has been mixed with spandex or a similar material. The resulting fabric is stretchier than normal denim, so it is commonly used in form-fitting applications like skinny jeans. 4. Crushed denim This type of denim features a weave that’s similar to velvet. It has a permanently wrinkled appearance that makes it appealing for jackets and skirts. 5. Selvedge denim Selvedge denim has a fringe at the end, and this fabric is commonly used to make jackets. 6. Acid wash denim This type of denim features an iconic mottled appearance. It’s made by washing raw denim in a strong acid that eats away at the dye. 7. Poly denim The term “poly denim” is widely used to refer to denim products that are made with a mix of cotton, polyester, and any number of other artificial fibers. Along with polyester, materials like lyocell and nylon are sometimes added to cotton to make denim products. Some purists would say that poly denim is not “real” denim.
DENIM MANUFACTURING PROCESS . After the cotton yarn has been spun, starts the denim process . Warping arranging a convenient number of warp yarns of related length so that can be collect on a single warp beam as a continuous sheet of yarns to be dyed together . Yarn Dying. In this process, scouring, washing, dyeing and drying is done. . Next, weaving is done here by using a dyed warp yarn and a grey weft yarn. Different types of weaves are done based of the requirement of the type of twill teave. . Equalizing or heat setting is done to control fabric shrinkage percentage. special types of weft yarn are heated here so that it can’t create high shrinkage. . Finally, sanforizing is done which is a controlled compressive shrinkage process, applied on fabric to achieve shrinkage before making the garments.
DENIM FINISHING
SUSTAINABLE INITIAVES -GREEN DENIM-
B R A N D
S T U D Y
They are widely known as the jeans that changed the world of denim. What was once reserved as a casual work pant to get dirty, and what originated as a durable uniform, evolved into a fashion statement that became a staple of American culture. Jeans were for the Average Joe because they were an affordable necessity to have in the closet. But it was 7 For All Mankind that took jeans and made them into a luxury item worn by celebrities.
ABOUT THE BRAND • An American denim brand, also known as 7FAM. • Started in Fall 2000 in LA,California. • Founded by Peter Koral, Michael Glasser, Jerome Dahan. • Industries - Apparel and Fashion • A premium denim brand, that is mass produced. • Products are sold in over 80 countries with 100 retail locations in America, Asia, Europe, Middle East
OUR AIM IS TO BREAK DOWN THE BARRIERS BETWEEN READY TO WEAR AND DENIM THROUGH INNOVATION.
Peter Koral
Michael Glasser
Jerome Dahan
TIMELINE 2000 : 7 FAM brand is launched with women’s collection. 2001 : The world notices as 7FAM’s signature pocket becomes a frequent site on the back of the jeans. 2002 : Men’s collection is launched 2005 : Kids collection is launched. 2006 : Collaboration with famed designer,Azzendine Aalia. European operations established. 2007 : Handbags launched. Collab with Emilio Pucci. The company is acquired by VF Corp. 2013 : Collaboration with Malhia Kent. 2015 : Collaboration with Giambattista Valli. 2016 : Sold to Delta Galil Industries. 2017 : Collaboration with Danielle Bernstein. 2018 : Decline in sales due to rise of yoga pants in the market. 2020 : 20 years of 7FAM. Campaign - Remember your first.
‘REMEMBER YOUR FIRST’ Campaign . To celebrate their 20th anniversary, 7 For All Mankind and YARD NYC came together to remind the world that 7 is, and will always be, the first luxury denim brand. . Powered by the truth that you al ways remember your ‘first’, they tapped into nostalgia for the early aughts, pairing a classic fashion studio sensibility with the voices of brand loyalists and calling everyone to remember their first pair of 7 For All Mankind jeans—because firsts always last. . Building an emotional connect with the audience. . Spring campaign “Remember Your First” stars Carolyn Murphy who is one of the first supermodels featured in Their earliest campaigns.
#RememberYourFirst
FEATURING SPRING COLLECTION FROM REMEMBER YOUR FIRST CAMPAIGN
BRAND VISION & IDENTITY • Founders and designers Michael Glasser, Peter Koral, and Jerome Dahan,took jeans and made them into a luxury item worn by celebrities. • LA is a city that loved the casual look of jeans but also loved high-class luxury,it was 7 For All Mankind that took these two opposite aspects of fashion lifestyle of LA and merged it into a staple garment like denim into a desired luxury item worn by celebrities. • 7 For All Mankind is the world’s premiere brand of luxury denim-lifestyle product, products focused on innovation in design, design fabric, finish and fit which makes modern fabric consumers feel casual yet high end.
USP
(unique selling proposition)
• A new level of hybridisation in of fashion and innovation. • Majorly known for its innovative use of fits, fabrics, and finishes in denim. • Innovation in high quality fabrics, polished silhouettes and iconic stitchwork. • a true denim lifestyle brand, expanding its product line to include sportswear, handbag and footwear collections, and kids.
BRAND AS A SYMBOL The signature designs on the back pocket became another one of the coveted status symbols of fashion that speak without having to say anything. This was especially true of the pockets decorated with real Swarovski crystals, which was a popular trend in the early 2000s when the brand was first born, as were the low rise and tight fit.
Timeless designs comes with innovation in design, fabric, finish and fit
UNIQUE FEATURES IN A 7FAM JEANS TYPES OF SIGNATURE POCKETS The infamous pair of denims also known as ‘sevens’ , are known for their prominent logo ,the tag sewn over the waistband which has the digit “7” embossed on it , also on the opening of the pockets and the most iconic ,the ‘A’ seam pocket style -are one of the major aspects which makes up for an integral part of 7FAM’s identity.
ICONIC STITCHWORK TYPES OF A SYMBOLS ON THE BACK POCKETS Pockets decorated with real Swarovski crystals,became a popular trend in the early 2000s,making denim as a luxury yet a casual wear.
DOJO JEANS Consists of V-shaped 7 embroidered at the back of the pocket.
GUIDE AUTHETIFICATION • The rivets are found inside the jeans. It should be in bronze tone , and should bear a “7” engraving on it. 7FAM jeans,which aren’t original have goldtoned rivets, and the “7” logo is poorly engraved. • Rivets on the outer part of the jeans. Bronze- toned, and the brand’s name is neatly engraved. If your pair of 7FAM jeans do not have this,hence it shouldn’t be purchased • The pocket lining on an authentic pair is thick. Recent pocket linings have stripes. For previous styles, the lining is plain white. For this particular pair, it has a print on it. If the pocket lining is thin and looks scruffy,then it means it’s not an original and hence shouldn’t be purchased • 7FAM pairs come with a tag sewn at the waistband where the style and size are indicated,If the tag of your pair isn’t sewn but stapled or taped,then it shouldn’t be purchased because of its lack of authentication .
https://thebeautyjunkee.blogspot.com/2011/09/how-tospot-fake-7-for-all-mankind.html
DENIM INNOVATIONS
FOOLPROOF/ SHRINK PROOF DENIM • A jean that won’t change shape, regardless of daily wash or wear. • Mastered shape retention. • made from 89% cotton and 11% stretch fibers. • TAGLINE - Practical. Undeniable. Utmost Reliable.
LUXE VINTAGE • High definition of rigid denim with comfort and wearability of a stretch jean. • consists of 82% cotton, 13% modal, 4% elaterell-p and 1% spandex.
B(AIR) DENIM (bare + air/weightless) • Launch in 2016. • light as air, remarkably soft and always bounces back. • The fabric combines weightless technology with denim weaves and fabrications.
• A perfect blend of tradition and innovation. innovation • Combines artisanal craftsmanship with the latest technology. technology • Past and future come together as decades-honed methods are fused with cutting-edge techniques for the very best finish.
there is a force within you that is ruthless, fearless and powerful. and you have every right to tap into that force and use it to your own advantage.
A L T EGO R
An alter ego means an alternative self, which is believed to be distinct from a person’s normal or true original personality. Finding one’s alter ego will require finding one’s other self, one with different personality. It is like a character building for the unseen side of oneself. A PERSONALITY WE WISH TO BE SOMETHING ‘IMAGINATIVE’ THE UNSEEN SIDE.
Brainstorming and reflecting on how i really am, what led to the person i am today. Here, I am breaking my own inhibitions and letting myself go wild in the imagination of that a part of me could have been, irrespective of any kind of boundations and fears. Something that i wished to be..
CHARACTER BUILDING CADENCE (a unisex name , means rythm in her voice) A musician Singer and guitarist
Development of various faces for reflecting appropriate character.
MOTTOS ‘I LIVE LARGER THAN LIFE’ ‘I say if T’am strong. You will not determine my story. I WILL.’ ‘If you obey all the rules, you miss all the fun’
APPEARANCE
ATTRIBUTES
Pours out in the motion of Indie folk music
• Larger than life personality • OUTRAGEOUS • FUN, RAW & QUIRKY • UNPREDICTABLE • REBELLIOUS • CAREFREE • WITTY • UNAFRAID • COURAGEOUS
• wears oversized streetwear clothing. • reflects unisex in her clothing as a sign of rebellion. • small tatoo on her face • metallic punk jewellery • short grey hair • sharp features
PERSONALITY • She has a larger than life personality which cannot be dominated by anyone. • outspoken, bold and she is just out there. • She is fun, playful and carefree. • She has a clever , sarcsatic sense of humour. • She stays unaffected by people around her.takes herown stand and will be rebellious if you tell her what is she supposed to do. • She is quirky and absurd in her own way. • she believes in gender equality and expresses it through what she likes to wear, mainly reflects it through unisex approach.
These were my initial boards. In the feedback given to me i realised my character wasn’t coming out strongly in it. It did reflect the attributes but a prominent personality couldn’t come out.
‘I LIVE LARGER THAN LIFE’
The board showed more sporty look and more relevant mood oriented pictures were required. These became astepping stone in my final boards. My conceptualisation evolved from here.
‘I LIVE LARGER THAN LIFE’
OUTRAGEOUS
She is fun, quirky, unpredictable and raw. She is queen of sarcasms and has great sense of humour. She strongly believes in gender equality and reflects it through a unisex, oversized streetwear approach. She has a sense of rebellion within herself who wouldn’t compromise on anyone for what she has to do. She doesn’t freally care what people has to say about her.
QUIRKY
UNPREDICTABLE
REBELLIOUS
CAREFREE
WITTY
Name : CADENCE Age : 21 years Occupation : college student At heart : Musician Oomph feature : larger than life personality and outrageous Cadence is a character who is emerged out of the fearful and insecure sanya. She is a bold, confident and have a larger than life personality. She is Indie folk musician and loves to play ethereal and mellow music who pours out in the motion of music.
BLEACHED
OVERSIZED
I N S P I R A T I O N
CUT & PASTE
COLOR BLOCKING
DESIGN ITERATIONS
Accent colors used for color blocking, stitch lines
A pastel shade commonly used in the collection.
Majorly dominating color in collection for balancing out the bright hues.
only used institch lines or additional accessories
EVOLUTION OF DESIGNS
FINAL RANGE